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The Global Motorcycle Instrument Cluster Market size is forecast to increase by USD 270.8 million, at a CAGR of 4.02% between 2024 and 2028. Economies of scale are driving down prices of LCD/TFT displays, benefiting consumer affordability. Meanwhile, rising urban congestion is fueling motorcycle sales, addressing mobility challenges in crowded cities. The integration of more electronic components into motorcycles reflects a trend towards enhanced functionality and connectivity, meeting consumer demand for advanced features. These developments underscore a dual shift in the automotive sector: cost efficiencies in display technology enable broader adoption, while urbanization drives the need for agile, space-efficient transportation solutions. The motorcycle industry's adaptation to include more electronic elements aligns with evolving consumer preferences for tech-integrated vehicles, marking a pivotal transition towards smarter, more accessible urban mobility solutions amidst growing city populations.
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The automotive segment is estimated to witness significant growth during the forecast period. Factors such as the consistent pursuit of technical advances by the automotive sector and the incorporation of smart technologies into motorcycles have fuelled the demand for sophisticated instrument clusters.
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The automotive segment was the largest segment and was valued at USD 784.50 million in 2018. For instance, manufacturers like Yamaha and BMW Motorrad have been in dominating positions when it comes to creating cutting-edge and user-friendly clusters that offer expanded functionalities like GPS navigation, smartphone connectivity, and advanced diagnostics. Furthermore, motorcycle manufacturers are forced to incorporate cutting-edge instrument clusters due to stringent government regulations, including the Bharat Stage VI norms in India and the Euro 5 emission standards in Europe. Therefore such factors are expected to drive the growth of this segment which, in turn, will drive the global motorcycle instrument cluster market growth during the forecast period.
APAC is estimated to contribute 69% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The motorcycle instrument cluster market in the APAC region is primarily driven by major contributors such as China, India, and Japan, where motorcycles with engine displacements under 250 cc dominate. China and India, being the largest motorcycle markets, fuel the demand for instrument clusters due to motorcycles' affordability, convenience, and space-saving advantages. The preference for commuter and mid-segment motorcycles is evident in growing economies like India, China, and Indonesia.
Moreover, China and India's rising demand for heavyweight motorcycles, driven by their growing economies, increasing populations, higher incomes, and changing consumer lifestyles, solidifies their positions as key players in the motorcycle instrument cluster market. The market is also seeing growth in ultra-luxury motorcycles in China due to an increasing population of high-net-worth individuals. Furthermore, rising pollution and traffic congestion in countries like India and China are boosting the adoption of motorcycles, further supporting the growth of the motorcycle instrument cluster market in the APAC region during the forecast period.
Modern motorcycles are embracing advanced instrumentation with a range of gauges including odometer, speedometer, tachometer, fuel gauge, temperature gauge, and battery voltage indicators. Traditional analog gauges are being supplemented by hybrid motorcycle instrument clusters and fully digital motorcycle instrument clusters, offering riders comprehensive data on RPM, fuel level, and engine temperature. Emerging connected Motorcycle technology integrates these instruments into dashboard-type devices, enhancing safety and convenience with linked and intelligent functions. Features like touchscreen interfaces, digital displays, and Bluetooth connectivity cater to motorcyclist preferences for personalized features and interaction with high-tech instrument panels. As bike makers innovate, riders benefit from enhanced visibility and control, making informed decisions on the road while enjoying a seamless blend of traditional gauges and cutting-edge digital capabilities.
Economies of scale benefits owing to declining prices of LCD/TFT displays is a key factor driving the market growth. OEMs in the two-wheeler and automotive industries are concerned about hardware costs. When new technology gains popularity in consumer electronics, its volume increases, leading to price reductions and benefits for related industries. This allows OEMs to adopt new technology cost-effectively. LCD panels' cost has decreased due to their use in smartphones, leading to overall cost reductions in human-machine interface (HMI) systems. Smartphones offer graphics, haptics, and speech recognition technologies used in display and non-display-based HMIs.
