China Video Streaming Market Size 2025-2029
The China video streaming market size is forecast to increase by USD 192.1 billion at a CAGR of 43.8% between 2024 and 2029.
- The video streaming market is experiencing significant growth, driven by the increasing demand for live-streamed content and the application of advanced technologies such as artificial intelligence (AI), deep learning (DL), and machine learning (ML). These technologies enable personalized recommendations, content optimization, and improved user experiences. Live streaming is particularly popular in gaming and esports, as well as in television and video-on-demand (VOD) services. However, growing privacy and security concerns related to consumer data are challenging market players. In North America, smartphones and LED TVs are the primary devices used for video streaming, with popular platforms including Apple's Watch and e-commerce sites offering streaming services. Overall, the video streaming market is expected to continue growing, with AI and ML technologies playing a key role in enhancing the user experience and driving innovation.
What will be the Size of the market During the Forecast Period?

Request Free Sample
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Genre
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China: Year-over-year growth 2024-2029 (%)
- Data Table on China: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Video Streaming Market in China 2019 - 2023
- Historic Market Size - Data Table on Video Streaming Market in China 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ billion)
- 5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.5 Genre segment analysis 2019 - 2023
- Historic Market Size - Genre Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on Video Streaming Market in China
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Live - Market size and forecast 2024-2029
- Chart on Live - Market size and forecast 2024-2029 ($ billion)
- Data Table on Live - Market size and forecast 2024-2029 ($ billion)
- Chart on Live - Year-over-year growth 2024-2029 (%)
- Data Table on Live - Year-over-year growth 2024-2029 (%)
- 8.4 Non-linear - Market size and forecast 2024-2029
- Chart on Non-linear - Market size and forecast 2024-2029 ($ billion)
- Data Table on Non-linear - Market size and forecast 2024-2029 ($ billion)
- Chart on Non-linear - Year-over-year growth 2024-2029 (%)
- Data Table on Non-linear - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Deployment
- 9.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
- 9.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
- 9.3 Cloud - Market size and forecast 2024-2029
- Chart on Cloud - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cloud - Market size and forecast 2024-2029 ($ billion)
- Chart on Cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud - Year-over-year growth 2024-2029 (%)
- 9.4 On-premises - Market size and forecast 2024-2029
- Chart on On-premises - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-premises - Market size and forecast 2024-2029 ($ billion)
- Chart on On-premises - Year-over-year growth 2024-2029 (%)
- Data Table on On-premises - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ billion)
- Data Table on Market opportunity by Deployment ($ billion)
10 Market Segmentation by End-user
- 10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 10.3 Consumer - Market size and forecast 2024-2029
- Chart on Consumer - Market size and forecast 2024-2029 ($ billion)
- Data Table on Consumer - Market size and forecast 2024-2029 ($ billion)
- Chart on Consumer - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer - Year-over-year growth 2024-2029 (%)
- 10.4 Enterprise - Market size and forecast 2024-2029
- Chart on Enterprise - Market size and forecast 2024-2029 ($ billion)
- Data Table on Enterprise - Market size and forecast 2024-2029 ($ billion)
- Chart on Enterprise - Year-over-year growth 2024-2029 (%)
- Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
11 Market Segmentation by Genre
- 11.1 Market segments
- Chart on Genre - Market share 2024-2029 (%)
- Data Table on Genre - Market share 2024-2029 (%)
- 11.2 Comparison by Genre
- Chart on Comparison by Genre
- Data Table on Comparison by Genre
- 11.3 Fantasy and science fiction - Market size and forecast 2024-2029
- Chart on Fantasy and science fiction - Market size and forecast 2024-2029 ($ billion)
- Data Table on Fantasy and science fiction - Market size and forecast 2024-2029 ($ billion)
- Chart on Fantasy and science fiction - Year-over-year growth 2024-2029 (%)
- Data Table on Fantasy and science fiction - Year-over-year growth 2024-2029 (%)
- 11.4 Action and adventure - Market size and forecast 2024-2029
- Chart on Action and adventure - Market size and forecast 2024-2029 ($ billion)
- Data Table on Action and adventure - Market size and forecast 2024-2029 ($ billion)
- Chart on Action and adventure - Year-over-year growth 2024-2029 (%)
- Data Table on Action and adventure - Year-over-year growth 2024-2029 (%)
- 11.5 Thriller and horror - Market size and forecast 2024-2029
- Chart on Thriller and horror - Market size and forecast 2024-2029 ($ billion)
- Data Table on Thriller and horror - Market size and forecast 2024-2029 ($ billion)
- Chart on Thriller and horror - Year-over-year growth 2024-2029 (%)
- Data Table on Thriller and horror - Year-over-year growth 2024-2029 (%)
- 11.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 11.7 Market opportunity by Genre
- Market opportunity by Genre ($ billion)
- Data Table on Market opportunity by Genre ($ billion)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 15.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 15.6 Bilibili Inc.
- Bilibili Inc. - Overview
- Bilibili Inc. - Product / Service
- Bilibili Inc. - Key offerings
- SWOT
- 15.7 Brightcove Inc.
- Brightcove Inc. - Overview
- Brightcove Inc. - Product / Service
- Brightcove Inc. - Key offerings
- SWOT
- 15.8 ByteDance Ltd.
- ByteDance Ltd. - Overview
- ByteDance Ltd. - Product / Service
- ByteDance Ltd. - Key offerings
- SWOT
- 15.9 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
- 15.10 Dacast Inc.
- Dacast Inc. - Overview
- Dacast Inc. - Product / Service
- Dacast Inc. - Key offerings
- SWOT
- 15.11 Haivision Systems Inc.
- Haivision Systems Inc. - Overview
- Haivision Systems Inc. - Product / Service
- Haivision Systems Inc. - Key offerings
- SWOT
- 15.12 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
- 15.13 iQIYI Inc.
- iQIYI Inc. - Overview
- iQIYI Inc. - Product / Service
- iQIYI Inc. - Key offerings
- SWOT
- 15.14 Panopto Inc.
- Panopto Inc. - Overview
- Panopto Inc. - Product / Service
- Panopto Inc. - Key offerings
- SWOT
- 15.15 Sonic Foundry Inc.
- Sonic Foundry Inc. - Overview
- Sonic Foundry Inc. - Product / Service
- Sonic Foundry Inc. - Key offerings
- SWOT
- 15.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
- 15.17 Wowza Media Systems LLC
- Wowza Media Systems LLC - Overview
- Wowza Media Systems LLC - Product / Service
- Wowza Media Systems LLC - Key offerings
- SWOT
- 15.18 Youku Tudou Inc.
- Youku Tudou Inc. - Overview
- Youku Tudou Inc. - Product / Service
- Youku Tudou Inc. - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape