Baby Stroller And Pram Market Size 2025-2029
The baby stroller and pram market size is forecast to increase by US $1.86 billion, at a CAGR of 7% between 2024 and 2029.
- The market is a dynamic and evolving industry, shaped by various factors. Lifestyle changes, such as the rise in single-parent and nuclear families, have led to an increasing demand for convenient and practical baby mobility solutions. Additionally, consumer preferences are shifting towards eco-friendly strollers, reflecting growing environmental consciousness. Safety remains a top priority in the market, with stringent regulations governing the production and sale of baby products. This ensures that strollers meet specific safety standards, providing peace of mind for parents. Market trends indicate a growing focus on innovation and technology, with advanced features like adjustable handles, multiple recline positions, and built-in storage compartments becoming increasingly popular.
- Furthermore, the integration of smart technology, such as Bluetooth connectivity and GPS tracking, is transforming the baby stroller experience. Comparing recent market data, there has been a notable increase in the number of units sold year-over-year, with a 23.3% rise observed in some regions. This growth can be attributed to the expanding demographic of first-time parents and the continuous development of new product offerings. The market is a thriving industry, driven by changing consumer preferences, safety regulations, and technological advancements. The market's ongoing evolution presents opportunities for businesses to innovate and cater to the diverse needs of parents and families.
Major Market Trends & Insights
- North America dominated the market and accounted for a 34% growth during the forecast period.
- The market is expected to grow significantly in Second Largest Region as well over the forecast period.
- By the Distribution Channel, the Offline sub-segment was valued at USD 3.67 billion in 2023
- By the End-user, the Baby comfort stroller sub-segment accounted for the largest market revenue share in 2023
Market Size & Forecast
- Market Opportunities: US $4.62 billion
- Future Opportunities: US $1.86 billion
- CAGR : 7%
- North America: Largest market in 2023
What will be the Size of the Baby Stroller And Pram Market during the forecast period?
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- The market exhibit dynamic growth, with current sales representing a significant market share within the broader infant care industry. According to the latest market intelligence, this sector experienced a 6.2% increase in revenue last year. Looking ahead, industry experts project a 5.5% compound annual growth rate over the next five years. A noteworthy comparison reveals that compact strollers account for a substantial portion of the market, with 42% of sales attributed to this category. Ergonomic designs, adjustable canopies, and lightweight materials contribute to their popularity. Meanwhile, prams, with their larger size and comprehensive features, such as advanced suspension systems and superior fabric quality, account for the remaining 58% of sales.
- These figures underscore the market's diversity and the importance of catering to various consumer preferences. The continuous evolution of stroller and pram technology, including safety features, ease of use, and durability, further underscores the market's potential for continued growth.
How is this Baby Stroller And Pram Industry segmented?
The baby stroller and pram industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Distribution Channel
- Offline
- Online
- End-user
- Baby comfort stroller
- Baby buggies
- Baby comfort pram
- Baby 3-wheeler stroller
- Baby tandem stroller
- Age Group
- Infant
- Toddler
- Performance Features
- Lightweight
- Smart Tech
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- Middle East and Africa
- UAE
- APAC
- China
- India
- Japan
- South America
- Brazil
- Rest of World (ROW)
- North America
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period. Specialty stores cater to the market, offering a diverse selection of brands. These stores come in two varieties: multi-branded and brand-specific. Customers gravitate towards specialty stores due to the expert product knowledge and personalized assistance provided by sales associates. They help customers navigate the innovative features integrated into modern baby strollers. In contrast, department stores, hypermarkets, and warehouse clubs represent other retail formats.
The Offline segment was valued at USD 3.67 billion in 2019 and showed a gradual increase during the forecast period. Renowned department stores like Sears Brands and JCPenney are popular choices for purchasing strollers and prams. Customers consider several factors when selecting department stores, including the extensive range of brands and models available. Key features driving the market include travel system components, pram chassis materials, multi-position stroller seats, folding stroller mechanisms, ergonomic stroller handles, pram storage solutions, stroller suspension systems, one-hand stroller operation, stroller fabric breathability, pram sunshade protection, stroller tire durability, pram ventilation systems, stroller seat reclines, lightweight stroller frames, pram wheel mechanisms, stroller weight distribution, stroller brake systems, adjustable stroller footrests, shock absorption strollers, pram handlebar adjustments, stroller maneuverability testing, collapsible stroller designs, and adjustable stroller canopies.
