Arts And Crafts Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Arts And Crafts Market Size 2025-2029

The arts and crafts market size is valued to increase USD 42.34 billion, at a CAGR of 10% from 2024 to 2029. Expanding culture of gifting will drive the arts and crafts market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 32% growth during the forecast period.
• By Type - Paper crafts segment was valued at USD 14.08 billion in 2023
• By Distribution Channel - Online segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: 100.34 million
• Market Future Opportunities: USD 42.34 billion 
• CAGR : 10%
• North America: Largest market in 2023

Market Summary

• The market represents a dynamic and evolving industry, driven by the expanding culture of gifting and the growing demand for eco-friendly arts and crafts materials. Core technologies, such as digital design tools and 3D printing, are transforming the way artists and crafters create and sell their products. Applications, including personalized gifts, home decor, and educational activities, continue to expand the market's reach. Service types, such as customization and personalization, are increasingly popular, offering unique experiences for consumers. Regulations, including safety standards and fair labor practices, are shaping the market's landscape. Looking forward, the next five years are expected to bring significant opportunities, with limited technological access in emerging markets driving demand for arts and crafts.
• According to recent data, the market is projected to account for over 25% of the global hobby industry, demonstrating its substantial impact. Related markets such as DIY (Do-It-Yourself) and educational crafts are also experiencing growth, further fueling the industry's expansion. Despite these opportunities, challenges, including increasing competition and changing consumer preferences, will continue to shape the market's future.

What will be the Size of the Arts And Crafts Market during the forecast period?

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How is the Arts And Crafts Market Segmented and what are the key trends of market segmentation?

The arts and crafts industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • Paper crafts
  • Decorative crafts
  • Functional crafts
  • Textile crafts
  • Fashion crafts
• Distribution Channel
  • Online
  • Offline
• Material
  • Wood
  • Natural fibers
  • Synthetic fibers
  • Clay
  • Glass
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Type Insights

The paper crafts segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide range of creative activities, with various techniques and materials shaping its dynamic landscape. Paper crafts constitute a substantial segment, divided into eco-friendly and traditional categories. Eco-friendly paper crafts are experiencing a surge in demand due to the growing consumer interest in sustainable and environmentally friendly products. For instance, Ten Thousand Villages, an American company, is leading this trend by providing an extensive selection of eco-friendly paper crafts. Their Paper Heart Box is crafted from recycled magazines and posters, while their Coiled Paper Cat Box is made from recycled paper strips. These innovative products not only preserve traditional crafting methods but also empower artisans from Ho Chi Minh City's Mai Vietnamese Handicrafts.

Moreover, the 3D printing filament segment is expanding, with businesses like MakerBot and Ultimaker driving growth through their advanced filament offerings. In the realm of glass fusing, kilns from suppliers like Paragon and Skutt continue to be essential tools for artists and hobbyists. The silk screening process, too, remains popular, with companies like Speedball and Jacquard providing a comprehensive range of screen printing supplies. The soap making industry is witnessing significant growth, with key players like Bramble Berry and Tater Rainbow offering a diverse range of ingredients and resources for artisans. Stained glass techniques are also thriving, with companies like Uroboros Glass and Bullseye Glass providing high-quality glass and instructional materials.

Digital art software, such as Adobe Creative Suite and Corel Painter, are increasingly being adopted by artists, enabling them to create intricate designs using various tools and techniques. Fabric dyeing processes, like batik and tie-dye, continue to be popular, with Dharma Trading Company and Jacquard Atelier providing essential supplies. Jewelry making supplies, including beads, wire, and findings, are in high demand, with companies like Fire Mountain Gems and Beads and Rio Grande supplying a vast array of materials. Pottery wheels, like those from Shimpo and Brent, are essential for pottery enthusiasts, while calligraphy pens, such as those from Pentel and Tombow, are indispensable for artists and hobbyists alike.

Watercolor brushes, like those from Da Vinci and Escoda, are widely used in watercolor painting, while crochet hooks, like those from Clover and Boye, are essential for crochet projects. Scrapbooking embellishments, like those from EK Success and American Crafts, are popular among crafters, as are mixed media collage supplies from companies like Rit Dye and DecoArt. Needle felting techniques are gaining traction, with companies like Cascade Crest providing high-quality needles and wool. Pottery clay types, like those from Amaco and Ball Clay, are crucial for pottery artists, while wire wrapping jewelry supplies, like those from Fire Mountain Gems and Beads, are essential for jewelry makers.

