0

E-learning Market in Europe by Product, End-user, and Geography - Forecast and Analysis 2020-2024

  • Published: Nov 2020
  • Pages: 120
  • SKU: IRTNTR43347
Technavio

Purchase this report now and if we publish a new version within 90 days, we will send you a free copy.

Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The e-learning market share in Europe is expected to increase by USD 28.36 billion from 2020 to 2024, and the market’s growth momentum will accelerate at a CAGR of 13%.

This e-learning market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-learning market segmentation in Europe by product (packaged content and solutions), end-user (higher education, corporate, and K-12), and geography (UK, Germany, and Rest of Europe). The e-learning market report in Europe also offers information on several market vendors, including Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, and Skillsoft Ltd. among others.

What will the E-learning Market Size in Europe be During the Forecast Period?

Download the Free Report Sample to Unlock the E-learning Market in Europe Size for the Forecast Period and Other Important Statistics

 

E-learning Market in Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing emphasis on personalized learning is notably driving the e-learning market growth in Europe, although factors such as the high development cost associated with e-learning courses may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the e-learning industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-learning Market Driver in Europe

One of the key factors driving growth in the e-learning market in Europe is the availability of subject proficiency assessments and certifications. Assessments on the e-learning courses help in evaluating the level of subject proficiency of learners. They also aid in building learners’ awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content in which they have scored less during the assessment. Learners are certified by vendors after the completion of their e-learning courses based on grades achieved in assessments. Certifications received on specific subjects from vendors help learners build their credentials for future job opportunities. Therefore, regular assessments on the subject knowledge efficiency and certifications are expected to be the major driving factors for the growth of the market in focus during the forecast period.

Key E-learning Market Trend in Europe

The rising adoption of content gamification in digital education is another factor supporting the e-learning market share growth in Europe. The growing shift toward personalized learning in digital education has resulted in the increased popularity of content gamification in the last few years. The proliferation of smartphones and the increasing penetration of the Internet have fueled the demand for mobile learning apps. Vendors that provide only mobile learning apps are increasingly catering to the e-learning market. The growing adoption of mobile learning app vendors has encouraged other vendors, such as content creators and platform providers, to optimize their products for mobile accessibility. Mobile apps are less expensive to design and maintain, compared with a full-scale learning platform or a website. Hence, mobile app-based learning will increase in popularity during the forecast period.

Key E-learning Market Challenge in Europe

The high development cost associated with e-learning courses will be a major challenge for the e-learning market in Europe during the forecast period. The development and design cost of e-learning courses depend upon the instructional design model chosen. For instance, the language course designed for children includes basic words and video graphics, whereas, for students at higher education levels, it includes more short lectures and direct conversations with tutors. Therefore, the development of e-learning courses for different target learners groups incurs huge costs to developers. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists. These professional roles are active at three different stages of developing e-learning courses, which incur high variable costs. Regular updates on the existing e-learning courses with additional information and training models increase the investments over time. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus.

This e-learning market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2024.

Parent Market Analysis

Technavio categorizes the global e-learning market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the e-learning market during the forecast period.

Who are the Major E-learning Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adobe Inc.
  • Articulate Global Inc.
  • Cengage Learning Holdings II Inc.
  • Cisco Systems Inc.
  • City & Guilds Group
  • Instructure Inc.
  • John Wiley & Sons Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • Skillsoft Ltd.

 

This statistical study of the e-learning market in Europe encompasses successful business strategies deployed by the key vendors. The e-learning market in Europe is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - Key programs offered by the company include Photoshop basics for eLearning designers and Adobe Captivate Specialist Certificate Program.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The e-learning market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

E-learning Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the e-learning market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global education services market  includes the following core components:

  • Inputs
  • Pitching and profiling
  • Resourcing and communicating
  • Delivery and support
  • Connecting and innovating
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for E-learning Market in Europe?

For more insights on the market share of various regions Request for a FREE sample now!

53% of the market’s growth will originate from the Rest of Europe during the forecast period. France and Italy are the key markets for e-learning in the Rest of Europe. Market growth in this region will be faster than the growth of the market in the UK and Germany

The increased adoption of social learning, along with the advent of knowledge-sharing platforms will facilitate the e-learning market growth in the Rest of Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the E-learning Market in Europe?

To gain further insights on the market contribution of various segments Request for a FREE sample

The e-learning market share growth in Europe by the packaged content segment will be significant during the forecast period. Educational institutions and corporate organizations are increasingly adopting the technology-aided learning approach to keep pace with industry requirements. Additionally, policies and programs implemented by the EC in all the EU member countries to encourage digital learning have driven the demand for packaged e-learning content over the last few years. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the e-learning market size in Europe and actionable market insights on post COVID-19 impact on each segment.

 

E-learning Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2024

Growth momentum & CAGR

Accelerate at a CAGR of 13%

Market growth 2021-2024

USD 28.36 billion

Market structure

Fragmented

YoY growth (%)

12.29

Regional analysis

UK, Germany, and the Rest of Europe

Performing market contribution

Rest of Europe at 53%

Key consumer countries

UK, Germany, France, and Italy

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, and Skillsoft Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this E-learning Market Report in Europe?

  • CAGR of the market during the forecast period 2021-2024
  • Detailed information on factors that will drive e-learning market growth  in Europe during the next five years
  • Precise estimation of the e-learning market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the e-learning industry in Europe across UK, Germany, and Rest of Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of e-learning market vendors in Europe

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Packaged content - Market size and forecast 2019-2024
  • Solutions - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by End-user

  • Market segments
  • Comparison by End-user
  • Higher education - Market size and forecast 2019-2024
  • Corporate - Market size and forecast 2019-2024
  • K-12 - Market size and forecast 2019-2024
  • Market opportunity by End-user

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • UK - Market size and forecast 2019-2024
  • Germany - Market size and forecast 2019-2024
  • Rest of Europe - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adobe Inc.
  • Articulate Global Inc.
  • Cengage Learning Holdings II Inc.
  • Cisco Systems Inc.
  • City & Guilds Group
  • Instructure Inc.
  • John Wiley & Sons Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • Skillsoft Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
The e-learning market growth will increase by $28.36 billion during 2019-2024.
The e-learning market is expected to grow at a CAGR of 13.10% during 2019-2024.
Technavio has segmented the e-learning market by product (Packaged content and Solutions) ,end user (Higher education, Corporate, and K-12) , and geographic (UK, Germany, and Rest of Europe).
Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, Skillsoft Ltd. are a few of the key vendors in the e-learning market.
Rest of Europe will register the highest growth rate of 53.17% among the other regions. Therefore, the e-learning market in Rest of Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the e-learning market growth are:
  • Availability of subject proficiency assessments and certifications
The e-learning market vendors should focus on grabbing business opportunities from the packaged content segment as it accounted for the largest market share in the base year.
Safe and Secure SSL Encrypted
Technavio

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Technavio
Enquire Before Buying
  1. Home
  2. Consumer Discretionary
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>