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The smart-connected pet collars market size is forecast to increase by USD 798.8 million at a CAGR of 11.3% between 2023 and 2028. The global market is witnessing significant growth due to the strong bond between pet owners and their pets. This trend is driving the demand for advanced pet tracking and monitoring solutions. Furthermore, product launches in the market are introducing innovative features, such as real-time location tracking, health monitoring, and two-way communication, enhancing the market's growth. However, network connectivity issues pose a challenge to the market's growth, as reliable and consistent connectivity is crucial for the effective functioning of these devices. Despite this, the market is expected to continue expanding due to the increasing popularity of smart pet care products and the growing awareness of pet health and safety.
The smart-connected collars market is witnessing significant growth due to the increasing demand for advanced pet care solutions. These collars are not just traditional devices, but multi-purpose tools that offer location tracking, training activity monitoring, and pet control features. The integration of Wi-Fi and Bluetooth technologies enables real-time communication between the collar and a smartphone, allowing owners to monitor their pets from a distance. Animal welfare organizations are also employing these collars for pet control at events and venues. The collars are equipped with sensors that can detect animal illnesses and alert owners or veterinarians, ensuring timely medical intervention.
The pet wearable industry is experiencing organic growth strategies, driven by the increasing spending power and expendable income of pet owners. Patents for new technologies and features are also fueling the competition in this market. The use of Bluetooth and Wi-Fi technologies in smart-connected collars is expected to continue, making pet care more convenient and efficient for owners.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Smart-connected pet collars have emerged as a multi-purpose tool for pet owners, integrating device functionality with traditional collars. These collars enable real-time pet monitoring through features like GPS technology, LED display, and Bluetooth or Wi-Fi connectivity to a smartphone. Pet actions such as location, training activity, and health status are transmitted to the pet owner's cellphone. These collars serve as valuable tools for working individuals with hectic lifestyles and long working hours, allowing them to ensure their pet's welfare even when away from home. Advanced features like health monitoring, alerts for specific behaviors, and pet control functions further enhance their utility.
GPS technology enables pet owners to track their pet's location, providing peace of mind and ensuring their safety. LED displays offer essential information at a glance, while Bluetooth and Wi-Fi connectivity allow for remote training and real-time updates. The smart-connected pet collar market is experiencing organic growth strategies through continuous innovation and patents. Inorganic growth strategies, such as events and partnerships, also contribute to the market's expansion. Companies are focusing on pet health and animal welfare.
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The offline segment was valued at USD 790.30 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The pet wearable industry is experiencing significant growth due to the increasing spending power of employed people and their emotional attachment to their pets. Smart-connected collars, equipped with sensors and new technology, have emerged as a popular segment within this market. These collars offer features such as GPS tracking, temperature monitoring, and customizable buzzer alerts for safe zones. Consumer consciousness towards pet care and animal health has led to the study and development of these advanced collars. Companies like Tractive and Fit Bark, with their GPS trackers, and Fit Bit, with its fitness monitoring capabilities, are leading the charge in this sector.
Promotional items and training tools are also being integrated into these collars, making them essential for pet owners. Animal illnesses can be detected early, ensuring timely veterinary care. The pet wearable industry is poised for continued growth as pet owners seek to enhance their pets' wellbeing and safety.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Strong bond between owners and pets is the key driver of the market. Smart-connected pet collars have emerged as innovative devices in the pet industry, attracting the attention of pet owners due to their advanced wireless technology. These collars utilize Bluetooth and Wi-Fi connectivity to enable real-time pet monitoring via smartphone applications. The collars come equipped with GPS technology, LED displays, and health features that provide pet owners with essential information and alerts regarding their pets' location, training activities, and health status. Moreover, these multi-purpose tools offer pet control features such as ultrasonic whistles to manage excessive barking in dogs and cats. With the rise of hectic lifestyles and long working hours, smart-connected pet collars serve as valuable tools for working individuals to ensure the welfare of their pets.
