Digital Video Content Market by Deployment and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40572
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The digital video content market has the potential to grow by USD 327.19 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 14.31%.

This digital video content market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by deployment (Pay-TV and OTT) and geography (North America, Europe, APAC, South America, and MEA). The digital video content market report also offers information on several market vendors, including Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Comcast Corp., Netflix Inc., Sony Corp., Tubular Labs Inc., Verizon Communications Inc., and ViacomCBS Inc. among others.

What will the Digital Video Content Market Size be in 2021?

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Digital Video Content Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing penetration of mobile computing devices is notably driving the digital video content market growth, although factors such as the availability of pirated video content on online platforms may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital video content industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The increasing penetration of mobile computing devices will be a significant factor fueling digital video content market growth during the forecast period.
  • The increasing penetration of mobile computing devices has encouraged market vendors in SVOD, AVOD, and TVOD formats, such as Netflix, Amazon.com, and AT&T, to offer mobile apps for streaming.
  • Rising per capita income, increasing internet penetration, availability of low-cost smartphones, and investments in communication network infrastructure are some of the factors responsible for increasing penetration of mobile computing devices.
  • Consumers prefer the use of video streaming mobile apps over websites because of their better connectivity and easier payment process.
  • The personal information of users recorded by mobile apps can be utilized by vendors to retain customers through target advertising.
  • The popularity of DCB is rising in the OTT market as it allows consumers to make third-party payments through mobile bills.
  • Consumers prefer to use DCB platforms to buy digital goods and services from various digital platforms because of added convenience and easier and secure transaction process.
  • The ease of payment through DCB platform helps OTT streaming service providers to expand their subscription base.
  • The popularity of DCB will grow with increasing partnerships between OTT service providers and DCB platform providers and the growing focus on converting freemium users to paid subscribers.
  • The rising popularity of DCB in the OTT market will help in increasing the subscription base of video streaming applications, consequently fueling the digital video content market growth.

This digital video content market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Digital Video Content Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • AT and T Inc.
  • Comcast Corp.
  • Netflix Inc.
  • Sony Corp.
  • Tubular Labs Inc.
  • Verizon Communications Inc.
  • ViacomCBS Inc.

 

This statistical study of the digital video content market encompasses successful business strategies deployed by the key vendors. The digital video content market is fragmented and the vendors are deploying growth strategies such as strategic partnerships to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital video content market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Digital Video Content Market?

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45% of the market’s growth will originate from North America during the forecast period. The US is a key market for digital video content in North America. However, the market growth rate in North America will be slower than the growth of the market in other regions.

The growing OTT market will facilitate the digital video content market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Deployment Segments in the Digital Video Content Market?

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The digital video content market share growth by the Pay-TV segment will be significant during the forecast period. The increasing demand for IPTV, which is a type of content delivery method where the Internet is used to deliver TV programs that are either live or on-demand, is driving the digital video content market share growth by the Pay-TV segment. IPTV has numerous advantages such as its implementation is easy as it can be connected to the existing Internet connection without the need for any cable or connection.

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital video content market size and actionable market insights on post COVID-19 impact on each segment.

 

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What are the Key Factors Covered in this Digital Video Content Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital video content market growth during the next five years
  • Precise estimation of the digital video content market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital video content industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital video content market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The digital video content market growth will increase by $41.54 billion during 2019-2024.
The digital video content market is expected to grow at a CAGR of 3.01% during 2019-2024.
Technavio has segmented the digital video content market by deployment (Pay-TV and OTT) and geographic (North America, Europe, APAC, South America, and MEA).
Alphabet Inc., Amazon.com Inc., Apple Inc., AT&T Inc., Comcast Corp., Netflix Inc., Sony Corp., The Walt Disney Co., ViacomCBS Inc., Walmart Inc. are a few of the key vendors in the digital video content market.
North America will register the highest growth rate of 40.55% among the other regions. Therefore, the digital video content market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital video content market growth are:
  • Growing number of partnerships and acquisitions in the VOD market
  • Growing number of cross-platform partnerships
The digital video content market vendors should focus on grabbing business opportunities from the pay-tv segment as it accounted for the largest market share in the base year.
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