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The freeze-dried foods market is estimated to grow at a CAGR of 8.23% between 2022 and 2027. The size of the market is forecast to increase by USD 34,561.88 million. The growth of the market depends on several factors, including the growth of the organized retail sector, increasing product launches, and the increasing prominence of private-label brands.
This report extensively covers market segmentation by distribution channel (offline and online), product (freeze-dried fruits, freeze-dried vegetables, freeze-dried beverages, freeze-dried MFS, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the global freeze dried foods market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The growth of the organized retail sector is notably driving the freeze dried foods market growth, although factors such as the increasing number of product recalls may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Freeze Dried Foods Market Driver
The growth of the organized retail sector is the key factor driving the global freeze dried foods market growth. Hypermarkets and supermarkets are two of the major offline distribution channels for freeze-dried foods. Organized retailing is an integral part of these offline distribution channels, which facilitates the purchasing process for consumers and enables them to choose from a diverse range of freeze-dried foods. Tesco Plc (Tesco), Target Brands Inc. (Target), and ALDI Inc. (ALDI) are some of the major hypermarkets and supermarkets that offer a plethora of freeze-dried foods.
An increase in the number of organized retailers offering private-label freeze-dried foods is one of the major factors that are expected to drive the growth of the market during the forecast period. Tesco, a multinational grocery and general merchandise retailer, offers freeze-dried foods under its Tesco brand. Large organized retailers have a global presence, which helps in improving the visibility of freeze-dried foods and increases the demand for such products. These stores are convenient for individuals who prefer the traditional way of shopping.
Key Freeze Dried Foods Market Trend
The growing prominence of online shopping will fuel the global freeze dried foods market growth. The online distribution channel, also referred to as e-commerce, has significantly fueled the growth of the global freeze dried foods market for the last decade. E-commerce enables customers to access regional and global brands of freeze-dried foods. Also, a significant increase in the number of e-commerce vendors globally is fueled by the increased penetration of smartphones. Personalized shopping assistance and suggestions on freeze-dried foods are some of the primary benefits of online shopping. Also, e-commerce vendors allow customers to collect information and compare various freeze-dried foods available online, which helps customers to choose the best options based on their requirements.
Various vendors are focusing on providing freeze-dried foods through online platforms as they provide vendors with easy access to the market. Also, online platforms provide an opportunity for vendors to expand their market reach in different regions that they cannot reach physically. Owing to these benefits, certain vendors of freeze-dried foods have started using online channels to sell their products and inform potential consumers about their products. Therefore, the increasing inclination of consumers toward online retailing, complemented by rising Internet penetration in various regions, is expected to drive the growth of the market during the forecast period.
Key Freeze Dried Foods Market Challenge
The increasing number of product recalls is a major challenge to the global freeze dried foods market growth. Most manufacturers purchase or source raw materials from third-party suppliers. Improper handling of these raw materials or supplies can adversely affect the safety and quality of the finished products. Food regulatory and compliance authorities in any country can shut down a business and recall its products from the market if these products pose a threat to the well-being of consumers.
A product recall severely affects a company's brand /image as well as its operations and sales. Furthermore, manufacturing and packaging defects can hamper a company's sales. In April 2018, OC Raw Dog recalled its Freeze-Dried Sardines as the fish exceeded the US FDA's compliance guidelines for fish larger than 5 inches. The above factors will hinder the market growth during the forecast period.
Key Freeze Dried Foods Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Freeze Dried Foods Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Carnivore Meat - The company offers freeze-dried foods such as frozen meat. Also, the company manufactures premium quality, raw frozen, and freeze-dried pet food and treats. It also offers services such as private labels, co-packaging, product development, turn-key development, and the international market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
During the forecast period, it is anticipated that the offline sector of the freeze dried foods market will experience notable growth in terms of CAGR, in comparison to the online sector. Freeze dried foods are predominantly distributed through supermarkets and hypermarkets, which have become the most favored distribution channels.
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The offline segment showed a gradual increase in market share with USD 34,991.14 million in 2017 and continued to grow by 2021. Supermarkets and hypermarkets have emerged as the most popular distribution channels for freeze-dried foods. The growing retail industry and the establishment of numerous retail outlets are driving sales in this segment. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. The growth of this segment is primarily attributed to the increasing adoption of Freeze-Dried Foods, which is driven by an increase in the global demand for the Freeze Dried Foods Industry.
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North America is projected to contribute 40% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America was the largest region in the market in 2020 and will continue to be the largest segment of the market in 2025. The demand for freeze-dried food products is increasing in North America, primarily led by the convenience offered by freeze-dried products such as instant coffee. The market is also driven by rising new product launches and increasing product innovations in the freeze-dried foods market over the past few years.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.
Freeze Dried Foods Market Scope |
|
Report Coverage |
Details |
Page number |
173 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.23% |
Market growth 2023-2027 |
$ 34,561.88 million |
Market structure |
Fragmented |
YoY growth (%) |
7.87 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, Canada, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Asahi Group Holdings Ltd., Carnivore Meat Co. LLC, Chaucer Foods Ltd, Concord Foods LLC, European Freeze Dry, Freeze Dry Foods LLC, Joe Coffee Co., Kerry Group Plc, Mercer Foods LLC, Mondelez International Inc., Nestle SA, OFD Foods LLC, Saraf Foods Pvt. Ltd., Seva Foods Inc., SouthAm Freeze Dry SA, The Amalgam Group, The Hain Celestial Group Inc., The Kraft Heinz Co., Unilever PLC, and Van Drunen Farms |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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