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The Baby Food Packaging Market size is estimated to grow by USD 16.92 billion between 2023 and 2028 exhibiting a CAGR (Compound Annual Growth Rate) of 5.97%. The market experiences growth driven by key factors. The escalating demand for pouch packaging reflects changing consumer preferences for convenient and portable options. Moreover, the proliferation of modern retail formats worldwide amplifies the market's reach and accessibility. Additionally, the increasing popularity of organic baby food fuels the demand for innovative and sustainable packaging solutions, reflecting a growing market trend toward health-conscious choices for infants.
The market share growth by the milk formula segment will be significant during the forecast period. Due to population growth, the number of infants and young children has increased, leading to higher demand for milk formula.
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The milk formula segment was valued at USD 19.78 billion in 2018 and continued to grow until 2022. Factors such as population growth, changes in breastfeeding practices, and cultural or socioeconomic factors are significantly driving the demand for milk formula in the market. As a result of the expansion of the milk formula market, manufacturers may need to produce more packaging to meet the increasing demand. The different varieties of milk formula include powder, liquid concentrate, and ready-to-use formats, and each of these requires specific packaging solutions. There is an increasing demand for sustainable packaging options for baby food products, which include materials that are recyclable, biodegradable, or made from renewable sources due to the growing awareness of environmental issues. Thus such factors are expected to fuel the segment, which in turn will drive the global market growth during the forecast period.
APAC is estimated to contribute 66% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The better economic conditions in various countries such as China, India, Indonesia, and Australia are expected to have a positive impact on the market. Factors such as growing urbanization, changing lifestyles, better economic conditions, and growing investments are expected to fuel global market growth during the forecast period.
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The global market offers innovative, green, and recyclable packaging solutions for pureed baby food, catering to the needs of consumers, baby food manufacturers, and key players in the industry. With advanced technologies and nutrition science, packaging solutions ensure convenience for parents while promoting brain and eye development, muscular growth, bone and teeth development, blood enhancement, immune system support, and overall health for infants and toddlers. Through stand-up pouches and other retail packaging options adorned with attractive graphics, logos, and designs, consumers gain access to essential product information, including ingredients, nutritional content, serving suggestions, and product formulation details, enhancing their retail experience and ensuring the safety and quality of the bottled food. The market is a significant sector in the overall food packaging industry, catering to the unique requirements of parents for convenient, nutritious, and safe solutions for their little ones. The market primarily focuses on various types of packaging materials, including Plastic, Paperboard, Metal, Glass, Bottles, Metal Cans, Cartons, Jars, and Pouches. Among these, Paperboard packaging, such as thin wall packaging and liquid carton packaging, has gained popularity due to its lightweight, easy-to-use, and reusable features. Baby food manufacturers are increasingly focusing on using biodegradable materials like Paper and biodegradable plastics to reduce environmental impact. The demand for liquid milk formula and pureed baby food is driving the market growth. Food technologies are also playing a crucial role in enhancing the nutritional value of baby food and ensuring muscular growth and blood enhancement for infants. With the rise of nuclear families and busy lifestyles, the convenience factor is a key consideration for parents when choosing baby food packaging.
An increase in demand for pouch packaging is a key driver boosting the growth of the market. This industry is witnessing a surge in demand for convenient pouches, aligning with sealable and closure packaging trends observed in the snack sector. Stand-up pouches are anticipated to experience rapid growth, offering flexibility, sustainability, and convenience compared to rigid alternatives. These pouches are lightweight, portable, and utilize less plastic, meeting consumer preferences for green, innovative, and recyclable food packaging products.
Manufacturing processes are efficient, allowing for customized printing of graphics, logos, and designs, thereby enhancing brand visibility in retail spaces. Multi-layered construction prevents punctures, ensuring product integrity and freshness. Clear surfaces enable easy display of ingredients, nutritional content, serving suggestions, and product formulation information, aiding in consumer decision-making. Innovations such as reusable and microwaveable pouches further enhance convenience, catering to the needs of infants, toddlers, and parents alike. Hence, such factors are driving the market during the forecast period.
Portion-controlled packaging is a key trend shaping the growth of the market, which provides convenience to parents and caregivers. Prepackaged individual portions eliminate the need for measuring and preparing baby food every time, making it quick and easy to serve meals. These options are being embraced by parents who seek convenience and precise portion sizes for their babies. Single-serve pouches or containers with pre-measured amounts allow for easy feeding and minimize leftovers.
Portion-controlled packaging helps parents regulate the amount of food their baby consumes. It ensures that babies receive the right quantity of nutrients in each serving, helping to establish healthy eating habits from an early age. The high demand for this in baby food is driven by several factors, including convenience, safety, and hygiene. Growing demand will have a positive impact on the growth of the global market trends in focus during the forecast period.
