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The fresh cherries market size is forecast to increase by USD 33.58 billion, at a CAGR of 10.43% between 2023 and 2028. The market share is significantly influenced by the health advantages associated with fresh cherries. Renowned for their exceptional health benefits, fresh cherries are experiencing a surge in global consumption. These benefits encompass enhanced heart health, alleviation of arthritis and gout symptoms, and improved sleep quality. Abundant in quercetin, a potent antioxidant, they safeguard brain cells, enhance memory, and reduce the risk of type 2 diabetes by protecting pancreatic tissue. Additionally, they contain anti-inflammatory compounds that bolster immunity and help prevent asthma. Furthermore, their high vitamin content (C, A, and K) promotes healthy skin and finds applications in various processed foods and beverages, thus propelling the growth of the global market. The market forecast report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
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Fresh cherries are a popular fruit known for their sweet and tangy taste, making them a favorite addition to various daily diets. The market for fresh cherries is driven by their numerous health benefits, including being rich in antioxidants, fiber, vitamin C and vitamin A, calcium, and anthocyanin. These nutrients contribute to a healthy body and have been linked to reducing joint discomfort and inflammation. To maintain their freshness and extend their shelf life, cherries are often packaged in various films, including antimicrobial films, to prevent decay and preserve their quality. The market for fresh cherries is diverse, with applications ranging from desserts and snacks to smoothies and fresh beverages. Sweet cherries and tart cherries are the most commonly consumed varieties, with sweet cherries being preferred for their sugary taste and tart cherries for their health benefits. The market for fresh cherries is also influenced by the growing trend towards plant-based products and the increasing popularity of yogurt varieties. The use of preservatives in cherry products is a concern for some consumers, leading to a demand for natural and organic options. Overall, the fresh cherries market is expected to continue growing due to their health benefits and versatility in various food applications.
The health benefits of fresh cherries is the key driver for the growth of the global fresh cherries market. Improved heart health, symptoms of arthritis and gout, sleep quality, and several other multiple health benefits are offered by the cherries. Growing awareness about the numerous health benefits of cherries has increased their consumption in various forms, such as juices and concentrates. Fresh cherries are a rich source of essential nutrients that are required for the proper functioning of the body. Quercetin helps prevent free radicals from damaging brain cells and improves memory. The increased awareness is expected to drive the consumption of fresh cherries globally.
Moreover, fresh cherries contain various anti-inflammatory compounds which help in boosting immunity and prevent asthma. Cherries are a rich source of essential vitamins such as vitamins C, A, and K, which speed up skin cell production and prevent acne and skin irritation. As fresh cherries offer numerous health benefits, they are increasingly becoming a part of diets worldwide. In various processed foods and beverages, such as muffins, pies, cookies, wine, jam, tea, and juice, cherries are essential ingredients. All these factors are expected to have a significant impact on the growth of the global fresh cherries market during the forecast period.
The growing popularity of urban farming is the primary trend in the global fresh cherries market. The growing popularity of urban farming in the US, the UK, South Korea, and other countries, is expected to boost the global demand for fresh cherries during the forecast period. Vertical farming scarcity of fields for crop cultivation has increased urban agricultural practices. Urban agriculture focuses on community spaces such as school farms and parking lots for cultivational. Owing to the growing demand for fruits and vegetables for personal consumption, including fresh cherries rooftop farming is mostly undertaken by families in apartments.
Moreover, according to the FAO, urban garden plots offer up to 15 times more productivity than rural holdings. Urban farms require fewer transportation and refrigeration facilities because of their proximity to nearby markets. The transportation and refrigeration costs associated with the production of fresh cherries are very high. Urban farming may help reduce these costs. It is useful for increasing productivity. Overall, urban farming might result in an increase in consumer participation and aid in the growth of the global fresh cherries market during the forecast period.
Stringent food safety regulations is the key challenge for the global fresh cherries market. Due to the several nutritional attributes of fresh cherries, the demand for food and beverages with fresh cherries as an ingredient is rising. Hence, manufacturers in the food and beverage industry using of fresh cherries as an ingredient in several food and beverages, such as cookies, pies, juices, smoothies, wines, and ciders. The global fresh cherries market has to go with several food safety regulations to ensure that fresh cherries-based food and beverages meet the quality standards in the industry.