Moreover, Technavio's analysts believes the declining prices of LCD/TFT display and OLED will enable motorcycle OEMs to introduce them in the mass market segment by the end of the forecast period in developed regions like North America and Europe. As fully digital instrument clusters become more affordable, hybrid displays are expected to gain significant penetration in the mass market. This will drive the growth of the global motorcycle instrument cluster market during the forecast period.
Multilayer displays enabling further developments in digital instrument clusters is a key trend shaping the market growth. Customers are increasingly drawn to 3D graphics interfaces in digital instrument clusters, as they provide a more accurate view of cluster information and enhance customer satisfaction. Vendors are focusing on developing displays with realistic 3D graphics to drive the adoption of digital instrument clusters in the automotive market. The latest addition to these clusters is multilayer display technology, offering a 3D graphics experience without the need for glasses or complex eye-tracking.
Moreover, the visteon and Delphi are prominent vendors in this market, and their multilayer displays have received positive feedback from users, who prefer the 3D experience. The unique selling point of this technology, along with its broad appeal, is expected to fuel demand and drive market growth during the forecast period.
The unpopularity of instrument clusters among motorcycle enthusiasts is a major market challenge hindering market growth. In many parts of the world, motorcycle riding goes beyond mere transportation and is seen as a lifestyle choice, leading to the formation of various rider groups and communities, with the Harley Owners Group being one of the largest and fastest-growing. However, a notable section of motorcycle enthusiasts is hesitant about embracing electronic content in motorcycles, believing it takes away from the pure riding pleasure of these vehicles.
However, the advanced instrument cluster technologies and innovative functions are perceived as weakening the essence of traditional motorcycling, which was based on the raw mechanical experience. Safety-enhancing technologies like throttle mapping and enhanced braking are not always seen as contributing to riders' skills and expertise. The uncertain acceptance of these innovations poses a significant challenge that may hinder the growth of the motorcycle instrument cluster market during the forecast period.
Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Bosch- The company offers Motorcycle Instrument Clusters.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Backcountry.com LLC, Cluster Repairs UK, Comoto Holdings Inc., Continental AG, Dime City Cycles Inc., Embien Technologies Pvt. Ltd., Galaxy Indicators India Pvt. Ltd., Infineon Technologies AG, JPM Group, Marelli Holdings Co. Ltd., Minda Corp. Ltd., MTA Spa, Nippon Seiki Co. Ltd., Pricol Ltd., Robert Bosch GmbH, Suprajit Engineering Ltd., Texas Instruments Inc., Visteon Corp., and VVDN Technologies
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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In the realm of motorcycles, advancements in technology are transforming rider experiences with features like headlight and turn signal indicators integrated into digital instrument panels and dashboard-type devices. Manufacturers are scaling up motorcycle production volumes to meet diverse market demands, focusing on safety features such as crash warning systems and adaptive cruise control. The industry addresses price sensitivity through offerings like commuter motorcycles, available from OEM and aftermarket sources. Riders now enjoy electric motorcycles equipped with state-of-the-art technology including TFT displays with high resolution and full color, enhancing the appeal of both analog and digital instrument clusters. These advancements enhance the riding experience with connectivity functions for phone calls, messages, music, and smartphone apps via Wi-Fi connectivity. With a focus on ergonomic designs and comfort, motorcycles are evolving into connected hubs of automotive electronics, offering a blend of safety, performance, and entertainment for a diverse range of riders.
Industry Scope |
|
Report Coverage |
Details |
Page number |
180 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.02% |
Market growth 2024-2028 |
USD 270.8 million |
Market structure |
USD Concentrated |
YoY growth 2023-2024(%) |
3.61 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 69% |
Key countries |
China, India, US, Indonesia, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Comoto Holdings Inc., Continental AG, Dakota Digital Inc., JPM Group, Koso North America, Marelli Holdings Co. Ltd., Microchip Technology Inc., motogadget GmbH, MTA Spa, Nippon Seiki Co. Ltd., NXP Semiconductors NV, Qt Group, Robert Bosch GmbH, Suprajit Engineering Ltd., Texas Instruments Inc., TRAIL TECH, Valeo SA, Visteon Corp., Volkswagen AG, and Yazaki Corp. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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