Playout Automation Market Size 2025-2029
The playout automation market size is forecast to increase by USD 4.58 billion at a CAGR of 24.2% between 2024 and 2029.
- The market is experiencing significant growth, driven by the increasing demand for multilingual playout and the high popularity of cloud-based Over-The-Top (OTT) channels. With the proliferation of free Internet TV services, broadcasters and media companies are under pressure to streamline their operations and reduce costs. Playout automation offers a solution by automating the process of scheduling, managing, and delivering content to various channels, enabling broadcasters to efficiently meet the demands of diverse audiences. Moreover, the adoption of cloud-based technologies is revolutionizing the playout landscape, providing flexibility, scalability, and cost savings. Cloud-based solutions enable broadcasters to easily manage and distribute content across multiple channels and platforms, reaching viewers on demand. Another trend is the shift from on-premises to cloud-based systems, which offers greater flexibility and cost savings. Robotic arms, heaters, sensors, motors, actuators, pumps, compressors, process lines, and valves are among the key equipment seeing automation implementation.
- However, the market is not without challenges, including the need for security measures to protect against piracy and the requirement for seamless integration with various content delivery networks and distribution platforms. Companies seeking to capitalize on this market opportunity must focus on developing innovative solutions that address these challenges while delivering high-quality, personalized content to viewers.
What will be the Size of the Playout Automation Market during the forecast period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Genre
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Playout Automation Market 2019 - 2023
- Historic Market Size - Data Table on Global Playout Automation Market 2019 - 2023 ($ million)
- 5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.3 Genre segment analysis 2019 - 2023
- Historic Market Size - Genre Segment 2019 - 2023 ($ million)
- 5.4 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Playout Automation Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 International broadcasters - Market size and forecast 2024-2029
- Chart on International broadcasters - Market size and forecast 2024-2029 ($ million)
- Data Table on International broadcasters - Market size and forecast 2024-2029 ($ million)
- Chart on International broadcasters - Year-over-year growth 2024-2029 (%)
- Data Table on International broadcasters - Year-over-year growth 2024-2029 (%)
- 8.4 National broadcasters - Market size and forecast 2024-2029
- Chart on National broadcasters - Market size and forecast 2024-2029 ($ million)
- Data Table on National broadcasters - Market size and forecast 2024-2029 ($ million)
- Chart on National broadcasters - Year-over-year growth 2024-2029 (%)
- Data Table on National broadcasters - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Genre
- 9.1 Market segments
- Chart on Genre - Market share 2024-2029 (%)
- Data Table on Genre - Market share 2024-2029 (%)
- 9.2 Comparison by Genre
- Chart on Comparison by Genre
- Data Table on Comparison by Genre
- 9.3 Sports - Market size and forecast 2024-2029
- Chart on Sports - Market size and forecast 2024-2029 ($ million)
- Data Table on Sports - Market size and forecast 2024-2029 ($ million)
- Chart on Sports - Year-over-year growth 2024-2029 (%)
- Data Table on Sports - Year-over-year growth 2024-2029 (%)
- 9.4 News - Market size and forecast 2024-2029
- Chart on News - Market size and forecast 2024-2029 ($ million)
- Data Table on News - Market size and forecast 2024-2029 ($ million)
- Chart on News - Year-over-year growth 2024-2029 (%)
- Data Table on News - Year-over-year growth 2024-2029 (%)
- 9.5 Entertainment - Market size and forecast 2024-2029
- Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
- Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
- Chart on Entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
- 9.6 Cartoon and learning - Market size and forecast 2024-2029
- Chart on Cartoon and learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Cartoon and learning - Market size and forecast 2024-2029 ($ million)
- Chart on Cartoon and learning - Year-over-year growth 2024-2029 (%)