Moreover, some regulatory agencies monitor the compliance of manufacturers operating in the food and beverage industry. For example, in China, regulations such as GB 2760-2014 and GB 29924-2013 ensure the safety of food and beverage products. Multiple regulations associated with superfoods negatively impact the global fresh cherries market. Non-compliance with any of the many food safety regulations can lead to product recalls at any stage of the supply chain, and manufacturers may be asked to pay hefty fines for food products. This may negatively impact the global fresh cherries market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BC Tree Fruits: The company offers fresh cherries such as Dark sweet cherries.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The conventional segment is estimated to witness significant growth during the forecast period. The conventional segment in the market refers to cherries grown using traditional agricultural practices that involve synthetic fertilizers and pesticides. These methods boost plant growth, protect against pests and diseases, and increase yields. Conventional farming offers flexibility and often higher production compared to organic methods. They cater to a wide range of consumer preferences and are more widely available and affordable than organic options. They are popular among those who prioritize factors like taste, availability, and price, driving the growth of the conventional segment in the global market.
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The conventional segment was valued at USD 28.70 billion in 2018. Shelf life extension technologies are increasingly used in direct consumption applications across diverse segments including dairy beverages, non-dairy items, plant-based products, specialty food and beverages, and vegetables, with a focus on preserving key nutrients like Vitamin C and Vitamin A in organic and natural products rich in fiber.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The APAC region plays a significant role in the global market. With its vast expanse and diverse range of countries, the region is a key producer, importer, and consumer. In recent years, the demand for cherries has been steadily increasing, driven by factors such as rising health consciousness, changing dietary patterns, and growing interest in exotic fruits. One of the major producers of cherries in the APAC region is China. The country is the world's largest producer and exporter of cherries, accounting for over 90% of the global market share. The Chinese cherry industry is dominated by the Bing variety, which is known for its large size and sweet taste. The country's favorable climate conditions, coupled with advanced technologies and infrastructure, have helped to increase production and ensure consistent quality.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Delighting Consumers with Health Benefits and Innovative Marketing Fresh cherries are a summer delight, cherished for their sweet and tangy flavors. The market for fresh cherries is thriving, driven by increasing consumer demand for healthy snack food and the outdoor eating domain. Decay is a significant challenge in the cherry market, leading to the adoption of advanced packaging solutions like packaging films and antimicrobial films. Brand recognition plays a crucial role in the cherry market. Marketing strategies such as cross merchandising with yogurt varieties, picnic supplies, and summer beverages have proven effective. Cherries find extensive applications in various sectors, including bakery (tarts, jams, jellies), dairy beverages, salads, and even alcoholic beverages like beer. Sweet cherries and sour cherries cater to different consumer preferences. Organic cherries and conventional cherries cater to diverse market segments. Health and wellness trends have led to the popularity of plant-based products, making cherries a valuable addition. Cherries are rich in health benefits, including anti-inflammatory properties, antioxidants, fiber, vitamins, and daily diet essentials. The fresh cherry market encompasses various cherry types like sweet cherries, sour cherries, and others, including cranberry and blueberry. The market is expected to grow, fueled by the increasing health consciousness and the discovery of new health benefits.
Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.43% |
Market growth 2024-2028 |
USD 33.58 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.64 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
China, US, Germany, India, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
BC Tree Fruits, Borton Fruits, California Cherries, Chelan Fresh, CherryHill Orchards Pty Ltd, CMI Orchards LLC, Columbia Fruit Packers Inc., Dole plc, Domex Superfresh Growers, FirstFruits Farms, Friuts from Chile, Montacute Valley Orchards, NZ Cherry Corp, Peterson Farms Inc., Rainier Fruit Co., SD REID HOLDINGS PTY LTD, SICA SAS SICODIS , Stemilt Growers LLC, Washington State Fruit Commission., and Yarra Valley Cherries |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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