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The automation testing market size is projected to increase by USD 30.21 billion, at a CAGR of 15.91% between 2023 and 2028. The growth rate of the market depends on several factors, including increasing demand for continuous delivery and continuous integration (CD/CI), high investment in research and development of automation testing, and increasing focus on quality and user experience. Automated testing refers to the use of software tools and scripts to execute pre-scripted tests on software applications to validate their functionality and performance. It involves automating manual processes by utilizing specialized tools that simulate user interactions, compare actual outcomes with expected results, and identify discrepancies or bugs in the software.
The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Accenture Plc, Afour Technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft. Additionally, Accenture Pl is a key player in the market, providing cutting-edge solutions that effectively mitigate risks, enhance quality assurance, and optimize IT performance.
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Increasing demand for continuous delivery and continuous integration (CD/CI) is notably driving market growth. CD/CI practices are gaining prominence among software developers. Automation testing is an integral part of these practices, ensuring that software changes are tested thoroughly and quickly before deployment. Automation testing, when integrated into CI/CD pipelines, speeds up the overall development process. It helps identify issues early, minimizing rework and allowing faster delivery of high-quality software products to the market. CI/CD aims for faster and more reliable software releases.
However, this allows for consistent and scalable testing across various environments, configurations, and platforms, ensuring the software's compatibility and functionality. The increasing adoption of CI/CD practices drives a parallel demand for automation test tools and expertise. Organizations aiming for faster, more reliable, and automated software development cycles inevitably rely on automation testing as a cornerstone of their CI/CD strategies, which is expected to boost the growth of the market during the forecast period.
Complexity in automation testing tool implementation is an emerging trend shaping market growth. Businesses across end-user industries are undergoing digital transformation, emphasizing the need for faster software development and deployment. Automation testing enables quicker release cycles, aligning with the agile and DevOps methodologies adopted during this transformation. Digital transformation often involves agile methodologies and DevOps practices to hasten software development and deployment. Automation testing aligns perfectly with these methodologies, allowing for quick, iterative testing ensuring quality in faster development cycles.
Moreover, digital transformation introduces complex applications spanning multiple platforms, devices, and interfaces. Automation testing helps manage this complexity by providing scalable and efficient testing across diverse environments. As digital transformations introduce new regulations and security challenges, automated testing plays a crucial role in ensuring compliance with standards and identifying vulnerabilities early in the development process, which is expected to boost the growth of the market during the forecast period.
Complexity in automation testing tool implementation is a significant challenge hindering market development. Implementing an automation testing tool requires dedicated resources, training, and expertise. The complexity of setting up the tool, integrating it with existing systems, and creating efficient test suites can be a challenge, especially for less experienced teams. Integrating automation tools with existing development environments, CI/CD pipelines, and other tools is complex.
Additionally, ensuring seamless integration without disruptions to existing workflows is crucial but challenging. Configuring the automation tests tool to suit specific project requirements, such as setting up test environments, defining test data, and configuring test frameworks, demands time and expertise. Thus, the complexity associated with implanting automation tests tools may hamper the growth of the market during the forecast period.
The market share growth by the BFSI segment will be significant during the forecast period. Automation tests in the banking, financial services, and insurance (BFSI) sector are crucial due to the sensitive nature of financial transactions and the need for robust, error-free software systems. BFSI applications deal with sensitive customer data and financial transactions. Security test ensures that the system is resistant to unauthorized access, data breaches, and other cyber threats.
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The BFSI segment was the largest and was valued at USD 5.35 billion in 2018. Automation tests helps in conducting regular security checks and identifying vulnerabilities. Automation tests assist in verifying the functionality of various banking modules like account management, loan processing, and payment gateways. Automated functional tests help in ensuring that the software meets the specified requirements. With frequent updates, regression tests ensure that new changes do not adversely affect existing functionalities. Automated regression tests help in quickly identifying any regressions that might have occurred due to recent updates. The adoption of automation solutions by BFSI will boost the growth of the market in focus during the forecast period.
On-premises automation testing involves conducting testing activities within the organization's infrastructure or dedicated testing environment rather than using external or cloud-based resources. On-premises testing offers a higher level of control and security as the testing environment is within the organization's boundaries. This control is critical, especially for industries like BFSI that deal with sensitive data and stringent compliance requirements. For BFSI, ensuring data privacy and compliance with industry regulations is paramount. On-premises testing allows greater control over data handling and helps in maintaining compliance with specific regulations. Conducting performance testing in an on-premises environment allows organizations to simulate real-world scenarios more accurately and fine-tune systems for optimal performance. Due to all such features, the demand for on-premises automation testing is expected to surge, which will have a positive impact on the growth of the on-premises segment as well as the market during the forecast period.
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North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional market trends and drivers influencing the market's trajectory throughout the forecast period. North America, especially the US and Canada, boasts a robust tech-driven economy. This region leads in software development, innovation, and technology adoption, which naturally drives the demand for automation to ensure the quality and reliability of these technological advancements. Many industries across North America, such as finance, healthcare, retail, and manufacturing, are undergoing significant digital transformations.
In addition, these initiatives accelerate the need for automation to ensure the successful implementation of new digital solutions, systems, and applications. The shift to remote work and the increased reliance on digital services due to the global COVID-19 pandemic have further accelerated the demand for robust and reliable digital solutions. Automation tests helps ensure the performance and security of these solutions. Such factors are expected to drive the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Afour Technologies - The company offers automation testing, test automation strategies and intelligent automation frameworks, such as Vanilla, Booster, QAccelerator, A4mation, and Bolt, that enables to minimize risks while focusing on the right interfaces for testing.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is experiencing dynamic growth, influenced by the pervasive adoption of DevOps and Agile methodologies in software development. The market stands out as a key player in this global landscape. The infusion of Artificial Intelligence (AI) and Machine Learning (ML) has revolutionized the landscape, especially with the proliferation of cloud-based automation tools. The market caters to a diverse clientele, including SMEs and startups, with a robust service segment offering comprehensive solutions in planning & development, advisory & consulting services, and managed services.
Different types, such as static and dynamic testing, address various needs across industries. The market further tailors its offerings based on organizational size, serving both large enterprises and small- and medium-sized enterprises (SMEs). In specific sectors like BFSI and healthcare, the market provides specialized solutions, including electronic health record (EHR) systems, adhering to standards like HL7 and DICOM. This multifaceted approach ensures that the market meets the diverse demands of an ever-evolving technological landscape.
Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.91% |
Market Growth 2024-2028 |
USD 30.21 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.78 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 43% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Accenture Plc, Afour technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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