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The outdoor sports apparel market size is forecast to increase by USD 3.10 billion, at a CAGR of 4.5% between 2023 and 2028. The outdoor sports apparel market is experiencing significant growth due to the increasing popularity of outdoor activities. More individuals are embracing the health benefits and enjoyment derived from participating in outdoor sports. A key factor contributing to this trend is the adoption of celebrity branding marketing strategies by leading outdoor apparel companies. These strategies effectively engage consumers and build brand loyalty. By aligning with well-known personalities in the sports world, brands can establish credibility and authenticity, ultimately driving sales and expanding their customer base. The fusion of fashion, functionality, and celebrity endorsement is propelling the outdoor sports apparel market forward.
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The world of fitness clothing spans a wide range of activities catering to men, women, and kids, from bottom wear to top wear favored by Millennials and celebrities alike. However, the market faces challenges from counterfeit goods, impacting brands like Mizuno Family and athletes such as April Ross in sports like volleyball. Authenticity is crucial, especially in specialized gear for activities such as canoeing, cycling, rafting, caving, running, rock climbing, skiing, sailing, surfing, and sky diving. In places like Boisbriand, consumers seek reliable sources to avoid purchasing counterfeit products that compromise quality and safety. As the demand for performance-enhancing apparel grows, so does the importance of distinguishing genuine products from fraudulent imitations, ensuring athletes and enthusiasts alike can pursue their passions with confidence and proper equipment.
Key Market Driver
The popularity of outdoor sports is one of the key factors driving the global outdoor sports apparel market growth. Outdoor recreational activities, such as climbing, hiking, and trekking, are gaining popularity across the world. These activities are popular in North America and Europe and are gradually gaining traction in developing regions, such as Southeast Asia. For instance, in 2020, 53% of people aged six years and above in the US participated in outdoor recreational activities. In the last few years, there has been a transition from traditional outdoor activities, such as hunting and fishing, to activities such as snowboarding, hiking, orienteering, kayaking, and mountain biking.
Moreover, for instance, the 2022 Winter Olympic Games, held from February 4, 2022, to February 20, 2022, in China, featured 109 events spread across 15 disciplines in seven sports. The need to destress is increasing people's involvement in leisure and outdoor activities. Rapid urbanization, the hectic lifestyles of people, and the focus on health consciousness are driving the growth of adventure tourism, which is increasing participation in major outdoor activities, such as hunting. In some countries, such as the US and Canada, hunting is considered a vital tool for wildlife management and is a part of its heritage. This is expected to drive the growth of the global outdoor sports apparel market during the forecast period.
Key Market Trend
The rise in the number of private-label brands will fuel the global outdoor sports apparel market growth. The number of private-label brands in the global outdoor sports apparel market is increasing, which is resulting in competition between global and regional vendors. Private labels are undercutting their retail prices of branded outdoor sports apparel. The quality of the products offered by private labels has also improved. Private labels are popular in developed markets, such as the US, Germany, Japan, and the UK, which ultimately limits the growth of major brands. However, the entry of private labels into the market enables consumers to purchase outdoor sports apparel at lower prices. Field & Stream, a subsidiary of DICK'S Sporting Goods, is a retailer of apparel, equipment, and other accessories for hunting, fishing, and camping.
In addition, Field & Stream sells outdoor apparel under its brand name and outdoor sports apparel manufactured by other vendors. Similarly, Cabela's, a subsidiary of BPS Direct, is a retailer that sells apparel, equipment, and other accessories for hunting, fishing, camping, boating, and other outdoor recreational activities. Cabela's sells hunting apparel under its own brand name, as well as outdoor sports apparel manufactured by other vendors. The growing presence of these brands will positively influence the outdoor sports apparel market during the forecast period, particularly in terms of garnering consumer interest.
Key Market Challenge
The high cost of raw materials is the major challenge to the global outdoor sports apparel market growth. The fluctuating cost of raw materials is a challenge for the growth of the global outdoor sports apparel market. The manufacturing of outdoor sports apparel includes procuring and using several raw materials according to the type of apparel. The manufacturing process includes several steps, such as the procurement of fabrics, processing, designing, and sewing. Heat-resistant and strong synthetic aramid fibers are known for their tensile strength and lightweight. These fibers are used to manufacture apparel, such as camouflage pants, jackets, and vests.
