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The fresh herbs market size is poised to grow by USD 1,794.28 million accelerating at a CAGR of 4.32% between 2023 and 2027. Additionally, the market is fragmented in nature and shows a YOY growth of 4.1%. The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario.
The growth of the fresh herbs market share depends on several factors, including the growing popularity of fresh herbs, the increasing popularity of cuisines from different continents, and the robust growth of the nutraceutical industry. The comprehensive report of the fresh herbs market offers crucial insights into the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.
The market is Segmented as
1. Type- The type segment is classified into basil, chives, parsley and oregano, and others.
2. Product type- The product type is classified into conventional and organic.
Fresh Herbs Market trends and analysis
Fresh Herbs Market market size, Request for Free Report Sample
The growing popularity of fresh herbs is notably driving the fresh herbs market growth. Demand for fresh herbs has increased steadily in recent years due to the strong demand for natural ingredients and this trend is expected to continue during the forecast period. Fresh herbs are known for their health benefits and are often used as natural remedies for various ailments. Rich in antioxidants, vitamins, and minerals, it is an essential part of a healthy diet. Fresh herbs are commonly used in cooking and have grown in popularity in recent years due to a growing interest in international and fusion cuisine. It is used in a variety of dishes, right up to the main course. Fresh herbs have become more readily available in supermarkets and grocery stores, making them more accessible to consumers.
In addition, the rise of packaged meal delivery services has also increased the demand for fresh herbs, which contributed to the increase in interest in sustainable agriculture, which is on the rise as awareness of environmental impact increases. Fresh herbs can be grown locally and sustainably, reducing carbon footprint and supporting local farmers. Therefore, demand for fresh herbs is expected to grow as consumers become more health-conscious, more adventurous in the kitchen, and more concerned about sustainability in their food choices. Such factors will boost the growth of the market during the forecast period.
The high demand from foods and beverages industry is a key trend influencing the fresh herbs market growth. Demand for herbs in the food and beverage industry has increased in recent years. There are several reasons for this, including growing consumer interest in natural and healthy ingredients, the growing popularity of ethnic and global cuisines, and the desire for unique and flavorful products. Fresh herbs have been used in cooking for centuries and are known for their ability to enhance the flavor and aroma of foods. It is also rich in antioxidants and other beneficial compounds.
Additionally, the use of herbs in the food and beverage industry has expanded beyond their traditional use in cooking. Herbs are now used in a variety of products such as teas, energy drinks, and functional beverages to provide consumers with additional health benefits. Due to the search for innovative products, the high demand for herbs in the food and beverage industry is expected to continue, which will have a positive impact on the growth of the market during the forecast period.
The market share growth by the basil segment will be significant during the forecast period. In 2022, basil held the largest share of the market. Basil is a popular herb in Ayurvedic medicine. Basil helps lower cholesterol and triglycerides. Basil also contains magnesium, which helps relax muscles and blood vessels to improve circulation. Growing consumer preference for medicinal herbs has increased the demand for basil. Demand for herbs from the food and beverage industry is also increasing due to increased consumer demand for natural, clean-labeled products. Demand for healthy herbs will increase significantly.
The basil segment was valued at USD 1,836.16 million in 2017 and continued to grow until 2021. The rise of organized retail and growing consumer preference for grocery shopping at supermarkets, hypermarkets, and online retailers are driving sales of packaged fresh herbs. Participants can expect profitable growth opportunities as the demand for fresh organic herbs increases. Basil is a delicate plant, prone to disease and poor growing conditions, so farmers and wholesalers can look forward to breeding, disease-resistant and tolerant hybrid varieties developed by their farm. The growing popularity of cross-cultural cuisine is expected to boost market growth during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period.APAC dominated the market with the largest market share in 2022. Demand for herbs in APAC has increased in recent years. This is due, in part, to a growing interest in natural and traditional remedies and a growing awareness of the health benefits of herbs. Countries such as China, India, and Japan have established systems of traditional medicine that rely heavily on the use of herbs. In addition to traditional medicines, the demand for herbs is driven by the growing popularity of natural and organic products. Consumers are becoming health conscious and seeking alternatives to synthetic products that can cause harmful side effects. Herb-based sauces are especially popular in homemade pizza and pasta dressings. In Chile, Thai and Japanese cuisine, in which sauce and dressings made with fresh herbs are essential, are widely consumed by consumers. This has increased the demand for fresh herbs in the region. In addition, changing consumer preference towards healthier and more nutritious foods, especially organic foods containing herbs, has increased the demand for fresh herbs, leading to the growth of the market during the forecast period.
Blue Hills and Co: The company offers different varieties of fresh herbs, especially cilantro, and basil.
The Fresh Herbs Market forecast report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
The short shelf life of fresh herbs is challenging the fresh herbs market growth. Fresh herbs are highly seasonal products and their availability may be limited to certain times of the year. This can lead to shortages and price volatility. The short shelf life of fresh herbs limits their commercial use. Therefore, fresh herbs should be consumed within 1-2 weeks after harvest. This presents a challenge for sellers, as the product must go through standard processes of washing, drying, packaging, and distribution before it hits the shelves. Fresh herbs are delicate and perishable and require careful handling and transportation to maintain quality and freshness. This can be a challenge for producers and traders, especially if they are located far from the market.
Due to the relatively small scale of production and the more concentrated market, the prevalence of fresh herbs is low. No significant expenditure or research has been able to address the problem of the short shelf life of fresh herbs. Such factors are expected to challenge the growth of the market during the forecast period.
The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.
Fresh Herbs Market Scope |
|
Report Coverage |
Details |
Page number |
146 |
Base year |
2022 |
Historic period |
2018 - 2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.32% |
Market growth 2023-2027 |
USD 1794.28 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.1 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Blue Hills and Co., Coolibah Herbs, Fresh Leaf Ltd., Green Earth Fresh Produce (P) Ltd. , Hermitage Produce, Herrmann herbs, Holla-Fresh Pty Ltd., Langmead Group, Living Herbs LLC, Maglio Companies, Nisarg Nirman Agro, Organic Herb Trading Ltd., Pacific Botanicals, RAR Sociedade de Controle Holding SA, Rocket Farms Inc., Shreenath Agro Tech Pvt. Ltd., Soli Organic Inc., Spisa Holding AB, Van Vugt Herbs BV, and AGROMEDITERRANEA HORTOFRUTICOLA SLU |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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