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Instant Coffee Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: May 2021
  • Pages: 119
  • SKU: IRTNTR40524
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The instant coffee market share is expected to increase by USD 8.88 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 5.01%.

This instant coffee market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers instant coffee market segmentations by product (spray-dried and freeze-dried) and geography (APAC, Europe, North America, and South America). The instant coffee market report also offers information on several market vendors, including ITC Ltd., Jacobs Douwe Egberts BV, Keurig Dr Pepper Inc., Luigi Lavazza Spa, Massimo Zanetti Beverage Group, Nestlé SA, Starbucks Corp., The J. M. Smucker Co., The Kraft Heinz Co., and Unilever Group among others.

What will the Instant Coffee Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Instant Coffee Market Size for the Forecast Period and Other Important Statistics

 

Instant Coffee Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and after post-COVID-19 era. The increasing popularity of instant coffee among millennials is notably driving the instant coffee market growth, although factors such as the rising threat from substitute products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the instant coffee industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Instant Coffee Market Driver

One of the key factors driving the instant coffee market is the increasing popularity of instant coffee among millennials. The increasing popularity of instant coffee among millennials, particularly in China and the US, will drive the global instant coffee market during the forecast period. The spending power of millennials is higher than that of baby boomers, and it is expected to increase during the forecast period. Furthermore, coffee consumption is increasing among millennials, with instant coffee increasingly becoming popular. Moreover, flavored instant drinks are in high demand by millennial consumers. In addition, vendors offer new products that target the millennial population. Moreover, instant coffee is becoming popular among millennials in China. Massimo Zanetti Beverage, an instant coffee brand has outlets in China which focus on millennial consumers influenced by western lifestyles and dining habits. Likewise, in India, millennials demand flavored instant drinks in coffee shops such as Starbucks. Therefore, the increasing popularity of instant coffee among millennials will support the growth of the global instant coffee market during the forecast period.

Key Instant Coffee Market Trend

Increasing preparation of instant espresso coffee at home is another factor supporting the instant coffee market growth in the forecast period. Espresso (a type of instant coffee) is difficult to make at home because it requires specialized espresso machines to make pure espresso coffee. Furthermore, as evidenced by the rise in the purchase of espresso machines by individual consumers in developed countries such as the US prepare espressos at home. Furthermore, convenience in food habits, which includes coffee consumption, is driving consumers towards instant coffee. In Canada, for example, one out of every seven consumers owns a home espresso machine. Furthermore, a number of companies, including Nestlé and Starbucks Coffee, have introduced new espresso coffee pods for use in espresso machines at home. For instance, PEET'S COFFEE has introduced four new espresso blend capsules for Nespresso Original Line machines. The new range includes Ricchezza, Crema Scura, Ristretto, and Nerissimo. Therefore, the rising brewing of espresso at home can have a positive impact on the global instant coffee market during the forecast period.

Key Instant Coffee Market Challenge

The rising threat from substitute products will be a major challenge for the instant coffee market during the forecast period. The growing popularity of other hot and cold beverages, such as roast and ground coffee, soft drinks, carbonated drinks, nutritional and energy drinks, green tea, iced tea, coffee pods, and cold coffee, has been a major challenge for the global instant coffee market for the last couple of decades. With the advent of energy drinks such as Stokely-Van Camp's Gatorade and RED BULL, the consumption of instant coffee has seen a slight decline in several developed markets across the world. Furthermore, the rising demand for coffee pods and iced tea and the increasing number of vendors offering various innovative flavors in iced tea, green tea, and organic tea segments threaten the growth of the global instant coffee market. Moreover, the rising demand for cold coffee and the emergence of several cafés worldwide that offer variants, such as frappé and cold-brewed drinks, have reinforced the threat to the global instant coffee market.

This instant coffee market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global instant coffee market as a part of the global soft drinks market. Furthermore, innovations and new product launches, health benefits from juices as sweeteners, and the proliferation of organized retailing outlets are some of the factors driving the parent market growth. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the instant coffee market during the forecast period.

