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The Bone-Anchored Hearing Aids (BAHA) Market size is estimated to grow by USD 127.44 million at a CAGR of 8.43% between 2022 and 2027.
Several international market players are establishing their foothold in emerging economies such as China and India due to factors such as the rising demand for bone-anchored hearing aids over conventional hearing aids and the growing number of ear, nose, and throat hospitals and clinics. As a result, it provides tremendous growth opportunities for the market players present in the global bone-anchored hearing aids market. Some of the major factors that are attracting new entrants to the market and established companies to expand their presence in developing countries include the low cost of raw materials, the increasing availability of raw material suppliers, and the relatively low cost of labor. Hence, such factors are positively impacting the market.
Technavio has segmented the market into Type, End-user, and Geography
It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
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The sensorineural hearing loss segment is estimated to witness significant growth during the forecast period. The main course of this segment is due to the damage or dysfunction in the inner ear or the auditory nerve pathways leading to the brain. Bone-anchored hearing aids can be an effective solution for individuals with sensorineural hearing loss. The main advantage of these devices is that they can bypass the damaged parts of the ear by transmitting sound directly to the inner ear through bone conduction.
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The sensorineural hearing loss segment was the largest segment and was valued at USD 114.17 million in 2017. As sensorineural hearing loss is common, it represents a significant portion of the bone-anchored hearing aids market. Some of the key factors for the cause of sensorineural hearing loss include aging, noise exposure, genetic factors, certain medical conditions, and medications. Thus there is increasing adoption of bone-anchored hearing aids as they offer individuals with sensorineural hearing loss an option to enhance their hearing, improve speech understanding, and regain a better quality of life. Several manufacturers of bone-anchored hearing aids design and develop advanced devices as per the specific needs of the individuals. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The increasing prevalence of hearing loss in the adult segment will increase the market growth during the forecast period. There is an increasing adoption of bone-anchored hearing aids for adults with outer or middle ear malformations, SSD, or hearing loss. These sharing aids specifically cater to adults who are unable to use conventional AC hearing aids or have undergone ossicular replacement surgery because of chronic otitis media. The growing demand for bone-anchored hearing aids is fuelled by congenital malformation or other acquired malfunctions of the middle or external ear canals that preclude the wearing of conventional AC hearing aids. Furthermore, the aging population with hearing impairments can result in cognitive and mental decline, which can also lead to memory loss conditions including dementia. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
Several benefits of bone-anchored hearing aids in the pediatrics segment will increase the market growth. There is an increasing adoption of bone-anchored hearing devices across the pediatrics segment who are unable to use or benefit from traditional hearing aids, i.e., children with bilateral maximal conductive hearing loss and SSD. For instance, several children with Trisomy 21, which is also known as Down syndrome, have higher chances of temporary, permanent, or even fluctuating hearing loss. Hearing loss can be mild or only on one side, or even profound and permanent hearing loss in both ears. It can also be a fluctuating hearing loss, where there is reasonably good hearing at times and poor hearing at other times. Hence, the growing prevalence of hearing loss in the pediatrics segment can fuel the growth of this segment which in turn can increase the market growth during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. Some of the main factors that are significantly contributing to the growth of the bone-anchored hearing aid market in North America include the increasing number of people with hearing loss due to ear infections and the growing number of hospitalizations for its treatment, the increasing number of genetic disorders such as Trisomy 21 cases, the increasing number of the geriatric population, and product launches. In addition, several market players are offering reimbursements as part of their business strategies which is positively impacting the market growth in the region. Moreover, there is an increasing adoption of bone-anchored hearing aids for age-related hearing loss (also known as presbycusis) which can also become a conductive disorder. Hence, such factors are expected to drive the market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global bone-anchored hearing aids market witnessed a significant slowdown closing down of various industries, including the manufacturing plants of bone-anchored hearing aids, due to the limited availability of labor and disruption in the supply of necessary raw materials in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in manufacturing units. Such factors are expected to drive the market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Best Hearing Solutions: The company offers bone-anchored hearing aids such as button 2, button 1, and button 3.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges.
One of the key factors driving the bone-anchored hearing aids market growth is the rising geriatric population. There is a significant population of adults with disabling hearing loss and among them, most of them are people aged above 70 years or above. In addition, hearing loss in older adults can lead to an increased risk of disability and dementia.
Moreover, some of the key factors that can lead to hearing loss among the geriatric population include the increasing prevalence and incidence of several medical conditions, such as high blood pressure and diabetes. Furthermore, there is an increasing prevalence of hearing loss among people aged 65 and above. Hence, such factors are positively impacting the bone-anchored hearing aids (BAHA) market. Therefore, it is expected to drive the market growth during the forecast period.
A key factor shaping the bone-anchored hearing aids market growth is the increase in the development of new products. There is a significant development of new products by market players that are investing heavily in R&D which is a primary trend in the market. As a result of such developments, it results in an increase in the demand for hearing aids.
Moreover, it has incentivized several market players and competitors to invest heavily in developing advanced products to maintain their position in the market. Hence, the innovation of new products will boost the revenue flow to the market which is positively impacting the bone-anchored hearing aids market. Therefore, it is driving the market growth during the forecast period.
The availability of alternatives is one of the key challenges hindering the bone-anchored hearing aids market growth. One of the main alternatives to bone-anchored hearing aids is cochlear implants. Bone-anchored hearing aids deliver sound vibrations directly to the inner ear in direct contact with the skull bones while cochlear implant completely bypasses the no-more-working hearing mechanism.
Moreover, there is an increasing adoption of cochlear implants over bone-anchored hearing aids among people with profound hearing loss. Factors that are limiting the adoption of bone-anchored hearing aids in infants include risks associated with the surgery required for implanting bone-anchored hearing aids and the possibility of infection. Hence, such factors are negatively impacting the bone-anchored hearing aids market. Therefore, it is expected to hinder the market growth during the forecast period.
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The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bone-Anchored Hearing Aids Market Customer Landscape
The bone-anchored hearing aids market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Bone-Anchored Hearing Aids Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.43% |
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Market growth 2023-2027 |
USD 127.44 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.57 |
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Regional analysis |
North America, Europe, Asia, and the Rest of the World (ROW) |
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Performing market contribution |
North America at 35% |
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Key countries |
US, Canada, Germany, UK, and Japan |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Baby Hearing.org, Best Hearing solutions, BHM Tech Produktionsgesellschaft mbH, Cochlear Ltd., Demant AS, Ear associates, GN Store Nord AS, Healthy Hearing, Hearing Tracker, Inc., MED EL Elektromedizinische Gerate GmbH, Medtronic Plc, Micropoint Bioscience Inc., Natus Medical Inc., Oticon Medical AS, Phonak ltd., Sonova AG, Starkey Laboratories Inc., The Johns Hopkins Health System Corp., and WS Audiology AS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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