Enjoy complimentary customisation on priority with our Enterprise License!
The stylus pen market is estimated to grow at a CAGR of 5.14% between 2022 and 2027. The size of the market is forecast to increase by USD 490.26 billion. The growth of the market depends on several factors, including a sustainable model of interactive teaching, the growing popularity of IWBs, and the mass adoption of the BYOD policy.
This report extensively covers market segmentation by application (tablets and IWBs), type (active and passive), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The sustainable model of interactive teaching is notably driving the market growth, although factors such as the growing adoption of interactive flat panel displays and interactive projectors may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Stylus Pen Market Driver
The sustainable model of interactive teaching is notably driving the stylus pen market growth. In the global education market, the sustainability quotient of any innovation is highly important. Hence, schools consider investment decisions on concepts, technologies, and devices. The demand for sustainable innovations in the global education market is high.
Many schools and universities are spending heavily on various innovative products to enhance learning and teaching methods. They are using technologies such as IWBs and stylus pens. It has become crucial for colleges, universities, and corporates to implement the required course content and technologies, thereby propelling the demand for IWBs. This, in turn, fuels the need for stylus pens, which will boost the growth of the global stylus pen market during the forecast period.
Key Stylus Pen Market Trend
Evolving learning methodologies are a key trend influencing the stylus pen market growth. Stylus pens have evolved over the last few years with the increasing adoption of modern learning methodologies, including blended learning, e-learning, and digital learning. Many schools worldwide have been adopting various e-learning platforms to enhance the quality of education.
Blended learning provides a combination of workshop learning and online learning. It is a flexible and cost-effective mode of learning. This type of learning model is increasingly being used by various educational institutions, which, in turn, is driving the growth of the stylus pen market along with demand for IWBs. In addition, the growing popularity of e-books and digital textbooks is gaining traction among students. Schools are encouraged to become paperless and leverage the several benefits offered by the IWBs. Thus, leveraging the abundantly available digital platforms can help the schools deliver good quality education, which will boost the growth of the market in focus during the forecast period.
Key Stylus Pen Market Challenge
The growing adoption of interactive flat panel displays and interactive projectors may impede the stylus pen market growth. Interactive projectors are similar to IWBs and can be used on any surface. They are similar to touchscreen devices such as smartphones and tablets but have larger screen sizes. Interactive flat panel displays can be operated either using a stylus or the fingers and have a higher resolution than interactive projectors and IWBs.
Interactive devices such as interactive projectors, IWBs, and interactive flat panel displays have become an important part of classrooms in the education sector. They are also used in the corporate sector for presentations and other purposes. Hence, there will be a decline in the adoption of IWBs when compared to interactive projectors and interactive flat panel displays. Such factors will impede the growth of the global stylus pen market during the forecast period.
Key Stylus Pen Market Customer Landscape
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stylus Pen Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market.
Griffin Technology - The company, offers stylus pens for iPad, iPod Touch, iPhone, and other touchscreen devices.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the tablets segment will be significant during the forecast period. Stylus pens for tablets are gaining popularity among artists and students. For instance, the Apple Pencil is exclusively designed for Apple's 9.7-inch and 12.9-inch iPad Pro. Samsung, Lenovo, and Microsoft Corp. are some of the other prominent tablet vendors that provide stylus pens for their tablets.
Get a glance at the market contribution of various segments Request a PDF Sample
The tablets segment showed a gradual increase in market share with USD 1,089.89 billion in 2017 and continued to grow by 2021. The continuous launch of new tablet varieties by different brands is augmenting the demand for stylus pens. For instance, in October 2022, Apple Inc. launched the 10th generation iPad. Universal styluses are also available in the market and can be used on any device, such as tablets, phablets, laptops, and smartphones. These factors will drive the growth of the segment during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is projected to contribute 56% of the market's growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the largest geographical segment of the global stylus pen market and is anticipated to remain the largest segment during the forecast period. The stylus market for IWBs in APAC is considered to be lucrative because of the rapid growth of the e-learning market in the region. Vietnam and Malaysia dominated the global e-learning market, followed by Thailand, the Philippines, India, and China. With increased product awareness and broadband penetration, vendors are seeking opportunities to generate revenues from these emerging economies. Efforts toward content digitization across schools and universities, coupled with the large-scale deployment of tablets in the academic segment and the steady growth of enrolments in online higher education, are contributing to the growth of digital education in the region. Governments are implementing large-scale technology initiatives to boost technology-based learning. As a result, many educational institutions will become a part of the digitized education market within the next few years. The growing use of blended learning in this region will further propel the market growth.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The initiation of large-scale vaccination drives and the resumption of electronic equipment manufacturing revived the growth of the regional market in Q4 2020. Moreover, the rising adoption of e-learning and the increase in the number of online courses offered by universities and other educational institutions are expected to drive the demand for stylus pens during the forecast period. In addition, several government initiatives to boost online education will positively impact the growth of the regional stylus pen market during the forecast period.
The reports categorize the global stylus pen market as a part of the electronic equipment and instruments market. The global electronic equipment and instruments market is expected to grow at a moderate pace. Technavio calculates the global electronic equipment and instruments market size by considering the revenue generated from sales of the associated information communication and technology and electronics products, equipment, and components. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by application, type, and region.
|
Stylus Pen Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
159 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 5.14% |
|
Market growth 2023-2027 |
USD 490.26 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
4.35 |
|
Regional analysis |
APAC, North America, Europe, the Middle East and Africa, and South America |
|
Performing market contribution |
APAC at 56% |
|
Key countries |
US, China, India, Germany, and UK |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Adonit, Apple Inc., Best Buy Co. Inc., Griffin Technology LLC, Hanwang Technology Co. Ltd., Hitachi Ltd., Honeywell International Inc., HP Development Co. LP, HuntWave Industrial Co. Ltd., International Business Machines Corp., KYE System Corp., Microchip Technology Inc., Microsoft Corp., Promethean Ltd., Seiko Epson Corp., Smartboards.com, Songtak Technology Co. Ltd, Wacom Co. Ltd., WALTOP International Corp., and Yifang Digital Technology Co. Ltd. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
