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The Toothpaste Market size is estimated to grow by USD 3.51 billion at a CAGR of 3.18% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the market is the rising demand for teeth whitening among millennials. Factors such as the increasing emphasis on appearance and the rising availability of teeth-whitening toothpaste have fuelled the popularity among millennials. Additionally, the increasing focus on personal appearance has resulted in the rising demand among millennials. Furthermore, social media platforms such as Instagram are widely used by millennials, where visual aesthetics play a crucial role. Thus, the increasing desire to emulate their favorite personalities and attain a picture-perfect smile has fuelled the demand. Hence, such factors are positively impacting the market which in turn will drive the market during the forecast period.
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Several market players are innovating new technologies as well as diversifying their product lines in order to have a competitive edge in the global market. There is an increasing demand for innovative, multifunctional oral care products among consumers that can offer results and help maintain oral hygiene. As a result, several manufacturers in the global market are increasingly investing in R&D to innovate and launch new products. New ingredients, flavors, functionality, packaging, and pricing are some of the factors manufacturers take into consideration for new innovations of products. For instance, Sensodyne Repair and Protect Toothpaste by GlaxoSmithKline consists of the NovaMin technology that is developed by the company. Hence, such factors are expected to drive market during the forecast period.
There is an increasing popularity of secondary oral hygiene products due to factors such as increasing spending power and improved standards of living in developed regions. Additionally, there is a growing awareness of secondary oral hygiene products in developing countries. Some of the key secondary hygiene products are teeth whitening strips, dental floss, dental cleansing tablets, rinses, gum care products, brace maintenance products, and denture care products. Rinses and teeth whitening strips is one of the popular product in this category. Furthermore, there is an increase in demand for these products due to the increase in spending. Hence, such factors are expected to drive market during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment comprises hypermarkets and supermarkets, department stores, drug stores, and pharmacies. Some of the key factors which are significantly contributing to the development of this segment include business expansion and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers. Some of the popular retail stores include Walmart, Costco Wholesale Corporation, Target Brands, Inc, and Tesco.com.
The offline segment was the largest segment and was valued at USD 17.16 billion in 2017.
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Several prominent market players such as Colgate-Palmolive Company sells their products through Walmart stores as well as other drug stores such as Walgreens Co. and CVS Health. Some of the largest sub-segment in the offline distribution channel include hypermarkets, supermarkets, convenience stores, and clubhouse stores. There is an increasing preference for offline distribution channels such as hypermarkets, supermarkets, convenience stores, and clubhouse stores among consumers due to the factors such as convenience, large SKUs, and wide brand variety. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The convenience offered by the online segment will fuel the growth of this segment which in turn will increase the market growth. The increasing prevalence of online shopping has resulted in market players engaging consumers in shopping from their own online web-based portals. For example, Procter and Gamble has set up its own e-commerce site, where customers can easily purchase oral care products. Another significant factor that fuels the growth of this segment is secured transactions and cash-on-delivery (COD) options. Furthermore, the high penetration rate and increasing use of smartphones is expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
Rising global oral hygiene awareness fuels traditional sector growth with additives like flavors, sweeteners, and fluoride for cavity prevention. Recognition of its benefits is set to drive overall market expansion.
The surge in awareness about synthetic toothpaste's drawbacks is propelling herbal toothpaste's growth and driving the market. Herbal variants, sourced from plants like turmeric and aloe vera, contain essential nutrients for oral health. As consumers seek chemical-free options, this trend is expected to fuel market expansion.
APAC is estimated to contribute 60% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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One of the main factors that are significantly contributing to the global market growth in APAC is the increasing population and rising household income, which is fuelling the purchasing power of consumers, which in turn fuels the demand for products. As a result, there is an increase in demand in APAC countries, especially China and India. Furthermore, there is a significant expansion of the market in Japan due to the rising concerns about oral health among the Japanese aging population and youth. There is an increase in demand for high-performance toothpaste among Japanese consumers, which can relieve hypersensitivity of teeth and counter the most common oral health diseases, like caries. Hence, such factors are expected to drive the global market growth in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is influenced by a growing awareness of dental health, leading to an increased focus on maintaining clean teeth. Expenditure on oral care products, especially for Children and Smokers, is rising due to factors such as increasing disposable income and urbanization. Consumers are shifting from traditional methods to modern oral care routines, seeking products with specific benefits and made from natural ingredients.
There is a growing preference for toothpaste without harmful chemicals like sodium lauryl sulfate, parabens, artificial flavors, and colors, leading to the use of plant-based ingredients such as tea tree oil and neem, known for their antibacterial properties. Manufacturers are also focusing on eco-friendly packaging materials and sustainable practices to appeal to the environmentally conscious consumer. Technological changes have led to innovative formulations.
Toothpaste Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.18% |
Market growth 2023-2027 |
USD 3.51 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.56 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 60% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Amway Corp., Archer Daniels Midland Co., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Lion Corp., Natura and Co Holding SA, Orkla ASA, Patanjali Ayurved Ltd., Perrigo Co. Plc, Sunstar Suisse SA, The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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