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The cat litter market size is estimated to grow at a CAGR of 5.18% between 2022 and 2027. The market size is forecast to increase by USD 2,236.99 million. The growth of the market depends on several factors such as the increase in the number of people owning cats, the growing safety concerns and awareness of animal allergies, and the increase in elderly cats with cognitive problems.
This cat litter market report extensively covers market segmentation by product (clumping and conventional), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in elderly cats with cognitive problems is the key factor driving the growth of the market. Some older cats may have a problem with their cognitive function. The litter behavior of these cats needs to be monitored and cared for constantly in order to keep them healthy and hygienic. In such cases, it is necessary to clean up the litter boxes manually. Owners must continue to assist in maintaining the health and welfare of aging and visually impaired cats. It is more difficult to identify litter boxes for older cats, in particular those who are blind.
However, to overcome this problem, the leading market players have launched scented litter sands. Cats can easily track scented litter and litter boxes. This ensures hygienic and timely littering. Therefore, cognitive problems in aged cats are contributing to the increasing use of cat litter, which is expected to drive the growth of the global cat litter market during the forecast period.
Growing online retail of pet products and accessories is a primary trend in the market. The e-commerce industry is characterized by diverse product segments. These segments include electronic devices, clothing, books, pet products, and more. Existing sellers in the cat litter products market have made significant investments in e-commerce channels. Technological advancements and enhanced inventory management techniques have resulted in a rising adoption of online retail by market-leading players.
Moreover, the growth in online sales of cat litter and related accessories was boosted by the advantages of online retail, such as a simple and convenient return policy, focused customer service, and central and efficient as well as 24/7 purchasing capabilities. Therefore, increasing sales of pet products through online channels will drive the growth of the global cat litter market during the forecast period.
Challenges related to product adoption is a challenge that affects the growth of the market. Cats are known to be creatures of habit, so using modern litter boxes increases their discomfort. Cats still accustomed to such products show frustration and tend to become violent or rebellious. This presents an additional challenge for cat owners. Forcing the introduction of new types of cat litter raises stress levels and negatively impacts the cat's health.
Furthermore, automated self-cleaning cat litter boxes operate on the basis of rotating motor wheels, resulting in high noise levels. Extreme noise affects a cat's stress levels and behavior. Therefore, getting used to automatic self-cleaning devices like litter is a time-consuming and difficult process. This will affect cat litter and box sales revenue and hinder the growth of the global cat litter market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Cat Litter Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The clumping segment is estimated to witness significant growth during the forecast period. Clumping litter is constantly attracting consumer attention as clumping litter, urine, and cat litter can be easily disposed of without having to empty the litter box. Suppliers produce a wide variety of improved clumps of sanitary sand products. In addition, the growing importance of clumping cat litter due to its high functionality and benefits is likely to increase consumer demand and will drive the growth of the segment.
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The clumping segment was the largest segment and was valued at USD 5,333.17 million in 2017. The demand for hard clumping litter for cats is increasing day by day from cat owners. For example, ARM and HAMMER offer HardBall cat litter, one of the hardest to clump. In addition, this segment is growing due to factors such as product awareness and increasing employment rates, which increase the level of disposable income of consumers. The pet humanization trend is also an important market driver, which will boost the growth of the segment in the global cat litter products market during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the pet industry, such as the introduction of cats as pets, the burgeoning cat food industry, and the cat insurance industry, has fueled the growth of the market in the region.
Furthermore, increased online sales of cat products such as cat litter, increased adoption and ownership of pet cats, the introduction of smart cat grooming equipment, technological advances, and easy access to cat litter products are the major drivers of the North American market. In addition, exhibitions, cat shows, and events such as the American Pet Products Association (APPA) Global Pet Expo held annually by government agencies are influencing the growth of the cat litter products market in the region.
The outbreak of COVID-19 in 2020 had a negative impact on the cat litter market in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. The growth of the cat litter market in North America is expected to be supported by a growing use of internet distribution channels by companies as well as through their supply chain's implementation of digital technologies.
The cat litter market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027.
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Cat Litter Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.18% |
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Market growth 2023-2027 |
USD 2,236.99 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.55 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, France, Italy, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Cat Litter Co., Church and Dwight Co. Inc., Dr. Elseys, Eco-Shell LP, H. von Gimborn GmbH, Healthy Pet L.P., Intersand, J RETTENMAIER and SOHNE GmbH and Co KG, Kent Corp., Laviosa Chimica Mineraria SpA, Mars Inc., Nestle SA, Oil Dri Corp. of America, Omlet Ltd., Pettex Ltd., TABPS PETS PVT. Ltd., Targeted PetCare LLC, The Clorox Co., TOLSA SA, Weihai Pearl Silica Gel CO. Ltd., and ZOLUX SAS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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