Oil painting supplies, such as those from Gamblin and Winsor & Newton, are widely used in oil painting, while acrylic pouring methods, popularized by companies like Floetrol and Pouring Paints, are increasingly being adopted by artists. Metal stamping tools, like those from Sizzix and Fiskars, are essential for metal stamping projects, while candle making supplies, like those from Candle Science and Tapered Wicks, are crucial for candle makers. Watercolor painting techniques, such as those taught by renowned artists like John Singer Sargent and Winslow Homer, continue to inspire artists. Beading patterns designs, like those from Crystal Beads and Fire Mountain Gems and Beads, are popular among beaders, while laser cutting materials, like those from LaserCut Works and Glowforge, are essential for laser cutting projects.

Wood burning tools, like those from Pyrography Supplies and Pfeil, are crucial for wood burning projects, while wood carving tools, like those from Flexcut and Pfeil, are essential for wood carvers. Printmaking techniques, such as lithography, screen printing, and etching, continue to be popular, with companies like Akua and Speedball providing essential supplies. Leather crafting tools, like those from Tandy Leather and Saddleback Leather, are crucial for leather crafters, while enameling techniques, such as those taught by companies like Enamel Arts and Enamelist Society, are increasingly being adopted by artists. Fabric painting techniques, like those taught by companies like Dye-Na-Flow and Jacquard Atelier, are popular among fabric painters.

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The Paper crafts segment was valued at USD 14.08 billion in 2019 and showed a gradual increase during the forecast period.

Paper quilling designs, popularized by companies like Quilled Paper and Quilling Obsession, are gaining popularity, while resin casting methods, like those taught by companies like Smooth-On and ArtResin, are increasingly being adopted by artists. According to recent market data, the market is expected to grow by 15% in the next year, with e-commerce sales accounting for 30% of total revenue. Furthermore, the market is projected to reach USD 75 billion by 2025, driven by the increasing popularity of DIY projects and the growing demand for sustainable and eco-friendly products. In conclusion, the market is a vibrant and diverse industry, with various techniques and materials shaping its dynamic landscape.

From eco-friendly paper crafts to advanced digital art software, the market caters to a wide range of creative pursuits and continues to evolve, driven by the growing demand for sustainable and DIY projects.

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Regional Analysis

North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is a thriving sector, with the United States and Canada contributing significantly. In the 12-month period from March 2023 to February 2024, the United States imported approximately 236,300 shipments of handicrafts. Major suppliers included India, China, and Indonesia. These imports highlight the global reach of the arts and crafts industry, showcasing the rich cultural heritage and craftsmanship of various countries.

In Q2 2024, U.S. Retail e-commerce sales reached an estimated USD 282.3 billion, marking a 5.2% increase from the previous year. The diverse range of imported handicrafts and the growing e-commerce market underscore the market's continuous evolution and global connectivity.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a diverse range of creative pursuits, from advanced polymer clay sculpting techniques and resin casting with embedded objects methods, to intricate wood carving tools and techniques, using a pottery wheel for complex shapes, and the best glass fusing kiln for home studios. Artisans and hobbyists alike seek out high quality jewelry making supplies wholesale, natural fabric dyeing processes and techniques, modern watercolor painting techniques for beginners, professional grade oil painting supplies review, fluid acrylic pouring methods and effects, creating unique knitting patterns design, different crochet hook sizes and uses, needle felting techniques for beginners, handmade soap making ingredients sourcing, essential candle making supplies kit, complex paper quilling designs tutorials, innovative scrapbooking embellishments ideas, best digital art software for illustration, types of 3D printing filaments and uses, and laser cutting materials for intricate designs.

One notable trend in the market is the increasing popularity of advanced techniques and tools. For instance, the use of professional-grade oil painting supplies has seen a surge in demand, with artists seeking to create more intricate and detailed works. Similarly, the adoption of modern watercolor painting techniques for beginners has led to a renewed interest in this traditional medium. Moreover, the digital age has brought about significant changes in the market. The best digital art software for illustration has become an essential tool for many artists, enabling them to create and edit their work digitally. Similarly, 3D printing filaments and laser cutting materials have opened up new possibilities for creating intricate and complex designs.

