Winter Wear Market in Europe 2016-2020

  • Published: Jul 2016
  • Pages: 54
  • SKU: IRTNTR9639

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This market research report presents a detailed segmentation of the winter wear market in Europe by product (apparel and footwear) and by retail format (speciality stores, mass merchandisers, and online). The research report also outlines the market shares of key vendors which include C&A, H&M, Inditex, Marks and Spencer, Primark, and Walmart.

Overview of the winter wear market in Europe

Technavio’s market research analyst predicts the winter wear market in Europe to grow at a steady CAGR of around 2% by 2020. Product innovations pertaining to winter clothing will be one of the primary drivers for this market. Manufacturers are constantly making changes in winter clothes and footwear in terms of quality, raw materials, designs, and textiles used. They are also focusing on   the development of unique features in their outwear lines such as winter coats, gloves, and boots. For instance, Nike has introduced a new workout gear called Therma-Sphere Max, which is designed to be used in cold temperatures. Also, several vendors are marketing and launching their winter products through celebrity endorsements. With the vendors offering end-of-season sales and the availability of heavy discounts on winter products, the winter wear market is expected to grow significantly in the coming years.

Seasonal launches of new winter collections of apparels and footwear will be a key trend spurring the growth of this market. Several vendors showcase their new collections through autumn/winter collection, and fall/winter collection. For instance, ZARA's autumn/winter collection introduced new winter coats and tailored trousers with color pop leather skirts and distressed denim. Moreover, the vendors are increasingly using social media platforms like Facebook, Pinterest, and Twitter to increase their brand visibility and attract more consumers. 

Segmentation by product and analysis of the winter wear market in Europe

  • Apparel
  • Footwear

The apparel segment will continue its dominance in the market during the forecast period and is expected to occupy more than 92% of the total market share by 2020. Jackets and coats are the highest-selling apparels during the winter season. Much of this segment’s growth can be attributed to new product launches by vendors. Apparel accessories are expected to register a high growth rate during the forecast period, primarily due to the high preference among consumers for fashion clothing products.

Segmentation by retail format and analysis of the winter wear market in Europe

  • Speciality stores
  • Mass merchandisers
  • Online

The online retail channel is expected to be the fastest-growing retail format in the market. Much of this segment’s growth will be due to the growing internet penetration and rise in the use of m-commerce in the European region. There is huge surge in online shopping through mobile phones as customers find it more viable and convenient owing to the ease and time-saving aspects and availability of wide range of products. The increased security features for online payments, free delivery, improved online customer service, and the introduction of customer-friendly shopping websites are positively contributing to the growth of the market.

Competitive landscape and key vendors

The market is highly fragmented due to the presence of both domestic and international vendors. The manufacturers are coming up with new innovations in the market to meet the growing and changing demands of consumers. Competition in the market is expected to gain momentum during the forecast period, with several product launches and price wars.

Key vendors in the market are -

  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Walmart

Other prominent vendors in the winter wear market in Europe include Adidas, Amazon, American Eagle Outfitters, Arcadia Group, ASOS.com, Benetton Group, Debenhams, El Corte Inglés, Espirit Holdings, GAP, Kering, LVMH, Mango, Next, Ralph Lauren, and TJX.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the winter wear market in Europe?
  • What are the key market trends impacting the growth of the winter wear market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the winter wear market in Europe?
  • What are the market opportunities and threats faced by the vendors in the winter wear market in Europe?
  • Trending factors influencing the market shares of Europe.
  • What are the key outcomes of the five forces analysis of the winter wear market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: EU profile

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Five forces analysis

PART 07: Market segmentation by product category

  • Winter apparel market in Europe
  • Winter footwear market in Europe

PART 08: Segmentation by store formats

  • Segmentation of winter wear market in Europe by retail format

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Wal-Mart

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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