1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Formulation
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Supplements Market in US 2019 - 2023
- Historic Market Size - Data Table on Supplements Market in US 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.5 Formulation segment analysis 2019 - 2023
- Historic Market Size - Formulation Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Supplements Market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Vitamins - Market size and forecast 2024-2029
- Chart on Vitamins - Market size and forecast 2024-2029 ($ million)
- Data Table on Vitamins - Market size and forecast 2024-2029 ($ million)
- Chart on Vitamins - Year-over-year growth 2024-2029 (%)
- Data Table on Vitamins - Year-over-year growth 2024-2029 (%)
- 8.4 Sports nutrition - Market size and forecast 2024-2029
- Chart on Sports nutrition - Market size and forecast 2024-2029 ($ million)
- Data Table on Sports nutrition - Market size and forecast 2024-2029 ($ million)
- Chart on Sports nutrition - Year-over-year growth 2024-2029 (%)
- Data Table on Sports nutrition - Year-over-year growth 2024-2029 (%)
- 8.5 Herbal and botanical supplement - Market size and forecast 2024-2029
- Chart on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
- Data Table on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
- Chart on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
- Data Table on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
- 8.6 Meal replacement supplement - Market size and forecast 2024-2029
- Chart on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
- Data Table on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
- Chart on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
- Data Table on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Retail outlets - Market size and forecast 2024-2029
- Chart on Retail outlets - Market size and forecast 2024-2029 ($ million)
- Data Table on Retail outlets - Market size and forecast 2024-2029 ($ million)
- Chart on Retail outlets - Year-over-year growth 2024-2029 (%)
- Data Table on Retail outlets - Year-over-year growth 2024-2029 (%)
- 9.4 Online stores - Market size and forecast 2024-2029
- Chart on Online stores - Market size and forecast 2024-2029 ($ million)
- Data Table on Online stores - Market size and forecast 2024-2029 ($ million)
- Chart on Online stores - Year-over-year growth 2024-2029 (%)
- Data Table on Online stores - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 10.3 Adults - Market size and forecast 2024-2029
- Chart on Adults - Market size and forecast 2024-2029 ($ million)
- Data Table on Adults - Market size and forecast 2024-2029 ($ million)
- Chart on Adults - Year-over-year growth 2024-2029 (%)
- Data Table on Adults - Year-over-year growth 2024-2029 (%)
- 10.4 Elderly population - Market size and forecast 2024-2029
- Chart on Elderly population - Market size and forecast 2024-2029 ($ million)
- Data Table on Elderly population - Market size and forecast 2024-2029 ($ million)
- Chart on Elderly population - Year-over-year growth 2024-2029 (%)
- Data Table on Elderly population - Year-over-year growth 2024-2029 (%)
- 10.5 Children and adolescents - Market size and forecast 2024-2029
- Chart on Children and adolescents - Market size and forecast 2024-2029 ($ million)
- Data Table on Children and adolescents - Market size and forecast 2024-2029 ($ million)
- Chart on Children and adolescents - Year-over-year growth 2024-2029 (%)
- Data Table on Children and adolescents - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
11 Market Segmentation by Formulation
- 11.1 Market segments
- Chart on Formulation - Market share 2024-2029 (%)
- Data Table on Formulation - Market share 2024-2029 (%)
- 11.2 Comparison by Formulation
- Chart on Comparison by Formulation
- Data Table on Comparison by Formulation
- 11.3 Capsules - Market size and forecast 2024-2029
- Chart on Capsules - Market size and forecast 2024-2029 ($ million)
