Electric Hand Dryers Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, UK, Germany, France - Size and Forecast 2024-2028

Electric Hand Dryers Market Size 2024-2028 

The electric hand dryers market size is forecast to increase by USD 206.01 million at a CAGR of 5.94% between 2023 and 2028.

• The market is witnessing significant growth due to several key trends. One of the primary factors driving market growth is the increasing concerns over wastepaper management. With the world becoming more environmentally conscious, the use of paper towels for drying hands is becoming less favored. Furthermore, the emergence of smart electric hand dryers is adding value to the market. These advanced devices offer features such as automatic sensor activation, adjustable air speed, and energy efficiency, making them a popular choice among consumers. The hotel and hospitality sector, in particular, is a major contributor to the market's expansion. However, the market also faces challenges such as noise pollution and skin irritation caused by electric hand dryers. Manufacturers are addressing these concerns by developing quieter and gentler models to cater to consumer preferences. Overall, the market is poised for steady growth in the coming years.

What will be the Size of the Market During the Forecast Period?

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• The market caters to the restroom and public toilet sectors, serving a diverse range of end users. The primary focus of this market is to provide a hygienic environment while keeping operating costs low. New technology continues to drive demand, with eco-friendly solutions gaining popularity due to increasing customer expectations. Hand-drying time and noise level are crucial factors influencing the market. As consumers prioritize a quick and quiet drying experience, manufacturers are responding with innovative product customizations. One-time investment in electric hand dryers offers a competitive value, making them an attractive alternative to paper towels. Eco-friendly technology, such as energy-efficient motors and HEPA filters, is a significant trend in the market.
• In addition, raw material suppliers and product assemblers play a vital role in the supply chain, ensuring a steady flow of components for manufacturers. Sales and distribution networks are essential for reaching end users and maintaining market share. Hand dryer features, including indicators & switches, corporate logos, and custom messages, add value for customers. The high initial investment required for electric hand dryers may deter some buyers, but the long-term savings and environmental benefits often justify the cost. The worldwide market for electric hand dryers is growing, driven by increasing demand for a more hygienic and cost-effective hand-drying solution. The market is competitive, with various players offering a range of products to meet diverse customer needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Automatic hand dryers
  • Push-button hand dryers
• End-user
  • Hotels and restaurants
  • Shopping malls and complex
  • Hospitals and others
• Geography
  • Europe
    • Germany
    • UK
    • France
  • North America
    • US
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

• The automatic hand dryers segment is estimated to witness significant growth during the forecast period.

Automatic electric hand dryers, equipped with sensors and high-speed airflow, offer touch-free drying solutions in various sectors, including Hotels, Hospitals and Clinics, Commercial complexes, and Office buildings. Infrared and capacitive sensors are the two primary types, with infrared sensors using interruption of light by hands to trigger the dryer, and capacitive sensors measuring electric field changes caused by hand proximity. Infrared sensors are widely adopted due to cost-effectiveness and elimination of shared surfaces, while capacitive sensors provide high accuracy. Notable hand dryer manufacturers, such as Panasonic Corp, cater to this market in the LAMEA region. Automatic hand dryers contribute significantly to maintaining hygiene and reducing contamination risks in public spaces.

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The automatic hand dryers segment was valued at USD 444.52 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• Europe is estimated to contribute 43% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is experiencing significant growth due to increasing demand from various end users, including the food processing and service industries, commercial complexes, airports, hotels, and restaurants. This trend is driven by the preference for advanced technological products, such as electric hand dryers, smart toilets and heightened hygiene concerns. Operating costs and hand-drying time are essential factors influencing the market's growth. New technology, such as eco-friendly hand dryers, is gaining popularity as customers increasingly demand sustainable solutions. The market in Europe is poised for continued growth, offering opportunities for businesses and investors.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Electric Hand Dryers Market?

Increasing concerns over wastepaper management is the key driver of the market.

• The market is witnessing significant growth due to the increasing demand for maintaining a hygienic environment in public restrooms and reducing the operational costs associated with traditional paper towels. Electric hand dryers offer numerous advantages such as high operational efficiency, short hand-drying time, and eco-friendliness. With the growing concerns over health and welness, especially in high-traffic areas like commercial complexes, office buildings, hotels, hospitals, and schools, electric hand dryers are becoming a preferred choice. Moreover, the use of new technology, such as digital imaging technology, high-speed hand dryers, and touchless interaction, is catering to the evolving customer demands. Product customizations, including custom body materials, control circuitry, wires, hand dryer heaters, hand proximity sensors, indicators & switches, and corporate logos, are also driving the market.
• Although electric hand dryers have a high initial investment, they offer long-term cost savings and require minimal maintenance. The worldwide market share for electric hand dryers is increasing, with major players such as Excel Dryer, Panasonic Corp, and Dyson Ltd, leading the supply of materials and sales and distribution. The use of eco-friendly technology and the reduction in the consumption of paper towels, which contributes to deforestation, is also a significant factor driving the demand for electric hand dryers. Despite the high noise level, electric hand dryers are preferred over paper towels due to their convenience and efficiency. In conclusion, the market is experiencing steady growth due to the increasing demand for a hygienic environment, cost savings, and eco-friendliness. The use of new technology, product customizations, and the reduction in paper towel consumption are key factors driving the market. While the initial investment may be high, the long-term cost savings and minimal maintenance make electric hand dryers a preferred choice for end-users.

What are the market trends shaping the Electric Hand Dryers Market?

Emergence of smart electric hand dryers is the upcoming trend in the market.

• The market is witnessing significant growth due to the increasing demand for a hygienic environment in public restrooms and toilets. End-users, including hotels, hospitals and clinics, commercial complexes, office buildings, and schools, are investing in eco-friendly technology to reduce operating costs and provide a quick hand-drying experience. New technology, such as touchless hand dryers, is gaining popularity due to customer demands for short hand-drying time and a sanitary environment. Manufacturers are focusing on product customizations, including body material, control circuitry, wires, hand dryer heater, hand proximity sensor, indicators & switches, and corporate logo, to cater to diverse customer needs.
• In addition, high initial investment and noise level are the primary concerns for end-users, leading to the adoption of high-speed hand dryers and digital imaging technology to enhance the competitive value of these products. The market is competitive, with key players such as Panasonic Corp and Dyson Ltd, focusing on innovation and efficiency. The supply of materials, including raw materials and product assemblers, is crucial to maintaining a steady production rate. Hand dryer features, such as mode of operation, motor speed, air velocity, and push button (automatic or manual), are essential factors influencing the market's growth. Eco-friendly technology, including paperless hand drying, is gaining traction due to health concerns and environmental considerations.

What challenges does Electric Hand Dryers Market face during the growth?

Increasing noise pollution and skin irritation caused by electric hand dryers is a key challenge affecting the market growth.

• Electric hand dryers have gained popularity in various public spaces, including restrooms, offices, and commercial complexes, due to their quick drying capabilities and perceived eco-friendliness as an alternative to paper towels. However, one significant challenge with electric hand dryers is the noise they generate, averaging around 85 decibels. This noise level can negatively impact productivity and efficiency, especially in offices, schools, and other learning environments. Moreover, hot air hand dryers can cause skin irritation, particularly for individuals with sensitivity, leading to discomfort and potential health concerns. New technology, such as eco-friendly and technologically advanced hand dryers, aims to address these issues.
• Furthermore, customer demands for a quieter, more hygienic, and efficient hand-drying experience are driving innovation in the market. Eco-friendly technology, such as energy-efficient motors and high-speed hand dryers, is becoming increasingly important to end users. Product customizations, including custom branding and messaging, are also gaining popularity. The electric hand dryer market is competitive, with key players focusing on one-time investment, short hand-drying time, and high-speed operation. The supply chain includes raw material suppliers, product assemblers, sales and distribution networks, and manufacturers of various hand dryer features, such as control circuitry, wires, hand dryer heaters, hand proximity sensors, indicators and switches, and digital imaging technology.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Specialties Inc.
• Bobrick Washroom Equipment Inc.
• Dudley Industries
• Dyson Group Co.
• Electrostar GmbH
• Excel Dryer Inc.
• Jaquar India
• JVD SAS
• Kohler Co.
• Mitsubishi Electric Corp.
• Palmer Fixture
• Panasonic Holdings Corp.
• Saniflow SA
• SPL Ltd.
• TaiShan Jie Da Electrical Co. LTD.
• Toto Ltd.
• Watts Water Technologies Inc.
• Zhejiang AIKE Appliances Co. Ltd.
• Zurn Elkay Water Solutions Corp.
• Euronics Industries Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a wide range of products designed to provide a convenient, efficient, and hygienic solution for drying hands in various public and commercial spaces. This market caters to the demands of end users, who seek to maintain a clean and sanitary environment while minimizing operating costs. Hand dryers offer several advantages over traditional paper towels and wet tissues. They provide a more hygienic environment as they eliminate the need for touching and disposing of wet paper towels. Additionally, they offer a more eco-friendly alternative, reducing the amount of paper waste and the associated environmental impact.

Furthermore, customer demands for quick drying times, low noise levels, and eco-friendly technology have led to the development of new hand dryer technologies. These innovations include high-speed hand dryers, which provide faster drying times, and eco-friendly models that consume less energy. Product customizations are also a significant trend in the electric hand dryer market. Customizations can include corporate logos, messages, and digital imaging technology, allowing businesses to promote their brand and create a unique identity in restrooms. Despite the advantages of electric hand dryers, their high initial investment can be a barrier to entry for some businesses. However, the long-term cost savings, especially when compared to the ongoing cost of paper towels and waste disposal, make them a competitive value in the long run.

In addition, the supply of materials for electric hand dryers includes body materials, control circuitry, wires, hand dryer heaters, hand proximity sensors, indicators & switches, and motors. Raw material suppliers and product assemblers play a crucial role in ensuring a steady supply of high-quality components for the production of electric hand dryers. Sales and distribution channels for electric hand dryers include direct sales, distributors, and e-commerce platforms. The market is competitive, with various players offering different product features, prices, and value propositions. Hand dryer features include push button and automatic operation, hot hand dryers, jet hand dryers, and touchless interaction.

Moreover, these features cater to different user preferences and requirements, making electric hand dryers a versatile solution for various industries such as hotels, healthcare clinics, commercial complexes, office buildings, and schools. Efficiency and health concerns are key drivers in the electric hand dryer market. With the increasing awareness of the importance of maintaining a clean and sanitary environment, electric hand dryers offer a more hygienic and efficient solution compared to paper towels. Additionally, travelers and those on the go appreciate the convenience and speed of electric hand dryers, making them a popular choice in airports, train stations, and other public transportation hubs.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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