Enjoy complimentary customisation on priority with our Enterprise License!
The food and salad dressing market size is forecast to increase by USD 22.67 billion at a CAGR of 5.5% between 2023 and 2028.
The major factor for the high demand for food and salad dressings in North America is the region's diverse culinary landscape, which has led to the use of various dressings, ranging from traditional favorites like ranch dressing and Caesar dressing to exotic options like chipotle mayo and Thai peanut sauce. Aliments Cibona Foods offers food and salad dressings such as Real Mayonnaise, Light Mayonnaise Dressing type, Modestos Mayonnaise, and others.
The market shows an accelerated CAGR during the forecast period.
To get additional information about the market report, Request Free Sample
Increasing global travel leading to more exposure to diverse cuisines is notably driving the market growth. The demand for food and salad dressings has experienced a steady increase over the past five years, driven by the surge in interest in international cuisine and fusion cooking. The culinary landscape has witnessed a shift towards more adventurous choices, prompting individuals to experiment with diverse dressings and flavor combinations in foods and salads, ranging from oil-based to mayonnaise dressings.
Moreover, the growing emphasis on health and wellness has heightened the appeal of fresh, homemade salads and food dressings crafted with natural ingredients like herbs and spices. The key to success in this evolving market lies in embracing growth strategies that align with consumer preferences, including the increasing health awareness and nutritional benefits associated with natural and organic ingredients. Innovations in food preparation and dining experiences in restaurants further contribute to this culinary evolution. Hence, such factors will drive market growth during the forecast period.
High demand for plant-based dressings is an emerging trend in the market. Over the past few years, there has been an increasing demand for plant-based dressings as more people are adopting plant-based diets or looking to minimize their consumption of animal products. In addition, the preferences of consumers are shifting toward vegan products. For example, as of March 2023, the total number of vegans in the world was approximately 889 million, which was 1.1% higher than the total vegan population across the world in December 2022.
Moreover, plant-based dressings are typically made from ingredients such as vegetable oils, fruits, nuts, seeds, herbs, and spices. In addition, they are often perceived as healthier and more environment-friendly than traditional dressings made with dairy or meat-based ingredients. Furthermore, the trend toward plant-based dressings is driven by several factors, including concerns about the environmental impact of animal husbandry, animal welfare, health and wellness, and ethical considerations. Hence, such factors will drive market growth during the forecast period.
The presence of counterfeit and adulterated food and salad dressing products is a major challenge hindering the market growth. The increasing availability of counterfeit food and salad dressing around the world is a worrying problem that can have a negative impact on consumers, genuine producers, and the food industry. In addition, counterfeit items are aimed at deceiving consumers into thinking that they are buying genuine goods, and therefore, they (counterfeit products) are imitations or unofficial reproductions of genuine goods.
Moreover, food and salad dressings that are counterfeit might not go through the same quality assurance and safety checks as authentic items. In addition, due to the possibility of contamination, inaccurate labeling, or the use of dangerous or unsafe ingredients, the consumption of counterfeit products can seriously endanger the health of buyers. Furthermore, products that are fake can harm the reputation and image of authentic food and salad dressing brands. Hence, such factors will hinder market growth during the forecast period.
The advantages offered by the offline segment will increase the market growth. The offline distribution segment comprises supermarkets and hypermarkets, discount stores, convenience stores, and individual retailers. In addition, hypermarkets and supermarkets offer multiple food and salad dressings from various brands. Moreover, the high popularity of this distribution channel can be attributed to rapid urbanization and changing consumer lifestyles. In addition, in-house promotions by retailers and easy comparison of prices attract consumers to shop from hypermarkets and supermarkets. Furthermore, the large shelf space allows the display of a large variety of food and salad dressing products from various companies, which gives consumers a wide range of products to choose from. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The mayonnaise dressings segment is estimated to witness significant growth during the forecast period. Mayonnaise is increasingly used as a food and salad dressing and a dip for various snacks and foods. In addition, it is a staple in many households and is commonly used in sandwiches, burgers, salads, and other dishes. Furthermore, mayonnaise is available in different variants, such as low-fat and vegan options, which cater to a diverse consumer base with different dietary preferences.
