Direct Selling Market Size 2025-2029
The direct selling market size is forecast to increase by USD 73.2 million at a CAGR of 5.3% between 2024 and 2029.
- The market is experiencing significant growth, driven primarily by the increasing use of social media as a sales channel. The social media platforms have become essential tools for direct selling companies to reach and engage with customers, leading to increased sales and market expansion. Another key trend in the market is the rising demand for personalized customer experiences. Direct selling companies are responding to this trend by leveraging technology to offer customized product recommendations and tailored customer interactions, enhancing the overall shopping and social commerce experience. However, the market also faces challenges that require careful navigation.
- Regulatory scrutiny and compliance are becoming increasingly important issues for direct selling companies. The governments around the world are increasing their focus on regulating the direct selling industry, with stricter rules regarding product safety, labeling, and marketing practices. Companies must invest in compliance efforts to avoid potential legal issues and maintain their reputation. These challenges, while significant, also present opportunities for companies that can effectively navigate the regulatory landscape and provide high-quality, safe products and services to customers.
What will be the Size of the Direct Selling Market during the forecast period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Direct Selling Market 2019 - 2023
- Historic Market Size - Data Table on Global Direct Selling Market 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on Global Direct Selling Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Single-level marketing - Market size and forecast (2024-2029)
- Chart on Single-level marketing - Market size and forecast (2024-2029) ($ million)
- Data Table on Single-level marketing - Market size and forecast (2024-2029) ($ million)
- Chart on Single-level marketing - Year-over-year growth (2024-2029) (%)
- Data Table on Single-level marketing - Year-over-year growth (2024-2029) (%)
- 8.4 Multi-level marketing - Market size and forecast (2024-2029)
- Chart on Multi-level marketing - Market size and forecast (2024-2029) ($ million)
- Data Table on Multi-level marketing - Market size and forecast (2024-2029) ($ million)
- Chart on Multi-level marketing - Year-over-year growth (2024-2029) (%)
- Data Table on Multi-level marketing - Year-over-year growth (2024-2029) (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Health and wellness - Market size and forecast (2024-2029)
- Chart on Health and wellness - Market size and forecast (2024-2029) ($ million)
- Data Table on Health and wellness - Market size and forecast (2024-2029) ($ million)
- Chart on Health and wellness - Year-over-year growth (2024-2029) (%)
- Data Table on Health and wellness - Year-over-year growth (2024-2029) (%)
- 9.4 Cosmetics and personal care - Market size and forecast (2024-2029)
- Chart on Cosmetics and personal care - Market size and forecast (2024-2029) ($ million)
- Data Table on Cosmetics and personal care - Market size and forecast (2024-2029) ($ million)
- Chart on Cosmetics and personal care - Year-over-year growth (2024-2029) (%)
- Data Table on Cosmetics and personal care - Year-over-year growth (2024-2029) (%)
- 9.5 Household goods and durables - Market size and forecast (2024-2029)
- Chart on Household goods and durables - Market size and forecast (2024-2029) ($ million)
- Data Table on Household goods and durables - Market size and forecast (2024-2029) ($ million)
- Chart on Household goods and durables - Year-over-year growth (2024-2029) (%)
- Data Table on Household goods and durables - Year-over-year growth (2024-2029) (%)
- 9.6 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 9.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
10 Market Segmentation by Sales Channel
- 10.1 Market segments
- Chart on Sales Channel - Market share (2024-2029) (%)
- Data Table on Sales Channel - Market share (2024-2029) (%)
- 10.2 Comparison by Sales Channel
- Chart on Comparison by Sales Channel
- Data Table on Comparison by Sales Channel
- 10.3 Person-to-Person - Market size and forecast (2024-2029)
- Chart on Person-to-Person - Market size and forecast (2024-2029) ($ million)
- Data Table on Person-to-Person - Market size and forecast (2024-2029) ($ million)
- Chart on Person-to-Person - Year-over-year growth (2024-2029) (%)
- Data Table on Person-to-Person - Year-over-year growth (2024-2029) (%)
- 10.4 Online Sales - Market size and forecast (2024-2029)
