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The juices market size is forecast to increase by USD 109.4 billion at a CAGR of 8.4% between 2023 and 2028. The market's growth depends on several factors, including the benefits of cold-pressed juice over traditional juice, increasing urbanization, changing consumer lifestyles, and new product launches. Cold-pressed juice is favored for its higher nutrient retention and fresher taste compared to traditional juice, appealing to health-conscious consumers. As urbanization progresses, busy lifestyles drive the demand for convenient and nutritious beverage options. Additionally, frequent new product launches introduce innovative flavors and formulations, keeping the market dynamic and engaging for consumers. These factors collectively contribute to market expansion, highlighting the importance of health benefits, convenience, and innovation in driving consumer preferences for cold-pressed juice. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The Market is thriving, driven by increasing health consciousness and a shift towards a healthier lifestyle. Consumers are favoring fruits and vegetables over carbonated drinks and sugary beverages. Organic juices and blends with herbs are gaining popularity. Advanced extraction and pressing techniques ensure the preservation of natural liquid and liquids from biological food sources like meat and seafood. High-quality concentrate from grape and pineapple is valued for its natural sugars, minerals, and vitamin C. The process includes managing pulp and fiber to retain nutrients and liquid essence. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The advantages of cold-pressed juice over traditional juice make these products more popular among users. Cold-pressed juices contain nutrients that fight toxins, detoxify the body and boost immunity and health. They are a rich source of vitamins, minerals, and other nutrients because they are not exposed to heat during preparation. Traditional juices are exposed to heat during production, which can cause a loss of nutrients from the final product. Cold-pressed juices are also used to cleanse the body, which reduces the energy needed to break down food. This is because liquid nutrients obtained from raw materials are absorbed faster into the cells of the body.
The increasing number of cold-pressed juice companies around the world that offer cold-pressed juice is another factor that can contribute to the growth of the market. Thus, the various health benefits of cold-pressed juices compared to conventional juices and the increase in the number of cold-pressed juices will help increase their sales, which will contribute to the growth of the global juice market during the forecast period.
The increasing prominence of private-label brands is a key trend in the market. Private-label fruit juices are becoming a major focus for retailers worldwide. Several retailers sell different fruit and vegetable juices under their own brands to increase profitability, which contributes to the growth of the global juice market. Globally, major retailers are launching their own juice brands, such as organic fruit juices and functional vegetable juices, capitalizing on the growing consumer demand for juices.
Over the past decade, the private label segment has grown because these products are cheaper than branded products. Therefore, price-sensitive consumers are more likely to buy such products, including fruit and vegetable juices. Supermarket chains began to allocate more shelf space to their brands and implement various internal marketing and promotional activities. Demand for brands is expected to increase during the forecast period, which in turn will fuel the growth of the global juice market.
The fluctuating prices of raw materials are major challenges to the growth of the market. The most important raw materials for juices are fruits, vegetables, sugar, and other ingredients. The increase in the price of raw materials increases the production costs of juices. Therefore, juice manufacturers have to pay a lot of expenses by purchasing raw materials.
Therefore prices of raw materials used in juice production, such as fruit and sugar, and packaging materials such as plastic, aluminum, and paper vary depending on availability. Generally, the price of fruits varies according to the weather conditions. Therefore, fluctuations in raw material prices may adversely affect the growth of the global juice market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Binghatti Holding Ltd. - The company offers Raubi Juices, BeastMode Energy Drinks, and Fruitastic Nectar Juices, as well as Raubi Milk dessert.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the fruit juices segment will be significant during the forecast period. In 2022, the fruit juices segment accounts for the highest share in the global market and is expected to witness a steady growth rate during the forecast period. The growth of the fruit juices segment is attributable to the increase in the consumption of processed food products such as fruit juices and a growing preference for nutritional food items due to the growing prevalence of health conditions associated with food habits.
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The fruit juices segment was valued at USD 133.10 billion in 2018. In this segment, consumers are actively switching to the consumption of organic food and beverages, including organic juices, and therefore, companies in the market are offering a variety of organic juices. For instance, Purity Organic LLC offers organic fruit juices, such as Purity Organic Orange Mango Paradise and Peach Paradise. Therefore, the availability of organic fruit juices in the market is expected to drive the growth of the fruit juices segment of the market during the forecast period.
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Europe is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. Europe is the largest geographical segment of the global market and will continue to remain the largest segment during the forecast period. The juice market in Europe is expected to witness a moderate growth rate during the forecast period due to the rising health concerns associated with the high sugar content in many juices. Moreover, companies are focusing on offering innovative products, such as cold-pressed and high-pressure processed juices that are priced higher than ordinary juices, which will increase their profit margin during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Cold Pressed Juices Market: Cold Pressed Juices Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, China, Germany, Japan - Size and Forecast
Super Fruit Juices Market: Super Fruit Juices Market Analysis Europe, North America, APAC,Middle East and Africa, South America - US, China, Germany, UK, France - Size and Forecast
US Cold Pressed Juices Market: US Cold Pressed Juices Market by Product, Type and Geography - Forecast and Analysis
The market is evolving rapidly, influenced by agricultural heritage and macroeconomic factors. B2C enterprises are boosting retail sales through eCommerce and convenience stores. Data from the Statista platform, national statistical offices, international institutions, and trade associations highlight trends. Consumers prefer non-alcoholic drinks in hotels and restaurants, focusing on health.
Furthermore, price level index and factors like quarantine, social distancing, and social gatherings impact consumer spending on ready to eat, easy to consume, and healthy supplements. Safety in the packed fruit juice industry is paramount, with safety standards ensuring preservative-free, sugar-free options. Super fruits like blueberries, avocados, and cherries are driving growth. Future estimations predict increased demand for organic ingredients and nutrient-rich beverages. Health and wellness trends and significant product innovations cater to evolving taste preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.4% |
Market growth 2024-2028 |
USD 109.4 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.58 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 40% |
Key countries |
US, Germany, China, France, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., BevNET.com Inc., Binghatti Holding Ltd., Bostan Juice, Campbell Soup Co., Citrus World Inc., Dabur India Ltd., Eckes Granini Group GmbH, Keurig Dr Pepper Inc., Motts LLP, National Beverage Corp., National Council of Farmer Cooperatives, Nestle SA, NutriAsia Inc., Ocean Spray Cranberries Inc., PepsiCo Inc., Suntory Holdings Ltd., The Coca Cola Co., Vilore Foods Co. Inc., and WILD Flavors and Specialty Ingredients USA Inc. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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