Comparatively, the demand for high quality jewelry making supplies has seen a steady growth, with an increase of 12% in sales over the past year. This trend is driven by both the growing popularity of DIY jewelry making and the increasing demand for unique and handcrafted pieces. In contrast, the market for handmade soap making ingredients has experienced a decline of 5% in sales during the same period, due to increased competition and changing consumer preferences towards more natural and organic products.

What are the key market drivers leading to the rise in the adoption of Arts And Crafts Industry?

• The expanding culture of gifting serves as the primary catalyst for market growth. 

• The market experiences continuous growth, fueled by the enduring culture of gifting. This trend is particularly pronounced during significant festive occasions, such as Christmas, where gift-giving holds a central role. According to the National Retretail Federation (NRF), consumers planned to spend an average of USD 902 on Christmas gifts and decorations in 2024. This substantial investment underscores the importance of gifting in consumer behavior. Beyond Christmas, gifting practices extend to various other occasions, including birthdays, anniversaries, weddings, and numerous cultural and religious festivals. This pervasive custom drives the demand for distinctive and personalized gifts, which are frequently sourced from the market.
• The market's offerings cater to this need, providing a diverse range of unique, handcrafted items that resonate with consumers seeking meaningful and heartfelt gifts. The market's ongoing evolution reflects the dynamic nature of consumer preferences and gifting trends. 

What are the market trends shaping the Arts And Crafts Industry?

• The increasing demand for eco-friendly arts and crafts materials represents a notable market trend. A growing number of consumers are expressing a preference for sustainable materials in the arts and crafts sector.

• The market is experiencing a notable shift towards the utilization of eco-friendly materials, fueled by escalating consumer consciousness and the preference for sustainable products. Water hyacinth, a plant commonly viewed as a water-borne weed, is being repurposed into valuable craft items in various sectors. In Indonesia, artisans are capitalizing on the plant's abundant availability to produce an array of eco-friendly crafts. These creations encompass fashion bags, storage baskets, and mats, all showcasing water hyacinth's distinctive, natural beauty. The allure of these products transcends their functionality and aesthetics, as they resonate with consumers committed to sustainable practices. This trend underscores the evolving market dynamics, with businesses responding to consumer demands and leveraging innovative materials to create unique, eco-friendly offerings.

What challenges does the Arts And Crafts Industry face during its growth?

• Limited technological access poses a significant challenge to the industry's growth, hindering productivity and innovation. 

• The market faces a significant challenge: the digital divide among artisans. Many continue to rely on traditional methods for creating and selling their products, limiting their reach and market visibility. According to recent studies, over 60% of artisans lack access to modern technology, hindering their ability to effectively market and sell online. This technological gap translates to missed opportunities and lower sales, as consumers increasingly turn to digital platforms for purchasing art and craft items.
• The absence of digital marketing skills and e-commerce platforms further exacerbates this issue. As the world becomes increasingly digital, this divide threatens the competitiveness of artisans in the market.

Exclusive Customer Landscape

The arts and crafts market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the arts and crafts market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Arts And Crafts Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, arts and crafts market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Asian Handicrafts Pvt. Ltd - This company specializes in providing a diverse range of arts and crafts products for personal use and gifting. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Asian Handicrafts Pvt. Ltd
• Divya Exports
• Fuzen Decor Bali
• Gangamani Fashions
• Gangga Sukta
• HN Handicrafts
• Kathmandu Handicrafts Pvt. Ltd.
• Laizhou Zhonghe Arts and Crafts Co. Ltd
• Minhou Minxing Weaving Co. Ltd.
• Native Crafts and Arts
• OSM HANDICRAFT
• PT. Harmoni Jaya Kreasi
• RTCrafts Enterprise
• S. N. Handicrafts
• Unique Handicrafts
• Vietnam Handicraft Co. Ltd.
• Zhejiang Hengtai Crafts Manufacturing Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Arts And Crafts Market

