Video Streaming Market in China 2016-2020

  • Published: May 2016
  • Pages: 59
  • SKU: IRTNTR9542

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This market research report presents a detailed segmentation of the video streaming market in China by revenue sources such as advertisements, copyright re-distribution, value-added services, and others. This research report also presents a comprehensive analysis of the video streaming market revenue, key market trends, drivers, and challenges that influence market growth. The leading vendors in the market are Cntv.cn, iQIYI, Kankan, LeEco, PPTV, Sohu, Tencent, and Youku Tudou.

Global video streaming market in China overview

Technavio’s market research analyst predicts the video streaming market in China to grow at a CAGR of close to 30% by 2020. One of the key reasons for the video streaming (SVoD) market growth in China is the rising demand for continuous streaming of data as per the user's convenience and time, without downloading. Owing to the increased access to multimedia devices and the internet, consumers are increasingly viewing digital videos on demand, leading to a sharp increase in online video traffic. Also, online video streaming saves storage space on the computer hard drives and external disks and makes the data management easier. With the rising popularity of internet radio stations and on-demand audio and video services, the demand for online video streaming will strengthen in the coming years.

The ban on international television series such as NCIS, The Big Bang Theory, Good Wife, and The Practice from various Chinese sites has led to an increase in the piracy of the television series in the country. The Chinese government is focusing on launching a state-owned video streaming service to control piracy and offer a legal and cost-effective method for users to access Hollywood and other premium content. For instance, TV2U has allied with Stereoscope Cloud and Vector International to launch the TARA TV service, which will stream local Chinese content to the global audience, giving them the option to view regional content.

Segmentation by revenue and the SVoD market analysis

  • Advertisement
  • Copyright re-distribution
  • Value-added services

The revenue generation through advertisements is expected to increase during the forecast period with more people accessing video streaming websites for free, according to the video streaming industry statistics report. The profits are generated through the payments made between advertisement companies and streaming platforms to display ads. Advertisers prefer online streaming because of the growing popularity of free video streaming. Toiletries and food and beverages are the most common products advertised online by manufacturers. The segment is expected to occupy around 77% of the overall market revenue by 2020.

Competitive landscape and key vendors

The market is highly consolidated and competitive and is dominated by a few global providers. The market is expected to witness steady growth in the coming years due to the increased number of smartphones and demand for affordable entertainment. Providers in the market compete on the basis of price, differentiation, genre, video and audio quality, and platform type. They are using new business models, innovative strategies, and upgrading their websites to boost market growth and revenue. To gain a competitive edge over their peers, the key vendors are establishing partnerships with content providers and licensing foreign content that is not available in China.

Key vendors in the market are -

  • Cntv.cn
  • iQIYI
  • Kankan
  • LeEco
  • PPTV
  • Sohu
  • Tencent
  • Youku Tudou

Other prominent vendors in the video streaming market in China include 360 Kan, 56.com, Baidu Video, M1905, pps.tv, V.qq, and Video Sina.

Growth drivers, challenges, and upcoming trends: Growing use of smart TVs

Upcoming trends such as growing popularity of smart TVs for online video consumption will positively influence the growth of this market. With vendors providing super-high-definition content, consumers prefer to subscribe and watch them on 4K2K TVs. China offers the lowest average selling price (ASP) for 4K2K TVs across the globe and is the highest revenue-contributing in global 4K2K TV market. Also, the Chinese populace is readily spending on the rapidly advancing technologies, resulting in the growing adoption of smart TVs for video streaming.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the video streaming market in China. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the video streaming market size and the growth rate be in 2020?
  • What are the key factors driving the video streaming market in China?
  • What are the key SVoD market trends impacting the growth in China?
  • What are the challenges to the video streaming market growth?
  • Who are the key vendors in the video streaming market in China?
  • What are the market opportunities and threats faced by the vendors in the video streaming market in China?
  • Trending factors influencing the video streaming market shares of China.
  • What are the key outcomes of the five forces analysis of the video streaming market in China?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Evolution of video streaming in China
  • Video streaming working mechanism
  • Chinese video streaming supply chain
  • Recent developments in video streaming market in China

PART 06: Broadband infrastructure in China

  • Broadband infrastructure in China: Overview
  • Internet usage by occupation in China
  • Money transactions made through internet

PART 07: Market landscape

  • Global video streaming market
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by revenue

  • Video streaming market share in China by revenue 2015-2020
  • Comparison of video streaming market in China by revenue
  • Video streaming market in China by advertisement revenue
  • Video streaming market in China by copyright distribution revenue
  • Video streaming market in China by value-added service revenue
  • Video streaming market in China by revenue from other sources

PART 09: Market attractiveness

  • Market attractiveness by mode of revenue generation

PART 10: Buying criteria

PART 11: Comparison of China with the global video streaming market

  • Overview of Chinese market
  • Chinese video streaming market compared to rest of world

PART 12: Market drivers

  • Demand for affordable entertainment
  • Scarcity of entertainment programs on state-operated TV
  • Increase in video streaming on smartphones

PART 13: Impact of drivers

PART 14: Market challenges

  • Government restrictions
  • Internet connectivity issues

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Ban on international television series
  • Diversified video portfolio
  • Growth in video streaming on smart TVs

PART 17: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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