Who are the Major Instant Coffee Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • ITC Ltd.
  • Jacobs Douwe Egberts BV
  • Keurig Dr Pepper Inc.
  • Luigi Lavazza Spa
  • Massimo Zanetti Beverage Group
  • Nestlé SA
  • Starbucks Corp.
  • The J. M. Smucker Co.
  • The Kraft Heinz Co.
  • Unilever Group

 

This statistical study of the instant coffee market encompasses successful business strategies deployed by the key vendors. The instant coffee market is fragmented and the vendors are deploying growth strategies such as price, quality, innovation, service, packaging, brand image, distribution, and promotion to compete in the market.

Product Insights and News

  • ITC Ltd.- In March 2021, the company entered into a partnership with the Government of Karnataka, India, to execute a Watershed Development Programme, covering over 1 million acres and 100 watersheds across the state.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The instant coffee market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Instant Coffee Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the instant coffee market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global soft drinks market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by manufacturer providers to ensure a sustainable market presence.

 

Which are the Key Regions for Instant Coffee Market?

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47% of the market’s growth will originate from APAC during the forecast period. Japan, India, and China are the key markets for the market in APAC. Market growth in this region will be faster than in Europe and North America and slower than the growth of the South American regions.

The shift in consumer preferences from tea to instant coffee will facilitate the instant coffee market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 cases has led to a disruption in the production process in various industries, including food and beverage (which includes instant coffee), household products, personal care, pharmaceuticals, agrochemicals, and oilfield chemicals. Most business operations and investments were stalled. However, with control over the spread of the pandemic, coupled with the removal of lockdown restrictions, the market in the region is expected to recover during the forecast period.

What are the Revenue-generating Product Segments in the Instant Coffee Market?

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The market share growth by the spray-dried segment during the forecast period. The lower prices of spray-dried instant coffee products than freeze-dried counterparts and the rising number of new vendors adopting the spray-dried technology will likely drive the global spray-dried instant coffee market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the instant coffee market size and actionable market insights on post-COVID-19 impact on each segment.

 

Instant Coffee Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 5.01%

Market growth 2020-2024

$ 8.88 billion

Market structure

Fragmented

YoY growth (%)

4.34

Regional analysis

APAC, Europe, North America, and South America

Performing market contribution

APAC at 47%

Key consumer countries

Japan, US, Russian Federation, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

ITC Ltd., Jacobs Douwe Egberts BV, Keurig Dr Pepper Inc., Luigi Lavazza Spa, Massimo Zanetti Beverage Group, Nestlé SA, Starbucks Corp., The J. M. Smucker Co., The Kraft Heinz Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Instant Coffee Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive instant coffee market growth during the next five years
  • Precise estimation of the instant coffee market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the instant coffee industry across APAC, Europe, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of instant coffee market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis – Packaged foods and meats market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Spray-dried - Market size and forecast 2020-2025
      • Exhibit 17: Spray-dried - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Spray-dried - Year-over-year growth 2020-2025 (%)
    • 5.4 Freeze-dried - Market size and forecast 2020-2025
      • Exhibit 19: Freeze-dried - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Freeze-dried - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 21: Market opportunity by Product

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 APAC - Market size and forecast 2020-2025
      • Exhibit 25: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 26: APAC - Year-over-year growth 2020-2025 (%)
    • 7.4 Europe - Market size and forecast 2020-2025
      • Exhibit 27: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 28: Europe - Year-over-year growth 2020-2025 (%)
    • 7.5 North America - Market size and forecast 2020-2025
      • Exhibit 29: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 31: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 33: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Vendor landscape
          • Exhibit 38: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 39: Landscape disruption
          • Exhibit 40: Industry risks
        • 9.3 Competitive scenario