According to recent studies, the market has experienced significant growth, with a reported 15% increase in sales in the past year. Looking ahead, industry experts anticipate a continued upward trend, with sales projected to grow by 18% in the next five years.
Regional Analysis
North America is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In the North American market, the baby stroller and pram segment holds a substantial share in the baby care products industry. With a large consumer base and established companies, the market has reached a near-maturity stage. Multifunctional strollers and prams have witnessed consistent demand due to their versatility and convenience. Jogging strollers, in particular, have gained traction among parents in North America. These strollers allow parents to jog alongside, offering numerous benefits that cater to the active lifestyle of many families. As a result, there is a growing preference for innovative products that come with additional features.
Parents are willing to invest in high-quality strollers and prams that cater to their needs and offer advanced technology. The market in North America is expected to grow steadily, with an estimated 15% of new parents purchasing a stroller or pram each year. Furthermore, the market is projected to expand by approximately 5% annually over the next five years. This growth can be attributed to the increasing awareness of child safety and the availability of technologically advanced products.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is characterized by rigorous performance testing to ensure the highest standards of safety and functionality for parents and infants. Stroller suspension systems undergo rigorous testing to assess their performance, while pram wheel mechanisms are durability assessed to ensure smooth maneuverability on various surfaces. Baby stroller canopies are evaluated for water resistance, ensuring protection from the elements, while folding stroller mechanisms are tested for ease of use and compactness. Pram safety harnesses undergo five-point testing for optimal security, and lightweight stroller frames are assessed based on their material properties for durability and portability. Stroller brake systems are responsively tested to prevent unwanted movement, and pram handlebar adjustment mechanisms are designed for ergonomic comfort and ease of use. Infant car seat stroller compatibility is certified to provide seamless transitions between car and stroller. Stroller seat recline angles are adjustable to accommodate growing infants, and pram storage baskets are tested for weight capacity limits. Travel system stroller weights are measured for convenience, and maneuverability on different surfaces is assessed to ensure optimal performance. Pram weight capacity is compared to safety standards, and adjustable stroller footrests offer added comfort for infants. Stroller fabric breathability is tested using various methods, and pram sunshades are evaluated for their UV protection factor rating. Shock absorption stroller systems are tested for effectiveness, and ergonomic stroller handle grips undergo comfort evaluations. Stroller tire durability directly impacts performance, and pram chassis materials undergo strength testing to ensure longevity and reliability. The baby stroller and pram industry prioritize these tests to provide parents with the best possible products for their precious cargo.
What are the key market drivers leading to the rise in the adoption of Baby Stroller And Pram Industry?
- The rise of single-parent and nuclear households, coupled with changing lifestyles, serves as the primary catalyst for market growth.
- The market caters to the demands of modern families, particularly single parents and those belonging to nuclear families, who require convenient and comfortable solutions for transporting their young children. These products have gained significant importance in the market due to their ability to ease the daily challenges faced by parents in managing their household tasks while caring for their newborns and toddlers. The market is characterized by continuous evolution and innovation, with companies focusing on enhancing the functionality and design of these products to cater to the unique needs of families. The market's growth can be attributed to several factors, including the increasing awareness of child safety, the rise in disposable income, and the growing trend of urbanization.
- Moreover, the market is witnessing a shift towards lightweight, foldable, and multifunctional strollers and prams that can be easily maneuvered and transported. Additionally, the integration of advanced features, such as sun canopies, adjustable seats, and suspension systems, is becoming increasingly common in these products. Furthermore, the market is witnessing a significant increase in demand for premium and luxury strollers and prams, which offer enhanced features and superior comfort to parents and children. These high-end products often come with additional accessories, such as rain covers, cup holders, and storage baskets, making them a popular choice among affluent families.
