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The cloud DVR market size is forecast to increase by USD 25.52 billion, at a CAGR of 30.29% between 2023 and 2028. The Cloud DVR market is experiencing significant growth, driven by the emergence of technologically advanced devices and the increasing digitization of cloud networks. These advancements enable consumers to record and store their favorite content online, providing greater convenience and flexibility. Moreover, the growing subscriber base for streaming services is fueling the demand for Cloud DVR solutions. As more households cut the cord and shift away from traditional pay-TV services, Cloud DVR is becoming an essential feature for many. The integration of AI and machine learning technologies is also enhancing the functionality of Cloud DVR systems, allowing for more personalized and efficient recording and playback options. Overall, the Cloud DVR market is poised for continued expansion as technology continues to evolve and consumer preferences shift towards more flexible and convenient entertainment solutions.
The Cloud DVR market is experiencing significant growth as more customers opt for on-demand services and multi-device activation. Central cloud storage technology enables the recording and playback of TV shows and live TV shows, providing flexibility and convenience for residential users. Operators and video service providers are adopting this technology to enhance their offerings and remain competitive in the economic, political, and social scenarios. Hard drives and digital signals are essential components of Cloud DVR systems. The lifecycle of these products or services impacts the overall performance and reliability of the service. Addressable advertising and SSAI (Server-Side Ad Insertion) technologies enable commercial insertion, providing an additional revenue stream for operators. The adoption pace of Cloud DVR is expected to accelerate as more industries embrace the application of this technology. The market's growth is driven by the increasing demand for personalized content and the convenience of being able to watch TV shows at any time on various devices. The technology's ability to provide a seamless viewing experience across multiple devices makes it an attractive proposition for both operators and customers.
The Cloud DVR market enables customers to record and store media content from digital signals on central cloud storage instead of physical hard drives. This technology allows viewers to access TV shows and live events as they air, regardless of their location. Hybrid cloud DVRs combine the benefits of traditional DVRs and cloud technology, providing ad-skipping and time-shifting features for IPTV, satellite DVRs, and OTT services. The increasing adoption of smart STBs and dongles fuels the growth of this market, enabling seamless streaming and sharing of content across connected devices.
Moreover, the key players in the market include Velocix, Broadpeak, and various video service providers. The regulatory framework and copyright instructions are crucial considerations for the market's lifecycle. The technology offers business opportunities for operators and pay-TV providers through multi-device activation, addressable advertising, and personalised ads using SSAI, ad insertion, and ad replacement. Such factors will increase the market growth during the forecast period.
The Cloud DVR market has seen significant growth with the advancement of technology in the digital world. Initially, video streaming devices were limited to modern set-top boxes (STBs) or physical box delivering Internet and streaming videos to TVs. However, the introduction of plug-and-play video streaming devices like Roku Streaming Stick, Google Chromecast, and Amazon Fire TV Stick in 2015, marked a shift in the market. Central cloud storage has replaced hard drives for storing digital signals, enabling customers to record and access TV shows and live events as POD content.
Moreover, hybrid cloud DVRs, IPTV, and Satellite DVRs have emerged, offering time-shifting features, ad-skipping, and personalized ads through Addressable advertising, SSAI, Ad Insertion, and Ad Replacement. Technology leaders like Velocix and Broadpeak are driving the adoption pace of Cloud DVRs in the Pay-TV providers and OTT services landscape. The regulatory framework and copyright instructions continue to shape the business opportunities and lifecycle of Cloud DVRs in the multi-device activation era. TV viewers can now enjoy online video and on-demand services on their preferred devices with personalisation platforms. Such factors will increase the market growth during the forecast period.
The Cloud DVR market is experiencing challenges due to the increasing popularity of free Internet TV services like YouTube and Hulu. Customers can access TV shows and live events through digital signals over the Internet, eliminating the need for paid TV subscription services. Central cloud storage is used to record and store programs for later viewing, offering time-shifting features such as ad-skipping. Hybrid cloud DVRs, IPTV, and Satellite DVRs are used by operators to provide POD content and on-demand services to TV viewers.
