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The Europe - E-learning market size is estimated to grow at a CAGR of 15.68% between 2023 and 2027. The market size is forecast to increase by USD 49.81 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by product (packaged content and solutions), and application (higher education, corporate, and k-12). This report also includes an in-depth analysis of drivers, trends, and challenges.
The availability of subject proficiency assessments and certifications is one of the key drivers supporting the Europe e-learning market . Assessments on the e-learning courses help in evaluating the level of subject proficiency of learners. They also aid in building learner awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content in which they have scored less during the assessment.
Moreover, learners are certified by vendors after the completion of their e-learning courses based on grades achieved in assessments. Certifications received on specific subjects from vendors help learners build their credentials for future job opportunities. Vendors in the Europe - electronic learning market offer subject courses to users at different levels, ranging from basic level to high proficiency level. Therefore, regular assessments of the subject knowledge efficiency and certifications are expected to be the major driving factors for the growth of the market in focus during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc.: The company offers e-learning to create groundbreaking digital content, deploy it across devices, and measure and monetize it over time to achieve greater business success.
The Europe - electronic learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The packaged content segment is estimated to witness significant growth during the forecast period. Packaged content comprises digital educational content such as e-books, videos, and simulations. There has been a rapid shift toward digital education in Europe in the last few years. Educational institutions and corporate organizations are increasingly adopting the technology-aided learning approach to keep pace with industry requirements.
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The packaged content segment was the largest segment and was valued at USD 14.01 billion in 2017 and continue to grow by 2021. The demand for packaged eLearning content has also increased in recent years thanks to the policies and programs carried out by the EC, which are aimed at promoting Digital Education throughout all European Union Member States. Institutions and organizations increasingly prefer packaged content over traditional printed textbooks because of the cost benefits and better access to a wider range of learning materials in any discipline. Such factors will increase the segment growth during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising adoption of content gamification in digital education is one of the key Europe e-learning market trends contributing to the market growth. The proliferation of smartphones and the increasing penetration of the internet have fueled the demand for mobile learning apps. The growing adoption of mobile learning app vendors has encouraged other vendors, such as content creators and platform providers, to optimize their products for mobile accessibility. Several e-learning vendors offer gamified content modules that cover specific topics using multimedia tools such as audio-visuals and infographics.
Moreover, learners can assess their progress in the subject by taking tests in the form of interactive quizzes and games. Gamification helps in promoting collaborative learning among students through an interactive educational platform. Overall, the concept of content gamification in digital education is expected to aid the growth of the Europe e-learning market during the forecast period.
High development costs associated with e-learning courses are one of the factors hindering the Europe e-learning market. The development and design cost of e-learning courses depend upon the instructional design model chosen. For instance, the language course designed for children includes basic words and video graphics, whereas, for students at higher education levels, it includes more short lectures and direct conversations with tutors. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists.
However, on average, the cost associated with the production of online course content for an hour will be around USD 18,000. E-learning courses are required to be updated on a regular basis to meet the changing technologies and market trends and to sustain competition in the growing Europe - e-learning market. Regular updates on the existing e-learning courses with additional information and training models increase the investments over time. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Europe e-learning market Customer Landscape
The Europe e-learning market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Europe E-Learning Market Scope |
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Report Coverage |
Details |
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Page number |
146 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.68% |
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Market growth 2023-2027 |
USD 49.81 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
15.13 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Articulate Global Inc., Cegos Group, Cengage Learning Inc., Cisco Systems Inc., City and Guilds Group, D2L Corp., Docebo Inc., Hive Learning Ltd., Hubken Group Ltd., Instructure Holdings Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, Mind Gym Plc, MPS Ltd., Pearson Plc, Sanako Oy, Simplilearn, NIIT Ltd., and Skillsoft Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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