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The beard grooming products market share is expected to increase by USD 2.80 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.51%.
This beard grooming products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers beard grooming products market segmentation by distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The beard grooming products market report also offers information on several market vendors, including Badass Beard Care LLC, Beardbrand, Beardoholic Co, Edgewell Personal Care Co, EVERY MAN JACK, Happily Unmarried Marketing Pvt Ltd, LOreal SA, Mountaineer Brand Products, Mozzafiato, Mr Natty, Murdock Ltd, Newport Apothecary Inc., Nykaa Fashion Pvt. Ltd., Revlon Inc, Scotch Porter, Smoky Mountain Beard Co., Texas Beard Co., The Estee Lauder Co. Inc., Truefitt and Hill, Unilever PLC, and VAUGHN Grooming LLC among others.
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Innovation and portfolio extension leading to product premiumization is notably driving the beard grooming products market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the beard grooming products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Beard Grooming Products Market Driver
One of the key factors driving growth in the beard grooming products market is innovation and portfolio extension leading to product premiumization. With the growing competition and customer demand for innovative products, vendors are increasingly focusing on improving their R&D operations. Additionally, they are also focusing on differentiating themselves from pharmaceutical companies and other companies offering personal care products with biotic ingredients. Customers usually look for beard grooming products that can address their concerns pertaining to multiple issues in minimal time. To meet these customer needs, vendors regularly innovate their product ranges and expand their product lines. For customers to use these products on a daily basis, they must have the adequate and right combination of superior-quality ingredients. This further leads to product premiumization. Therefore, higher product premiumization and product line extension, coupled with growing male customer expenditure on beauty products (including beard grooming products), will strengthen the value sales in the global beard grooming products market.
Key Beard Grooming Products Market Trend
The growing demand for natural and organic beard grooming products is a beard grooming products market trend that is expected to have a positive impact in the coming years. Awareness of hair, skin and health-related problems caused by using synthetic beard grooming products has increased the demand for natural and organic beard grooming products. Organic beard grooming products are made from natural and organic ingredients such as plant extracts, natural oils, and other natural ingredients. Other natural ingredients used in organic beard grooming products include Aloe Vera, sea salt, charcoal, coconut oil, shea butter, mango seed butter, cocoa seed butter, lanolin, jojoba seed oil, apricot kernel oil, beeswax, almond oil, coconut oil, and Avocado oil. Manufacturers of beard grooming products are emphasizing more on organic beard grooming products. Thus, product line extension also helps in differentiating offerings. Organic beard grooming products are free from harmful ingredients such as sulfate and formaldehyde.
Key Beard Grooming Products Market Challenge
The availability of counterfeit products will be a major challenge for the beard grooming products market during the forecast period. Counterfeit products are made with low-quality ingredients and have various ill effects on consumers' health. The advent and growing penetration of e-commerce have further propelled the sales of counterfeit products, as their geographical reach widens. The growing number of counterfeit products will adversely affect the sales and pricing strategies of genuine vendors operating in the global market. Fake products are often contaminated with harmful mixes of various substances, such as petrochemicals and other toxic chemicals, along with bacteria. Established global players are striving to penetrate developing markets such as India and China, which have a significant presence of counterfeit products. The low pricing of counterfeit products, however, poses a huge challenge to vendors of branded beard grooming products.
This beard grooming products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global beard grooming products market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the beard grooming products market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the beard grooming products market encompasses successful business strategies deployed by the key vendors. The beard grooming products market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
badassbeardcare.com - The company offers Beard Grooming Products such as beard oil and balm combo, beard kit, and grooming kit.
badassbeardcare.com - Under the unified segment, the company offers Men Grooming Products such as beard oil and balm combo, beard kit, and grooming kit.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The beard grooming products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the beard grooming products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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31% of the market’s growth will originate from APAC during the forecast period. China is the key market for beard grooming products in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Growing fashion consciousness, the increased adoption of a beard instead of a clean shave, growing awareness of premium and organic BPC products, and urbanization will facilitate the beard grooming products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 hampered the growth of the regional beard grooming products market. The market in APAC was adversely impacted owing to the rapid increase in the number of COVID-19 cases. The pandemic negatively affected the workforce, raw material supply, and trade and logistics, leading to demand-supply volatility and uncertain consumer demand in the regional beard grooming products market in 2020. However, the introduction of COVID-19 vaccines in 2021 led to the resumption of industrial activities in the region. Such factors are expected to drive the growth of the market in the region during the forecast period.
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The beard grooming products market share growth by the offline segment will be significant during the forecast period. Sales through offline distribution channels have been declining gradually over the years, due to a shift in preference for online shopping. Vendors are focusing on selling their products through offline stores by implementing different marketing strategies. Although the offline distribution channel is losing its market share and popularity to the online channel, extensive and innovative marketing strategies will propel the sales of products at a steady rate through the offline distribution channel during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the beard grooming products market size and actionable market insights on the post-COVID-19 impact on each segment.
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Beard Grooming Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.51% |
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Market growth 2022-2026 |
$2.80 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.6 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 31% |
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Key consumer countries |
US, China, UK, Germany, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Badass Beard Care LLC, Beardbrand, Beardoholic Co, Edgewell Personal Care Co, EVERY MAN JACK, Happily Unmarried Marketing Pvt Ltd, LOreal SA, Mountaineer Brand Products, Mozzafiato, Mr Natty, Murdock Ltd, Newport Apothecary Inc., Nykaa Fashion Pvt. Ltd., Revlon Inc, Scotch Porter, Smoky Mountain Beard Co., Texas Beard Co., The Estee Lauder Co. Inc., Truefitt and Hill, Unilever PLC, and VAUGHN Grooming LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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