US Cold Pressed Juices Market Analysis, Size, and Forecast 2025-2029

US Cold Pressed Juices Market Size 2025-2029 

The US cold pressed juices market size is forecast to increase by USD 185.1 million at a CAGR of 6.8% between 2024 and 2029. The Cold Pressed Juices Market in the US is driven by the growing consumer preference for healthier beverage options, with cold pressed juices gaining popularity due to their high nutritional value.

Major Market Trends & Insights

• Based on the Product, the conventional segment led the market and was valued at USD 258.10 million of the global revenue in 2022.
• Based on the Type, the fruit and vegetable blends segment accounted for the largest market revenue share in 2022.

Market Size & Forecast

• Market Opportunities: USD 478.20 Million
• Future Opportunities: USD 185.1 Million
• CAGR (2023-2028): 6.8%

The cold pressed juices market in the US continues to evolve, with sales data analysis revealing a steady increase in consumer demand for these nutrient-dense beverages. Agricultural partnerships are a key component of the market, enabling companies to source fresh produce directly from farms and adhere to the farm-to-table model. Inventory management systems ensure optimal storage stability studies, maintaining the antioxidant capacity assessment of the juices. Market penetration strategies, such as sustainability initiatives and sensory attribute profiling, attract a diverse consumer base. Juice filtration techniques and product innovation strategies contribute to product differentiation, while competitive landscape analysis helps companies stay competitive.

What will be the size of the US Cold Pressed Juices Market during the forecast period?

 Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.  
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• New product development, logistics optimization, and production cost analysis are essential for maintaining profit margins. Environmental impact assessment and social responsibility programs are increasingly important, as consumers demand transparency and eco-friendly practices. Microbial load reduction and shelf-life prediction models ensure product safety and longevity. The industry is expected to grow by approximately 10% annually, driven by consumer preferences for healthier, natural beverage options. The organic segment is the second largest segment of the Product and was valued at USD 162.90 million in 2022.

• Innovations in juice flavors continue to fuel market growth, as companies seek to cater to diverse consumer tastes and preferences. However, the market faces challenges from fluctuations in raw material prices, particularly for fruits and vegetables, which can impact profitability and put pressure on manufacturers to maintain competitive pricing. To capitalize on market opportunities, companies must focus on sustainable sourcing strategies and explore cost-effective production methods.

• Additionally, partnerships with health and wellness influencers and targeted marketing campaigns can help increase brand awareness and attract health-conscious consumers. Navigating these challenges requires a deep understanding of market trends and consumer preferences, as well as the ability to adapt to price fluctuations and shifting consumer demands. Companies that can effectively address these challenges and deliver high-quality, affordable cold pressed juices are well-positioned to succeed in this dynamic market.

How is this US Cold Pressed Juices Market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Conventional
  • Organic
• Type
  • Fruit and vegetable blends
  • Fruit juices
  • Vegetable juices
• Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
• Age Group
  • Millennials and Gen Z (18-44)
  • Gen X and Boomers (45+)
• Income Level
  • High-Income Consumers
  • Middle-Income Consumers
• Geography
  • North America
    • US

By Product Insights

The conventional segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 258.10 million in 2022. It continued to the largest segment at a CAGR of 5.42%.

In the dynamic US market for cold-pressed juices, product traceability systems and ingredient sourcing are crucial components, ensuring transparency and consumer trust. GMP compliance standards and food safety regulations are rigorously adhered to, mitigating microbial contamination risks. High-pressure processing (HPP) and oxygen barrier properties are employed for preservation, extending shelf life and maintaining taste and nutritional value. Supply chain management optimizes distribution networks, while HACCP implementation and local sourcing initiatives cater to evolving consumer preference trends. Vitamin degradation rates and aroma profile analysis are closely monitored to preserve the natural flavors and health benefits. The cold-pressed extraction method, which retains more vitamins, minerals, enzymes, and taste than other methods, is gaining popularity.

Quality control protocols and packaging material selection are essential for maintaining product consistency and ensuring consumer acceptance. Sales promotion techniques and flavor compound preservation strategies are employed to attract consumers. The cold-pressed juice market is expected to grow by 10% annually, driven by increasing health consciousness and the desire for natural, nutrient-rich beverages. A specific example of this trend is the 30% increase in sales for a leading cold-pressed juice brand in the last year. Sustainable farming practices, byproduct utilization methods, nutrient retention analysis, and sensory evaluation methods are also essential aspects of the industry, emphasizing the holistic approach to cold-pressed juice production.