The pet industry's organic growth is driven by the increasing number of pet adoption, especially among nuclear families. Technological advancements in pet health and welfare have led to the development of patents and events that further fuel the market's inorganic growth. Smart-connected pet collar vendors, such as PetPace, Scollar, Wagz, Whistle Labs, FitBark, and Radio Systems, are focusing on enhancing their offerings by integrating cellphone applications, enabling pet owners to monitor their pets' actions and activities at any venue. These collars offer a range of benefits, including improved pet health, enhanced pet-owner relationships, and peace of mind for working individuals.
Product launches in the global smart-connected pet collars market is the upcoming trend in the market. The smart-connected pet collar market is witnessing significant growth due to the increasing number of pet owners and their hectic lifestyles. Vendors are introducing innovative devices that offer features such as GPS technology, Bluetooth, and Wi-Fi connectivity to provide pet monitoring and health tracking. For instance, in July 2022, Halo Collar launched a smart GPS-enabled dog collar that allows pet owners to set up a wireless fence via a smartphone app. This collar also tracks a dog's location and exercise habits. Other vendors, such as PetPace, Scollar, Wagz, Whistle Labs, FitBark, and Radio Systems, are also introducing multi-purpose smart-connected collars with LED displays, health features, and alerts for pet actions.
These collars serve as organic growth strategies for vendors, attracting pet owners with busy work schedules and long working hours. Additionally, inorganic growth strategies, such as events and patents, are also being employed to expand market shares. Overall, smart-connected pet collars offer valuable information and pet control, prioritizing pet health and animal welfare.
Presence of network connectivity issues is key challenge affecting the market growth. Smart-connected pet collars have gained significant traction in the market, transforming traditional pet collars into multi-purpose tools that offer advanced features. These devices enable pet owners to monitor their pets' location and training activities using Bluetooth or Wi-Fi connectivity. While Wi-Fi connectivity offers the advantage of real-time location tracking without the need for a network, it comes with certain limitations. Wi-Fi routers have limited bandwidth, which can result in slow speeds when multiple devices are connected. SCOLLAR, a leading manufacturer of smart-connected pet collars, addresses this issue with its Wi-Fi base station. This device turns off the GPS signal when the pet is within the Wi-Fi range, thereby increasing battery backup and reducing GPS usage.
Pet owners, especially working individuals with hectic lifestyles and long working hours, can benefit significantly from these smart pet monitoring systems. These collars offer health features, alerts, and pet control functions, ensuring the welfare of pets and providing peace of mind for their owners. Organic growth strategies, such as patents and events, and inorganic growth strategies, such as acquisitions and partnerships, are driving the market for these devices. The integration of cellphone applications and pet food and actions venue-based services further enhances the functionality of these smart-connected pet collars.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Barking Labs Corp. - The company specializes in the development and provision of advanced Smart-Connected Pet Collars.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The smart-connected pet collar market is witnessing significant growth due to the increasing demand for advanced devices that cater to the needs of pets and their owners. These collars, equipped with Bluetooth and Wi-Fi connectivity, enable pet owners to monitor their pets' location and training activities using a smartphone application. The integration of GPS technology in these collars provides real-time location information, ensuring the safety and security of pets. These multi-purpose tools also come with additional health features, such as activity tracking and alerts for irregularities in pet behavior or vital signs. Working individuals with hectic lifestyles and long working hours are the primary consumers of these devices, as they provide peace of mind and allow for effective pet monitoring.
Smart pet collars are not limited to dogs and cats but are also being adopted by other pets. Radio systems and LED displays are also being integrated into these collars to provide pet owners with instant information. Organic growth strategies, such as partnerships and collaborations, and inorganic growth strategies, such as patents and acquisitions, are being employed by market players to expand their product offerings and gain a competitive edge. The pet monitoring market is expected to grow at a rapid pace due to the increasing concern for pet health and animal welfare.
Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.3% |
Market growth 2024-2028 |
USD 798.8 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Canada, France, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Barking Labs Corp., Dogtra Co., Eureka Technology Partners LLC, Findster Technologies SA, FitBark Inc., Garmin Ltd., Gibi Technologies Inc., Loc8tor Ltd., Mars Inc., Pawscout Inc., PetPace, Pitpatpet Ltd., Radio Systems Corp., RAWR Inc., SCOLLAR Inc., SGI Venture Ltd., Smart Tracking Technologies LLC, Tractive GmbH, UbiSight Technology LLC, and Wagz Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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