External Nasal Dilator Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, UK, Germany, China, Canada - Size and Forecast 2024-2028

External Nasal Dilator Market Size 2024-2028

The external nasal dilator market size is forecast to increase by USD 242.3 million at a CAGR of 6.78% between 2023 and 2028.

• The market is experiencing significant growth due to several key trends. The increasing air pollution levels, particularly in urban areas, are leading to an increase in respiratory issues, including Obstructive Sleep Apnea (OSA). This condition can be alleviated through the use of external nasal dilators, making them an attractive solution for those seeking relief. The market encompasses a range of medical devices designed to improve nasal passage airflow for individuals experiencing respiratory challenges. Additionally, the availability of alternatives to continuous positive airway pressure (CPAP) devices, which can be bulky and inconvenient, is driving demand for external nasal dilators. These devices are non-invasive, easy to use, and effective in improving nasal airflow, making them a popular choice among consumers. However, challenges such as the availability of counterfeit products and the lack of awareness about the benefits of external nasal dilators may hinder market growth. Despite these challenges, the market is expected to continue growing due to the increasing prevalence of respiratory issues and the convenience and effectiveness of external nasal dilators.

What will be the Size of the Market During the Forecast Period?

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• The market encompasses a range of medical devices designed to improve nasal passage airflow for individuals experiencing respiratory challenges. These devices address various issues, including sleep disorders such as snoring and sleep-related breathing difficulties, nasal congestion due to colds or anatomical anomalies like deviated septums, and increased nasal airway resistance. External nasal dilators offer non-invasive solutions for enhancing nasal health and athletic performance by reducing airflow constraints caused by structural problems or airway blockage. These devices, often In the form of nasal strips, are designed with user comfort in mind, utilizing hypoallergenic materials and customizable features. The market's growth is driven by the increasing prevalence of sleep disorders and respiratory issues, as well as the demand for wearable health technology that caters to individual needs.
• Online platforms have made it easier for consumers to access and purchase these products, contributing to the market's expansion. Overall, the market is poised for continued growth, providing effective, non-invasive solutions for enhancing nasal airflow and improving overall respiratory health.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Nasal congestion
  • Snoring
  • Others
• End-user
  • Adults
  • Pediatrics
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • Asia
    • China
  • Rest of World (ROW)

By Application Insights

The nasal congestion segment is estimated to witness significant growth during the forecast period.External nasal dilators are non-invasive medical devices designed to improve nasal airflow by reducing nasal resistance. These devices are beneficial for individuals experiencing nasal congestion, sleep disorders such as snoring and obstructive sleep apnea, and respiratory diseases like asthma. External nasal dilators can help alleviate breathing difficulties caused by anatomical anomalies, such as a deviated septum or airway blockage. Reusable and customizable, these devices are available over-the-counter at retail pharmacies and online platforms. They are suitable for both adults and pediatrics, offering hypoallergenic materials and wearable health technology for increased comfort. External nasal dilators can also enhance athletic performance by improving nasal airflow during physical activity.

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The nasal congestion segment was valued at USD 238.30 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, with the United States being the major contributor, is driven by the high prevalence of sleep disorders, such as chronic sinusitis, and the growing awareness of the benefits of external nasal dilation for improving airflow and alleviating nasal resistance. Sleep disorders, including snoring, affect a significant portion of the US population, with approximately 85-95 million people reportedly snoring during sleep. These disorders can lead to decreased productivity and serious health implications, making non-invasive solutions like external nasal dilators increasingly popular. External nasal dilators are suitable for various populations, including adults, pediatrics, and the geriatric population, and are available over-the-counter at retail pharmacies and online platforms.

Market Dynamics

Our  researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of Industry?

• Increasing air pollution is the key driver of the market. External nasal dilators are non-invasive medical devices designed to improve nasal airflow by reducing nasal resistance. These devices are particularly beneficial for individuals experiencing breathing difficulties due to nasal congestion, anatomical anomalies, or sleep-related disorders such as snoring and obstructive sleep apnea. Nasal passage blockages can result from various causes, including allergies, colds, deviated septum, and air pollution.
• Air pollution, in particular, contributes to respiratory disorders by increasing airway resistance and airflow constraints. External nasal dilators are available over-the-counter at retail pharmacies and e-commerce as re-usable devices made from hypoallergenic materials. Their customizable features and design ensure comfort and ease of use for adults and pediatrics alike. By addressing nasal health issues and enhancing breathing, these devices can significantly improve sleep quality and overall respiratory health. Additionally, external nasal dilators are gaining popularity among athletes for optimizing athletic performance.

What are the market trends shaping the Industry?

