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The Canada private tutoring market size is forecast to increase by USD 4.63 billion, at a CAGR of 9.45% between 2023 and 2028. The private tutoring market in Canada is experiencing significant growth, particularly in the areas of Science, Technology, Engineering, and Mathematics (STEM) education. This trend is driven by the increasing demand for specialized knowledge in these subjects and the need to stay competitive in the job market. In response, numerous private tutoring vendors have expanded their operations in Canada, offering online tutoring services to cater to the growing demand. These companies leverage advanced technology to deliver personalized instruction, making education more accessible and convenient for students. The online format also allows for flexibility in scheduling and location, making it an attractive option for those with busy schedules or living in remote areas. Overall, the expansion of private tutoring vendors in Canada is a testament to the importance of quality education and the role technology plays in delivering it.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
GetJoeZoo: The company offers private tutoring such as an assessment app that is integrated with LMSs like G Suite for Education. It uses Artificial Intelligence to provide feedback efficacy analytics.
The Canada private tutoring market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The curriculum-based learning segment is estimated to witness significant growth during the forecast period. Private tutoring services that teach STEM, arts, foreign languages, and other academic subjects come under this segment. In particular, the rising importance of STEM education in Canada with a practical, hands-on learning approach is accountable for the growth of this segment. The increasing popularity of STEM education is due to growing employment opportunities in STEM-based fields in recent years. Companies are focusing on a particular subject like mathematics or science, to display their specialty and expertise in that subject. A key company is Mathnasium LLC which specifically focuses on mathematical education by offering the Mathnasium Method, a customized learning plan designed to focus on individual student needs.
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The curriculum-based learning segment was the largest segment and was valued at USD 3.92 Billion in 2018. Several companies like Wyzant and Sylvan Learning provide both in-person and online private tutoring services for academic subjects such as algebra, geometry, calculus, chemistry, physics, computer, and languages like English and Spanish. The Sylvan EDGE program ensures that students gain hands-on experience in STEM subjects that help students gain technological competence, teamwork, and skill development. Even educational institutions are choosing online and blended testing modes and are getting into collaborations with various companies that offer digital testing and assessment solutions. Hence such factors will boost the growth of this segment during the forecast period.
In the realm of children's education and personalized learning, data analytics has revolutionized the landscape, allowing private tutors and educational platforms to tailor career-oriented courses to individual needs. The rise of online booking systems has facilitated easy access to educational services, promoting affordability amidst intense competition. However, challenges such as high costs and disparities in lower income communities persist, underscoring the importance of consumer preferences in educational choices. Innovative approaches like edutainment and educational tourism integrate augmented reality and virtual reality games, enhancing primary learning experiences. These technologies not only engage students but also provide immersive educational environments. The shift towards augmented reality and virtual reality in children's education is reshaping how knowledge is delivered and absorbed, fostering interactive learning environments that cater to diverse learning styles. As educational strategies evolve, leveraging data analytics for personalized learning remains crucial in shaping the future of education.
The growing emphasis on STEM education is driving Canada private tutoring market growth. STEM education involves combining the core disciplines of science, technology, engineering, and mathematics into a single joint learning model and greatly focuses on using practical, application-based methods to learn. Adoption by several educational institutions is rising due to the promising employment prospects in closely related industries. Additionally, educational institutions that utilize STEM programs are considering factors like grades, courses undertaken, and extracurricular activities for enrollment.
As a result, various Canadian K-12 schools are offering basic STEM education. Additionally, several students who want to get exposure to STEM-based learning are opting for private tutoring services. To cater to this demand, several Canadian private tutoring companies are providing personalized tutoring services for STEM subjects to students. A major company is Sylvan Learning which offers private tutoring services for several STEM-based courses including coding, robotics and science, engineering, and math. Such factors will boost the Canadian private tutoring market growth during the forecast period.
The rising popularity of mobile applications and connected devices in private tutoring is a key trend in the Canada private tutoring market. Technological advancements have transformed the educational landscape by integrating mobile applications, connected devices, and wearables among other tools and devices into the Canada private tutoring market. Moreover, due to the increased smartphone penetration, there has been a rising demand for mobile-based tutoring services in Canada.
Hence, numerous companies are offering mobile-based tutoring services in Canada, such as Sylvan Learning, which offers services to students via a website and a proprietary mobile application. On this application, they provide course materials, assignments, and practice tests for students to learn. Moreover, features like text-to-speech and speech-to-text features provide reading assistance. Connected devices like smartphones and smartwatches offer convenient content sharing and teaching in virtual classrooms. Hence, such factors will propel the Canada private tutoring market during the forecast period.
The availability of open-source material is challenging Canada private tutoring market growth. Open-source tutoring services such as Coursera, edX, Udacity, and FutureLearn that offer educational services for free are posing a serious threat. Other features like massive open online courses (MOOCs) provided by open-source tutoring providers also have learning flexibility, ease of access, and cost a nominal fee making them increasingly popular among students in Canada.
Moreover, their dynamic and robust curriculum makes them preferred as a viable alternative to conventional education. The ability to avail of free online courses through mobile devices and tablets, as well as the option of self-paced learning, is resulting in an increased number of students enrolling and completing such courses. Moreover, few MOOC providers like Coursera even offer dashboards and other data tools to enable students to engage in efficient learning. Even parents are recognizing the benefits of open-source learning such as reduced costs over private tutoring services. Such factors will hinder the Canada private tutoring market growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Canada Private Tutoring Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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In today's educational landscape, the proliferation of digital resources and educational infrastructure advancements have transformed academics into a more dynamic and interconnected experience. Traditional examination-oriented education models are being supplemented with additional support from digital tutorial platforms and AI, catering to the increased competition for admissions into reputed universities. The influence of middle-class segment and high cost challenges in college students' lives underscores the disparity in educational access. Private schools and mainstream schooling seek to meet the diverse needs of families and enhance students' competitiveness in a globalized world. Institutions like Oxford College embrace online learning to expand education sector reach, providing learners with personalized guidance amidst budget constraints and financial compromise. From academic private tutors supporting math and science subjects to digital tutoring platforms ensuring accessibility and convenience, the focus remains on achieving excellent grades through exam syllabi aligned with evolving testing methods. Extracurricular competition in clubs, music, dance, and language lessons enriches cultural capital, fostering holistic development for both girls and boys across local tutors and global platforms.
Market Scope |
|
Report Coverage |
Details |
Page number |
124 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
Market growth 2024-2028 |
USD 4.63 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.42 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Canada Online Tutoring Inc., GetJoeZoo, IXL Learning Inc., John Wiley and Sons Inc., Kesson Group Inc., Mathnasium LLC, Mobile Tutors Ltd., My Tutor Source, Nerdy Inc., Nirvana Tutoring, Oxford Learning Centers Inc., Paper Education Co. Inc., Pearson Plc, PrepAnywhere Inc., Preply Inc., Superprof SAS, Sylvan Learning LLC, Tutor Doctor, TutorOne Inc., and Tutors Co. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Learning Method
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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