- Chart on Online Sales - Market size and forecast (2024-2029) ($ million)
- Data Table on Online Sales - Market size and forecast (2024-2029) ($ million)
- Chart on Online Sales - Year-over-year growth (2024-2029) (%)
- Data Table on Online Sales - Year-over-year growth (2024-2029) (%)
- 10.5 Party Plan - Market size and forecast (2024-2029)
- Chart on Party Plan - Market size and forecast (2024-2029) ($ million)
- Data Table on Party Plan - Market size and forecast (2024-2029) ($ million)
- Chart on Party Plan - Year-over-year growth (2024-2029) (%)
- Data Table on Party Plan - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Sales Channel
- Market opportunity by Sales Channel ($ million)
- Data Table on Market opportunity by Sales Channel ($ million)
11 Market Segmentation by End-User
- 11.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 11.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 11.3 Individual Consumers - Market size and forecast (2024-2029)
- Chart on Individual Consumers - Market size and forecast (2024-2029) ($ million)
- Data Table on Individual Consumers - Market size and forecast (2024-2029) ($ million)
- Chart on Individual Consumers - Year-over-year growth (2024-2029) (%)
- Data Table on Individual Consumers - Year-over-year growth (2024-2029) (%)
- 11.4 Businesses - Market size and forecast (2024-2029)
- Chart on Businesses - Market size and forecast (2024-2029) ($ million)
- Data Table on Businesses - Market size and forecast (2024-2029) ($ million)
- Chart on Businesses - Year-over-year growth (2024-2029) (%)
- Data Table on Businesses - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.10 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 13.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 13.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 13.13 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 13.14 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.15 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 13.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.17 Indonesia - Market size and forecast 2024-2029
- Chart on Indonesia - Market size and forecast 2024-2029 ($ million)
- Data Table on Indonesia - Market size and forecast 2024-2029 ($ million)
- Chart on Indonesia - Year-over-year growth 2024-2029 (%)
- Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 13.19 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Market positioning of companies
- Matrix on companies position and classification
- 16.3 Amway
- Amway - Overview
- Amway - Product / Service
- Amway - Key offerings
- 16.4 Herbalife
- Herbalife - Overview
- Herbalife - Product / Service
- Herbalife - Key offerings
- 16.5 Mary Kay
- Mary Kay - Overview
- Mary Kay - Product / Service
- Mary Kay - Key offerings
- 16.6 Avon
- Avon - Overview
- Avon - Product / Service
- Avon - Key offerings
- 16.7 Tupperware
- Tupperware - Overview
- Tupperware - Product / Service
- Tupperware - Key offerings
- 16.8 Oriflame
- Oriflame - Overview
- Oriflame - Product / Service
- Oriflame - Key offerings
- 16.9 Nu Skin
- Nu Skin - Overview
- Nu Skin - Product / Service
- Nu Skin - Key offerings
- 16.10 Young Living
- Young Living - Overview
- Young Living - Product / Service
- Young Living - Key offerings
- 16.11 Rodan + Fields
- Rodan + Fields - Overview
- Rodan + Fields - Product / Service
- Rodan + Fields - Key offerings
- 16.12 Forever Living
- Forever Living - Overview
- Forever Living - Product / Service
- Forever Living - Key offerings
- 16.13 Vorwerk
- Vorwerk - Overview
- Vorwerk - Product / Service
- Vorwerk - Key offerings
- 16.14 Natura & Co
- Natura & Co - Overview
- Natura & Co - Product / Service
- Natura & Co - Key offerings
- 16.15 Primerica
- Primerica - Overview
- Primerica - Product / Service
- Primerica - Key offerings
- 16.16 Arbonne
- Arbonne - Overview
- Arbonne - Product / Service
- Arbonne - Key offerings
- 16.17 Monat Global
- Monat Global - Overview
- Monat Global - Product / Service
- Monat Global - Key offerings
- 16.18 Usana Health Sciences
- Usana Health Sciences - Overview
- Usana Health Sciences - Product / Service
- Usana Health Sciences - Key offerings
- 16.19 Melaleuca
- Melaleuca - Overview
- Melaleuca - Product / Service
- Melaleuca - Key offerings
- 16.20 DoTerra
- DoTerra - Overview
- DoTerra - Product / Service
- DoTerra - Key offerings
- 16.21 Scentsy
- Scentsy - Overview
- Scentsy - Product / Service
- Scentsy - Key offerings
- 16.22 Beachbody
- Beachbody - Overview
- Beachbody - Product / Service
- Beachbody - Key offerings
- 16.23 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key offerings
- 16.24 ATOMY Co. Ltd.
- ATOMY Co. Ltd. - Overview
- ATOMY Co. Ltd. - Product / Service
- ATOMY Co. Ltd. - Key offerings
- 16.25 BELCORP CORPORATE SERVICES S.A.C
- BELCORP CORPORATE SERVICES S.A.C - Overview
- BELCORP CORPORATE SERVICES S.A.C - Product / Service
- BELCORP CORPORATE SERVICES S.A.C - Key offerings
- 16.26 Coway Co. Ltd.
- Coway Co. Ltd. - Overview
- Coway Co. Ltd. - Product / Service
- Coway Co. Ltd. - Key offerings
- 16.27 DXN Holdings Bhd
- DXN Holdings Bhd - Overview
- DXN Holdings Bhd - Product / Service
- DXN Holdings Bhd - Key offerings
- 16.28 eXp World Holdings Inc.
- eXp World Holdings Inc. - Overview
- eXp World Holdings Inc. - Product / Service
- eXp World Holdings Inc. - Key offerings
- 16.29 Herbalife International of America Inc.
- Herbalife International of America Inc. - Overview
- Herbalife International of America Inc. - Product / Service
- Herbalife International of America Inc. - Key offerings
- 16.30 Mary Kay Inc.
- Mary Kay Inc. - Overview
- Mary Kay Inc. - Product / Service
- Mary Kay Inc. - Key offerings
- 16.31 Natura and Co Holding SA
- Natura and Co Holding SA - Overview
- Natura and Co Holding SA - Product / Service
- Natura and Co Holding SA - Key offerings
- 16.32 Nu Skin Enterprises Inc.
- Nu Skin Enterprises Inc. - Overview
- Nu Skin Enterprises Inc. - Product / Service
- Nu Skin Enterprises Inc. - Key offerings
- 16.33 OPTAVIA LLC
- OPTAVIA LLC - Overview
- OPTAVIA LLC - Product / Service
- OPTAVIA LLC - Key offerings
- 16.34 Oriflame Cosmetics S.A.
- Oriflame Cosmetics S.A. - Overview
- Oriflame Cosmetics S.A. - Product / Service
- Oriflame Cosmetics S.A. - Key offerings
- 16.35 PM International AG
- PM International AG - Overview
- PM International AG - Product / Service
- PM International AG - Key offerings
- 16.36 Primerica Inc.
- Primerica Inc. - Overview
- Primerica Inc. - Product / Service
- Primerica Inc. - Key offerings
- 16.37 Scentsy GB PTY Ltd.
- Scentsy GB PTY Ltd. - Overview
- Scentsy GB PTY Ltd. - Product / Service
- Scentsy GB PTY Ltd. - Key offerings
- 16.38 Telecom Plus PLC
- Telecom Plus PLC - Overview
- Telecom Plus PLC - Product / Service
- Telecom Plus PLC - Key offerings
- 16.39 Tupperware Brands Corp.
- Tupperware Brands Corp. - Overview
- Tupperware Brands Corp. - Product / Service
- Tupperware Brands Corp. - Key offerings
- 16.40 Vorwerk Deutschland Stiftung and Co. KG
- Vorwerk Deutschland Stiftung and Co. KG - Overview
- Vorwerk Deutschland Stiftung and Co. KG - Product / Service
- Vorwerk Deutschland Stiftung and Co. KG - Key offerings
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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