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E-learning Market in Europe in End-user, Product, and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 135
  • SKU: IRTNTR43347
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The e-learning market share in Europe is expected to increase by USD 53.27 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 17.14%.

This e-learning market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-learning market in Europe segmentations by end-user (higher education, corporate, and K-12), product (packaged content and solutions), and geography (UK, Germany, and Rest of Europe). The Europe e-learning market report also offers information on several market vendors, including Adobe inc., Articulate Global inc., Cegos Group, Cengage Learning inc., Cisco Systems inc., City and Guilds Group, D2L Corp., instructure inc., interaction Associates inc., John Wiley and Sons inc., Learning Technologies Group Plc, Mind Gym Plc, NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Richardson Consulting Group, Simplilearn Solutions Pvt. Ltd., and Skillsoft Ltd. among others.

What will the E-learning Market Size in Europe be During the Forecast Period?

E-learning Market in Europe Size

Download Report Sample to Unlock the E-learning Market Size in Europe for the Forecast Period and Other Important Statistics

 

E-learning Market in Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The availability of subject proficiency assessments and certifications is notably driving the e-learning market in Europe, although factors such as high development costs associated with e-learning courses may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the e-learning industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-learning Market Driver in Europe

  • The availability of subject proficiency assessments and certifications is one of the key drivers supporting the e-learning market in Europe.
  • Assessments on the e-learning courses help in evaluating the level of subject proficiency of learners. They also aid in building learner awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content in which they have scored less during the assessment.
  • Learners are certified by vendors after the completion of their e-learning courses based on grades achieved in assessments. Certifications received on specific subjects from vendors help learners build their credentials for future job opportunities. V
  • Vendors in the e-learning market in Europe offer subject courses to users at different levels, ranging from basic level to high proficiency level. Therefore, regular assessments of the subject knowledge efficiency and certifications are expected to be the major driving factors for the growth of the market in focus during the forecast period.

Key E-learning Market Trend in Europe

  • The rising adoption of content gamification in digital education is one of the key Europe e-learning market trends contributing to the market growth.
  • The proliferation of smartphones and the increasing penetration of the internet have fueled the demand for mobile learning apps.
  • The growing adoption of mobile learning app vendors has encouraged other vendors, such as content creators and platform providers, to optimize their products for mobile accessibility.
  • Several e-learning vendors offer gamified content modules that cover specific topics using multimedia tools such as audio-visuals and infographics. Learners can assess their progress in the subject by taking tests in the form of interactive quizzes and games.
  • Gamification helps in promoting collaborative learning among students through an interactive educational platform. Overall, the concept of content gamification in digital education is expected to aid the growth of the e-learning market in Europe during the forecast period.

Key E-learning Market Challenge in Europe

  • High development costs associated with e-learning courses is one of the factors hindering the e-learning market in Europe.
  • The development and design cost of e-learning courses depend upon the instructional design model chosen. For instance, the language course designed for children includes basic words and video graphics, whereas, for students at higher education levels, it includes more short lectures and direct conversations with tutors.
  • The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists. 
  • On average, the cost associated with the production of online course content for an hour will be around $18,000.
  • E-learning courses are required to be updated on a regular basis to meet the changing technologies and market trends and to sustain competition in the growing e-learning market.
  • Regular updates on the existing e-learning courses with additional information and training models increase the investments over time. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus during the forecast period.

This e-learning market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the e-learning market in Europe as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the e-learning market in Europe during the forecast period.

Who are the Major E-learning Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adobe inc.
  • Articulate Global inc.
  • Cegos Group
  • Cengage Learning inc.
  • Cisco Systems inc.
  • City and Guilds Group
  • D2L Corp.
  • instructure inc.
  • interaction Associates inc.
  • John Wiley and Sons inc.
  • Learning Technologies Group Plc
  • Mind Gym Plc
  • NIIT Ltd.
  • Pearson Plc
  • Providence Equity Partners LLC
  • Richardson Consulting Group
  • Simplilearn Solutions Pvt. Ltd.
  • Skillsoft Ltd.

 

This statistical study of the Europe e-learning market encompasses successful business strategies deployed by the key vendors. The e-learning market in Europe is fragmented and the vendors are deploying growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - Through the digital media segment, the company offers products, services, and solutions that enable customers to create, publish, and promote content from anywhere.
  • Adobe Inc. - The company offers Captive under learning hub for e-learning. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The e-learning market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

E-learning Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the Europe e-learning market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating End-user Segments in the E-learning Market in Europe?

