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The fresh herbs market size is poised to grow by USD 1.95 billion at a CAGR of 4.48% between 2023 and 2028. The expansion of the market is influenced by multiple factors, including the rising demand for fresh herbs due to their culinary and health benefits. The growing interest in diverse international cuisines has heightened the popularity of these herbs as essential ingredients. Additionally, the strong growth of the nutraceutical market, which highlights the health benefits of herbs, further drives market expansion. As consumers increasingly seek natural and flavorful ingredients for their meals, and as the health and wellness sector continues to showcase the advantages of herbs, the market is experiencing significant growth. Rich in antioxidants, vitamins, and minerals, it is an essential part of a healthy diet. These trends, combined with broader global culinary exploration and increased awareness of the nutritional value of herbs, contribute to a dynamic increase in market share.
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The fresh herbs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market share growth by the basil segment will be significant during the forecast period. Basil is a popular herb in ayurvedic medicine and ayurveda as a whole. Basil helps lower cholesterol and triglycerides. Basil also contains magnesium, which helps relax muscles and blood vessels to improve circulation. Growing consumer preference for medicinal herbs has increased the demand for basil. Demand for herbs from the food and beverage industry is also increasing due to increased consumer demand for natural, clean-labeled products. Demand for healthy herbs will increase significantly.
The basil segment was valued at USD 1.91 billion in 2018. The rise of organized retail and growing consumer preference for grocery shopping at supermarkets, hypermarkets, and online retailers are driving sales of packaged fresh herbs. Participants can expect profitable growth opportunities as the demand for fresh organic herbs increases. Basil is a delicate plant, prone to disease and poor growing conditions, so farmers and wholesalers can look forward to breeding, disease-resistant and tolerant hybrid varieties developed by their farm to produce fresh basil leaves. The growing popularity of cross-cultural cuisine is expected to boost market growth during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period.APAC dominated the market with the largest market share in 2022. Demand for herbs in APAC has increased in recent years. This is due, in part, to a growing interest in natural and traditional remedies and a growing awareness of the health benefits of herbs such as parsley. Countries such as China, India, and Japan have established systems of traditional medicine that rely heavily on the use of herbs. In addition to traditional medicines, the demand for herbs is driven by the growing popularity of natural and organic products. Consumers are becoming health conscious and seeking alternatives to synthetic products that can cause harmful side effects.
Further, herb-based sauces are especially popular in homemade pizza and pasta dressings. In Chile, Thai and Japanese cuisine, in which sauce and dressings made with fresh herbs are essential, are widely consumed by consumers. This has increased the demand for these herbs as well as herbal supplements in the region. In addition, changing consumer preference towards healthier and more nutritious foods, especially organic foods containing herbs, has increased the demand for fresh herbs, leading to the growth of the market during the forecast period.
The market is expanding due to the rising preference for organic and natural remedies and a growing interest in authentic ethnic foods. Increased trade and travel have introduced diverse herbaceous plants and culinary herbs to a broader audience. This shift is reflected in consumer preferences for healthier products and natural products. The market benefits from the organized retail section and food service applications, which make fresh herbs more accessible. Innovations in frozen herbs and leafy green parts cater to culinary experiences and convenience. Product pricing and herb preferences vary by country level, influencing market dynamics. Tarragon and other popular herbs are prominently featured in food retail applications, further driving demand and enhancing culinary experiences.
The growing popularity of fresh herbs is notably driving the market growth. Demand for fresh herbs has increased steadily in recent years due to the strong demand for natural ingredients and this trend is expected to continue during the forecast period. They are known for their health benefits and are often used as natural remedies for various ailments. Fresh herbs, including parsley, are commonly used in cooking and have grown in popularity in recent years due to a growing interest in international and fusion cuisine. It is used in a variety of dishes, right up to the main course.
In addition, the rise of packaged meal delivery services has also increased the demand for fresh herbs, which contributed to the increase in interest in sustainable agriculture, which is on the rise as awareness of environmental impact increases. They can be grown locally and sustainably, reducing carbon footprint and supporting local farmers. Therefore, demand for these herbs is expected to grow as consumers become more health-conscious, more adventurous in the kitchen, and more concerned about sustainability in their food choices. Such factors will boost fresh herbs market growth during the forecast period.