- Data Table on Capsules - Market size and forecast 2024-2029 ($ million)
- Chart on Capsules - Year-over-year growth 2024-2029 (%)
- Data Table on Capsules - Year-over-year growth 2024-2029 (%)
- 11.4 Tablets - Market size and forecast 2024-2029
- Chart on Tablets - Market size and forecast 2024-2029 ($ million)
- Data Table on Tablets - Market size and forecast 2024-2029 ($ million)
- Chart on Tablets - Year-over-year growth 2024-2029 (%)
- Data Table on Tablets - Year-over-year growth 2024-2029 (%)
- 11.5 Powders - Market size and forecast 2024-2029
- Chart on Powders - Market size and forecast 2024-2029 ($ million)
- Data Table on Powders - Market size and forecast 2024-2029 ($ million)
- Chart on Powders - Year-over-year growth 2024-2029 (%)
- Data Table on Powders - Year-over-year growth 2024-2029 (%)
- 11.6 Liquids - Market size and forecast 2024-2029
- Chart on Liquids - Market size and forecast 2024-2029 ($ million)
- Data Table on Liquids - Market size and forecast 2024-2029 ($ million)
- Chart on Liquids - Year-over-year growth 2024-2029 (%)
- Data Table on Liquids - Year-over-year growth 2024-2029 (%)
- 11.7 Softgels - Market size and forecast 2024-2029
- Chart on Softgels - Market size and forecast 2024-2029 ($ million)
- Data Table on Softgels - Market size and forecast 2024-2029 ($ million)
- Chart on Softgels - Year-over-year growth 2024-2029 (%)
- Data Table on Softgels - Year-over-year growth 2024-2029 (%)
- 11.8 Market opportunity by Formulation
- Market opportunity by Formulation ($ million)
- Data Table on Market opportunity by Formulation ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key news
- Amway Corp. - Key offerings
- SWOT
- 15.5 Cyanotech Corp.
- Cyanotech Corp. - Overview
- Cyanotech Corp. - Product / Service
- Cyanotech Corp. - Key offerings
- SWOT
- 15.6 ECNutra
- ECNutra - Overview
- ECNutra - Product / Service
- ECNutra - Key offerings
- SWOT
- 15.7 Glanbia plc
- Glanbia plc - Overview
- Glanbia plc - Business segments
- Glanbia plc - Key news
- Glanbia plc - Key offerings
- Glanbia plc - Segment focus
- SWOT
- 15.8 GNC Holdings LLC
- GNC Holdings LLC - Overview
- GNC Holdings LLC - Product / Service
- GNC Holdings LLC - Key news
- GNC Holdings LLC - Key offerings
- SWOT
- 15.9 Herbalife International of America Inc.
- Herbalife International of America Inc. - Overview
- Herbalife International of America Inc. - Product / Service
- Herbalife International of America Inc. - Key news
- Herbalife International of America Inc. - Key offerings
- SWOT
- 15.10 Liquid Health Inc.
- Liquid Health Inc. - Overview
- Liquid Health Inc. - Product / Service
- Liquid Health Inc. - Key offerings
- SWOT
- 15.11 Lonza Group Ltd.
- Lonza Group Ltd. - Overview
- Lonza Group Ltd. - Business segments
- Lonza Group Ltd. - Key news
- Lonza Group Ltd. - Key offerings
- Lonza Group Ltd. - Segment focus
- SWOT
- 15.12 Mondelez International Inc.
- Mondelez International Inc. - Overview
- Mondelez International Inc. - Business segments
- Mondelez International Inc. - Key news
- Mondelez International Inc. - Key offerings
- Mondelez International Inc. - Segment focus
- SWOT
- 15.13 Natures Bounty
- Natures Bounty - Overview
- Natures Bounty - Product / Service
- Natures Bounty - Key offerings
- SWOT
- 15.14 Nestle SA
- Nestle SA - Overview
- Nestle SA - Business segments
- Nestle SA - Key news
- Nestle SA - Key offerings
- Nestle SA - Segment focus
- SWOT
- 15.15 NOW Foods
- NOW Foods - Overview
- NOW Foods - Product / Service
- NOW Foods - Key offerings
- SWOT
- 15.16 Paragon Laboratories
- Paragon Laboratories - Overview
- Paragon Laboratories - Product / Service
- Paragon Laboratories - Key offerings
- SWOT
- 15.17 SDC Nutrition Inc.
- SDC Nutrition Inc. - Overview
- SDC Nutrition Inc. - Product / Service
- SDC Nutrition Inc. - Key offerings
- SWOT
- 15.18 Supplement Manufacturing Partner
- Supplement Manufacturing Partner - Overview
- Supplement Manufacturing Partner - Product / Service
- Supplement Manufacturing Partner - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape