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The content protection market size is estimated to grow at a CAGR of 11.24% between 2023 and 2028. The market size is forecast to increase by USD 1.03 billion.The market is categorized based on End-user, Type, and Geography. Within the End-User Segment, the Large Enterprise sub-category represented the largest value, amounting to USD 585.78 million in 2018. Large enterprises are increasingly seeking enhanced flexibility and scalability within their content protection solutions. As businesses generate ever-growing amounts of content, opting for content protection provides a versatile and adaptable choice. This enables enterprises to swiftly adjust their content protection solutions to match evolving needs, whether scaling up or down as required.These factors are set to grow of Content protection market for large enterprise segment. The market size, historical data (2018-2022), and future forecasts are presented in terms of value USD million for all these mentioned segments.
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Market Driver
An increase in the adoption of content among various industries is notably driving market growth. Content protection solutions have become a crucial aspect of modern businesses. The adoption of content protection solutions is gaining traction among various industries, such as IT and BFSI, for all the right reasons. The industry is witnessing heightened demand for content protection solutions as businesses recognize the need to safeguard their sensitive data from cyber threats and breaches. One of the main reasons for the increase in the adoption of content protection as a service is the growing number of cyber threats. With the increasing sophistication of cyber-attacks and the rise of content breaches, businesses need to invest in advanced security measures to protect their content from potential threats. The adoption of content protection as a service allows businesses to leverage expertise and resources from third-party providers, who are specialists in content protection solutions.
Moreover, the adoption of data protection as a service can help businesses scale according to their needs. As businesses grow, they generate more content, and the complexity of content protection increases. Third-party service providers offer various solutions, such as managed backup and recovery, to ensure that businesses can protect their content reliably. These solutions are flexible and can be customized as per the needs of individual companies, making the service an attractive proposition for businesses looking to scale their IT infrastructure. Thus, the abovementioned factors are expected to increase the demand for data protection solutions, which will propel the growth of the global content protection market during the forecast period.
The rise in the number of cyber threats is an emerging trend shaping the market growth. In today's digital era, advances in technology have changed the way cyberattacks are carried out. This makes enterprises more vulnerable to cybercrimes. Cyberattacks can significantly affect business operations as companies have become highly reliant on technology to maintain a competitive advantage and manage costs. Enterprises, whether large or small, can become a target of cyberattacks. Thus, it is imperative for businesses to take preventative measures and adopt an approach to cybersecurity, which helps in minimizing risks. Hence, backing up their business data can help enterprises recover if they lose some data in a cyberattack.
In addition, content protection solutions are expected to help enterprises minimize the damage in the event of a full-blown cyberattack. Moreover, backing up data using a content protection solution is generally easy and very cost-effective. Thus, the abovementioned factors are expected to fuel the growth of the global content protection market during the forecast period.
The possibility of failure during implementation is a significant challenge hindering the market growth. One of the main growth inhibitors in the global content protection market is the chance of failure during the implementation phase. This makes prospective clients sceptical about content protection solutions, and they may favour traditional backup solutions, such as hard disks. Implementation is not a one-way process; it takes a considerable amount of time to perform various processes, such as project management, vulnerability management, compliance, content management, event monitoring, access management, and managing huge servers and databases. These processes are complex and require flawless execution.
In addition, during the planning phase, service providers need to finalize the devices needed, their locations in the clients' architecture, and their proper configuration. This process is cumbersome, especially in the case of large enterprises with widespread operations and exponentially expanding data. The complexity of implementing content protection solutions increases the chances of failure, which is expected to direct end-users toward traditional backup solutions. Thus, the abovementioned factors are expected to hinder the growth of the global content protection market during the forecast period.
The market research analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Content Protection Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers content protection solution through Adobe Media Server.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The large enterprise segment is estimated to witness significant growth during the forecast period.
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The growing adoption of content protection among large enterprises is the need for better security. Data breaches and cyber-attacks are becoming increasingly common, and large enterprises are acutely aware of the potential damage that can be done if their critical data or content falls into the wrong hands. In addition, large enterprises are also turning to content protection to reduce costs. Traditional data protection solutions can be expensive, requiring significant investments in hardware, software, and personnel. Content protection, on the other hand, offers a more cost-effective alternative with a predictable subscription-based pricing structure that allows businesses to better manage their budgets. Thus, the abovementioned factors are expected to drive the growth of the large enterprise segment in the global content protection market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America holds a significant share in the global content protection market. The increasing adoption of cloud-based technologies and virtualization in North America has encouraged businesses to adopt content protection solutions. Companies are increasingly relying on cloud-based services to store and process data or content. This has resulted in a need for cloud-based content protection solutions that can safeguard the content stored in virtualized environments. The regional TV broadcasting services in the region are transforming digitally due to factors such as the rising number of offerings from various UHD TV vendors in this region. The UHD TV models are increasingly captivating consumer attention, thereby accelerating the demand for pay-TV services, which, in turn, drive the demand for conditional access systems in the region.
Moreover, the rising number of cyberattacks will gradually increase the adoption of security measures such as data encryption management solutions by enterprises, which will focus on not compromising their business continuity. The need for adherence to stringent regulations will also increase the demand for encryption management solutions in North America, in turn, propelling the growth of the content protection market in the region during the forecast period.
The outbreak of COVID-19 in 2020 positively impacted the growth of the global content protection market. Moreover, the rapid vaccination drives that were conducted by the government across the region in the first half of 2021 resulted in the removal of the lockdown. The resumption of business operations in all industries, such as manufacturing, banking and finance, energy and power, retail, and consumer goods, raised the growth momentum of the global content protection market, and this trend will continue to positively impact market growth during the forecast period.
The content protection market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Content Protection Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.24% |
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Market Growth 2024-2028 |
USD 1.03 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.1 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key countries |
US, Canada, China, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alphabet Inc., Axinom GmbH, Cisco Systems Inc., CommScope Holding Co. Inc., Digimarc Corp., EZDRM Inc., Friend MTS Ltd., Intel Corp., Intertrust Technologies Corp., Kudelski SA, Locklizard Ltd., Microsoft Corp., NASPERS Ltd., RGB Spectrum, Sony Group Corp., STMicroelectronics International N.V., Verance Corp., Verimatrix Inc., and Wellav Technologies Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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