Enjoy complimentary customisation on priority with our Enterprise License!
The US private tutoring market is valued at USD 55.47 billion in 2027 with a CAGR of 9.65% between 2022 and 2027. The growth of the market depends on several factors, including the growing emphasis on STEM education, the rising popularity of personalized learning, and the availability of subject proficiency assessments and certifications.
Market Size and Growth Trends
Analysis Period | 2017-2027 |
Market Size (2017) Historic Year | USD 26.13 billion |
Market Size (2027) - Forecasted Year | USD 55.47 billion |
Historic Opportunity (2017-2021) | USD 6.03 billion |
Historic CAGR | 5.33 % |
Forecasted Opportunity (2023-2027) | USD 20.48 billion |
Market Opportunity Transformation Growth | 112.28 % |
Market Opportunity Capitalization | USD 26.51 billion |
Future Outlook and Forecast
The private tutoring market in the US is a growing industry and is in high demand. Tutoring services are provided to students of all ages, from elementary school to college. Subjects commonly tutored include math, science, English, and foreign languages. Tutoring can be done in person or online, with flexible scheduling options. The market is driven by factors such as academic competition, standardized testing, and the pursuit of educational excellence.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chegg- The company offers private lessons through the online mode.
The tuition market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America will hold a 43% growth rate during the forecast period. Approximately 1 in 3 students in the United States have engaged in private tutoring. Online tutoring has seen a growth rate of 43% over the past five years in the US. Math and science subjects account for 45% of all private tutoring sessions in the US. The average hourly rate in the US is USD 45, with variations based on subject and experience level.
View the Bestselling Market Report Instantly
The curriculum-based is estimated to witness significant growth during the forecast period. The segment includes the services for regular academics subjects and middle school classes such as STEM, arts, and foreign languages. The growth of this sector has been driven by the increasing importance of science, technology, engineering, and math courses in US educational sectors over recent years. Educational institutions are increasingly providing basic STEM education with a high emphasis on a practical, hands-on learning approach.
Get a glance at the market contribution of various segments View PDF Sample
STEM learning is highly popular among students and parents due to the rapid surge in job opportunities in STEM-based fields over the last few years. To ensure that their children are proficient in basic concepts of science, technology, engineering, and math from a very early age, parents in the American market have been turning to private tutors. Thus, the high growth potential of STEM learning in the US is expected to continue to drive the segment during the forecast period.
Based on the learning method, the online learning segment holds the largest market share. The online learning category encompasses digital access to services. The market vendors are integrating technology and digital platforms for flexible, self-paced learning. AI, VR, simulation, and gamification enhance engagement and retention. Virtual classrooms reduce infrastructure costs. One-on-one online tutoring matches diverse schedules and devices.
STEM emphasis and personalized learning boost online tutoring adoption. Curricula include practical examples, aided by data analytics for monitoring. Security concerns and content digitization hinder growth. US STEM education integrates subjects for practical understanding. Game-based e-learning fosters critical thinking and problem-solving, as discussed in online tutoring. Wiley, Chegg, and Growing Stars offer US online tutoring, including exam prep. Expect robust growth in online learning.
Pricing and Cost Analysis
In the United States, tutoring has experienced a surge in popularity driven by the growing recognition of the need for personalized and supplemental education with the spending on personal tutoring services seen a notable increase. The willingness to invest in such personalized educational support reflects the changing perceptions of the role tutoring plays in the overall learning journey.
Demographics and Target Audience
Personal tutoring in the United States caters to a diverse demographic and target audience. It spans various grade levels, from elementary to high school, and extends to students pursuing advanced coursework or specialized subjects. Beyond traditional student demographics, adult learners, including those pursuing further education or career advancement, contribute to the target audiences,
Factors Driving the Market Growth Driver
Growing emphasis on STEM education is a key factor driving the market growth. The market in the US is experiencing growth due to the increasing focus on STEM education in schools and higher education. STEM education integrates science, technology, engineering, and math through practical learning, driven by the rising demand for STEM-related jobs.
The US Department of Commerce predicts faster job growth in STEM fields compared to non-STEM fields. Higher education institutions prioritize STEM-related factors like grades, courses, and extracurriculars, while K-12 schools offer basic STEM education. To excel in STEM, students are turning to personal tutoring for personalized assistance. For example, Sylvan Learning provides tailored tutoring in STEM subjects like coding, robotics, and science. As the significance of STEM education rises, the market is set to grow.
Increasing emphasis on microlearning is a key trend influencing the market. Microlearning is set to become a significant trend in the US market. This method involves breaking down learning material into small modules, allowing learners to grasp concepts quickly.
Personal tutoring providers are increasingly advocating for microlearning integration in courses to enhance comprehension and engagement. These microlearning modules consist of short 5-10 minute video, audio, text, or infographic segments, often accompanied by quizzes and games. Benefits include concise content that addresses knowledge gaps, enhanced understanding and retention, and flexibility for time and resource constraints. Microlearning's adaptability across platforms and devices facilitates convenient knowledge-sharing and learning.
The availability of open-source material is a key challenge hindering the growth of the market. In the market, open-source tutoring services that offer free learning materials pose a significant challenge. Vendors like Club Z Inc. and Kaplan charge fees for diverse subject tutoring. Conversely, providers like Coursera, edX, Udacity, and FutureLearn present Massive Open Online Courses (MOOCs) with accessible, flexible learning and optional paid certifications.
MOOCs gain traction due to adaptable, robust curricula, serving as academic supplements or alternatives. Students access free mobile course content, setting their pace. Coursera even supplies data tools, enhancing learning tracking. Open-source learning becomes an economical choice for students and parents compared to tutors privately are costly. Consequently, MOOCs' popularity might impede the US tutoring market's growth.
The market growth analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Private Tuition Industry Customer Landscape
The report provides market analysis and report forecasts by revenue at global, regional & country levels along with an analysis of the latest trends and growth opportunities from 2017 to 2027.
Industry Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.65% |
Market growth 2023-2027 |
USD 20.48 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.86 |
Regional analysis |
US |
Performing market contribution |
North America at 100% |
Key countries |
US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC |
Market dynamics |
Parent market analysis,Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Learning Method
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.