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The frozen vegetables market share is expected to increase by USD 11.38 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.68%.
This frozen vegetables market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers frozen vegetables market segmentation by distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The frozen vegetables market report also offers information on several market vendors, including Ajinomoto Co. Inc., Ardo Coordination Center NV, B and G Foods Inc., Conagra Brands Inc., Congeladora Horticola S.A. de C.V., General Mills Inc., Goya Foods Inc., Greenyard NV, Hormel Foods Corp., J.R. Simplot Co., Kellogg Co., McCain Foods Ltd., Nestle SA, Newberry International Produce Ltd., Nomad Foods Ltd, The Hain Celestial Group Inc., The Kraft Heinz Co., Uren Food Group Ltd., and Waitrose Ltd. among others.
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The availability of frozen vegetables during off-season is notably driving the frozen vegetables market growth, although factors such as inadequate cold chain and logistics facilities may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the frozen vegetables industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Frozen Vegetables Market Driver
One of the key factors driving growth in the frozen vegetables market is the availability of frozen vegetables during the off-season. Some vegetables are available only during specific seasons of the year; such vegetables can be processed by freezing. Frozen vegetables are available throughout the year and usually have a shelf life of 10-12 months. This is one of the major drivers for the market as the availability of frozen vegetables that are seasonal allows consumers to buy them throughout the year. The demand for frozen vegetables is high during the off-season. Some vegetables, like green peas, which are commonly used in cooking, are seasonal, and consumers must pay high prices for fresh green peas during the off-season. In recent years, a wide variety of fresh produce has become available to consumers in the US, particularly during the winter. Increased off-season production of vegetables domestically as well as imports of frozen vegetables into the US, especially from the Southern Hemisphere, where the production season differs from that in the US, offer consumers increased availability and more varieties of vegetables. Thus, the availability of frozen vegetables during the off-season is driving the growth of the global frozen vegetables market.
Key Frozen Vegetables Market Trend
The technological developments in the frozen vegetables market are a frozen vegetables market trend that is expected to have a positive impact in the coming years. In recent years, several technological innovations have been taking place in the global frozen vegetables market. Dehydrofreezing is one such technological innovation for preserving vegetables, which uses both drying and freezing together. Individually quick-frozen (IQF) is another method that is used for freezing vegetables quickly, where each individual vegetable is frozen. This method of freezing individual vegetables is used to achieve a high-quality, natural-looking product. Some of the other innovative methods used for freezing vegetables include blast freezing, plate freezing, belt-tunnel freezing, fluidized-bed freezing, and cryogenic freezing. These technological innovations have become the trend in the global frozen vegetables market and have subsequently enabled the extension of the life of the product by 10-12 months from the date of processing. Therefore, advances in freezing technology allow the shelf-life of frozen vegetables to be extended, which will have a positive impact on the growth of the market.
Key Frozen Vegetables Market Challenge
The inadequate cold chain and logistics facilities will be a major challenge for the frozen vegetables market during the forecast period. Frozen vegetables should be preserved in cold storage systems while being transported from the processing unit to retail stores. For this, adequate cold storage containers are required for transport. In case of a failure in the cold storage container or if the temperature of the cold storage container is not maintained as per the required level during transportation, the frozen vegetables may face the risk of contamination or getting damaged or rotten. Many countries have inefficient supply chains for the distribution of vegetables. A major challenge is the lack of proper and inadequate food storage as well as the processing and cold chain logistics. As a result of these issues in the cold chain, it is estimated that 25%-30% of vegetables produced every year go waste and are discarded.
This frozen vegetables market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global frozen vegetables market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the frozen vegetables market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the frozen vegetables market encompasses successful business strategies deployed by the key vendors. The frozen vegetables market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
ardo.com - The company offers frozen vegetables such as Classics, Express, and Bio Organic.
ardo.com - Through the unified segment, the company offers fresh frozen vegetables, herbs, and fruits.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The frozen vegetables market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.
Our report provides extensive information on the value chain analysis for the frozen vegetables market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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37% of the market’s growth will originate from Europe during the forecast period. Germany, UK, and France are the key markets for frozen vegetables in Europe. Market growth in this region will be faster than the growth of the market in the South American regions.
The economic recovery, good infrastructure facilities, and a large end-consumer base with high purchasing power will facilitate the frozen vegetables market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 negatively impacted the growth of trade and economy in Europe. Furthermore, the pandemic claimed the lives of numerous people in countries such as Italy, Spain, and Russia. However, in 2021, the initiation of large-scale vaccination drives led to the lifting of lockdowns and trade restrictions in Europe. This resulted in the reopening of factories and warehouse facilities of regional vendors of the frozen vegetables market in 2021.
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The frozen vegetables market share growth by the offline segment will be significant during the forecast period. Factors such as the growth in organized retail and the rise in the number of hypermarkets and supermarkets are the primary growth drivers for this segment. Consumers prefer buying frozen vegetables from these kinds of stores as they can choose from a large selection of products. Also, customer service personnel guides them in decision-making and offers support services.
This report provides an accurate prediction of the contribution of all the segments to the growth of the frozen vegetables market size and actionable market insights on the post-COVID-19 impact on each segment.
Frozen Vegetables Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.68% |
Market growth 2022-2026 |
$11.38 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.09 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 37% |
Key consumer countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Ajinomoto Co. Inc., Ardo Coordination Center NV, B and G Foods Inc., Conagra Brands Inc., Congeladora Horticola S.A. de C.V., General Mills Inc., Goya Foods Inc., Greenyard NV, Hormel Foods Corp., J.R. Simplot Co., Kellogg Co., McCain Foods Ltd., Nestle SA, Newberry International Produce Ltd., Nomad Foods Ltd, The Hain Celestial Group Inc., The Kraft Heinz Co., Uren Food Group Ltd., and Waitrose Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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