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The Business English Language Training market is estimated to grow at a CAGR of 5.75% between 2022 and 2027, and the size of the market is forecasted to increase by USD 4,581.68 million. The report includes historic market data from 2017 to 2021. It extensively covers market segmentation by end-user, including institutional learners and individual learners. Based on the learning method, the market is segmented into online learning and blended learning. The geographical landscape includes APAC, Europe, North America, South America, and Middle East and Africa. This report also includes an in-depth analysis of drivers, trends, and challenges.
The Business English Language Training (BELT) market is driven by the high demand for vocational English training. Vocational English training includes various forms of English required for different business segments, such as aviation, hospitality, finance, law, medicine, and engineering. Many vendors have introduced various personalized and customized training courses due to the high demand, which varies from one country to another.
Vendors with economies of scale and a large learner base have the required resources to introduce multiple modules of business English language courses, which are delivered using various learning methods. They are expanding their portfolios and charging premium fees to learners. Therefore, the high demand for vocational English training is expected to fuel the growth of the market during the forecast period.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc. - The company offers business English language training courses that comprise video lessons, reading comprehension activities, grammar explanations and exercises, listening comprehension activities, and speaking practice. Under the degree program segment, the company provides premium online short courses and technical skills-based boot camps through relationships with nonprofit colleges and universities.
BLTi - The company offers business English language training courses through video materials and live interactive sessions for discussion and interpretation. Under the unified segment, the company offers business English training courses for EFL, ESL, and ELT teachers.
The business English language training (BELT) market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
APAC is projected to account for 50% of the global market growth during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
China, Japan, and India are some of the prominent revenue contributors to the growth of the market in APAC owing to factors such as a vast learner base. Many businesses in the region are expanding their presence globally. Hence, they are training their employees in business English to stay competitive in the market. The British Council, Berlitz, and EF Education First are some of the established vendors in the APAC market. They provide multiple modes of business English language training delivery, such as traditional classroom-based learning and innovative blended formats. These factors will drive the growth of the business English language training (BELT) market in APAC.
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Based on end-user, the market is segmented into institutional learners and individual learners. The market share growth by the institutional learners segment will be significant during the forecast period.
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The institutional learners segment was valued at USD 6,753.44 million in 2017 and continued to grow until 2021. The growth of this segment is attributed to factors such as the increasing demand for the globalization of businesses. Due to globalization, many companies are opting for inorganic growth strategies. Many MNCs are making business English language training mandatory to ensure that all employees are technically linguistically competent to communicate with potential clients and the workforce. Employees are expected to be proficient in business English owing to the globalization of businesses, customer services, and business development opportunities. These factors will drive the growth of the institutional segment of the global business English language training (BELT) market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing emphasis on virtual training is a key trend in the business English language training (BELT) market. Corporates as well as individual learners, are adopting virtual learning due to the increasing popularity of blended learning solutions. Virtual training involves a combination of online training and ILT and is generally conducted through webinars. In this type of training, learners and trainers can communicate with each other using audio, text, video, and other formats.
Virtual classrooms deliver an interactive and flexible learning environment for learners. For instance, Berlitz Corp. provides various virtual learning solutions for business English language training. Virtual training comprises advanced collaboration technologies. In addition, many vendors provide social collaboration features in virtual training. These factors are expected to support the growth of the market during the forecast period.
The advent of open-source materials and courses is challenging the business English language training (BELT) market. Open-source courses are available on various websites and portals. MOOCs generally provide free English training courses, which is increasing their popularity. Some of the major MOOCs are edX and Coursera. For instance, edX offers several micro-credential courses related to business English language learning. It provides English for Doing Business in Asia in collaboration with the Hong Kong University of Science and Technology.
Several vendors provide gamified mobile applications, eBooks, video lectures, and other digital media. Vendors such as Duolingo, Memrise, and Busuu provide business English language training to learners free of cost. These courses cover various levels, from the basic level to the intermediate level. However, the advanced-level courses are not free. Thus, the advent of open-source materials and courses is expected to challenge the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Business English Language Training Market Customer Landscape
In 2020, the COVID-19 pandemic had a mixed impact on blended and online learning methods in the global Business English Language Training (BELT) market. Vendors shifted from blended learning models to online learning in 2020. Thus, the pandemic led to an increase in the demand for online language learning, including business English learning. However, as COVID-19 subsided owing to rapid vaccination drives, vendors reopened face-to-face classes.
The business English language training (BELT) market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Business English Language Training Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.75% |
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Market growth 2023-2027 |
USD 4,581.68 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.25 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 50% |
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Key countries |
US, India, Singapore, China, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
2U Inc., Alison, Berlitz Corp., BLTi, British Council, Coursera Inc., EF Education First Ltd., Graham Holdings Co., inlingua International Ltd., italki HK Ltd., IXL Learning Inc., Lingoda GmbH, Memrise Ltd., Pearson Plc, Perfectly Spoken Ltd., Preply Inc., Talaera LLC, Target Training GmbH, TJ Taylor Ltd., and Udemy Inc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Learning Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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