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The web content management market share is expected to increase by USD 18.89 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 25.1%.
This web content management market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers web content management market segmentation by end-user (retail, media and telecom, BFSI, manufacturing, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The web content management market report also offers information on several market vendors, including Acquia Inc., Adobe Inc., BloomReach Inc., CoreMedia GmbH, Crownpeak, DNN Corp., Enonic AS, e-Spirit Inc., International Business Machines Corp., Kentico Group, Magnolia International Ltd., Open Text Corp., Optimizely Inc., Oracle Corp., Progress Software Corp., RWS Holdings PLC, Sitecore Holding II AS, Squiz group, Umbraco AS, and WPEngine Inc. among others.
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The increase in volume and variety of enterprises' web content is notably driving the web content management market growth, although factors such as vendor lock-in and lack of standardization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the web content management industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Web Content Management Market Driver
The increase in volume and variety of enterprises' web content is one of the key drivers supporting the web content management market growth. Enterprises focus on improving their websites and managing their web content. They are increasing their investment in improving websites, implementing WCM solutions, enhancing the user experience, and supporting compatibility with various devices such as cell phones, tablets, and phablets. With the help of WCM solutions, companies can improve the quality of web content, increase web traffic, enhance customer engagement, and increase business leads. The improved management and optimization of web content can lead to better business outcomes such as increased engagement, brand awareness, and revenue. This factor would lead to an increase in the volume of web content, which could drive the adoption of WCM solutions by enterprises during the forecast period.
Key Web Content Management Market Trend
Increasing focus on personalization is one of the key trends contributing to the web content management market growth. Personalization in WCM refers to the customization of web pages according to a user's profile and information. The information primarily consists of a user's interests, age, hobbies, location, and browsing history. It enables a company to enhance user experience and increase engagement. Content personalization plays an important role in driving the sales of web-based companies. With enterprises across industries becoming more customer-centric, the demand for personalization features is increasing. Many vendors are introducing WCM solutions that offer precision personalization. For instance, Kentico WCM solution has a Visual Rule Designer that enables marketers to define rules for personalized content. Such personalization features are expected to drive market growth during the forecast period.
Key Web Content Management Market Challenge
Vendor lock-in and lack of standardization are some of the factors hindering the web content management market growth. WCM solutions lack standardization. Vendors use different technologies such as Service Level Agreement (SLA), protocols, Application Programming Interface (API), formats, and security protocols. Many WCM vendors offer customized solutions, platforms, and APIs, which make the overall WCM heterogeneous. Heterogeneity in WCM is mainly due to the existence of a diverse set of web architecture, for example, PHP web application architecture, Java application architecture, and others which is used by different end-user organizations. These issues may result in vendor lock-in and cause interoperability and data migration challenges. Such variations lead to vendor lock-in and compel companies to continue with their current WCM vendor, even if their solutions do not provide the desired results. These factors are hindering market growth.
This web content management market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global web content management market as a part of the global information technology (IT) spending market. . Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the web content management market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the web content management market encompasses successful business strategies deployed by the key vendors. The web content management market is fragmented and the vendors are deploying growth strategies such as new product launches, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The web content management market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the web content management market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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44% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for web content management market in North America. Market growth in this region will be faster than the growth of the market in APAC.
The booming e-commerce industry will facilitate the web content management market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The WCM market was positively impacted during the COVID-19 pandemic in 2020. Moreover, with the increase in technological advancements and the rise in the number of key players associated with the market, the North American WCM market is expected to grow in the forecast period.
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The web content management market share growth by the retail segment will be significant during the forecast period. Using WCM solutions, retailers can drive traffic to their stores and enhance customer engagement. WCM platforms allow retailers to manage and proliferate a wide array of content, including text, video, and /images, across web channels and help localize services in international markets. With the rise of e-commerce and the expansion of retailers to new geographies, the industry needs to deliver hyper-personalized content to drive sales and increase engagement. WCM vendors, such as Adobe and Sitecore, offer AI-enabled WCM solutions that have content personalization features. With the help of AI-enabled WCM solutions, retailers can easily track the behaviors, sentiments, hobbies, interests, and buying patterns of users and deliver content accordingly. These factors will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the web content management market size and actionable market insights on post COVID-19 impact on each segment.
Cloud-based Content Management Services market for the Higher Education Sector - The market share will grow steadily and post an extraordinary CAGR of approximately 30% by 2020.
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Web Content Management Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 25.1% |
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Market growth 2022-2026 |
$ 18.89 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
24.58 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 44% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Acquia Inc., Adobe Inc., BloomReach Inc., CoreMedia GmbH, Crownpeak, DNN Corp., Enonic AS, e-Spirit Inc., International Business Machines Corp., Kentico Group, Magnolia International Ltd., Open Text Corp., Optimizely Inc., Oracle Corp., Progress Software Corp., RWS Holdings PLC, Sitecore Holding II AS, Squiz group, Umbraco AS, and WPEngine Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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