The mayonnaise dressings segment was the largest segment and was valued at USD 22.81 billion in 2018.
For a detailed summary of the market segments Request for Sample Report
Moreover, manufacturers of mayonnaise continue to innovate by introducing new flavors and packaging sizes, which can further drive their demand. However, like any other product, the demand for mayonnaise can depend on various factors, such as consumer trends and economic conditions. Furthermore, mayonnaise is a popular condiment used in many quick-service restaurants (QSRs) as a food and salad dressing as well as a dip in various dishes. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
North America is estimated to contribute 37% to the growth of the global market during the forecast period
Get a glance at the market share of various regions View PDF Sample
Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The main factor contributing to the popularity of food and salad dressings in North America is the rising interest in healthy eating and using fresh, whole ingredients, such as herbs and spices. In addition, the factors contributing to the growth of the regional market are changes in consumer tastes and increasing preference for nutritious products. Moreover, the rising trend of ethnic cuisine is one of the major trends in the regional market, as consumers desire an immersive cultural experience as the region has people from all races and countries.
In addition, the increase in the dining-out culture is also driving market growth as people wish to try different cuisines from different places amid the hype as a result of social media marketing and promotions by social media influencers. Furthermore, the food service industry in the region, including restaurants, cafes, fast-food chains, and catering services, is a major consumer of food and salad dressings as there is an increase in demand for a variety of flavors in food and salad dressings. Hence, such factors are driving the market growth in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, General Mills Inc., Hormel Foods Corp., Kens Foods Inc., Kewpie Corp., Lancaster Colony Corp., McCormick and Co. Inc., Mizkan Holdings Co. Ltd., Sauer Brands Inc., The Clorox Co., Tina d.o.o., Unilever PLC, VRB CONSUMER PRODUCTS Pvt. Ltd., Kenko Mayonnaise Co. Ltd., Remia C.V., and Newmans Own Inc.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is undergoing dynamic shifts driven by changing eating habits and the evolving landscape of the food manufacturing industry. A global surge in interest in diverse cuisines, including Japanese, Thai, and Chinese food, is influencing the demand for various sauces, condiments, and salad dressings. The market reflects a blend of traditional and innovative food preparation, catering to ethnic food preferences. Despite challenges like ensuring product quality and addressing regional authentic flavor expectations, key players such as Ajinomoto are actively contributing to the industry's growth.
Consumers' increasing focus on health is a major driver, with a rising preference for low-fat and healthy options in salad dressings. The market is witnessing a surge in plant-based and vegan alternatives, aligning with the demand for more sustainable and ethical choices. Additionally, the popularity of salads, fueled by health awareness, is propelling the market. The rise of e-commerce platforms and online grocery shopping is further expanding the reach of diverse dressings and condiments. As consumers globally embrace adventurous tastes, the market continues to grow through globalization, offering culinary explorations and diverse flavor trends inspired by Asian, Mediterranean, and Latin influences. Innovations in flavors, diverse product varieties, and a focus on natural and organic ingredients are defining the competitive landscape, creating a vibrant and flavorful future for the market.
Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
Market Growth 2024-2028 |
USD 22.67 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
4.93 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aliments Cibona Foods, American Garden, Campbell Soup Co., Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, General Mills Inc., Hormel Foods Corp., Kens Foods Inc., Kewpie Corp., Lancaster Colony Corp., McCormick and Co. Inc., Mizkan Holdings Co. Ltd., Sauer Brands Inc., The Clorox Co., Tina d.o.o., Unilever PLC, VRB CONSUMER PRODUCTS Pvt. Ltd., Kenko Mayonnaise Co. Ltd., Remia C.V., and Newmans Own Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.