High food perishability of baby food products is a key challenge hindering the growth of the market. Packaging companies in this industry face challenges due to the perishability of certain products. Special packaging materials and preservatives are required to ensure maximum shelf life, increasing costs for companies and impacting product prices. The defects can significantly impact the quality and perishability of baby food. Incidents of contaminants found in baby food products have raised concerns and affected the brand image of manufacturers can also lead to product recalls in the past.
These challenges pose risks to the relationship between food manufacturers and companies and can hinder the growth of the market. Perishability, particularly due to packaging defects, is expected to be a limiting factor in the forecast period.
Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.
Printpack Inc. - The company offers baby food packaging solutions such as spouted and fitment pouches, cups, trays, and rollstock.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
ABC Packaging-Direct, Amcor Plc, AptarGroup Inc., Ardagh Group SA, Ashtonne-Packaging, BEAPAK, Berry Global Inc., Cascades Inc., Dow Chemical Co., DS Smith Plc, Guala Pack S.p.a., Logos-Packaging Holdings Ltd., Mondi plc, Printpack Inc., ProAmpac Holdings Inc., Sealed Air Corp., Silgan Holdings Inc., Smurfit Kappa Group, Sonoco Products Co., and Winpak Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market caters to consumers' needs for convenient, safe, and eco-friendly packaging solutions. Pureed baby food, essential for brain and eye development, muscular growth, and immune system support, drives demand for innovative designs and materials. Key players in food technologies prioritize eco-friendly packaging, such as stand-up pouches and thin-wall plastic containers, addressing safety concerns and sustainability goals. While developed economies favor green packaging products, developing countries witness rising disposable incomes and modern lifestyles, fueling expenditure on such products. Innovations by manufacturers like Nestle and Gerber, including single-material pouches and national recycling programs, promote reusability and recyclability.
The recovery of this industry post-supply chain disruptions, coupled with widespread vaccination efforts and removal of travel restrictions, boosts consumer preference for convenient and sustainable options, ensuring the continued growth of the market. The market also caters to diverse consumer needs, offering solutions in both solid form and liquid form, appealing to parents seeking convenience and nutrition for their infants. Pureed baby food often comes in small glass jars, with baby food manufacturers leveraging brand recognition through distinguishing labels and unique iconography. Packaging plays a crucial role in deploying easily digestible and competitively priced baby food, aligning with evolving consumer behavior and desires for green, innovative, and recyclable products. Stand up pouches and graphics featuring enticing logos and designs attract attention, while detailed ingredient and nutritional content information ensures children's safety and addresses parenting concerns. With the rise of working parents and the e-commerce industry, online channels become crucial for sales and promotional activities, highlighting the importance of sustainable and recyclable packaging materials.
The market is witnessing significant growth due to the increasing demand for convenient and eco-friendly packaging solutions for infants and toddlers. The market is segmented based on materials such as Plastic, Paperboard, Metal, Glass, and others. Plastic containers and pouches are popular choices due to their convenience and flexibility. However, safety concerns regarding plastic packaging have led to an increase in demand for eco-friendly alternatives like paperboard cartons, metal cans, and glass jars. Eco-friendly packaging solutions like biodegradable pouches and plastic barrier bags are gaining popularity among parents who are conscious about the environment. Larger pack sizes and convenient packaging formats like flexible plastic packs, glass jars, and larger folding cartons are also preferred by working parents. Baby food manufacturers are focusing on food technologies to produce liquid milk formula, dried baby food, powder milk formula, and prepared baby food in various textures and flavors. The market for ready nutrition products is expected to grow as parents prioritize convenience and nutritional value. The export and packaging of baby food is also a significant trend, with companies focusing on sustainable and cost-effective solutions. The market for baby food packaging is driven by the growing population of infants and toddlers, advancements in nutrition science, and muscular growth requirements during the early stages of life. The market is expected to continue its growth trajectory in the coming years.
Market Scope |
|
Report Coverage |
Details |
Page number |
181 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.97% |
Market growth 2024-2028 |
USD 16.92 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.28 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 66% |
Key countries |
China, US, India, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ABC Packaging Direct, Amcor Plc, AptarGroup Inc., Ardagh Group SA, Ashtonne Packaging, BEAPAK, Berry Global Inc., Cascades Inc., Dow Chemical Co., DS Smith Plc, Guala Pack S.p.a., Logos Packaging, Mondi Plc, Printpack Inc., ProAmpac Holdings Inc., Sealed Air Corp., Silgan Holdings Inc., Smurfit Kappa Group, Sonoco Products Co., and Winpak Ltd. |
Market dynamics |
Parent market analysis, market growth analysis, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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