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 41: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 42: Market positioning of vendors
          • 10.3 ITC Ltd.
            • Exhibit 43: ITC Ltd. - Overview
            • Exhibit 44: ITC Ltd. - Business segments
            • Exhibit 45: ITC Ltd. – Key news
            • Exhibit 46: ITC Ltd. - Key offerings
            • Exhibit 47: ITC Ltd. - Segment focus
          • 10.4 Jacobs Douwe Egberts BV
            • Exhibit 48: Jacobs Douwe Egberts BV - Overview
            • Exhibit 49: Jacobs Douwe Egberts BV - Product and service
            • Exhibit 50: Jacobs Douwe Egberts BV – Key news
            • Exhibit 51: Jacobs Douwe Egberts BV - Key offerings
          • 10.5 Keurig Dr Pepper Inc.
            • Exhibit 52: Keurig Dr Pepper Inc. - Overview
            • Exhibit 53: Keurig Dr Pepper Inc. - Business segments
            • Exhibit 54: Keurig Dr Pepper Inc.– Key news
            • Exhibit 55: Keurig Dr Pepper Inc. - Key offerings
            • Exhibit 56: Keurig Dr Pepper Inc. - Segment focus
          • 10.6 Luigi Lavazza Spa
            • 10.7 Massimo Zanetti Beverage Group Spa
              • Exhibit 61: Massimo Zanetti Beverage Group Spa - Overview
              • Exhibit 62: Massimo Zanetti Beverage Group Spa - Business segments
              • Exhibit 63: Massimo Zanetti Beverage Group Spa – Key news
              • Exhibit 64: Massimo Zanetti Beverage Group Spa - Key offerings
            • 10.8 Nestle SA
              • Exhibit 65: Nestle SA - Overview
              • Exhibit 66: Nestle SA - Business segments
              • Exhibit 67: Nestle SA – Key news
              • Exhibit 68: Nestle SA - Key offerings
              • Exhibit 69: Nestle SA - Segment focus
            • 10.9 Starbucks Corp.
              • Exhibit 70: Starbucks Corp. - Overview
              • Exhibit 71: Starbucks Corp. - Business segments
              • Exhibit 72: Starbucks Corp.– Key news
              • Exhibit 73: Starbucks Corp. - Key offerings
              • Exhibit 74: Starbucks Corp. - Segment focus
            • 10.10 The J.M. Smucker Co.
              • Exhibit 75: The J.M. Smucker Co. - Overview
              • Exhibit 76: The J.M. Smucker Co. - Business segments
              • Exhibit 77: The J.M. Smucker Co. – Key news
              • Exhibit 78: The J.M. Smucker Co. - Key offerings
              • Exhibit 79: The J.M. Smucker Co. - Segment focus
            • 10.11 The Kraft Heinz Co.
              • Exhibit 80: The Kraft Heinz Co. - Overview
              • Exhibit 81: The Kraft Heinz Co. - Business segments
              • Exhibit 82: The Kraft Heinz Co. – Key news
              • Exhibit 83: The Kraft Heinz Co. - Key offerings
              • Exhibit 84: The Kraft Heinz Co. - Segment focus
            • 10.12 Unilever Group
              • Exhibit 85: Unilever Group - Overview
              • Exhibit 86: Unilever Group - Business segments
              • Exhibit 87: Unilever Group – Key news
              • Exhibit 88: Unilever Group - Key offerings
              • Exhibit 89: Unilever Group - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Currency conversion rates for US$
                • Exhibit 90: Currency conversion rates for US$
              • 11.3 Research methodology
                • Exhibit 91: Research Methodology
                • Exhibit 92: Validation techniques employed for market sizing
                • Exhibit 93: Information sources
              • 11.4 List of abbreviations
                • Exhibit 94: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The instant coffee market market growth will increase by $$ 8.88 bn during 2021-2024.
              The instant coffee market market is expected to grow at a CAGR of 5.01% during 2021-2024.
              Technavio has segmented the instant coffee market market by product (spray-dried and freeze-dried) ,geography (APAC, Europe, North America, South America, and MEA) , and geographic (APAC, Europe, North America, and South America).
              ITC Ltd., Jacobs Douwe Egberts BV, Keurig Dr Pepper Inc., Luigi Lavazza Spa, Massimo Zanetti Beverage Group, Nestlé SA, Starbucks Corp., The J. M. Smucker Co., The Kraft Heinz Co., Unilever Group are a few of the key vendors in the instant coffee market market.
              APAC will register the highest growth rate of 47% among the other regions. Therefore, the instant coffee market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • Japan
              • US
              • Russian Federation
              • China
              The key factors driving the instant coffee market market growth are:
              • Increasing popularity of instant coffee among millennials
              • Increasing preparation of instant espresso coffee at homes
              The instant coffee market market vendors should focus on grabbing business opportunities from the spray-dried segment as it accounted for the largest market share in the base year.
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