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The cloud DVR market is estimated to grow at a CAGR of 21.67% between 2022 and 2027. The size of the market is forecast to increase by USD 12,751.87 million. The growth of the market depends on several factors, including the emergence of technologically advanced devices, the increasing digitization of cloud DVR networks, and a growing subscriber base.
This report extensively covers market segmentation by platform (hybrid, IPTV, and satellite), type (HEVC, MPEG-4, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The emergence of technologically advanced devices is notably driving the market growth, although factors such as the high adoption of free online video streaming may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Cloud DVR Market Driver
The emergence of technologically advanced devices is the key factor driving the global cloud digital video recording (DVR) market growth. DVRs were earlier used for the storage of media content from cloud DVRs to compatible hard drives. However, with the advent of cloud technology in the market, DVRs are used for recording high-quality videos even when the viewer is away from home. One of the latest innovations in the DVR market is the development of a hybrid cloud DVR, which can access videos from both the Internet and digital video broadcasting. In addition, the increasing number of smart STBs entering the market will increase the penetration of cloud DVR.
The major factor influencing the growth is the ease with which media content can be streamed and shared among connected devices when using smart STBs and dongles. With the help of a home network, a smart STB connects all devices together, and media content can be streamed and played on the Internet, a central repository, or any connected device. This new offering is designed to reduce operational costs and time-to-market for cloud DVR. The services include a comprehensive time-shifting viewing experience for patrons on each connected screen.
Key Cloud DVR Market Trend
The evolution of next-generation video streaming devices is the primary trend in the global cloud digital video recording (DVR) market. Advances in technology in the digital world are leading to the development of a new product range. Ever since the inception of the video streaming device Roku (type XD/S) in 2008, vendors in the digital video content and video services market have invested heavily in the development of new and technologically advanced devices. Initially, video streaming devices were limited to the modern STBs that deliver Internet and streaming videos directly to a TV.
However, these devices have evolved over the years, and in 2015, plug-and-play video streaming devices such as Roku streaming stick, Google Chromecast, and Amazon Fire TV Stick were available to consumers. These plug-and-play devices enable consumers to get access to a wide variety of content over the Internet, including digital video streaming on their TV sets, just by plugging the device into the USB port of their TV. With the rapid advances in technology and rising R and D investments by tech giants such as Apple and Google, Technavio expects more of these devices to be launched during the forecast period, which is further likely to intensify the competition in the overall market.
Key Cloud DVR Market Challenge
The high adoption of free online video streaming is a major challenge to the global cloud digital video recording (DVR) market growth. Paid TV services are in constant competition with free Internet TV services such as YouTube and Hulu. Consumers may be reluctant to buy TV subscription services because of the availability of these free services. Free Internet TV services are offered to subscribers in several regions through a public network. The availability of free Internet TV services is directly hindering the revenue of paid services, which, in turn, affects the market. Online video streaming has enabled viewers to watch their favorite media content if they have access to the Internet.
Users will not have to wait till they reach home to watch this content. The popularity of websites that stream online is ever-growing, especially in the sports and movies category, which impacts the market. A high percentage of these websites do not have copyrights; however, banning all these websites under copyright infringement is impossible as these streams can be hosted under a different domain name immediately.
Key Cloud DVR Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Cloud DVR Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ateme - The company offers cloud DVR solutions such as Cloud DVR services. Also, under this segment, the company focuses on marketing professional video compression solutions.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the hybrid segment will be significant during the forecast period. Hybrid cloud DVR refers to a combination of satellite and IPTV DVRs. Hybrid cloud DVRs support both normal satellite input and the signal transmitted through the Internet. This segment is gaining traction in the global cloud digital video recording market, through which one can access the Internet, store publish-on-demand (POD) content, and can get access to over-the-top (OTT) services.
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The hybrid segment was valued at USD 1,057.03 million in 2017 and continue to grow by 2021. The rapid growth of the market by hybrid cloud DVR is further supported by the need to spend time with family in the current fast-paced world. Also, the technology is versatile as the DVR can store both broadcast and broadband content from the TV. It enables the TV to be used for TV reception and provides Internet access.
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North America is projected to contribute 29% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The cloud digital video recording market in North America has a high potential to grow during the forecast period. The TV viewing behavior of people in the US, Canada, and Mexico is evolving significantly. The demand for time-shifted TV content is higher in these countries. These countries also have a high presence of cloud DVR vendors, owing to the availability of a larger base of the target audience, which is driving the growth of the market in the region. The market experienced the highest adoption in North America in 2020, owing to higher penetration in the US than in other countries across the world.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. In 2020 the pandemic has accelerated the adoption of cloud storage with the proliferation of collaboration and conferencing applications by remote workers. Lockdown norms across various industries have multiplied the use of digital and online transactions, which, in turn, propelled the demand for cloud backup and Internet infrastructure services. This created the need for organizations to partner with vendors for cloud DVR. Such factors significantly propelled the growth of the market in North America in 2022, and such factors are expected to drive the growth of the regional cloud DVR market during the forecast period.
Technavio categorizes the global cloud digital video recorder (DVR) market as a part of the global consumer electronics market within the global household durables market. The parent market, the global consumer electronics market, covers products and companies engaged in the manufacturing/marketing of consumer robotics, home audio and video products, cloud DVRs, digital cameras, and related products. The market excludes mobile phones, PCs, and peripherals, which have been classified under the technology hardware, storage, and peripherals market. The market also excludes video games, gaming consoles, and gaming peripherals, which have been classified under the interactive home entertainment market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Platform (Hybrid, IPTV, and Satellite), Type (HEVC, MPEG-4, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).
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Cloud DVR Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 21.67% |
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Market growth 2023-2027 |
USD 12,751.87 million |
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Market structure |
Fragmented |
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YoY growth (%) |
21.1 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 29% |
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Key countries |
US, Canada, Mexico, China, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AT & T Inc., Ateme SA, Charter Communications Inc., Cisco Systems Inc., Clark Howard Inc., Comcast Corp., EchoStar Corp., Harmonic Inc., Jefferson Telecom, LG Electronics Inc., Motorola Solutions Inc., Telefonaktiebolaget LM Ericsson, Velocix Solutions Ltd., Verizon Communications Inc., Verkada Inc., Volcano Communications Group, Xperi Holding Corp., CSC Holdings LLC, and Estherville Communications LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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