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The frozen baby food market size is forecasted to increase by USD 6.45 billion, at a CAGR of 7.08% between 2023 and 2028. The contemporary societal shift towards gender equality and work-life balance has led to a significant rise in the working women population. Simultaneously, the trend of ready-to-eat food has gained immense popularity due to the hectic schedules and increasing disposable income of individuals. This convergence of factors has created a lucrative market opportunity for businesses specializing in ready-to-eat meals catering to working women. These businesses offer convenient, nutritious, and time-saving meal solutions, addressing the unique needs of this demographic. By providing a wide range of options that cater to diverse dietary preferences and cultural sensitivities, these businesses are not only meeting the practical demands of working women but also contributing to their overall well-being.
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The market is witnessing significant growth due to the increasing urban populace and working women population. With busy work schedules, parents, particularly working mothers, are turning to convenient options for feeding their infants and young children. Frozen baby food has gained popularity as it offers the benefits of freshness and nutrition, without the need for preparation or preservatives. Frozen food manufacturers are catering to this demand by producing a wide range of products, including organic options. Danone, Yummy Spoonfuls, and other leading brands offer a variety of frozen baby foods, ensuring that consumers have access to a diverse range of nutrients, including vitamins and minerals. These foods are available at retail stores and online platforms, making them easily accessible to consumers. Infants and young children require proper nutrition for their growth and development, and frozen baby food provides a convenient solution for parents. Breast milk and formula are essential sources of nutrition for infants, but frozen baby food offers a supplementary option for parents who need to be away from their children for extended periods. The market is expected to continue growing as more parents seek convenient and nutritious options for their little ones. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rise in working women population is notably driving market growth. The rise in the number of working women worldwide has led to a notable increase in the demand for frozen baby food products. Urbanization and the expansion of the middle-class population have influenced consumers to adopt convenient lifestyles, making frozen baby food a crucial choice for working mothers.
Moreover, with many mothers returning to work shortly after giving birth, there is a growing need for nutritious and hassle-free meal options for their infants. Frozen baby food caters to this demand by providing healthful and convenient alternatives. Thus, such factors are driving the growth of the market during the forecast period.
Introduction of innovative and sustainable packaging by leading companies is the key trend in the market. The global market is witnessing significant growth due to increasing consumer preferences for convenient and nutritious food options for infants. Vendors are leveraging data analytics and AI to understand consumer preferences and cater to dietary requirements such as lactose intolerance and allergies.
Moreover, organic baby food, free from synthetic pesticides, hormones, and genetically modified ingredients, is gaining popularity among urbanized parents with increasing incomes. In response, vendors are focusing on offering advanced and sustainable packaging solutions to maintain the nutritional value and extend the shelf life of their products. Thus, such trends will shape the growth of the market during the forecast period.
Warehousing and distribution challenges of frozen baby food is the major challenge that affects the growth of the market. The global market faces the challenge of maintaining proper storage conditions to prevent spoilage and ensure product quality. Retailers and distributors must invest in suitable cold storage facilities to preserve the desired temperature and humidity levels for these perishable items.
Moreover, consumer preferences for organic, lactose-free, and allergy-friendly options continue to influence market growth. Vendors must cater to diverse dietary requirements, including those related to lactose intolerance, allergies, and other health concerns. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Annabel Karmel Group Holdings Ltd: The company offers frozen baby foods such as Cowboy mince and rice, Sweet and sour chicken with rice.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The frozen ready meals segment is estimated to witness significant growth during the forecast period. The market caters to the nutritional needs of infants and young children, particularly among the urban populace and working women. Consumers prefer frozen foods due to their convenience and retention of nutrients. Unlike fresh foods that can lose nutrients when not consumed promptly, frozen foods preserve their nutritional value until consumption.
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The frozen ready meals segment was the largest segment and valued at USD 4.79 billion in 2018. Frozen food manufacturers, such as Danone, Yummy Spoonfuls, Bambinos Baby Food, Mother Hen’s, Healthy Food, Hain Celestial, Square Foods, Raised Real, Little Foodie Club, and Thistle Baby, offer a wide range of options including organic food. The investment pockets in this market are driven by qualitative trends, such as the increasing awareness of health and wellness, and quantitative analysis of the growing infant population and working mothers' workforce. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The baby food market caters to the nutritional needs of infants and young children, particularly the urban populace and working women population. Consumers seek convenient and healthy options for their little ones, leading to a growing demand for frozen foods. Frozen food manufacturers like Danone, Yummy Spoonfuls, Bambinos Baby Food, Mother Hen’s, Hain Celestial, Square Foods, Raised Real, Little Foodie Club, and Thistle Baby are meeting this demand by providing organic food alternatives rich in essential vitamins and minerals. Hence, such factors are driving the market in APAC during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The Market caters to the nutritional needs of infants and young children. With the urban populace and working women population on the rise, there is a significant increase in demand for convenient and nutritious food options for infants. Frozen baby foods have gained popularity among consumers due to their long shelf life and ease of use. Frozen food manufacturers such as Danone, Yummy Spoonfuls, Bambinos Baby Food, Mother Hen’s, Healthy Food, Hain Celestial, Square Foods, Raised Real, Little Foodie Club, Thistle Baby, and others are investing in this market to cater to the growing demand. These companies offer a range of products, including organic food, Large format retail stores , vitamins, minerals, and personalized options to meet the diverse needs of parents and working mothers with busy work schedules. The market offers several opportunities for investment pockets in various geographies. Qualitative trends such as the increasing awareness of the importance of proper nutrition for infants and young children, and quantitative analysis of market size and growth rate, provide valuable insights into the business practices and competitive outlook of the market. The baby food market is not just about food; it's about providing peace of mind to parents, ensuring their children receive the best possible start in life.
Market Scope |
|
Report Coverage |
Details |
Page number |
138 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.08% |
Market growth 2024-2028 |
USD 6.45 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.49 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 43% |
Key countries |
US, France, UK, China, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Annabel Karmel Group Holdings Ltd., Bambinos Baby Food, Bouchee, Danone SA, Dr. Praegers Sensible Foods Inc, Little Foodie Club LLC, Mamamade Foods Ltd., Monsoon Agro Bio Ltd., Nascens Enterprises Pvt. Ltd., Nestle SA, Organic Keedz, Poppets Baby Food, Square Foods LLC, Sun Maid Growers of California, The Hain Celestial Group Inc., Upon A Farm PBC, and YUM Baby |
Market dynamics |
Parent market analysis, market report, market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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