Smartwatch Market by Type, Operating System, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR43748
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The smartwatch market share is expected to increase by USD 27.96 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 18.79%.

This smartwatch market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smartwatch market segmentation by type (integrated and standalone), operating system (watchOS, Tizen, Wear OS, and others), and geography (North America, APAC, Europe, South America, and MEA). The smartwatch market report also offers information on several market vendors, including Alphabet Inc., Apple Inc., Fossil Group Inc., Garmin Ltd., Lenovo Group Ltd., LG Corp., Mobvoi Information Technology Co. Ltd., Nexxbase Marketing Pvt. Ltd., OnePlus Technology Co. Ltd., and Samsung Electronics Co. Ltd. among others.

What will the Smartwatch Market Size be During the Forecast Period?

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Smartwatch Market: Key Drivers and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The technological advances in the semiconductor industry are notably driving the smartwatch market growth, although factors such as increasing data security and privacy concerns may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the smartwatch industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Smartwatch Market Driver

One of the key factors driving the global smartwatch market growth is the technological advances in the semiconductor industry. Technological advances such as chip system on a chip (SoC) technology and microelectromechanical systems (MEMS), are opening up new opportunities for smartwatch manufacturers to develop small, compact, and less power-consuming smartwatches. Furthermore, advances in chip packaging and process technologies have encouraged manufacturers to incorporate sensors and other components in limited space. Such technological advancements are expected to positively impact the market in focus during the forecast period.

Growing investments in telecommunication network infrastructure is another most important factor that will drive the global smartwatch market growth during the forecast period. OEMs, government organizations, and telecommunication service providers are collaborating and making huge investments to improve the telecommunication network infrastructure that will help users to connect their smart devices. This growing investment in telecommunication network infrastructure has encouraged manufactures to launch smartwatches supporting cellular connectivity which will further increase its demand.

This smartwatch market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Smartwatch Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Apple Inc.
  • Fossil Group Inc.
  • Garmin Ltd.
  • Lenovo Group Ltd.
  • LG Corp.
  • Mobvoi Information Technology Co. Ltd.
  • Nexxbase Marketing Pvt. Ltd.
  • OnePlus Technology Co. Ltd.
  • Samsung Electronics Co. Ltd.

 

This statistical study of the smartwatch market encompasses successful business strategies deployed by the key vendors. The smartwatch market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The smartwatch market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Smartwatch Market?

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56% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for smartwatches in North America. Market growth in this region will be faster than the growth of the market in South America and MEA.

The rapid adoption of advanced technologies and the presence of leading smartwatch manufacturers such as Apple, Fitbit, and Garmin will facilitate the smartwatch market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Smartwatch Market?

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The smartwatch market share growth by the integrated segment will be significant during the forecast period. The significant increase in the demand for integrated smartwatches owing to the increasing penetration of low-cost smartwatches in emerging countries and the entry of several traditional watch manufacturers in the market such as Huami, Lenovo Group Ltd. (Lenovo), and Zeblaze will facilitate the growth of this segment of the market in focus.

This report provides an accurate prediction of the contribution of all the segments to the growth of the smartwatch market size and actionable market insights on post COVID-19 impact on each segment.

 

Smartwatch Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 18.79%

Market growth 2021-2025

$ 27.96 billion

Market structure

Fragmented

YoY growth (%)

23.65

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 56%

Key consumer countries

US, China, South Korea (Republic of Korea), Canada, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Apple Inc., Fossil Group Inc., Garmin Ltd., Lenovo Group Ltd., LG Corp., Mobvoi Information Technology Co. Ltd., Nexxbase Marketing Pvt. Ltd., OnePlus Technology Co. Ltd., and Samsung Electronics Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Smartwatch Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smartwatch market growth during the next five years
  • Precise estimation of the smartwatch market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smartwatch industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smartwatch market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Integrated - Market size and forecast 2020-2025
    • Standalone - Market size and forecast 2020-2025
    • Market opportunity by Type

    Market Segmentation by Operating system

    • Market segments
    • Comparison by Operating system
    • watchOS - Market size and forecast 2020-2025
    • Tizen - Market size and forecast 2020-2025
    • Wear OS - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Operating system

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor Landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Alphabet Inc.
      • Apple Inc.
      • Fossil Group Inc.
      • Garmin Ltd.
      • Lenovo Group Ltd.
      • LG Corp.
      • Mobvoi Information Technology Co. Ltd.
      • Nexxbase Marketing Pvt. Ltd.
      • OnePlus Technology Co. Ltd.
      • Samsung Electronics Co. Ltd.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
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      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The smartwatch market growth will increase by $27960.12 million during 2020-2025.
      The smartwatch market is expected to grow at a CAGR of 18.79% during 2020-2025.
      Technavio has segmented the smartwatch market by type (Integrated and Standalone) ,other1 (watchOS, Tizen, Wear OS, Others, and MEA) , and geographic (North America, APAC, Europe, South America, and MEA).
      Alphabet Inc., Apple Inc., Fossil Group Inc., Garmin Ltd., Lenovo Group Ltd., LG Corp., Mobvoi Information Technology Co. Ltd., Nexxbase Marketing Pvt. Ltd., OnePlus Technology Co. Ltd., Samsung Electronics Co. Ltd. are a few of the key vendors in the smartwatch market.
      North America will register the highest growth rate of 56.19% among the other regions. Therefore, the smartwatch market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      • US
      • China
      • South Korea (Republic of Korea)
      • Canada
      • Japan
      The key factors driving the smartwatch market growth are:
      • Technological advances in semiconductor industry
      • Increasing number of patent filings by smartwatch manufacturers
      The smartwatch market vendors should focus on grabbing business opportunities from the integrated segment as it accounted for the largest market share in the base year.
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