Online Video Platform Market by and Geography - Forecast and Analysis 2022-2026
- Published: Aug 2022
- Pages: 151
- SKU: IRTNTR40532
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The online video platform market share is expected to increase by USD 1.01 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 14.78%.
This online video platform market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online video platform market segmentation by end-user (individuals, brand and enterprises, and content creators), type (UGC, DIY, and Saas), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The online video platform market report also offers information on several market vendors, including Akamai Technologies Inc., Alphabet Inc., Amobee Inc., Brightcove Inc., Comcast Corp., Dacast Inc., Endavo Media and Communications Inc, Groupe SEB, International Business Machines Corp., Kaltura Inc., Limelight Networks Inc., MediaMelon Inc., Muvi LLC, Panopto Inc., Pixability Inc., RTL Group SA, Verizon Communications Inc., Vidyome, Wochit Inc., and Workday Inc. among others.
What will the Online Video Platform Market Size be During the Forecast Period?
Download Report Sample to Unlock the Online Video Platform Market Size for the Forecast Period and Other Important Statistics
Online Video Platform Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a neutral impact on the market growth during and after the post-COVID-19 era. The rise in online video consumption is notably driving the online video platform market growth, although factors such as free open-source video platforms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the online video platform industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.
Key Online Video Platform Market Driver
The rise in online video consumption is one of the major drivers impacting the online video platform market growth. The online video market witnessed a more than double increase in the number of videos watched by online audiences. The online audience is no longer looking at videos as a mode of entertainment but as a mode of gaining popularity and making money. In addition, there has been a radical shift in video content from films of short duration to those with more informative content and longer duration. While the traditional user-generated videos were for fun, there are now several genres of online videos in the market, including professional videos, videos from the entertainment industry, and commercial advertisement videos. Also, people have started watching videos on mobiles, tablets, and laptops rather than just on their desktops. The increase in the number of online video audiences is encouraging many investors to invest in online video advertising, which is a major driver for the global OVP market.
Key Online Video Platform Market Trend
The use of video cloud platforms is one of the major trends influencing the online video platform market growth. Video cloud is a cloud base for SaaS infrastructure. It is the main platform offering the flexibility of video viewing to users. Videos are viewed on different end-customer devices such as smartphones, tablets, PCs, and connected TVs. Market players are increasingly making use of video cloud platforms as they simplify video cloud delivery to every end-consumer device. Video cloud platforms provide features such as faster upload of videos, enhanced playback time, high performance of videos, improved programming interfaces, flash-free HTML5 player, and top-of-the-line video platform interfaces. In addition, the video cloud platform supports HD live streaming of videos on all devices to ensure the real-time engagement of users. It also lets users pause and rewind their favorite parts of the streaming video.
Key Online Video Platform Market Challenge
The free open-source video platform is one of the major challenges impeding the online video platform market growth. Paid OVPs face intense competition because of the growing popularity of free video hosting platforms. Customers need not pay to watch video content online. With a fast Internet connection, watching free services such as live TV shows, sports events, movies, and news is possible. For instance, YouTube allows its viewers to watch live sports, shows, music, and movies online with better quality services in HD and standard definition (SD). The streaming of content can be done at the customer's convenience and is accessible to audiences globally. Therefore, free Internet services restrict the use of paid services while posing competition to the global OVP market.
This online video platform market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global Online Video Platform (OVP) market as a part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online video platform market during the forecast period.
Who are the Major Online Video Platform Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Akamai Technologies Inc.
- Alphabet Inc.
- Amobee Inc.
- Brightcove Inc.
- Comcast Corp.
- Dacast Inc.
- Endavo Media and Communications Inc
- Groupe SEB
- International Business Machines Corp.
- Kaltura Inc.
- Limelight Networks Inc.
- MediaMelon Inc.
- Muvi LLC
- Panopto Inc.
- Pixability Inc.
- RTL Group SA
- Verizon Communications Inc.
- Vidyome
- Wochit Inc.
- Workday Inc.
This statistical study of the online video platform market encompasses successful business strategies deployed by the key vendors. The online video platform market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online video platform market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Online Video Platform Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the online video platform market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Online Video Platform Market?
For more insights on the market share of various regions Request PDF Sample now!
38% of the market’s growth will originate from APAC during the forecast period. China is the key market for online video platforms in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The rising popularity of online videos, improvements in Internet connectivity, and increasing use of smartphones will significantly influence online video platform market growth in this region. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The growing number of COVID-19 cases compelled governments of several countries in the region to impose lockdowns periodically. The travel restrictions made people spend more time at home. This increased the time spent on entertainment through mobile devices, as a result, the consumption of online video streaming also increased. The increase in Internet penetration, young population, low Internet cost, and increasing use of smartphones were the driving forces that favored online video platform vendors.
What are the Revenue-generating End-user Segments in the Online Video Platform Market?
To gain further insights on the market contribution of various segments Request a PDF Sample
The online video platform market share growth in the individual segment will be significant during the forecast period. People can make videos to entertain, educate, or express opinions on products or services. Favorable end-user-generated content can increase the use of products or services. Hence, OVPs generate good revenue from individual online videos.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online video platform market size and actionable market insights on the post-COVID-19 impact on each segment.
You may be interested in the regional reports:
Latin America Online Video Platform market - The market share will grow at a CAGR of 20.37% during 2014-2019.
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Online Video Platform Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.78% |
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Market growth 2022-2026 |
$ 1.01 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
13.67 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Akamai Technologies Inc., Alphabet Inc., Amobee Inc., Brightcove Inc., Comcast Corp., Dacast Inc., Endavo Media and Communications Inc, Groupe SEB, International Business Machines Corp., Kaltura Inc., Limelight Networks Inc., MediaMelon Inc., Muvi LLC, Panopto Inc., Pixability Inc., RTL Group SA, Verizon Communications Inc., Vidyome, Wochit Inc., and Workday Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Online Video Platform Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive online video platform market growth during the next five years
- Precise estimation of the online video platform market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the online video platform industry across APAC, North America, Europe, South America, and the Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of online video platform market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by End-user
- 5.1 Market segments
- Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)
- 5.2 Comparison by End-user
- Exhibit 27: Chart on Comparison by End-user
- Exhibit 28: Data Table on Comparison by End-user
- 5.3 Individuals - Market size and forecast 2021-2026
- Exhibit 29: Chart on Individuals - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Individuals - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Individuals - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Individuals - Year-over-year growth 2021-2026 (%)
- 5.4 Brand and enterprises - Market size and forecast 2021-2026
- Exhibit 33: Chart on Brand and enterprises - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on Brand and enterprises - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on Brand and enterprises - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Brand and enterprises - Year-over-year growth 2021-2026 (%)
- 5.5 Content creators - Market size and forecast 2021-2026
- Exhibit 37: Chart on Content creators - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Data Table on Content creators - Market size and forecast 2021-2026 ($ million)
- Exhibit 39: Chart on Content creators - Year-over-year growth 2021-2026 (%)
- Exhibit 40: Data Table on Content creators - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by End-user
- Exhibit 41: Market opportunity by End-user ($ million)
6 Market Segmentation by Type
- 6.1 Market segments
- Exhibit 42: Chart on Type - Market share 2021-2026 (%)
- Exhibit 43: Data Table on Type - Market share 2021-2026 (%)
- 6.2 Comparison by Type
- Exhibit 44: Chart on Comparison by Type
- Exhibit 45: Data Table on Comparison by Type
- 6.3 UGC - Market size and forecast 2021-2026
- Exhibit 46: Chart on UGC - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on UGC - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on UGC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on UGC - Year-over-year growth 2021-2026 (%)
- 6.4 DIY - Market size and forecast 2021-2026
- Exhibit 50: Chart on DIY - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on DIY - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on DIY - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on DIY - Year-over-year growth 2021-2026 (%)
- 6.5 SaaS - Market size and forecast 2021-2026
- Exhibit 54: Chart on SaaS - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on SaaS - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on SaaS - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on SaaS - Year-over-year growth 2021-2026 (%)
- 6.6 Market opportunity by Type
- Exhibit 58: Market opportunity by Type ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 60: Chart on Market share by geography 2021-2026 (%)
- Exhibit 61: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 62: Chart on Geographic comparison
- Exhibit 63: Data Table on Geographic comparison
- 8.3 APAC - Market size and forecast 2021-2026
- Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.4 North America - Market size and forecast 2021-2026
- Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.5 Europe - Market size and forecast 2021-2026
- Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.6 South America - Market size and forecast 2021-2026
- Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.8 US - Market size and forecast 2021-2026
- Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.9 Germany - Market size and forecast 2021-2026
- Exhibit 88: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.10 UK - Market size and forecast 2021-2026
- Exhibit 92: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 8.11 China - Market size and forecast 2021-2026
- Exhibit 96: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 97: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 98: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 99: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.12 India - Market size and forecast 2021-2026
- Exhibit 100: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 101: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 102: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 103: Data Table on India - Year-over-year growth 2021-2026 (%)
- 8.13 Market opportunity by geography
- Exhibit 104: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2021 and 2026
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 108: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 109: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification
- 11.3 Akamai Technologies Inc.
- Exhibit 111: Akamai Technologies Inc. - Overview
- Exhibit 112: Akamai Technologies Inc. - Business segments
- Exhibit 113: Akamai Technologies Inc. - Key offerings
- Exhibit 114: Akamai Technologies Inc. - Segment focus
- 11.4 Alphabet Inc.
- Exhibit 115: Alphabet Inc. - Overview
- Exhibit 116: Alphabet Inc. - Business segments
- Exhibit 117: Alphabet Inc. - Key news
- Exhibit 118: Alphabet Inc. - Key offerings
- Exhibit 119: Alphabet Inc. - Segment focus
- 11.5 Amobee Inc.
- Exhibit 120: Amobee Inc. - Overview
- Exhibit 121: Amobee Inc. - Product / Service
- Exhibit 122: Amobee Inc. - Key offerings
- 11.6 Brightcove Inc.
- Exhibit 123: Brightcove Inc. - Overview
- Exhibit 124: Brightcove Inc. - Product / Service
- Exhibit 125: Brightcove Inc. - Key news
- Exhibit 126: Brightcove Inc. - Key offerings
- 11.7 Comcast Corp.
- Exhibit 127: Comcast Corp. - Overview
- Exhibit 128: Comcast Corp. - Business segments
- Exhibit 129: Comcast Corp. - Key news
- Exhibit 130: Comcast Corp. - Key offerings
- Exhibit 131: Comcast Corp. - Segment focus
- 11.8 Limelight Networks Inc.
- Exhibit 132: Limelight Networks Inc. - Overview
- Exhibit 133: Limelight Networks Inc. - Product / Service
- Exhibit 134: Limelight Networks Inc. - Key offerings
- 11.9 Panopto Inc.
- Exhibit 135: Panopto Inc. - Overview
- Exhibit 136: Panopto Inc. - Product / Service
- Exhibit 137: Panopto Inc. - Key offerings
- 11.10 RTL Group SA
- Exhibit 138: RTL Group SA - Overview
- Exhibit 139: RTL Group SA - Business segments
- Exhibit 140: RTL Group SA - Key offerings
- Exhibit 141: RTL Group SA - Segment focus
- 11.11 Verizon Communications Inc.
- Exhibit 142: Verizon Communications Inc. - Overview
- Exhibit 143: Verizon Communications Inc. - Business segments
- Exhibit 144: Verizon Communications Inc. - Key offerings
- Exhibit 145: Verizon Communications Inc. - Segment focus
- 11.12 Workday Inc.
- Exhibit 146: Workday Inc. - Overview
- Exhibit 147: Workday Inc. - Product / Service
- Exhibit 148: Workday Inc. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 149: Inclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 150: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 151: Research methodology
- Exhibit 152: Validation techniques employed for market sizing
- Exhibit 153: Information sources
- 12.5 List of abbreviations
- Exhibit 154: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- India
- Germany
- UK
- Rise in online video consumption
- Live streaming of videos
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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