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The bra market size is estimated to grow at a CAGR of 7.78% between 2023 and 2028. The market size is forecast to increase by USD 19,044.13 million. The growth of the market depends on several factors such as the competitor's focus on providing consumer-oriented bras based on specific needs, the increasing smartphone penetration along with the growing E-commerce industry, and the rising participation of women in sports and fitness activities.
This bra market report extensively covers market segmentation by type (t-shirt bra, sports bra, nursing bra, stick-on bra, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the bra market growth is the increasing smartphone penetration along with the growing E-commerce industry. Clothing and apparel are key categories that have significantly influenced the e-commerce industry. In addition, this increasing penetration of smartphones with Internet access has also helped the market players engage consumers on the go.
Moreover, online bra shopping also offers a sense of privacy, along with getting access to a wide range of types, styles, and designs. In addition, with such advances in recent times, several market players have begun to make their presence felt online, including those in developing countries where changing lifestyle trends have positioned lingerie as a product of regular purchase. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
A key factor shaping the bra market growth is the advancements in fabric technology providing better comfort and performance. Several advancements in fabric technology have revolutionized the global bra market, offering customers better comfort and performance. For example, sportswomen and others who are involved in physical activities including workouts or athletics no longer need to limit their choice of sports bras to traditional polyester and cotton blends but can now choose from a wide range of innovative fabrics that cater to their specific needs.
Moreover, these fabrics incorporate advanced features, such as moisture-wicking, breathability, and compression, enhancing the overall experience while wearing sports bras. In addition, moisture-wicking fabrics have gained immense popularity in the global bra market due to their ability to keep wearers dry and comfortable during intense workouts. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The rise in demand for and sales of counterfeit bra are one of the key challenges hindering the bra market growth. There is a significant rise in sales of counterfeit products in the global bra market. Counterfeit bras can be referred to as unauthorized replicas of popular brands, often made using substandard materials and production processes. This increase in demand for counterfeit bras can be attributed to several factors, such as their affordability, accessibility, and the influence of social media.
Moreover, the main reason behind the surge in demand for counterfeit bras is their affordability. In addition, authentic branded bras can be quite expensive, making them unaffordable for many consumers. Furthermore, counterfeit products are often offered at significantly lower prices, making them a more attractive option for budget-conscious buyers. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bra Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anita Dr. Helbig GmbH: The company offers different types of bras such as underwire bras and sports bras.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The t-shirt bra segment is estimated to witness significant growth during the forecast period. T-shirt bras are also known as seamless or molded bras. In addition, to offer a clean profile, these bras provide smooth cups and a seamless design. Furthermore, t-shirt bras offer the proper support and lift.
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The t-shirt bra segment was the largest segment and was valued at USD 12,570.53 million in 2018. Moreover, the increasing consumer preference for customization is significantly contributing to the growth of this segment. In addition, consumers are willing to pay a high price for a bra that not only provides the correct shape but is also comfortable. Furthermore, designers are investing more in research and development (R&D) to produce new types of t-shirt bras with better fabrics, laces, embroideries, and bright colors. In addition, the increasing popularity of custom-fit t-shirt bras is also an important driver for market growth. Brands offer custom-fit t-shirt bras that cater to the needs of individual consumers. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main factors significantly contributing to the growth of the market in North America include the high fashion consciousness, recovery from the negative impacts of the pandemic, and an increase in online sales. One of the main countries which is a significant contributor is the US. In addition, the demand for bras is also high in Canada and Mexico.
Another significant factor that is fuelling the market growth is the growing number of UHNWIs and working women. In addition, countries such as the US and Canada have a large working women population base that fuels the market growth. Hence, such factors drive the market growth during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global bra market witnessed a significant slowdown due to the closure of physical retail stores in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in physical retail stores. Such factors are expected to drive the market during the forecast period.
The bra market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Bra Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.78% |
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Market Growth 2024-2028 |
USD 19,044.13 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.17 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anita Dr. Helbig GmbH, CALIDA HOLDING AG, Chantelle Lingerie Inc., Cosmo Lady China Holdings Co. Ltd., Fashion Nova LLC, GLOBAL INTIMATES LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Nike Inc., Nordstrom Inc., PVH Corp., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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