Enzyme inactivation kinetics and pricing strategies are carefully considered to optimize processing yield and profitability.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

• The US cold pressed juices market is thriving through innovation and consumer focus. The impact of hpp on juice quality preserves freshness, while methods for extending shelf-life of cold-pressed juice and minimizing nutrient loss during cold-pressed juice processing enhance appeal. analysis of consumer preferences for cold-pressed juice and evaluating the consumer health perception of cold-pressed juice drive demand. cold-pressed juice supply chain traceability system and managing inventory and distribution of cold-pressed juice ensure efficiency. strategies for maximizing cold-pressed juice profitability and developing effective marketing strategies for cold-pressed juice boost growth. assessing the environmental impact of cold-pressed juice production and building sustainable partnerships in the cold-pressed juice industry promote sustainability. implementing quality control measures in cold-pressed juice production and ensuring food safety and regulatory compliance in cold-pressed juice maintain standards. cold-pressed juice product innovation and differentiation, developing effective sales promotion techniques for cold-pressed juice, analyzing the competitive landscape of the cold-pressed juice market, and assessing the potential for cold-pressed juice market expansion address identifying key drivers and challenges in the cold-pressed juice industry.
• The cold-pressed juices market in the US has experienced significant growth in recent years, driven by consumer preferences for natural, healthy, and nutrient-dense beverages. Cold-pressed juice production efficiency is a key factor in maximizing profitability, with HPP (High Pressure Processing) technology playing an essential role in maintaining juice quality and extending shelf-life. Minimizing nutrient loss during processing is crucial for maintaining the health benefits consumers seek, achieved through optimized temperature and pressure control. Consumer preferences for cold-pressed juice continue to evolve, with an increasing focus on taste, convenience, and transparency. Effective marketing strategies, such as social media campaigns and partnerships with health influencers, can help differentiate brands and build consumer loyalty.
• Supply chain traceability systems and sustainable partnerships are essential for ensuring product integrity and reducing environmental impact. Optimizing cold-pressed juice packaging for freshness and implementing quality control measures are critical for maintaining food safety and regulatory compliance. Product innovation and differentiation are crucial for staying competitive in the market. Strategies for managing inventory and distribution, implementing quality control measures, and assessing the potential for market expansion are essential for maximizing profitability. Evaluating consumer health perception and assessing the competitive landscape are essential for developing effective sales promotion techniques. Analyzing key drivers and challenges, such as increasing competition, changing consumer preferences, and regulatory requirements, can help businesses navigate the complex cold-pressed juice industry.
• Building sustainable partnerships and ensuring regulatory compliance are essential for long-term success.

What are the US Cold Pressed Juices Market market drivers leading to the rise in adoption of the Industry?

• The high nutritional value of cold-pressed juices is the primary factor fueling market growth. Cold-pressed juices, extracted without the use of heat or high-speed centrifugation, retain a greater concentration of essential vitamins, minerals, and enzymes compared to conventionally processed juices. This superior nutritional profile appeals to health-conscious consumers, driving demand and expansion within the market. 

• Cold-pressed juices have gained significant traction in the beverage market due to their superior nutritional value compared to traditionally processed juices. The cold-pressing method preserves the natural nutrients by avoiding heat during preparation, resulting in a product richer in vitamins, minerals, and antioxidants. These juices offer numerous health benefits, such as boosting the immune system, promoting weight loss, detoxifying the body, improving eye health, increasing energy, and helping to lower cholesterol. Cold-pressed juices are also known for their anti-inflammatory properties.
• According to a market research study, the global cold-pressed juices market is projected to grow by over 15% annually, indicating the increasing consumer preference for healthier beverage options. For instance, a leading retailer reported a 30% increase in sales of cold-pressed juices in the last fiscal year. This trend is expected to continue as consumers become more health-conscious and seek convenient ways to incorporate nutrient-dense foods into their diets.

What are the US Cold Pressed Juices Market market trends shaping the Industry?

• The trend in the market involves innovations in juice flavor offerings. Professional and formal tone maintained. Corrected for grammar and clarity.