The high demand from foods and beverages industry is a key trend influencing market growth. Demand for herbs in the food and beverage industry has increased in recent years. There are several reasons for this, including growing consumer interest in natural and healthy ingredients, the growing popularity of ethnic and global cuisines, and the desire for unique and flavorful products. Fresh herbs have been used in cooking for centuries and are known for their ability to enhance the flavor and aroma of foods. It is also rich in antioxidants and other beneficial compounds.
Additionally, the use of herbs in the food and beverage industry has expanded beyond their traditional use in cooking. Herbs are now used in a variety of products such as teas, energy drinks, and functional beverages to provide consumers with additional health benefits. Due to the search for innovative products, the high demand for herbs in the food and beverage industry is expected to continue, which will have a positive impact on fresh herbs market growth during the forecast period.
The short shelf life of fresh herbs is challenging the market growth. Fresh herbs are highly seasonal products and their availability may be limited to certain times of the year. This can lead to shortages and price volatility. The short shelf life limits their commercial use. Therefore, these herbs should be consumed within 1-2 weeks after harvest. This presents a challenge for sellers, as the product must go through standard processes of washing, drying, packaging, and distribution before it hits the shelves. Fresh herbs are delicate and perishable and require careful handling and transportation to maintain quality and freshness. This can be a challenge for producers and traders, especially if they are located far from the market.
Due to the relatively small scale of production and the more concentrated market, the prevalence of fresh herbs is low. No significant expenditure or research has been able to address the problem of the short shelf life of fresh herbs. Such factors are expected to challenge fresh herbs market growth during the forecast period.
Blue Hills and Co: The company offers different varieties of fresh herbs, especially cilantro, and basil.
The fresh herbs market forecast report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis.
The market is thriving, driven by rising consumer interest in organic fresh herbs and sustainable organic variants. Supermarkets and online retail areas are expanding their offerings, featuring living herbs in pots and potted herbs from specialized herb growers and traditional producers. They have become more readily available in supermarkets and grocery stores, making them more accessible to consumers. Herb preferences such as mint, coriander, rosemary, and thyme are popular for their culinary and ornamental properties. Market players are adopting hyper-modern vertical farms, small-scale rooftop farms, and glass or plastic greenhouses to fulfill the demand for large quantities of fresh herbs. These methods, including aquaponics and vertical growing technologies, offer benefits like higher yield, stronger growth rate, and longer shelf life. Innovations in alternative substrates, biodegradable materials, and solar cold storage support sustainable production and environmental impacts.
The fresh herbs market is expanding as consumer preference shifts toward natural and clean-labeled products with low-to-zero chemical concentration. Authentic ethnic foods like soups, fish dishes, potatoes, and creamy sauces benefit from herbs such as leaf celery and dill, which are most commonly utilized ingredients for garnishing and flavor. Veganism and demand for nutritious goods like herbs rich in cholesterol-lowering magnesium are rising, especially among the younger generation in urban areas. Breeders are focusing on hybrid types with resistance to disease, despite higher seed costs. Sustainable organic fresh herbs are increasingly sold in supermarkets, often in standard plastic pots. Clients in the food industry are investing in fresh herbs for better flavor features, aligning with the growing trend toward healthier, plant-based diets.
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Market Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.48% |
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Market growth 2024-2028 |
USD 1.95 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.22 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 44% |
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Key countries |
China, US, Germany, UK, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGROMEDITERRANEA HORTOFRUTICOLA SLU, Blue Hills and Co., Coolibah Herbs, Fresh Leaf Ltd., Green Earth Fresh Produce (P) Ltd. , Hermitage Produce, Herrmann herbs, Holla-Fresh Pty Ltd., Langmead Group, Living Herbs LLC, Maglio Companies, Nisarg Nirman Agro, Organic Herb Trading Ltd., Pacific Botanicals, RAR Sociedade de Controle Holding SA, Rocket Farms Inc., Shreenath Agro Tech Pvt. Ltd., Soli Organic Inc., Spisa Holding AB, and Van Vugt Herbs BV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our fresh herbs market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this fresh herbs market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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