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The entertainment robots market size is forecast to increase by USD 96.88 billion at a CAGR of 34.24% between 2023 and 2028. The market's growth depends on several factors, including the increasing demand for entertainment robots for leisure purposes, the adoption of entertainment robots in STEM teaching, and the integration of AI in educational robots. They are gaining popularity for their ability to provide interactive and engaging leisure activities. In STEM education, these robots are valuable tools for enhancing learning experiences and fostering interest in science, technology, engineering, and mathematics. Furthermore, the incorporation of AI in educational robots enhances their capabilities, making them more effective in personalized learning and adaptive teaching methods. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is evolving rapidly, particularly in healthcare settings, where patient engagement and therapeutic assistance are crucial. Advanced technologies like artificial intelligence (AI) and robot vision enable the development of high AI entertainment robots such as SenseRobot. These robots offer personalized experiences, enhancing patient experiences and providing care and comfort. Equipped with features like voice recognition and face recognition, they interact seamlessly with users, performing tasks ranging from dance routines to multimedia tasks. The market sees significant interest from medical equipment manufacturers, leveraging electronics and semiconductors to create innovative solutions for narrative environments and cultural entertainment at events like trade fairs. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for entertainment robots for leisure purposes is one of the key drivers for the growth of the market. These are a new type of entertainment and they promote animation. They are designed to bring joy to humans, especially children and the elderly. Unemployed elderly people can easily get bored at home or in healthcare facilities. In such cases, they can be used as therapy so that the elderly do not feel lonely, which will improve their quality of life.
For children,they can be used as a great learning tool, because children from an early age are fascinated with technology and AI and want to do activities with robots, for example dancing and doing small tasks. Robot toys are designed with children in mind so they can be a source of comfort and advanced technology that can help them to learn. This has a positive impact on the growth of the global entertainment robot market.
Investments by venture capitalists is one of the primary trends shaping the growth of the market. Investing in the robotics industry greatly benefits suppliers as they require a lot of capital to manufacture and develop robots and maintain them. In 2021, companies building robots and drones received about USD 14.9 billion in funding. Venture capitalists invest in commercial entertainment robots because they believe that robots are efficient and increase productivity.
Moreover, as electronic toys influence and encourage children to develop their skills, the market for electronic toys is also anticipated to grow. These toys are battery operated or controlled by a smartphone. These toys are AI-powered and can be used by both adults and children; therefore, investors are motivated to invest in such products. Hence, these factors will drive the growth of the market trends during the forecast period.
Lack of skilled labor is a challenge that affects the growth of the market. Nowadays, the use of artificial intelligence has made robots look more like humans and perform many tasks. While robots typically operate on predefined commands, they can perform a variety of tasks on their own, such as retrieving an object or analyzing their surroundings through the integration of AI and ML. They are unattended and can perform any task when programmed properly. Humanoid robots know their environment well.
Furthermore, most companies are engaged in AI but lack qualified personnel. The shortage of workers' AI skills is acting as a barrier to technology adoption. Since the lack of skilled AI workers is hampering business, most companies are upskilling and retraining their employees or hiring skilled people with AI expertise. Lack of skilled labor leads to the production of counterfeit goods, which may impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
WowWee Group Ltd.: The company offers entertainment robots such as MINTID DOG E, MIP ARCADE, ROBOSAPIEN X, and CHIPPIES.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The robotics toys segment is estimated to witness significant growth during the forecast period. Both adults and children are fascinated by robot toys and their functions. There are many types of toy robots, such as animal robots and remote control vehicle robots, that are both entertainment and children's companions. Some robotic toys imitate humans and repeat after them and perform activities such as dancing and singing. They perform tasks using programmed commands, remote controls, and sensor signals.
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The robotics toys segment was the largest segment and was valued at USD 8.64 billion in 2018. The robot toy market is highly competitive as suppliers strive to improve the technology and functionality of the toys to survive in the market. In 2021, Hasbro released the Transformers Optimus Prime toy, a programmable transforming robot. This toy can be connected to a mobile app and controlled, and can also obey voice commands. The growing demand for adult robot toys and the advent of humanoid commercial entertainment robots are estimated to drive the growth of robot toys in the market during the forecast period.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The UK, France, Spain, and Germany are the main markets in this region. Some factors, such as the increasing disposable income of the working class, children as well as adults' adoption of digital technology and use of advanced technologies, have contributed to the growth of the market in the region. Moreover, the market for electronic toys in Europe is growing due to the increase in children's entertainment spending. These toys provide early learning and help children to develop imagination and skills. The wide presence of offline distribution channels, such as retail stores and online distribution channels, is contributing to the growth of the regional market. Hence, such factors are expected to drive market growth in this region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is at the forefront of innovation, integrating machine learning (ML), augmented reality (AR), and virtual reality (VR) technologies. These robots cater to diverse segments such as smart homes and the STEM fields, offering interactive experiences through advanced hardware and software solutions. From televisions to game consoles, they engage users with immersive entertainment. With applications ranging from health trackers to children's toys, they promote critical thinking and creative problem solving. Particularly beneficial for senior citizens, they serve therapeutic purposes and alleviate loneliness. At trade fairs and in educational institutions like the School of Computer Science, these robots showcase the evolving human-machine interface and present a vast market opportunity for innovative solutions.
Furthermore, the market continues to innovate with a blend of cutting-edge technology and creative design. From dancing speakers to high-tech watches, these robots span across various segments, including the hardware and software sectors. They integrate cognitive computing and artificial intelligence technology to offer interactive experiences tailored to learning purposes and health purposes. At trade fairs, they showcase advancements in human-machine interface and network activities, captivating audiences with their innovative problem-solving abilities and reasoning skills. Whether as robot companion pets or education robots, they redefine entertainment with their versatility and sophistication. While hospitality robots specifically focus on enhancing service delivery in hotels, restaurants, and similar environments, they contribute to the evolving landscape of robotics by combining AI and automation to improve customer experiences and operational efficiency.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 34.24% |
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Market growth 2024-2028 |
USD 96.88 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
26.96 |
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Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
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Performing market contribution |
North America at 32% |
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Key countries |
US, Germany, China, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
BLUE FROG ROBOTICS SAS, fischerwerke GmbH and Co. KG, HANSON ROBOTICS Ltd., Hasbro Inc., Intuitive Robots, KUKA AG, LEGO System AS, Mattel Inc., Modular Robotics Inc., Neobotix GmbH, PAL Robotics, RN Chidakashi Technologies Inc., ROBOTIS Co. Ltd., RobotShop Inc., Sarcos Technology and Robotics Corp., SoftBank Robotics Group Corp., Sony Group Corp., Sphero Inc., UBTECH Robotics Inc., and WowWee Group Ltd. |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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