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The juices market size is forecast to increase by USD 104.21 billion, at a CAGR of 8.55% between 2023 and 2028. The growth of the market depends on several factors, including the benefits of cold-pressed juice over traditional juice, the increasing urbanization and changing consumer lifestyle, and new product launches.
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The benefits of cold-pressed juice over traditional juice are notably driving the market growth, although factors such as fluctuating prices of raw materials may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The advantages of cold-pressed juice over traditional juice are making these products more popular among users. Cold-pressed juices contain nutrients that fight toxins, detoxify the body and boost immunity and health. They are a rich source of vitamins, minerals, and other nutrients because they are not exposed to heat during preparation. Traditional juices are exposed to heat during production, which can cause a loss of nutrients from the final product. Cold-pressed juices are also used to cleanse the body, which reduces the energy needed to break down food. This is because liquid nutrients obtained from raw materials are absorbed faster into the cells of the body.
The increasing number of cold-pressed juice companies around the world that offer cold-pressed juice is another factor that can contribute to the growth of the market. Thus, the various health benefits of cold-pressed juices compared to conventional juices and the increase in the number of cold-pressed juices will help increase their sales, which will contribute to the growth of the global juice market during the forecast period.
The increasing prominence of private-label brands is a key trend in the market. Private-label fruit juices are becoming a major focus for retailers worldwide. Several retailers sell different fruit and vegetable juices under their own brands to increase profitability, which contributes to the growth of the global juice market. Globally, major retailers are launching their own juice brands, such as organic fruit juices and functional vegetable juices, capitalizing on the growing consumer demand for juices.
Over the past decade, the private label segment has grown because these products are cheaper than branded products. Therefore, price-sensitive consumers are more likely to buy such products, including fruit and vegetable juices. Supermarket chains began to allocate more shelf space to their brands and implement various internal marketing and promotional activities. Demand for brands is expected to increase during the forecast period, which in turn will fuel the growth of the global juice market.
The fluctuating prices of raw materials are major challenges to the growth of the market. The most important raw materials for juices are fruits, vegetables, sugar, and other ingredients. The increase in the price of raw materials increases the production costs of juices. Therefore, juice manufacturers have to pay a lot of expenses by purchasing raw materials.
Therefore prices of raw materials used in juice production, such as fruit and sugar, and packaging materials such as plastic, aluminum, and paper vary depending on availability. Generally, the price of fruits varies according to the weather conditions. Therefore, fluctuations in raw material prices may adversely affect the growth of the global juice market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
binghatti.com - The company offers Raubi Juices, BeastMode Energy Drinks, and Fruitastic Nectar Juices, as well as Raubi Milk dessert. Also, the company offers potential projects in real estate, hospitality, and beverages for these hotels.
The market growth analysis also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the fruit juices segment will be significant during the forecast period. In 2022, the fruit juices segment accounts for the highest share in the global market and is expected to witness a steady growth rate during the forecast period. The growth of the fruit juices segment is attributable to the increase in the consumption of processed food products such as fruit juices and a growing preference for nutritional food items due to the growing prevalence of health conditions associated with food habits.
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The fruit juices segment was valued at USD 127.83 billion in 2017 and continue to grow by 2021. In this segment, consumers are actively switching to the consumption of organic food and beverages, including organic juices, and therefore, companies in the market are offering a variety of organic juices. For instance, Purity Organic LLC offers organic fruit juices, such as Purity Organic Orange Mango Paradise and Peach Paradise. Therefore, the availability of organic fruit juices in the market is expected to drive the growth of the fruit juices segment of the market during the forecast period.
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Europe is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe is the largest geographical segment of the global market and will continue to remain the largest segment during the forecast period. The juice market in Europe is expected to witness a moderate growth rate during the forecast period due to the rising health concerns associated with the high sugar content in many juices. Moreover, companies are focusing on offering innovative products, such as cold-pressed and high-pressure processed juices that are priced higher than ordinary juices, which will increase their profit margin during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides a market research report analysis of the latest market trends and analysis and growth opportunities from 2017 to 2027.
The market is thriving, driven by a health-conscious consumer base seeking nutritious foods and mixed beverages rich in bioactive compounds. Fruits and vegetables form the foundation, with a focus on sensory qualities and convenient ready-to-drink forms. Enzymes and traditional processes contribute to the popularity of mixed fruit and vegetable smoothies, aligning with the growing emphasis on healthy eating habits.
Preservation techniques, including natural antimicrobial treatments and hurdle technologies, are employed to extend shelf-life and control microbial growth. While traditional heat treatments may induce chemical and physical changes, careful consideration is given to preserving sensory properties and retaining the maximum number of nutrients. Bioavailability, inherent characteristics, and desired benefits are key considerations in producing fortified juices that contribute to a healthy diet.Fortified juices address specific health concerns, including providing fiber and bioactive substances, potentially reducing the risk of fatalities associated with conditions such as cancer, obesity, and cardiovascular disease.
Functional ingredients, such as probiotic bacteria and vitamins D, E, A, and C, further enhance the health-promoting qualities of fortified food and beverages. Nutritionists play a vital role in guiding consumers towards choices that align with their health goals, contributing to the overall growth and diversification of the juices market.
Juices Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.55% |
Market growth 2023-2027 |
USD 104.21 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.23 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 39% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., BevNET.com Inc., Binghatti Holding Ltd, Bostan Juice, Campbell Soup Co., Citrus World Inc., Dabur India Ltd., Eckes Granini Group GmbH, Keurig Dr Pepper Inc., Motts LLP, National Beverage Corp., National Council of Farmer Cooperatives, Nestle SA, NutriAsia Inc., Ocean Spray Cranberries Inc, PepsiCo Inc., Suntory Holdings Ltd., The Coca Cola Co., Vilore Foods Co. Inc., and WILD Flavors and Specialty Ingredients USA Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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