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The baby stroller market size is estimated to grow by USD 1.46 billion at a CAGR of 7.44% between 2023 and 2028. The market's expansion relies on various factors, including the premiumization of products driven by innovation and portfolio extension. Changing lifestyles, including the rise in single-parent and nuclear families, also play a role. Additionally, there is a growing demand for multifunctional baby strollers, reflecting evolving consumer preferences. These factors collectively contribute to the market's growth, indicating a shift in consumer behavior and increasing expectations for baby care products. Furthermore, increasing awareness regarding the safety and comfort of babies is driving parents to seek high-quality products. The trend of product premiumization and the extension of product lines to include infant wear are also boosting the market growth.
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The market share growth by the baby comfort stroller segment will be significant during the forecast period. Strollers are bigger, heavier, and bulkier. Such a stroller weighs over 20 pounds and has a 2D folding mechanism. These strollers have numerous features such as large storage baskets, canopies, parent-child trays, and full backrests. The comfort stroller is negligibly weightier owing to its aluminum frame construction. However, such a structure raises stability, rust resistance, and maneuverability.
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The baby comfort stroller segment was valued at USD 1.93 billion in 2018. Travel System strollers have an additional feature that allows you to remove the stroller seat. It can also be used as a car seat or replaced with a system outdoors. Besides, strollers fold easily and are usually compact and easy to store. Therefore, baby comfort strollers with several innovative features are the most preferred in developed markets. This is expected to propel the growth of the baby comfort stroller segment of the market during the forecast period.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to players is Europe. The European region contributes significantly to the total sales of the market. The segment is critical in the baby safety and comfort product category. Prominent countries in the European stroller market include Germany, France, the United Kingdom, Spain, Italy, and the Netherlands.
Moreover, strollers are prevalent in Europe due to the relative growth in household disposable income, and working parents spend years on baby care items such as car seats, strollers, strollers, cribs, and other items. This delivered the supplier with excellent growth potential to enter the market in this region. Hence, such factors are expected to drive market growth in this region during the forecast period.
The market is experiencing growth due to various factors. Online platforms offer convenience and a wide range of options, appealing to Millennials and Baby boomers alike. Strollers with multi-functional features such as a feeding bottle warmer and automatic rocking chair cater to the needs of busy parents or carers. Safety concerns drive demand for strollers from reputable brands like Hartan, Silver Cross, and Dune and Reef, offering peace of mind to consumers. The market also reflects lifestyle trends, with strollers designed for both urban and rural areas, providing lifestyle amenities suitable for different environments. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovation and portfolio extension leading to the premiumization of products are notably driving the market growth. In the market, strollers with innovative features and functions are more expensive than regular strollers. Parenting has been made easy and suitable for years as manufacturers include the latest technology and innovations in strollers. In addition, the development of the portfolio also leads to the premiumization of products. Market players are following a strategy of differentiating themselves from their competitors by creating strollers with added features and designs. This includes multi-functional features, convenience, ease of use, lifestyle amenities, stroller sales, and online platforms.
Moreover, market players also offer customization options to their customers. The stroller frame, inner fabric, sun canopy, and side basket cover can all be customized in the preferred color. Products with such features are very affordable due to the extra features and top-quality materials used. The use of advanced technology will enable market players to expand their product range and develop premium products that will drive the growth of the market during the forecast period.
Emerging demand for eco-friendly strollers is a key trend shaping the market growth. The eco-friendly stroller is a new trendy product that is famous among eco-conscious customers. When buying a stroller for their baby, parents of newborn babies want to know about the manufacturing process, the risks associated with the toxins used in manufacturing the stroller, and the reuse of the stroller. Harmful chemicals used in stroller manufacturing include bisphenol A (BPA), formaldehyde, and polyvinyl chloride (PVC).
Moreover, players operating in the stroller category focus on maintaining safety standards and providing eco-friendly strollers to their customers. For instance, Bumbleride offers eco-friendly strollers made from recycled polyester made from used water bottles. Thus, such factors will drive the growth of the market during the forecast period.
The short product life cycle of baby strollers is a challenge that affects the market growth. Babies grow quickly, and strollers and other baby items need to be adjusted according to their age, weight, and height. Furthermore, established brand strollers are costly, and such products are not cost-effective for customers who continually change stroller sizes. This may force customers to opt out of strollers and limit the sales volume of such products.
Over time, such products are damaged by vulnerability to sunlight. Customers find the investment in strollers unjustified due to their limited useful life. Thus, young parents do not choose luxury strollers. Consequently, the short product life cycle of strollers is likely to impede the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Artsana Spa: The company has different brands providing a variety of baby products, including strollers. It generally provides products for children between the ages of 0 and 36 months.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market offers a range of options to cater to various needs, including prams and convertible strollers, designed for children's safety and comfort. Manufacturers focus on using lightweight materials and incorporating modern safety features to appeal to urban families and working mothers. Brands like Thule, Cybex, and Emmaljunga offer innovative designs such as the Thule Shine city stroller and E-strollers to meet the demands of urban areas. Limited-edition models like the Bugaboo Flex and Dune and Reef strollers attract attention, while specialist retailers and baby care retailers play a crucial role in promoting these products. The market also sees acquisitions, like Dorel Juvenile's acquisition by Newell Brand, shaping its competitive landscape.
The market is influenced by various factors, including birth rates and trends in education, transportation, and health care. The market caters to the needs of single-parent families and offers options like the limited-edition pram to appeal to a wider audience. Manufacturers focus on creating products that cater to the needs of both the parent or carer and the child, ensuring comfort and convenience. As travel trends evolve, stroller designs adapt to offer medium-term solutions, making them suitable for different stages of a child's growth.
Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
Market growth 2024-2028 |
USD 1.46 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.4 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, China, France, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Baby Bunting Group Ltd., Baby Trend Inc., BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Combi Corp., Dorel Industries Inc., Goodbaby International Holdings Ltd, HunyHuny Overseas Pvt. Ltd., Inglesina Baby SpA, Kids2 Inc., Monahan Products LLC, Mothercare Plc, My Babiie Ltd., Newell Brands Inc., Nuna International BV, Peg Perego, Pigeon Stroller, and SND Digital Retails LLP |
Market dynamics |
Parent market analysis, Market forecasting , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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