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The set-top box market is estimated to decline at a CAGR of 4.74% between 2022 and 2027. The size of the market is forecast to increase by USD 6,215.61 million. The growth of the market depends on several factors, including the integration of voice control into set-top boxes, the increasing number of product launches, and the increasing number of mergers and acquisitions (M&A).
This report extensively covers market segmentation by type (satellite set-top box, dtt set-top box, iptv set-top box, ott set-top box, and cable set-top box), streaming type (hd set-top box, sd set-top box, and 4k set-top box), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the set-top box market is the integration of voice control into set-top boxes. The convenience of controlling the set-top box through voice commands makes voice control-enabled set-top boxes popular among consumers. Therefore, vendors are significantly investing in developing the voice control feature for their set-top boxes. In September 2019, Sagemcom Broadband SAS launched a new set-top box that delivers high-quality pictures and sound. The set-top box also has a voice assistant to control the video and audio content with the voice.
Moreover, in October 2020, Humax Group launched a new set-top box with a voice assistant and Wi-Fi 6E gateway. The new product also includes integrated stereo sound and supports Alexa's Far-Field Voice Recognition with a built-in mic. The integration of voice control features into set-top boxes to make them more convenient to use will drive the growth of the global IPTV market during the forecast period.
The declining prices of DRAM chips are the primary trend that can influence growth during the forecast period. The decreasing prices of TVs globally, owing to production innovations, is one of the factors that make them accessible to a vast majority of households. The prices of TVs are expected to decrease further during the forecast period. A change in manufacturing methods is expected to decrease the price of organic light-emitting diode (OLED) TVs during the forecast period. Vendors are using inkjet-printed panels (IJPs) rather than traditional white OLED (WOLED) panels for OLED TVs.
The number of households with access to TV is increasing around the globe. Hence, the decreasing prices of TVs, which make it affordable for a larger number of consumers, will increase the demand for set-top boxes during the forecast period, which can positively influence the growth of the global set-top box market.
Security threats associated with next-generation set-top boxes is one of the key challenges hindering the set-top box market growth. With the growing ott market, the next-generation set-top boxes integrate video content from multiple signal sources such as broadcast television, premium video-on-demand services such as Netflix and Amazon Prime, and Internet-based services. These advanced levels of integration of technologies will make these set boxes prone to constant threats from device tampering, software security breaches, and hacker attacks that can significantly impact the reputation of both set-top box manufacturers and operators.
Content owners, which include movie and television studios, often demand the content licensee (cable or satellite TV operators) to take steps to prevent piracy of their video content and to integrate technologies to prevent data breaches. Several lawsuits have been filed against TV operators by various movie and television studios for the piracy of their video content. In April 2019, various Canadian media companies filed a lawsuit against 125 pirated TV box sellers for selling set-top boxes that are pre-loaded with pirating tools and pre-configured to help their users for illegal streaming of video content.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Set-top Box Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abox42: The company offers next-generation Smart Set-Top-Box platforms for Pay-TV, IPTV, and OTT operators. Also, the company caters to different segments of hardware manufacturers such as IPTV, OTT, Set Top Boxes, STB, IoT, Smart Home, and Cloud Services.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the satellite set-up box segment will be significant during the forecast period. Satellite set-top boxes are devices that are used to decode and tune digital signals received from transmitting satellites and convert them into a proper viewable television format. The increasing demand for high-definition televisions among consumers will help in the growth of the segment during the forecast period as satellite set-top boxes provide a wide variety of programs with clear visuals and immersive surround sound.
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The satellite set-up box segment was valued at USD 6,498.68 million in 2017 and continue to grow by 2021. Satellite service providers are also using new compression standards such as MPEG-4, which allow vendors to provide more high definition (HD) channels by streaming them efficiently. AT and T Inc.-owned DIRECTV and Dish Network LLC (Dish Network) are two of the satellite service providers that have upgraded to the MPEG-4 format in the US. The vendors offering satellite TV services are also providing new set-top boxes that offer additional features such as OOT services. For instance, in October 2019, Dish Network offered a new set-top box that offers satellite TV as well as OTT services. The new set-top box is based on Android. Hence, the increasing demand for high-definition video content among consumers is expected to help in driving the growth of the satellite STB segment during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for set-top boxes is expected to increase in APAC due to factors such as the rising number of households with TVs, the decreasing TV subscription charges, and the decreasing prices of set-top boxes. The number of households with TVs is increasing in developing countries of APAC, such as India. For instance, in India, nearly 72% of households had access to TV in 2019. China was the largest TV market globally, with over 378 million households having a TV. The decreasing price of TV subscriptions will also help in increasing the demand for set-top boxes in APAC during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for APAC. However, the lockdown in major markets in APAC, such as India and China, led to the closure of most public entertainment places and raised the number of OTT video streaming viewers via set-top boxes. In addition, various strategic initiatives taken by key OTT platforms to expand the customer reach enhanced the growth of the regional set-top market in 2021. Indian market is popular with cricket as content. OTT platforms take the initiatives to acquire various sports events to broadcast live on their platform. For instance, Disney's Hotstar Plus platform and Viacom18 have bagged the rights for IPL from 2023 to 2027 for $6.2 billion. With the growing Internet users in APAC, the regional market is expected to grow significantly during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Set-top Box Market Scope |
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Report Coverage |
Details |
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Page number |
174 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 4.74% |
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Market growth 2023-2027 |
USD 6,215.61 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.21 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ABOX42 GmbH, Advanced Digital Broadcast SA, Broadcom Inc., Catvision Ltd., Comcast Corp., CommScope Holding Co. Inc., DISH Network Corp., EchoStar Corp., Huawei Technologies Co. Ltd., HUMAX Electronics Co. Ltd., MyBox Technologies Pvt Ltd., Roku Inc., Sagemcom Broadband SAS, Samsung Electronics Co. Ltd., Shenzhen SDMC Technology Co Ltd, Skyworth Group Ltd, Technicolor SA, TelergyHD, TiVo Corp., and ZTE Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Streaming Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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