Winter Wear Market in Europe 2016-2020

This market research report presents a detailed segmentation of the winter wear market in Europe by product (apparel and footwear) and by retail format (speciality stores, mass merchandisers, and online). The research report also outlines the market shares of key vendors which include C&A, H&M, Inditex, Marks and Spencer, Primark, and Walmart.

Overview of the winter wear market in Europe

Technavio’s market research analyst predicts the winter wear market in Europe to grow at a steady CAGR of around 2% by 2020. Product innovations pertaining to winter clothing will be one of the primary drivers for this market. Manufacturers are constantly making changes in winter clothes and footwear in terms of quality, raw materials, designs, and textiles used. They are also focusing on   the development of unique features in their outwear lines such as winter coats, gloves, and boots. For instance, Nike has introduced a new workout gear called Therma-Sphere Max, which is designed to be used in cold temperatures. Also, several vendors are marketing and launching their winter products through celebrity endorsements. With the vendors offering end-of-season sales and the availability of heavy discounts on winter products, the winter wear market is expected to grow significantly in the coming years.

Seasonal launches of new winter collections of apparels and footwear will be a key trend spurring the growth of this market. Several vendors showcase their new collections through autumn/winter collection, and fall/winter collection. For instance, ZARA's autumn/winter collection introduced new winter coats and tailored trousers with color pop leather skirts and distressed denim. Moreover, the vendors are increasingly using social media platforms like Facebook, Pinterest, and Twitter to increase their brand visibility and attract more consumers. 

Segmentation by product and analysis of the winter wear market in Europe

• Apparel
• Footwear

The apparel segment will continue its dominance in the market during the forecast period and is expected to occupy more than 92% of the total market share by 2020. Jackets and coats are the highest-selling apparels during the winter season. Much of this segment’s growth can be attributed to new product launches by vendors. Apparel accessories are expected to register a high growth rate during the forecast period, primarily due to the high preference among consumers for fashion clothing products.

Segmentation by retail format and analysis of the winter wear market in Europe

• Speciality stores
• Mass merchandisers
• Online

The online retail channel is expected to be the fastest-growing retail format in the market. Much of this segment’s growth will be due to the growing internet penetration and rise in the use of m-commerce in the European region. There is huge surge in online shopping through mobile phones as customers find it more viable and convenient owing to the ease and time-saving aspects and availability of wide range of products. The increased security features for online payments, free delivery, improved online customer service, and the introduction of customer-friendly shopping websites are positively contributing to the growth of the market.

Competitive landscape and key vendors

The market is highly fragmented due to the presence of both domestic and international vendors. The manufacturers are coming up with new innovations in the market to meet the growing and changing demands of consumers. Competition in the market is expected to gain momentum during the forecast period, with several product launches and price wars.

Key vendors in the market are -

• C&A
• H&M
• Inditex
• Marks and Spencer
• Primark
• Walmart

Other prominent vendors in the winter wear market in Europe include Adidas, Amazon, American Eagle Outfitters, Arcadia Group, ASOS.com, Benetton Group, Debenhams, El Corte Inglés, Espirit Holdings, GAP, Kering, LVMH, Mango, Next, Ralph Lauren, and TJX.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the winter wear market in Europe?
• What are the key market trends impacting the growth of the winter wear market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the winter wear market in Europe?
• What are the market opportunities and threats faced by the vendors in the winter wear market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the winter wear market in Europe?

Technavio also offers customization on reports based on specific client requirement.

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