- Data Table on Cartoon and learning - Year-over-year growth 2024-2029 (%)
- 9.7 Lifestyle and knowledge - Market size and forecast 2024-2029
- Chart on Lifestyle and knowledge - Market size and forecast 2024-2029 ($ million)
- Data Table on Lifestyle and knowledge - Market size and forecast 2024-2029 ($ million)
- Chart on Lifestyle and knowledge - Year-over-year growth 2024-2029 (%)
- Data Table on Lifestyle and knowledge - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by Genre
- Market opportunity by Genre ($ million)
- Data Table on Market opportunity by Genre ($ million)
10 Market Segmentation by Channel
- 10.1 Market segments
- Chart on Channel - Market share 2024-2029 (%)
- Data Table on Channel - Market share 2024-2029 (%)
- 10.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
- 10.3 Single channel - Market size and forecast 2024-2029
- Chart on Single channel - Market size and forecast 2024-2029 ($ million)
- Data Table on Single channel - Market size and forecast 2024-2029 ($ million)
- Chart on Single channel - Year-over-year growth 2024-2029 (%)
- Data Table on Single channel - Year-over-year growth 2024-2029 (%)
- 10.4 Multiple channel - Market size and forecast 2024-2029
- Chart on Multiple channel - Market size and forecast 2024-2029 ($ million)
- Data Table on Multiple channel - Market size and forecast 2024-2029 ($ million)
- Chart on Multiple channel - Year-over-year growth 2024-2029 (%)
- Data Table on Multiple channel - Year-over-year growth 2024-2029 (%)
- 10.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Channel
- Market opportunity by Channel ($ million)
- Data Table on Market opportunity by Channel ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 Russia - Market size and forecast 2024-2029
- Chart on Russia - Market size and forecast 2024-2029 ($ million)
- Data Table on Russia - Market size and forecast 2024-2029 ($ million)
- Chart on Russia - Year-over-year growth 2024-2029 (%)
- Data Table on Russia - Year-over-year growth 2024-2029 (%)
- 12.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.13 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ million)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
- 12.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.15 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.17 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Avid Technology Inc.
- Avid Technology Inc. - Overview
- Avid Technology Inc. - Product / Service
- Avid Technology Inc. - Key offerings
- SWOT
- 15.5 Avmeda LLC
- Avmeda LLC - Overview
- Avmeda LLC - Product / Service
- Avmeda LLC - Key offerings
- SWOT
- 15.6 Belden Inc.
- Belden Inc. - Overview
- Belden Inc. - Business segments
- Belden Inc. - Key news
- Belden Inc. - Key offerings
- Belden Inc. - Segment focus
- SWOT
- 15.7 Cinegy LLC
- Cinegy LLC - Overview
- Cinegy LLC - Product / Service
- Cinegy LLC - Key offerings
- SWOT
- 15.8 Dalet SA
- Dalet SA - Overview
- Dalet SA - Product / Service
- Dalet SA - Key offerings
- SWOT
- 15.9 Evertz Technologies Ltd.
- Evertz Technologies Ltd. - Overview
- Evertz Technologies Ltd. - Product / Service
- Evertz Technologies Ltd. - Key offerings
- SWOT
- 15.10 HARDATA
- HARDATA - Overview
- HARDATA - Product / Service
- HARDATA - Key offerings
- SWOT
- 15.11 Harmonic Inc.
- Harmonic Inc. - Overview
- Harmonic Inc. - Business segments
- Harmonic Inc. - Key offerings
- Harmonic Inc. - Segment focus
- SWOT
- 15.12 iHeartMedia Inc.
- iHeartMedia Inc. - Overview
- iHeartMedia Inc. - Business segments
- iHeartMedia Inc. - Key offerings
- iHeartMedia Inc. - Segment focus
- SWOT
- 15.13 Imagine Communications Corp.
- Imagine Communications Corp. - Overview
- Imagine Communications Corp. - Product / Service
- Imagine Communications Corp. - Key offerings
- SWOT
- 15.14 NVerzion Inc.
- NVerzion Inc. - Overview
- NVerzion Inc. - Product / Service
- NVerzion Inc. - Key offerings
- SWOT
- 15.15 Pebble Beach Systems Group plc
- Pebble Beach Systems Group plc - Overview
- Pebble Beach Systems Group plc - Business segments
- Pebble Beach Systems Group plc - Key offerings
- Pebble Beach Systems Group plc - Segment focus
- SWOT
- 15.16 SI Media srl
- SI Media srl - Overview
- SI Media srl - Product / Service
- SI Media srl - Key offerings
- SWOT
- 15.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 15.18 wTVision
- wTVision - Overview
- wTVision - Product / Service
- wTVision - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape