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The India - Air Freshener Market size is estimated to grow at a CAGR of 7.33% between 2023 and 2028. The market size is forecast to increase by USD 111.23 million.
The report includes a comprehensive outlook on the India Air Freshener Market offering forecasts for the industry segmented by Application, which comprises automotive, home, and bathroom. Additionally, it categorizes End-user into individual users and enterprise users and covers Geographical regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
An increase in demand for flourishing fragrances is notably driving the market growth. The demand for flourishing fragrance in India has witnessed steady growth in the past few years. Increased demand from customers for enriched perfumes and relaxing scents, coupled with an increased reliance on aromatherapy to reduce stress levels, has played a pivotal role in the rise in demand for fragrances. Moreover, consumers are willing to pay a premium price for aesthetic fragrances. Additionally, the growth of the fragrance is creating significant growth opportunities for the India - air freshener market and is opening different avenues for manufacturers of air fresheners to experiment with a wide range of fragrances. Thus, all these factors are driving the market growth during the forecast period.
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Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The growing prominence of digital media platforms is an emerging trend shaping the market growth. The proliferation of internet-enabled smartphones is a major factor contributing to the growing prominence of digital media as a key communication and marketing channel for vendors operating in the India Air Freshener Market. Manufacturers of air fresheners are investing in various social media campaigns to promote their products and widen their marketing reach. The popularity of social media influencers in these countries has led major brands such as P and G and Godrej Consumer Products Ltd. to develop strategic partnerships with influencers, especially for household products. Social media influencers that focus on a niche passion, topic, or market, have grown in stature as opinion leaders in the India - air freshener market over the last few years.
Consequently, companies such as P and G and Godrej are increasingly roping in several social media influencers for endorsements. Therefore, the popularity of social media influencers is expected to drive the market growth of the India air freshener market during the forecast period.
Health concerns associated with air fresheners are a significant challenge hindering the market growth. The health concerns associated with air fresheners are one of the major challenges in the India Air Freshener Market. Air fresheners are household products, and their primary function is to impart an aroma to the air by masking unpleasant odors, thereby creating a pleasant ambiance in indoor spaces. However, most air fresheners available in the India - air freshener market are known to contain certain hazardous chemicals that can lead to potentially hazardous air pollutants and can cause several health issues among people. Air fresheners are regarded as a primary source of various volatile organic compounds (VOCs). Long-term exposure to VOCs can cause headaches, nausea, and aggravate breathing problems such as asthma. They have also been associated with neurological damage and cancer.
Moreover, a type of phthalate called Di(2-Ethylhexyl) phthalate, which is mostly found in scented air fresheners, is carcinogenic. Certain toxic air fresheners also release propane, which is considered toxic for the cardiovascular, blood, and nervous systems and may damage the liver, kidney, respiratory system, and skin when inhaled. Therefore, prolonged and repeated exposure to air fresheners may adversely impact human health, which may hamper the growth of the market during the forecast period.
The individual users segment is growing at a significant rate in the India Air Freshener Market due to the rising use of air fresheners by individuals in their homes, cars, wardrobes, kitchen towels and sheets, and bathroom spaces. Home air fresheners refer to air freshener products that release a substance into room air to create a smell or ambiance in the home. Additionally, it can also be used as an air freshener to eliminate musty smells from storage areas such as closets or garages. Wardrobes are often enclosed spaces with less ventilation, which can trap smells to linger. Air fresheners are a great way to refresh the air in the wardrobe by keeping it smelling clean and fresh. Thus, all these factors are increasing the demand for individual users, which will drive the growth of the market during the forecast period.
The market share growth by the automotive segment will be significant during the forecast period. The automotive segment is growing at a significant rate in the India Air Freshener Market. In automotive, air fresheners are mainly used to maintain a long-lasting fragrance inside the vehicle. The air inside a vehicle is prone to becoming polluted because of emissions from petrol, diesel, and other fuels.
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The automotive segment was the largest and was valued at USD 97.88 million in 2018. Another important factor driving the demand for air freshener products in the automotive sector is the flourishing automobile industry. The significant economic growth in India due to the rising industrialization is leading to a rise in the number of passenger automobiles. With the increase in the number of passenger automobiles, the demand for car sanitation products such as air fresheners is also expected to grow. Leveraging the growing consumer demand for car air fresheners, companies operating in the India - air freshener market are increasingly launching new air freshener products for automotive. Thus, all these factors are anticipated to increase the demand for air fresheners from the automotive application segment, which will drive the growth of the India Air Freshener Market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The India Air Freshener Market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
India Air Freshener Market Customer Landscape
The India Air Freshener Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
India Air Freshener Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.33% |
Market growth 2024-2028 |
USD 111.23 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.65 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ABC Compounding Co. Inc., Air Delights Inc., Church and Dwight Co. Inc., Dabur India Ltd., Godrej and Boyce Manufacturing Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Vanesa Care Pvt. Ltd., Airpro, Aromate Industries Co. Ltd., Beaumont Products Inc., BODYONE, Enviroscent Inc., Fleur De Fragrances, House of Mangalam, JCK GLOBAL SPRAY TECH Pvt. Ltd., CAR-FRESHNER Corp., MidasCare Pharmaceuticals Pvt. Ltd., MINISO Group Holding Ltd., Pure Source India, Ra Lifecare Pvt. Ltd., and Kobayashi Pharmaceutical Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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