• Increasing severity of OSA is the upcoming market trend. External nasal dilators are medical devices designed to improve nasal passage airflow for individuals experiencing breathing difficulties due to nasal resistance or airway blockage. These conditions can be caused by various factors, including sleep disorders such as obstructive sleep apnea (OSA), nasal congestion from colds or allergies, anatomical anomalies like a deviated septum, or respiratory diseases. OSA, a common type of sleep apnea, occurs when the throat muscles relax intermittently, obstructing the nasal airway passage during sleep. This can result in inadequate breathing for approximately 10 to 20 seconds, lowering oxygen levels and increasing carbon dioxide buildup. Repeated episodes of impaired breathing can occur 5 to 30 times or more per hour throughout the night, disrupting sleep quality and overall respiratory health.
• External nasal dilators offer non-invasive solutions to help alleviate these issues by increasing airflow and reducing nasal resistance. These reusable devices are available at retail pharmacies and online platforms, making them convenient for adults and pediatrics alike. They are designed with soft, customizable features and hypoallergenic materials to ensure comfort and effectiveness. External nasal dilators can also benefit individuals with hypersensitivity to air pollution or those experiencing breathing difficulties due to athletic performance.

What challenges does the Industry face during its growth?

• Availability of alternatives is a key challenge affecting the industry growth. External nasal dilators are non-invasive medical devices designed to improve nasal airflow by reducing resistance In the nasal passages. These devices are particularly beneficial for individuals experiencing breathing difficulties due to nasal congestion, colds, or anatomical anomalies such as deviated septums. External nasal dilators can also help alleviate snoring caused by airflow constraints. However, they face competition from internal nasal dilators, which are commonly used among adults and pediatrics with sleep apnea, obstructive sleep apnea, and other sleep-related respiratory disorders. Internal nasal dilators come in various forms, including nasal cones, clips, stents, and prongs. Their customizable features and hypoallergenic materials make them an attractive option for those seeking non-invasive solutions to nasal health issues.
• The market for external nasal dilators is driven by the increasing prevalence of sleep-related disorders and the growing demand for wearable health technology. These devices are readily available over-the-counter at retail pharmacies and online platforms, making them easily accessible to consumers. Additionally, external nasal dilators can benefit individuals dealing with air pollution, allergies, or respiratory diseases, making them a versatile solution for improving overall respiratory health and sleep quality.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ACHIEVE EQUINE LLC
• AdvaCare Pharma
• Aso Group
• Buteyko Clinic International
• Foundation Consumer Healthcare LLC
• GlaxoSmithKline Plc
• HealthRight Product LLC
• Laganshire Ltd
• Mckeon Products Inc.
• Nasal Aid
• Perrigo Co. Plc
• Pharmacure Health Care International AB
• Potters Hollow Company Ltd
• Rhinomed Ltd
• The Sleep Better Company
• Victoreks Health Products Ltd.
• Wilko

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a range of medical devices designed to improve nasal passage function and alleviate various respiratory issues. These devices aim to reduce nasal resistance, thereby increasing airflow and addressing conditions such as snoring, sleep disorders, and nasal congestion. Nasal passages play a crucial role in respiratory health, allowing the free flow of air during breathing. However, several factors, including structural anomalies, air pollution, allergies, and respiratory diseases, can obstruct the nasal passages and lead to breathing difficulties. External nasal dilators offer non-invasive solutions to these issues, providing relief for adults and pediatric populations alike. These devices are available over-the-counter at retail pharmacies and online platforms, making them accessible and convenient for consumers.

Moreover, the market for external nasal dilators has experienced significant growth due to the increasing prevalence of sleep-related disorders and respiratory diseases. Obstructive sleep apnea, a common sleep disorder, affects millions of people worldwide, leading to increased demand for effective and comfortable nasal dilators. The geriatric population is another significant market segment, as age-related anatomical anomalies can contribute to nasal airway resistance and breathing difficulties. External nasal dilators provide a wearable healthcare technology solution, offering customizable features and hypoallergenic materials to cater to individual needs. Athletes and individuals with active lifestyles also benefit from external nasal dilators, as improved nasal function can enhance athletic performance and overall respiratory health.

Furthermore, design and comfort are essential factors in the market, with consumers seeking devices that are easy to use, effective, and unobtrusive. Re-usable devices made from soft materials have gained popularity due to their durability and flexibility. In summary, the market represents a growing sector within the medical devices industry, addressing various respiratory issues and improving overall nasal health for a diverse range of consumers. With a focus on non-invasive solutions, customizable features, and wearable health technology, external nasal dilators offer a promising solution for individuals seeking relief from nasal airflow constraints and breathing difficulties.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the External Nasal Dilator industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the market growth of industry companies

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