However, technology companies like Velocix and Broadpeak are providing solutions for multi-device activation, addressable advertising, and personalised ads. The regulatory framework and copyright instructions are crucial considerations for video service providers in this market. The adoption pace of Cloud DVR technology presents business opportunities for operators and technology companies in the lifecycle of this market. SSAI, ad insertion, and ad replacement are essential features for personalised ads in the OTT services landscape. Such factors will decrease the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market.
Ateme SA - The company offers cloud DVR solutions such as Cloud DVR services. Also, under this segment, the company focuses on marketing professional video compression solutions.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the hybrid segment will be significant during the forecast period. Hybrid cloud DVR refers to a combination of satellite and IPTV DVRs. Hybrid cloud DVRs support both normal satellite input and the signal transmitted through the Internet. This segment is gaining traction in the global cloud digital video recording market, through which one can access the Internet, store publish-on-demand (POD) content, and can get access to over-the-top (OTT) services.
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The hybrid segment was valued at USD 1.31 billion in 2018. The rapid growth of the market by hybrid cloud DVR is further supported by the need to spend time with family in the current fast-paced world. Also, the technology is versatile as the DVR can store both broadcast and broadband content from the TV. It enables the TV to be used for TV reception and provides Internet access.
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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The North American market for cloud DVR services holds great promise for expansion during the forecast period. The region's TV viewing habits are undergoing substantial change, with a rising preference for time-shifted content among consumers in the US, Canada, and Mexico. This trend is fueled by the availability of a sizable customer base and a significant presence of cloud DVR vendors in the region. In 2020, North America witnessed the most significant adoption of cloud DVR services, primarily due to the higher penetration of these offerings in the US. Businesses in the commercial and residential sectors are increasingly turning to pay TV services with cloud DVR capabilities, as-a-service options, and cloud VRM solutions. These offerings are delivered via SaaS platforms and managed services teams, enabling monetization techniques that cater to various child markets and application industries. Consumer buying behavior, economic, political, and social scenarios all influence the pricing analysis and inorganic growth strategies of cloud DVR market participants.
Segment Overview
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Cloud DVR market refers to the technology that allows consumers to record and store digital video content over the Internet instead of using traditional DVRs. This market is driven by the increasing popularity of streaming services and the shift from traditional television to on-demand content. The cloud DVR technology offers several advantages such as access to content from anywhere, the ability to record multiple shows at once, and the elimination of the need for physical storage. The cloud DVR market is expected to grow significantly due to the rising demand for personalized viewing experiences and the increasing adoption of smart TVs and streaming devices. The market is also being fueled by the advancements in video compression technology, which enables the efficient storage and delivery of large video files.
Moreover, the integration of AI and machine learning algorithms in cloud DVR systems is enabling advanced features such as content recommendation and automatic recording based on user preferences. The market is highly competitive with major players such as Comcast, DirecTV, and Amazon Prime Video offering cloud DVR services to their subscribers. In conclusion, the cloud DVR market is poised for significant growth due to the increasing demand for on-demand content, the elimination of the need for physical storage, and the integration of advanced technologies such as AI and machine learning. The market is expected to witness robust growth in the coming years, with major players investing heavily in research and development to offer innovative features and services to their subscribers.
Market Scope |
|
Report Coverage |
Details |
Page number |
173 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 30.29% |
Market growth 2024-2028 |
USD 25.52 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
23.33 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Germany, Canada, and Mexico |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AT and T Inc., Ateme SA, Charter Communications Inc., Cisco Systems Inc., Clark Howard Inc., Comcast Corp., CSC Holdings Ltd., EchoStar Corp., Estherville Communications LLC, Harmonic Inc., Jefferson Telecom, LG Electronics Inc., Motorola Solutions Inc., Telefonaktiebolaget LM Ericsson, Velocix, Verizon Communications Inc., Verkada Inc., Volcano Communications Group, and Xperi Holding Corp. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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