Mreover, aramid fibers are used to manufacture hunting, trekking, wildlife exploration, mountaineering and climbing, and hiking apparel. Outdoor sports apparel made of aramid fibers is popular worldwide due to its strength, durability, breathability, and comfort. Moreover, the increasing cost of production due to the use of expensive raw materials reduces the profit margins of vendors, which is a challenge for vendors in the global outdoor sports apparel market. Hence, vendors are adopting and investing in new technologies and entering into collaborations. They are also automating their manufacturing processes. Hence, the high cost of raw materials can be challenging for the global outdoor sports apparel market to grow during the forecast period.
The men segment of the outdoor sports apparel market is anticipated to witness prominent growth in terms of CAGR when compared to the women and kids segments during the forecast period, primarily attributed to the increase in the number of male players in sports.
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The men segment accounted for USD 5.95 billion in 2023 and showed a gradual increase during the forecast period. By the end of 2021, men accounted for about 55% of tennis players globally. Several decades ago, cardigans or sweater vests, shirts, and long flannel pants were widely preferred by male players. However, the growing sense of fashion among men, coupled with the rising demand for the aesthetic appeal of the apparel used in sports, is one of the major factors that has encouraged vendors to develop a wide variety of outdoor sports apparel for men with a huge variety in color, fabric, and style. Brightly colored shorts have replaced the traditional white shorts worn during tennis matches by the players. In some instances, loose shorts or blue denim shorts are also preferably used by tennis players. Lightweight, quality, comfort, moisture-wicking technology, and temperature management, among others, are the major factors considered while designing outdoor sports apparel for men. The rise in sports tournaments, the availability of a wide variety of outdoor sports apparel, and the growing focus of vendors developing new products are the major factors expected to drive this segment's growth during the forecast period.
North America is estimated to contribute 42% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The outdoor sports apparel market in North America is expected to witness high growth during the forecast period, owing to the presence of a well-developed outdoor sports industry and the growth in the prevalence of obesity and diabetes. The growth in the prevalence of such diseases encouraged several people to participate in outdoor activities, such as climbing and hiking, to remain fit and healthy. In the last few years, the number of people diagnosed with diabetes has increased in North America. Diabetes is one of the most common chronic diseases in the US. According to the Centers for Disease Control and Prevention (CDC), 38 million people in the US had diabetes, and 1 in 5 of them were suspected of having undiagnosed diabetes in 2023.The number of people with diabetes is expected to increase owing to sedentary lifestyles and unhealthy eating habits. Gradually, people in the US are engaging in sports activities to keep themselves active and healthy. Therefore, this is expected to increase the demand for outdoor apparel during the forecast period.
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG: The company offers outdoor sports apparel such as terrex hike graphic tee, three stripes insulated jacket and terrex hike parley half zip sweatshirt.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
ANTA Sports Products Ltd., Arendicom GmbH, ASICS Corp., Boardriders, Callaway Golf Co., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, Iconix International, Li Ning Co. Ltd., lululemon athletica Inc., New Balance Athletics Inc., Nike Inc., PUMA SE, Under Armour Inc., VF Corp., and Yonex Co. Ltd.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
1. Outdoor Apparel Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, France, UK - Size and Forecast
2. Snow Sports Apparel Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, France, China, Canada - Size and Forecast
3. Sports Apparel Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
Volleyball apparel is at the forefront of advancements in sports clothing, leveraging compression technology, synthetic fibers like polyester and nylon, and even nanotechnology for enhanced performance. Brands focus on eco-conscious design and use of flexible fabric materials with wicking properties, catering to the women and kids segments in both retail stores and online stores. However, the market also faces challenges from counterfeit products in discount stores, compromising quality and safety. Despite this, the trend towards trendy and fashionable sports apparel continues to grow, reflecting a broader shift towards sportswear for outdoor sports or activities. The influence of fashionable clothes in sports extends to casual wear and appeals to the upper class disposable income segment. As technology advances, the demand for comfortable apparel that balances agility and style remains a driving force in the industry, driven by both performance needs and fashion trends.
Market Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market growth 2024-2028 |
USD 3.10 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.23 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 42% |
Key consumer countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adidas AG, ANTA Sports Products Ltd., Arendicom GmbH, ASICS Corp., Boardriders, Callaway Golf Co., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, Iconix International, Li Ning Co. Ltd., lululemon athletica Inc., New Balance Athletics Inc., Nike Inc., PUMA SE, Under Armour Inc., VF Corp., and Yonex Co. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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