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The baby stroller market size is estimated to grow at a CAGR of 6.25% between 2022 and 2027. The market size is forecast to increase by USD 4,323.15 million. The growth of the market depends on several factors, including innovation and portfolio extension leading to the premiumization of products, changing lifestyles coupled with the rise in single-parent and nuclear families, and growing demand for multifunctional baby strollers.
This baby stroller market report extensively covers market segmentation by product (baby comfort stroller, baby 3-wheeler stroller, and baby tandem stroller), distribution channel (specialist retailer, hypermarket/supermarket, and online), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovation and portfolio extension leading to the premiumization of products are notably driving the baby stroller market growth. In the market, strollers with innovative features and functions are more expensive than regular strollers. Parenting has been made easy and suitable for years as manufacturers include the latest technology and innovations in strollers. In addition, the development of the portfolio also leads to the premiumization of products. Market players are following a strategy of differentiating themselves from their competitors by creating strollers with added features and designs.
Moreover, market players also offer customization options to their customers. The stroller frame, inner fabric, sun canopy, and side basket cover can all be customized in the preferred color. Products with such features are very affordable due to the extra features and top-quality materials used. The use of advanced technology will enable market players to expand their product range and develop premium products that will drive the growth of the market during the forecast period.
Emerging demand for eco-friendly strollers is a key trend shaping the baby stroller market growth. The eco-friendly stroller is a new trendy product that is famous among eco-conscious customers. When buying a stroller for their baby, parents of newborn babies want to know about the manufacturing process, the risks associated with the toxins used in manufacturing the stroller, and the reuse of the stroller. Harmful chemicals used in stroller manufacturing include bisphenol A (BPA), formaldehyde, and polyvinyl chloride (PVC).
Moreover, players operating in the stroller category focus on maintaining safety standards and providing eco-friendly strollers to their customers. For instance, Bumbleride offers eco-friendly strollers made from recycled polyester made from used water bottles. Thus, such factors will drive the growth of the market during the forecast period.
The short product life cycle of baby strollers is a challenge that affects the baby stroller market growth. Babies grow quickly, and strollers and other baby items need to be adjusted according to their age, weight, and height. Furthermore, established brand strollers are costly, and such products are not cost-effective for customers who continually change stroller sizes. This may force customers to opt out of strollers and limit the sales volume of such products.
Over time, such products are damaged by vulnerability to sunlight. Customers find the investment in strollers unjustified due to their limited useful life. Thus, young parents do not choose luxury strollers. Consequently, the short product life cycle of strollers is likely to impede the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby Stroller Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Artsana Spa: The company has different brands providing a variety of baby products, including strollers. It generally provides products for children between the ages of 0 and 36 months.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the baby comfort stroller segment will be significant during the forecast period. Strollers are bigger, heavier, and bulkier. Such a stroller weighs over 20 pounds and has a 2D folding mechanism. These strollers have numerous features such as large storage baskets, canopies, parent-child trays, and full backrests. The comfort stroller is negligibly weightier owing to its aluminum frame construction. However, such a structure raises stability, rust resistance, and maneuverability.
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The baby comfort stroller segment was valued at USD 1,839.02 million in 2017. Travel System strollers have an additional feature that allows you to remove the stroller seat. It can also be used as a car seat or replaced with a system outdoors. Besides, strollers fold easily and are usually compact and easy to store. Therefore, baby comfort strollers with several innovative features are the most preferred in developed markets. This is expected to propel the growth of the baby comfort stroller segment of the market during the forecast period.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to players is Europe. The European region contributes significantly to the total sales of the market. The baby stroller segment is critical in the baby safety and comfort product category. Prominent countries in the European stroller market include Germany, France, the United Kingdom, Spain, Italy, and the Netherlands.
Moreover, strollers are prevalent in Europe due to the relative growth in household disposable income, and working parents spend years on baby care items such as car seats, strollers, strollers, cribs, and other items. This delivered the supplier with excellent growth potential to enter the market in this region. Hence, such factors are expected to drive market growth in this region during the forecast period.
In 2020, the growth of the market has been negatively affected due to the COVID-19 outbreak. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Along with this, the growing travel trends boosted the growth of the market during the forecast period.
The baby stroller market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Baby Stroller Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.25% |
Market growth 2023-2027 |
USD 4,323.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.75 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, China, France, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Baby Bunting Group Ltd., Baby Trend Inc., BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Combi Corp., Dorel Industries Inc., Goodbaby International Holdings Ltd, HunyHuny Overseas Pvt. Ltd., Inglesina Baby SpA, Kids2 Inc., Monahan Products LLC, Mothercare Plc, My Babiie Ltd, Newell Brands Inc., Nuna International BV, Peg Perego SpA, Pigeon Stroller, and SND Digital Retails LLP |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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