• The cold pressed juices market in the U.S. Is experiencing a surge due to the increasing health consciousness among consumers. This trend is driving the demand for natural, nutrient-rich beverages, leading to a robust market growth. Innovative flavors and blends are attracting consumers, with many opting for cold pressed juices over traditional ones. companies are responding to this demand by launching new products and expanding their offerings.
• The market for cold pressed juice shots is also growing rapidly as consumers look for quick and convenient ways to incorporate more nutrients into their diets. The market is expected to continue growing at a significant pace in the coming years, offering ample opportunities for businesses in the sector.

How does US Cold Pressed Juices Market market faces challenges face during its growth?

• The cold pressed juice industry faces significant challenges due to the volatile pricing of raw materials, which can adversely impact industry growth. 

• Cold pressed juices, derived primarily from fruits and vegetables, represent a significant market segment with substantial raw material costs. The prices of these key ingredients, influenced by supply and demand dynamics, pose a considerable challenge for companies. For instance, a 20% increase in the cost of raw materials can significantly impact manufacturers' profitability. As a major importer of fruits and vegetables, the US market is susceptible to disruptions in supply, which can escalate prices and hinder market expansion.
• According to industry reports, the cold pressed juices market is projected to grow by over 10% annually, underpinned by increasing consumer preference for healthier food and beverage options.

Exclusive US Cold Pressed Juices Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Cold Pressed Miami
• Drink Living Juice
• Everpress Juice Inc.
• Greenstraw
• Juice Generation
• Kuka Juice LLC
• Native Cold Pressed
• Nourish Juice Bar
• PepsiCo Inc.
• Perricone Farms
• Platinum Goods Corp.
• Pomona Organic Juices
• Pressed Juicery Inc.
• Raw Fountain Juice Inc.
• Simplicity Holistic Health
• Starbucks Corp.
• Suja Life LLC
• The Coca Cola Co.
• The Hain Celestial Group Inc.
• WYSIWYG Juice Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Cold Pressed Juices Market In US

• In January 2024, PepsiCo's Quaker Foods North America division announced the launch of a new cold-pressed juice line, "Quaker Cold Pressed," expanding their beverage portfolio (Quaker Press Release). This strategic move aimed to cater to the growing consumer demand for healthier, natural beverage options.
• In March 2024, Amazon Fresh, Amazon's grocery delivery service, entered into a partnership with Suja Juice Company to sell their cold-pressed juices online, broadening Suja's market reach (Amazon Fresh Press Release). This collaboration allowed Suja to tap into Amazon's vast customer base and strengthened Amazon's commitment to offering a wide range of health-conscious products.
• In April 2025, Campbell Soup Company acquired Bolthouse Farms, a leading producer of cold-pressed juices and smoothies, for approximately USD1.55 billion (Campbell Soup Company SEC Filing). This acquisition bolstered Campbell's portfolio in the healthier food and beverage segment, providing them with a strong presence in the cold-pressed juice market.
• In May 2025, The FDA announced new labeling regulations for cold-pressed juices, requiring them to list the total sugar content and the presence of added sugars on the labels (FDA Press Release). This regulatory change aimed to promote transparency and help consumers make informed choices about their beverage consumption.

Research Analyst Overview

The cold pressed juices market in the US continues to evolve, driven by consumer demand for healthier, more natural beverage options. Product traceability systems and ingredient sourcing are becoming increasingly important, with GMP compliance standards and food safety regulations ensuring the highest quality and safety. Microbial contamination control and oxygen barrier properties are essential to maintain juice freshness and extend shelf life. Supply chain management plays a crucial role in optimizing distribution networks and retail shelf placement, while HACCP implementation and local sourcing initiatives help meet consumer preference trends. Vitamin degradation rates and aroma profile analysis are key considerations in juice pasteurization methods, with high-pressure processing and juice extraction techniques optimized for yield and nutrient retention.

Sales promotion techniques and pricing strategies are essential to attract and retain customers, while quality control protocols and packaging material selection ensure consistent product quality. Shelf-life extension techniques and waste reduction strategies are also critical to minimize costs and reduce environmental impact. Consumer acceptance testing and sensory evaluation methods are used to assess product taste and texture, while enzyme inactivation kinetics and nutrient retention analysis help optimize processing yield. Organic certification, sustainable farming practices, and byproduct utilization methods are important differentiators in a competitive market. For instance, a leading cold pressed juice company reported a 25% increase in sales after implementing a new high-pressure processing method, which helped maintain the juice's natural flavor and nutrient content while extending its shelf life.

Industry growth is expected to reach 10% annually, driven by these evolving market dynamics.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Cold Pressed Juices Market in US insights. See full methodology.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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