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The stand-up pouches market size is estimated to grow at a CAGR of 8.85% between 2022 and 2027. The market size is forecast to increase by USD 11,933.9 million. The growth of the market depends on several factors, including growing demand for convenient packaging in the food industry, increasing demand for stand-up pouches from developing countries, and rising focus on lightweight packaging
This stand-up pouches market report extensively covers market segmentation by application (food and beverages, personal care and cosmetics, healthcare, and others), type (aseptic pouches, standard pouches, and retort pouches), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Growing demand for convenient packaging in food industry are notably driving the market growth, although factors such as the Hermetic seal protection challenge in stand-up pouches may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the stand-up pouches market growth is the growing demand for convenient packaging in the food industry. Food products are required to be packaged in a robust manner to prevent any spoilage. The packaging protects the food in several ways such as preservation where food packaging preserves the food from external influences, which include chemical influences, such as exposure to gases, moisture, and light, and biological influences, such as exposure to microorganisms, insects, and rodents.
There are different aspects of the global food packaging industry that are driving the growth of the global stand-up pouches market, which include growing demand for convenient packaging for food products: Stand-up pouches offer a convenient packaging solution because of their lightweight and easy-to-carry advantages. Nowadays consumers mostly prefer food products that require minimal time and effort to carry and open. Stand-up pouches provide a store and dispose of option, which makes them prevalent among consumers. Thus, the growing flexible food packaging market and rising demand for convenient packaging for food products are encouraging vendors to produce customer-centric solutions to gain a competitive edge and profitability. Therefore, the growing demand for convenient packaging in the food industry will drive the demand for stand-up pouches, which in turn will boost the growth of the global stand-up pouches market during the forecast period.
A key factor shaping the stand-up pouches market growth is the Increasing vendor initiatives to promote sustainable packaging. Increasing concern about the environment has led to an increased focus on sustainable packaging between people and government organizations. Increasing interest in sustainable packaging options for their products by end users, such as the food and beverage sector, medicine, or personal care has led to a number of initiatives being launched by manufacturers aimed at promoting sustainable packaging.
For instance, Amcor provides AmLite Standard Recyclable stand-up pouches, which include metal-free high-barrier packaging that is recyclable. The Plant-Based Products Council's study shows that in 2020, 60% of American consumers are willing to pay more for plant-derived products, as well as environmentally friendly packaging. The study estimated that 136 million consumers in the US preferred sustainable packaging materials, including plant-based packaging materials. Therefore, the increased emphasis on sustainable packaging will positively impact the growth of the global stand-up pouches market during the forecast period.
The hermetic seal protection challenge in stand-up pouches is one of the key challenges hindering the stand-up pouches market growth. During processing, the hermetic seal of stand-up pouches must be protected. The seal of the bottle may be adversely affected if the processors have failed to ensure adequate vacuum or proper handling of the bottle.
For example, a high vacuum may pull the product into the sealed area, leading to the breakdown of the seal in liquid products. inappropriate handling can cause physical damage to the pouch and seal. The protection of the hermetic seal faces challenges including pouch filling, exhausting of the filled pouch, and formation of the seal can lead to abrasion, leak, or blister in the seal, which poses a challenge to the integrity of the product. As a result, consumers will not prefer any defective stand-up pouch leading to a loss of revenue for the manufacturer. Thus, such challenges will negatively impact the growth of the global stand-up pouches market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stand-up Pouches Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Coveris Management GmbH: The company offers stand-up pouches solutions such as MonoFlexBE, Premade Stand-up Pouches.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the food and beverages will be significant during the forecast period. The food and beverages segment in the global stand-up pouches market is expected to witness significant growth during the forecast period owing to rapid growth in the food and beverages industry across the globe.
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The offline segment was valued at USD 9,39417 million in 2017 and continued to grow until 2021. Protecting foodstuffs from external influences and damage is the principal objective of stand-up pouches for food products. Packaging and sales of products by the food and beverage industry have been driven by convenience and protection from standup pouches. For instance, snacks like popcorn, nuts, and trail mixes have migrated into stand-up pouches packaging, and this packaging has replaced glass jars or bags. In addition, pre-packaging meals such as pasta, rice dishes, and stews are being packaged in stand-up pouches to take advantage of their cost-effectiveness and convenience. Hence, the rising demand for stand-up pouches from the food and beverages industry, owing to the growing demand for sustainable packaging solutions, will fuel the growth of the food and beverages segment in the global stand-up pouches market during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In Asia and the Pacific, the standing pouches market is growing steadily. In Asia, mainly as a result of rapid growth in mature end-user industries like e-commerce, fen duffs, and personal care products, developing countries are expected to emerge as key revenue contributors in the market for packaging which is dominated by China and India. Demand for flexible and light packaging, such as stand-up pouches, is expected to increase with the growing eCommerce industry due to the necessity of effective shipping and handling. The pouches help to protect products when they are transported. They will be able to eliminate the costs of damage, replacement, return, waste and shipping. In this region, these factors have led to an increase in demand from the e.commerce sector for packaging products such as stand-up pouches.
In 2020, the region's industrial activity was badly affected due to the outbreak of COVID-19. Online food delivery services and delivery of a wide range of goods via e-commerce platforms since Q3 2020 have positively affected the growth of the market in the region. the demand for stand-up pouches has increased in the healthcare and e-commerce industry in 2020. Also, the lifting of lockdowns in different countries, including India, Japan, and China, due to the initiation of large-scale vaccination drives by governments across the region and the emphasis on re-starting the operations of essential businesses, such as food and beverages, with a limited workforce led to a gradual recovery of the regional food industry in 2021. However, the development of innovative packaging solutions, the rising demand for processed and packaged foods, and the increasing demand for stand-up pouches in the pharmaceutical industry are expected to boost the growth of the regional market during the forecast period.
The stand-up pouches market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the Stand-up Pouches Market as a part of the materials market within the global containers and packaging market. The parent global application software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Stand-up Pouches Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.85% |
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Market growth 2023-2027 |
USD 11933.9 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.22 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Allegion Public Ltd. Co., Amcor Plc, Berry Global Inc., Bryce Corp., Clondalkin Group Holdings BV, Constantia Flexibles Group GmbH, Coveris Management GmbH, Flexible Packaging LLC, Glenroy Inc., Guala Pack S.p.a., Huhtamaki Oyj, Mondi plc, Packman Packaging Pvt. Ltd., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., Swiss Pac Pvt. Ltd., UFlex Ltd., and Wihuri International Oy |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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