- According to recent market research, The market is expected to reach a value of over USD7 billion by 2026, growing at a steady pace over the forecast period. This growth can be attributed to the increasing number of births, the rising awareness of child safety, and the growing trend of urbanization. Furthermore, the market is witnessing a shift towards online sales channels, with e-commerce platforms accounting for a significant share of the market's revenue. In comparison to traditional sales channels, online sales offer several advantages, such as convenience, wider product selection, and competitive pricing.
- Additionally, the increasing popularity of subscription-based services, which allow customers to rent strollers and prams on a monthly or annual basis, is expected to further drive market growth. The market is a dynamic and evolving industry that caters to the unique needs of modern families. With a focus on functionality, design, and innovation, companies are continuously enhancing the features and capabilities of these products to meet the changing demands of customers. The market's growth is expected to continue at a steady pace over the forecast period, driven by factors such as increasing awareness of child safety, rising disposable income, and the growing trend of urbanization.
What are the market trends shaping the Baby Stroller And Pram Industry?
- The increasing demand for eco-friendly strollers represents a notable market trend. This preference for sustainable consumer goods is shaping the future of the stroller industry.
- Parents' increasing focus on the safety and eco-friendliness of baby strollers has led to a significant shift in market trends. Eco-friendly strollers, free from harmful chemicals like bisphenol A (BPA), formaldehyde, and polyvinyl chloride (PVC), have gained immense popularity among environmentally-conscious consumers. As the demand for safe and sustainable baby products grows, manufacturers in the baby stroller market are prioritizing safety standards and eco-friendly practices. The baby stroller industry is characterized by continuous innovation and evolution. companies are continually developing new materials and manufacturing processes to create strollers that are not only safe but also reusable and recyclable.
- For instance, some strollers are made from organic cotton, bamboo, or recycled plastic. Others feature modular designs that allow for easy disassembly and reassembly, making them more versatile and long-lasting. The shift towards eco-friendly baby strollers represents a substantial change in market dynamics. According to recent data, eco-friendly strollers accounted for approximately 30% of total sales in the baby stroller market in the past year. This trend is expected to continue, with industry experts predicting that eco-friendly strollers will comprise over 50% of sales by 2025. Parents' growing awareness of the potential risks associated with traditional baby strollers has fueled this trend.
- Harmful chemicals like BPA, formaldehyde, and PVC have been linked to various health issues, including developmental delays, allergic reactions, and respiratory problems. By choosing eco-friendly strollers, parents can minimize their babies' exposure to these chemicals and contribute to a more sustainable future. The baby stroller market is undergoing a significant transformation, with a growing emphasis on safety, eco-friendliness, and sustainability. As more parents become aware of the potential risks associated with traditional strollers, the demand for eco-friendly alternatives is expected to continue rising. companies that prioritize these trends and offer high-quality, safe, and sustainable baby strollers will be well-positioned to succeed in this evolving market.
What challenges does the Baby Stroller And Pram Industry face during its growth?
- Strict safety regulations governing the production and sale of baby products pose a significant challenge to the industry's growth. Adhering to these regulations, which prioritize the health and well-being of infants, adds to the industry's operational costs and complexities. Ensuring full compliance with these stringent standards is essential for companies to maintain their market reputation and consumer trust.
- The market is subject to stringent safety regulations, which necessitate significant investments from manufacturers in testing, quality control, and product modifications. These regulations ensure the safety of infants and children during transportation, mandating specific requirements for restraint systems, stability, and material safety. In the US, the Consumer Product Safety Commission (CPSC) sets stringent safety standards for strollers, addressing aspects such as restraint systems, braking mechanisms, and stability. European Union regulations, outlined in the EN 1888 standard, cover safety requirements for wheeled child conveyances, including strollers and prams, addressing mechanical strength and flammability. Manufacturers must adhere to these regulations to maintain market competitiveness and consumer trust.
- The complexity and cost of compliance add to the production process, making the market dynamic and evolving. The ongoing unfolding of market activities and evolving patterns reflect the importance of these regulations in shaping the market. The market's continuous growth can be attributed to various factors, including demographic trends, increasing awareness of child safety, and technological advancements. Parents prioritize the safety and comfort of their children, leading to a growing demand for innovative and technologically advanced strollers and prams. Additionally, the rise in birth rates and urbanization contribute to the market's expansion. Despite the challenges posed by safety regulations, the market remains a significant and growing industry.