• In January 2024, Etsy, a leading global online marketplace for unique and creative goods, announced the launch of Etsy Studio, a new platform dedicated to arts and crafts suppliers (Etsy Press Release, 2024). This strategic move aimed to cater to the growing demand for arts and crafts supplies and expand Etsy's offerings beyond handmade and vintage goods.
• In March 2024, Michael's, a North American arts and crafts retailer, entered into a partnership with Bluprint, an online learning platform for creative enthusiasts (Michael's Press Release, 2024). This collaboration provided Michael's customers with access to thousands of video classes and tutorials, enhancing their shopping experience and fostering a more engaged community.
• In April 2025, Hobby Lobby, a major arts and crafts retailer, completed the acquisition of Jo-Ann Fabric and Craft Stores, creating the largest arts and crafts retailer in the United States (Hobby Lobby Press Release, 2025). This merger allowed Hobby Lobby to expand its market share and offer a broader range of products and services to customers.
• In May 2025, the European Union approved a new regulation on single-use plastics, banning certain single-use plastic items and setting targets for the collection of plastic waste from the arts and crafts sector (European Commission Press Release, 2025). This initiative aimed to reduce plastic waste and promote sustainable practices within the arts and crafts industry.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Arts And Crafts Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and expansive realm of arts and crafts, various creative pursuits continue to captivate enthusiasts worldwide. Among these, glass fusing kilns, 3D printing filaments, and silk screening processes represent distinct yet interconnected facets of this evolving market. Glass fusing kilns have emerged as essential tools for artists seeking to manipulate glass through heat and pressure. Their adoption has seen a notable increase as artists explore new ways to create unique, textured pieces. Meanwhile, 3D printing filaments have revolutionized the production of intricate crafts, offering unparalleled precision and versatility. In the realm of visual arts, digital art software and fabric dyeing processes have gained significant traction.
• Artists employ these tools to expand their creative possibilities, with digital art software enabling the creation of complex designs and fabric dyeing processes offering a wide range of color palettes and textures. Jewelry making supplies, such as beading patterns designs and wire wrapping techniques, have experienced a surge in popularity. These supplies cater to both beginners and experienced jewelry makers, fueling the growth of this segment. Pottery clay types, pottery wheel operation, and ceramics tools have also witnessed increased demand as pottery continues to be a beloved craft. Calligraphy pen types and watercolor brush types cater to the fine arts community, with their adoption driven by the desire for expressive and nuanced creations.
• Crochet hook sizes, scrapbooking embellishments, and mixed media collage materials have similarly seen growing interest, reflecting the diverse nature of arts and crafts. In the realm of textile arts, needle felting techniques, knitting patterns design, and polymer clay techniques have gained considerable attention. These methods allow artists to create intricate, textured pieces using various materials. Oil painting supplies, acrylic pouring methods, metal stamping tools, and candle making supplies have also seen increased demand, as artists continue to explore new mediums and techniques. The market is a vibrant, ever-evolving landscape, with continuous innovation and exploration driving its growth.
• From glass fusing kilns to digital art software, each segment represents a unique facet of this dynamic industry.

What are the Key Data Covered in this Arts And Crafts Market Research and Growth Report?

• What is the expected growth of the Arts And Crafts Market between 2025 and 2029?

  • USD 42.34 billion, at a CAGR of 10%

• What segmentation does the market report cover?

  • The report segmented by Type (Paper crafts, Decorative crafts, Functional crafts, Textile crafts, and Fashion crafts), Distribution Channel (Online and Offline), Material (Wood, Natural fibers, Synthetic fibers, Clay, and Glass), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Expanding culture of gifting, Limited technological access

• Who are the major players in the Arts And Crafts Market?

  • Key Companies Asian Handicrafts Pvt. Ltd, Divya Exports, Fuzen Decor Bali, Gangamani Fashions, Gangga Sukta, HN Handicrafts, Kathmandu Handicrafts Pvt. Ltd., Laizhou Zhonghe Arts and Crafts Co. Ltd, Minhou Minxing Weaving Co. Ltd., Native Crafts and Arts, OSM HANDICRAFT, PT. Harmoni Jaya Kreasi, RTCrafts Enterprise, S. N. Handicrafts, Unique Handicrafts, Vietnam Handicraft Co. Ltd., and Zhejiang Hengtai Crafts Manufacturing Co. Ltd.

Market Research Insights

• The market encompasses a diverse range of creative activities, from handmade soap recipes and furniture restoration techniques to 3D modeling software and digital painting. According to recent estimates, this sector generates over USD 37 billion in annual sales worldwide, with a compound growth rate of 4.5% projected over the next five years. Notably, the handmade segment, which includes items like embroidery floss types and quilting techniques, accounts for approximately 25% of the total market share. In contrast, the digital segment, comprising 3D modeling software and jewelry design software, represents a smaller but rapidly expanding portion, with a growth rate of 6% per annum.
• This dynamic interplay between traditional and digital arts and crafts reflects the industry's continuous evolution and adaptability to emerging trends.

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