E-learning Market in Europe Share

To gain further insights on the market contribution of various segments Request PDF Sample

The e-learning market share growth in Europe by the higher education segment will be significant during the forecast period. Funding for higher education institutions in Europe is primarily from public sources. Several initiatives launched by the EU for the development of higher education have resulted in the increased adoption of digital tools and e-learning among educational institutions in the region. For instance, the Education and Training 2020 (ET 2020) work program, which was initially launched in 2009 in all EU member countries, was updated in 2020 with a renewed EU agenda for higher education. Such initiatives are expected to continue to boost the growth of the higher education segment of the market during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the e-learning market size in Europe and actionable market insights on post COVID-19 impact on each segment.

 

E-learning Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 17.14%

Market growth 2022-2026

$ 53.27 billion

Market structure

Fragmented

YoY growth (%)

16.26

Key consumer countries

UK, Germany, and Rest of Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe inc., Articulate Global inc., Cegos Group, Cengage Learning inc., Cisco Systems inc., City and Guilds Group, D2L Corp., instructure inc., interaction Associates inc., John Wiley and Sons inc., Learning Technologies Group Plc, Mind Gym Plc, NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Richardson Consulting Group, Simplilearn Solutions Pvt. Ltd., and Skillsoft Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this E-learning Market in Europe Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive e-learning market growth in Europe during the next five years
  • Precise estimation of the e-learning market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the e-learning industry in Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of e-learning market vendors in Europe 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 27: Chart on Comparison by End-user
      • Exhibit 28: Data Table on Comparison by End-user
    • 5.3 Higher education - Market size and forecast 2021-2026
      • Exhibit 29: Chart on Higher education - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Data Table on Higher education - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Chart on Higher education - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on Higher education - Year-over-year growth 2021-2026 (%)
    • 5.4 Corporate - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Corporate - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Data Table on Corporate - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Chart on Corporate - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Corporate - Year-over-year growth 2021-2026 (%)
    • 5.5 K-12 - Market size and forecast 2021-2026
      • Exhibit 37: Chart on K-12 - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Data Table on K-12 - Market size and forecast 2021-2026 ($ million)
      • Exhibit 39: Chart on K-12 - Year-over-year growth 2021-2026 (%)
      • Exhibit 40: Data Table on K-12 - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by End-user
      • Exhibit 41: Market opportunity by End-user ($ million)

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 42: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 43: Data Table on Product - Market share 2021-2026 (%)
    • 6.2 Comparison by Product
      • Exhibit 44: Chart on Comparison by Product
      • Exhibit 45: Data Table on Comparison by Product
    • 6.3 Packaged content - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Packaged content - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Packaged content - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Packaged content - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Packaged content - Year-over-year growth 2021-2026 (%)
    • 6.4 Solutions - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Solutions - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Solutions - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Solutions - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Solutions - Year-over-year growth 2021-2026 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 56: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 57: Data Table on Market share by geography - 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 58: Chart on Geographic comparison
      • Exhibit 59: Data Table on Geographic comparison
    • 8.3 UK - Market size and forecast 2021-2026
      • Exhibit 60: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 61: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 62: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 63: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 8.4 Germany - Market size and forecast 2021-2026
      • Exhibit 64: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 65: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 66: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 67: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.5 Rest of Europe - Market size and forecast 2021-2026
      • Exhibit 68: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)
    • 8.6 Market opportunity by geography
      • Exhibit 72: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 73: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 74: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 75: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 76: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 77: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 78: Matrix on vendor position and classification
            • 11.3 Adobe Inc.
              • Exhibit 79: Adobe Inc. - Overview
              • Exhibit 80: Adobe Inc. - Business segments
              • Exhibit 81: Adobe Inc. - Key news
              • Exhibit 82: Adobe Inc. - Key offerings
              • Exhibit 83: Adobe Inc. - Segment focus
            • 11.4 Articulate Global Inc.
              • Exhibit 84: Articulate Global Inc. - Overview
              • Exhibit 85: Articulate Global Inc. - Product / Service
              • Exhibit 86: Articulate Global Inc. - Key offerings
            • 11.5 Cegos Group
              • Exhibit 87: Cegos Group - Overview
              • Exhibit 88: Cegos Group - Product / Service
              • Exhibit 89: Cegos Group - Key offerings
            • 11.6 Cengage Learning Inc.
              • Exhibit 90: Cengage Learning Inc. - Overview
              • Exhibit 91: Cengage Learning Inc. - Product / Service
              • Exhibit 92: Cengage Learning Inc. - Key offerings
            • 11.7 City and Guilds Group
              • Exhibit 93: City and Guilds Group - Overview
              • Exhibit 94: City and Guilds Group - Product / Service
              • Exhibit 95: City and Guilds Group - Key offerings
            • 11.8 D2L Corp.
              • Exhibit 96: D2L Corp. - Overview
              • Exhibit 97: D2L Corp. - Product / Service
              • Exhibit 98: D2L Corp. - Key news
              • Exhibit 99: D2L Corp. - Key offerings
            • 11.9 Instructure Inc.
              • Exhibit 100: Instructure Inc. - Overview
              • Exhibit 101: Instructure Inc. - Product / Service
              • Exhibit 102: Instructure Inc. - Key offerings
            • 11.10 Interaction Associates Inc.
              • Exhibit 103: Interaction Associates Inc. - Overview
              • Exhibit 104: Interaction Associates Inc. - Product / Service
              • Exhibit 105: Interaction Associates Inc. - Key offerings
            • 11.11 John Wiley and Sons Inc.
              • Exhibit 106: John Wiley and Sons Inc. - Overview
              • Exhibit 107: John Wiley and Sons Inc. - Business segments
              • Exhibit 108: John Wiley and Sons Inc. - Key offerings
              • Exhibit 109: John Wiley and Sons Inc. - Segment focus
            • 11.12 Learning Technologies Group Plc
              • Exhibit 110: Learning Technologies Group Plc - Overview
              • Exhibit 111: Learning Technologies Group Plc - Business segments
              • Exhibit 112: Learning Technologies Group Plc - Key news
              • Exhibit 113: Learning Technologies Group Plc - Key offerings
              • Exhibit 114: Learning Technologies Group Plc - Segment focus

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 115: Inclusions checklist
                • Exhibit 116: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 117: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 118: Research methodology
                • Exhibit 119: Validation techniques employed for market sizing
                • Exhibit 120: Information sources
              • 12.5 List of abbreviations
                • Exhibit 121: List of abbreviations
              • The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
                • education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
                  • emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
                    • digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.

                      Research Framework

                      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                      TechnavioINFORMATION SOURCES

                      Primary sources

                      • Manufacturers and suppliers
                      • Channel partners
                      • Industry experts
                      • Strategic decision makers

                      Secondary sources

                      • Industry journals and periodicals
                      • Government data
                      • Financial reports of key industry players
                      • Historical data
                      • Press releases
                      Technavio

                      TechnavioDATA ANALYSIS

                      Data Synthesis

                      • Collation of data
                      • Estimation of key figures
                      • Analysis of derived insights

                      Data Validation

                      • Triangulation with data models
                      • Reference against proprietary databases
                      • Corroboration with industry experts
                      Technavio

                      TechnavioREPORT WRITING

                      Qualitative

                      • Market drivers
                      • Market challenges
                      • Market trends
                      • Five forces analysis

                      Quantitative

                      • Market size and forecast
                      • Market segmentation
                      • Geographical insights
                      • Competitive landscape
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                      E-learning market growth will increase by $28.36 billion during 2019-2024.
                      The e-learning market is expected to grow at a CAGR of 13.10% during 2019-2024.
                      Technavio has segmented the e-learning market by product (Packaged content and Solutions) ,end user (Higher education, Corporate, and K-12) , and geographic (UK, Germany, and Rest of Europe).
                      Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, Skillsoft Ltd. are a few of the key vendors in the e-learning market.
                      Rest of Europe will register the highest growth rate of 53.17% among the other regions. Therefore, the e-learning market in Rest of Europe is expected to garner significant business opportunities for the vendors during the forecast period.
                      The key factors driving the e-learning market growth are:
                      • Availability of subject proficiency assessments and certifications
                      The e-learning market vendors should focus on grabbing business opportunities from the packaged content segment as it accounted for the largest market share in the base year.
                      • What are the key global market and the regional market share?
                      • What are the revenue-generating key market segments?
                      • What are the key factors driving and challenging this market’s growth?
                      • Who are the key market vendors and their growth strategies?
                      • What are the latest trends influencing the growth of this market?
                      • What are the variables influencing the market growth in the primary regions?
                      • What are the factors influencing the growth of the parent market?
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