Clove Cigarettes Market Analysis APAC - Size and Forecast 2024-2028

APAC Clove Cigarettes Market Size 2024-2028

The APAC clove cigarettes market size s forecast to increase by USD 9.46 billion, at a CAGR of 5.97% between 2023 and 2028. The clove cigarettes market is experiencing significant growth, driven by several key factors. Primarily, there is a rising cultural and traditional preference for clove cigarettes in various regions, particularly in Asia Pacific. This trend is being fueled by the increasing acceptance and popularity of clove cigarettes within these communities. Additionally, the growth in organized retailing has led to an increase in demand for clove cigarettes as they become more readily available and accessible to consumers and also smart machine rolled system. Furthermore, the growing number of smokers in the Asia Pacific region, which is home to the largest consumer base for clove cigarettes, is also contributing to the market's expansion. Overall, these factors are driving the clove cigarettes market forward and are expected to continue shaping its growth trajectory in the coming years.

What will be the size of the Clove Cigarettes Market In APAC During the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook
  • Machine-made clove cigarettes
  • Hand-rolled clove cigarettes

• End-user Outlook
  • Male
  • Female

What is the Fastest-Growing Segment in the Clove Cigarettes Market In APAC?

The market share growth by the machine-made clove segment will be significant during the forecast period. The machine-made clove cigarettes market in APAC is moderately concentrated. Djarum, Gudang Garam, British American Tobacco, and Japan Tobacco are some of the major players operating in the machine-made clove cigarettes market in APAC. Machine-made clove cigarettes are predominantly manufactured in two variants such as machine-made full-flavoured cigarettes and machine-made cigarettes with low tar and nicotine. Machine-made clove cigarettes are also known as sigaret kretek mesin in Indonesia and are differentiated based on the tar and nicotine content present.

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The machine-made clove segment was valued at USD 18.81 billion in 2018. Due to the advent of technology-oriented global brands of cigarettes in several Asian countries, consumer interest has shifted toward trying these high-quality and more sophisticated variants of cigarettes, which, in turn, has also positively affected the market in APAC. Consumers in countries such as Indonesia, India, Singapore, Australia, and Malaysia have preferred machine-made clove cigarettes over hand-rolled clove cigarettes since 2022. Machine-made clove cigarettes are expensive compared with hand-rolled clove cigarettes, and their growing demand has positively affected the total sales of clove cigarettes in terms of the dollar. Therefore, the rising demand for machine-made clove cigarettes is estimated to positively impact the growth of the APAC clove cigarettes market during the forecast period.

Market Dynamics

Occasional smokers and beginners often explore various cigarette options, including herbal flavored cigarettes, which cater to younger generation preferences. Brands are increasingly targeting young consumers like millennials and women with fullflavored type cigarettes, featuring unique flavors such as pineapple, cocoa, and licorice. Product packaging plays a crucial role, with machine rolled options and innovative designs appealing to this demographic. As cultural preferences evolve, the market adapts to regulations and the changing tastes of young consumers. Platinum A and similar premium brands offer distinct options for those seeking a more refined experience. With attention to flavor profiles and compliance with regulations, the industry meets the diverse needs of both occasional and regular people for smoking.

Key Clove Cigarettes Market In APAC Driver

The rising demand due to growth in organized retailing is notably driving the APAC clove cigarettes market. Organized retailers have grown worldwide with the establishment of supermarkets, hypermarkets, and speciality stores. Clove cigarettes are sold through supermarkets, speciality stores, and hypermarkets in countries such as Indonesia, Malaysia, Singapore, and India. The supermarket is a major distribution channel that makes tobacco products easily accessible to consumers. For example, Indomaret-a convenience store owned by Salim Group-is one of the major distributors of clove cigarettes in Indonesia.

Furthermore, the number of supermarkets in India witnessed an increase of nearly 1,600% between 2006 and 2021, thus validating the rapid growth of urbanization and infrastructure in the country. Rapid urbanization signifies the rising disposable income of consumers, which, in turn, leads to an increase in consumer expenditure on products such as clove cigarettes and traditional cigarettes. The rapid growth in organized retail outlets is also an encouraging sign for companies, as these outlets not only increase product visibility but also make them easily accessible to consumers. Hence, all the above-mentioned factors will increase the APAC clove cigarettes market growth during the forecast period.

Significant Clove Cigarettes Market In APAC Trend

The shifting consumer preferences toward flavored cigarettes are an emerging trend in the APAC clove cigarettes market. The market in APAC has undergone a significant transformation in the last decade. With the rise in disposable income of consumers in developing economies of APAC such as India, Indonesia, Malaysia, the Philippines, and Vietnam, their willingness to try out new and premium variants of cigarettes has increased. Besides, the demand for herbal cigarettes has also risen over the years.

Moreover, flavors like menthol, cloves, cinnamon, and orange have become widely popular among consumers, as they not only provide the luxury of smoking but also provide a distinctive aroma and taste. Grape, vanilla, strawberry, and cherry are the other ingredients that are increasingly adopted by manufacturers of cigarettes. For example, Djarum vanilla and Djarum cherry are widely popular among Indonesian consumers. Also, mixed varieties like two ingredients incorporated in one cigarette such as clove mixed with menthol and clove mixed with cherry have grown in demand among consumers. Hence, all the above-mentioned factors will increase the APAC clove cigarettes market growth during the forecast period.

Major Clove Cigarettes Market In APAC Challenge

The negative health effects of clove cigarettes are major challenges impeding the APAC clove cigarettes market. Clove cigarettes are restricted from sale in some countries such as South Korea, China, and Taiwan because of their negative effects on the human body. They make a crackling noise as they burn and typically take longest time to smoke than conventional cigarettes. The presence of eugenol in clove cigarettes, which is a numbing agent, makes the smoker's lips, chest, and throat numb.

However, the negative health effects associated with clove cigarettes are diarrhoea, seizures, sleepiness, intestinal bleeding, burns in the mouth or throat, liver or kidney failure, abdominal pain, nausea/vomiting, and accelerated breathing and heartbeat. The additional protection measures include the two-factor authentication that verifies a user's identity through their phone number. Hence, all the above factors may impact the APAC clove cigarettes market growth during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Clove Cigarettes Market in APAC Customer Landscape

Who are the Major Clove Cigarettes Market in APAC Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Gudang Garam - The company offers cigarettes, paperboard, and raw materials. The key offerings of the company include clove cigarettes. 

The report also includes detailed analyses of the competitive landscape of the market and information about 9 market companies, including:

• British American Tobacco Plc
• Eximburg International Pvt. Ltd.
• Japan Tobacco Inc.
• KT and G Corp.
• Nojorono Kudus
• Philip Morris International Inc.
• PT BOKORMAS
• PT Djarum
• PT. Wismilak Inti Makmur Tbk

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

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What are the Key Data Covered in this Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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