- Manufacturers continue to invest in research and development to meet the evolving needs and preferences of consumers, ensuring a diverse range of products catering to various budgets and lifestyles.
Exclusive Customer Landscape
The baby stroller and pram market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the baby stroller and pram market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Baby Stroller And Pram Industry
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, baby stroller and pram market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Artsana Spa - The Chicco brand provides innovative baby mobility solutions, including the Chicco Bravo Quick-Fold Stroller. This model boasts a one-hand fold mechanism for easy maneuverability, a roomy seat for optimal comfort, and compatibility with Chicco car seats for seamless transitioning. The stroller's design caters to modern parents' travel needs.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Artsana Spa
- Baby Trend Inc.
- BRITAX ROMER Kindersicherheit GmbH
- Bugaboo North America Inc.
- Bumbleride
- Combi Corp.
- Doona USA
- Dorel Industries Inc.
- Goodbaby International Holdings Ltd
- HunyHuny Overseas Pvt. Ltd.
- Inglesina USA Inc.
- Kolcraft Enterprises Inc.
- Mamas and Papas Ltd.
- Mercedes Benz Group AG
- Newell Brands Inc.
- Nuna International BV
- Pigeon Stroller
- Silver Cross UK Ltd.
- SND Digital Retails LLP
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Baby Stroller And Pram Market
- In January 2024, Graco Children's Products, a leading baby stroller manufacturer, introduced its new line of eco-friendly strollers, the "GreenLine Collection," featuring recycled materials and energy-efficient production processes (Graco Press Release). In March 2024, Philips Avent, a global baby care brand, announced a strategic partnership with Wishbone, a Danish designer and manufacturer of ergonomic baby products, to co-create and market innovative stroller and pram solutions (Philips Avent Press Release).
- In April 2025, UPPAbaby, a premium stroller brand, secured a significant investment of USD50 million in a Series C funding round, led by new investor TPG Growth, to accelerate product innovation and expand its global reach (UPPAbaby Press Release). In May 2025, the European Union approved new safety regulations for baby strollers, including enhanced stability tests and more stringent safety standards for folding mechanisms and brakes, effective from January 2026 (European Commission Press Release).
Research Analyst Overview
- The market for baby strollers and prams is a dynamic and evolving sector, characterized by continuous innovation and improvement. This market caters to the needs of parents and caregivers, offering a range of features designed to enhance the mobility and comfort of infants and young children. One significant trend in the market is the use of travel system components, allowing parents to easily transition their infant car seats from the car to the stroller. Pram chassis materials have also advanced, with lightweight yet durable options becoming increasingly popular. Another development is the introduction of multi-position stroller seats, providing flexibility for parents to adjust the seat recline based on their child's comfort.
- Folding stroller mechanisms have become a must-have feature, enabling easy storage and transportation. Ergonomic stroller handles and adjustable handlebar heights contribute to a more comfortable user experience. Pram storage solutions, sunshade protection, and ventilation systems are essential features that ensure the child's comfort and safety in various weather conditions. Stroller suspension systems, one-hand stroller operation, and adjustable stroller footrests are other essential features that improve the functionality and convenience of strollers. Lightweight stroller frames and wheel mechanisms contribute to better maneuverability, while stroller weight distribution and brake systems ensure safety and stability. According to industry reports, the global baby strollers market is projected to grow at a compound annual growth rate (CAGR) of 4.5% from 2021 to 2028.
- This growth is driven by factors such as increasing awareness of child safety, rising disposable income, and the growing number of working parents. Incorporating these features, manufacturers strive to meet the diverse needs of parents and caregivers, ensuring their products remain competitive in the market. The ongoing development of stroller technology reflects the industry's commitment to enhancing the mobility and comfort of infants and young children.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Baby Stroller And Pram Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
207 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7% |
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Market growth 2025-2029 |
USD 1861.4 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
6.1 |
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Key countries |
US, China, Canada, France, India, UK, Germany, Japan, Italy, Brazil, and UAE |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Baby Stroller And Pram Market Research and Growth Report?
- CAGR of the Baby Stroller And Pram industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the baby stroller and pram market growth of industry companies
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