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The beard grooming products market size is forecast to increase by USD 2.62 billion at a CAGR of 7.08% between 2023 and 2028. The market is experiencing significant growth, driven by trends that reflect changing consumer preferences. Innovation and portfolio extension are key growth factors, leading to product premiumization as companies introduce new and advanced offerings. Men's salons have emerged as key players in this market, offering a range of male grooming products and electrical items like shavers and razors, along with cosmetic items and skincare segment products. The symbol of masculinity that beards represent continues to fuel demand, with an increasing number of men opting for natural and organic alternatives. However, the availability of counterfeit products in hypermarkets and supermarkets poses a challenge, as consumers seek authentic and high-quality products. The market is expected to continue its upward trajectory, as men prioritize self-care and seek out effective, natural beard grooming solutions.
The market has witnessed significant growth in recent years, driven by the increasing number of metrosexual males prioritizing self-care and personal appearance. Celebrities and influencers have played a crucial role in popularizing this trend, with many showcasing their well-groomed beards on social media and entertainment times. Artificial intelligence technology has also entered the fray, with advanced grooming tools designed to provide a closer shave and maintain beard health.
Furthermore, supermarkets and hypermarkets are another significant distribution channel for these toiletries and shaving products. Regulating authorities ensure the safety and quality of these products, while brands focus on customer loyalty through incentives like loyalty points and personalized offerings. Beard grooming is no longer just a fashion statement; it's a confidence booster for men. With the convenience of online shopping and the wide availability of these products, men can easily incorporate beard grooming into their daily routines. Stay tuned for more updates on this growing market!
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various toiletries, including skincare segment items and shaving products, within the mass segment. According to Entertainment Times, sales of these products through offline distribution channels, such as specialty stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores, and others, have experienced a gradual decline. This trend is attributed to the increasing preference for online shopping. However, companies are adopting innovative marketing strategies to boost sales through offline channels. For example, L'Oreal has partnered with hairdressers and salon chains to sell specific product lines. These collaborations aim to cater to the unique needs of consumers and provide a personalized shopping experience. Despite the decline in sales through offline channels, they continue to play a significant role in the overall market.
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The offline segment was valued at USD 4.38 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European market is projected to experience notable expansion over the coming years. Key European markets include Germany, France, the UK, Spain, and Italy. This market growth can be attributed to the increasing popularity of beard grooming as part of the skincare segment within toiletries. companies employ marketing strategies such as social media campaigns and celebrity endorsements to reach consumers. For example, L'Oreal's HOUSE 99 brand, endorsed by David Beckham, has gained significant traction in the market. These initiatives influence consumer behavior and drive demand for beard grooming products, such as Ends-Filler Concentrates and Single Dose Treatments, in the mass market segment.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The innovation and portfolio extension leading to product premiumization is the key driver of the market. In today's metrosexual culture, where men prioritize their appearance, the market is experiencing significant growth. Celebrities and influencers have played a pivotal role in popularizing beard care, leading men to seek high-quality products. companies are responding to this trend by investing in research and development and introducing innovative electrical items, such as shavers and razors, with advanced technologies. Artificial intelligence is also being integrated into these products to offer personalized grooming experiences. Men's salons are also offering beard grooming services, further fueling the demand for these products. Consumers are looking for multifunctional beard grooming solutions that address various concerns efficiently.
Furthermore, the companies are addressing this need by expanding their product lines and introducing innovative ingredients to differentiate themselves from competitors. For instance, Kalamazoo by Lush Retail offers a beard and facial wash infused with natural pineapple juice.
The growing demand for natural and organic beard grooming products is the upcoming trend in the market. The metrosexual male demographic, influenced by celebrities and social media influencers, has fueled the growth of the beard grooming market. However, concerns regarding the potential health risks associated with synthetic beard grooming products have arisen. These risks include skin irritation, allergies, nerve damage, chemical burns, and hormonal imbalances.
In response, there has been a growth in demand for natural and organic beard grooming products. These items are formulated with natural and organic ingredients, such as plant extracts, essential oils, and other natural components. Notable ingredients include Aloe Vera, sea salt, charcoal, coconut oil, shea butter, mango seed butter, cocoa seed butter, lanolin, jojoba seed oil, apricot kernel oil, beeswax, almond oil, coconut oil, and avocado oil. Men's salons and electrical items, such as shavers and razors, also offer organic beard grooming solutions to cater to this growing trend.
The availability of counterfeit products is a key challenge affecting the market growth. The market has witnessed significant growth, with an increasing number of metrosexual males prioritizing personal appearance. This trend has been further fueled by celebrities and influencers endorsing beard care. Consequently, sales of electrical items, such as shavers and razors, have grown.
However, the market's growth is not without challenges. The proliferation of counterfeit beard grooming products has become a major concern. These imitation items, often made with subpar ingredients, can negatively impact consumers' health. The rise of e-commerce platforms has facilitated the sale of counterfeit products, making it difficult for consumers to distinguish between genuine and fake items. Moreover, the lower pricing of counterfeit products can be alluring, potentially impacting the sales and profitability of legitimate companies in the market.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Badass Beard Care LLC - The market encompasses a range of offerings, including beard oil and balm combos, beard kits, and grooming kits, providing men with essential tools for maintaining well-groomed facial hair.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the metrosexual male-dominated market, the demand for beard grooming products has witnessed significant growth among US consumers. Celebrities and influencers have played a pivotal role in popularizing beards as a fashion statement, boosting the sales of various electrical items such as shavers and trimmers. The skincare segment of the men's toiletries industry has experienced remarkable growth, with an increasing preference for artificial intelligence-powered devices and cosmetic items. Regulating authorities continue to monitor the market for counterfeit products, ensuring the availability of genuine goods made from raw ingredients. Brands catering to the mass market offer loyalty points, discounts, and promotions to attract and retain customers.
In conclusion, social media and online marketplaces have become the go-to platforms for urban men to shop for premium beard grooming products, including single dose treatments, ends-filler concentrates, and shaving products. Cultural shifts towards organic grooming and natural alternatives have led to the rise of synthetic-free offerings. Men in urban areas frequent men's salons and specialty stores for professional beard grooming services, while shopping habits in public malls and hypermarkets also influence the market trends. Skin issues and injuries are key concerns for customers, driving the demand for specialized beard grooming products.
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Market Scope |
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Report Coverage |
Details |
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Page number |
146 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.08% |
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Market growth 2024-2028 |
USD 2.62 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.49 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 34% |
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Key countries |
US, UK, Germany, China, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Badass Beard Care LLC, Beardbrand, Beardoholic Co, Edgewell Personal Care Co., EVERY MAN JACK, Happily Unmarried Marketing Pvt Ltd, LOreal SA, Mountaineer Brand Products, Mozzafiato, Mr Natty, Murdock Ltd, Newport Apothecary Inc., Nykaa Fashion Pvt. Ltd., Revlon Inc., Quallis Brands Inc., Smoky Mountain Beard Co., Texas Beard Co., The Estee Lauder Companies Inc., Truefitt and Hill, Unilever PLC, and VAUGHN Grooming LLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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