US Fruit and Vegetable Market by Distribution Channel and Product - Forecast and Analysis 2023-2027

The fruit and vegetable market in US is estimated to grow at a CAGR of 6.62% between 2022 and 2027. The size of the market is forecast to increase by USD 25.39 billion. The growth of the market depends on several factors, including government initiatives to increase agriculture production, a rise in veganism, and increasing consumption of processed fruit and vegetable products

This report extensively covers market segmentation by distribution channel (offline and online) and product (non-organic fruits and vegetables and organic fruits and vegetables). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Fruit And Vegetable Market In US During the Forecast Period?

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Parent Market Analysis

The reports categorize the US fruit vegetables market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

US Fruit And Vegetable Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rise in veganism is notably driving market growth, although factors such as increased chances of food contamination may impede the US fruit vegetables market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Fruit And Vegetable Market Driver In US

The rise in veganism is notably driving market growth. People are going vegan for a variety of reasons, including increased prosperity, detoxification, compassion for all living things, and the health advantages of eating fruits and vegetables. The vegan population has increased exponentially, with three-fold growth in terms of sales of fruits and vegetables in the most recent decade. Consumers are gradually focusing on incorporating a healthy diet into their daily life, owing to an increase in hectic lifestyles. 

More and more people in the US are willing to reduce their consumption of animal-derived food products. Rising vegan culture is a growing trend worldwide. Moreover, there are numerous e-commerce stores that offer vegan products to customers online. Growing vegan culture is expected to fuel the growth of the US fruit vegetables market during the forecast period.

Significant Fruit And Vegetable Market Trend In US

Rising demand for smart agricultural practices is an emerging trend in the market. There has been a high demand for smart agriculture practices such as precision farming which are anticipated to provide a high return on agricultural products. With precision agriculture technology, agribusiness may be more profitable than ever as it provides the required amount of irrigation water, liquid fertilizer, nutrients, herbicides, and pesticides to reduce the waste of resources. The use of modern technologies in agricultural products can help improve land fertility and profitability, promote sustainable agriculture, maximize productivity, and reduce agricultural costs.  

Improving business efficiency through process automation and increasing output through reduced agricultural costs are two crucial factors that promote the deployment of smart agricultural tools. Therefore, business-oriented agronomists have begun to adopt various precision agriculture/smart agriculture tools to increase crop yields and profit margins.

Major Fruit And Vegetable Market Challenge In US

Increased chances of food contamination is the major challenge impeding market growth. Food poisoning or foodborne illness happens when the food gets contaminated by bacteria, viruses, parasites, toxins, or other substances. The likelihood of getting severe illness by consuming contaminated food varies from person to person. These contaminations have several ways to enter the supply chain and make food products unfit for consumption. For instance, staple foods such as corn or grains may contain high levels of naturally occurring mycotoxins, such as aflatoxins and ochratoxins, produced by molds on grains. Long-term exposure can affect the immune system and normal development or cause cancer.

Additionally, sudden climate change is also predicted to contaminate food. Because of extremely hot and cold climates, fruits and vegetables get spoiled as they are fresh longest when stored at a cool temperature. This factor is, in turn, expected to hamper the market growth.

Key Fruit And Vegetable Market In US Customer Landscape

The report includes the adoption lifecycle of the US fruit vegetables market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Fruit and Vegetable Market in US Customer Landscape

Who are the Major Fruit and Vegetable Market in US Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the US fruit vegetables market.

Feeser - The company offers various fruits and vegetables such as broccoli, celery, sweet red onion, lettuce, cauliflower, and iceberg lettuce as its key offerings. The company also offers bakery, bases or broths, beverages, candies, cereals, Chinese food, chicken or duck, cheese, dairy or coffee equipment, and cookies.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Fresh Del Monte Produce Inc
• Fresh Fruits Co.
• General Mills Inc.
• Gotham Greens Holdings LLC
• Hunts Point Produce Market
• J. Safra Sarasin Group
• KisanServ
• Lakeside Foods Inc.
• Pacific Rim Produce
• Plenty Unlimited Inc.
• REKKI LTD.
• Salix Fruits
• Sunkist Growers Inc.
• Tanimura and Antle Fresh Foods Inc.
• Sysco Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Fruit And Vegetable Market In US?

The market share growth of the offline segment will be significant during the forecast period. The offline segment includes supermarkets, hypermarkets, convenience stores, discount stores, and cash and carries stores. Consumers prefer supermarkets and hypermarkets due to the availability of products of all categories under a single roof, which is not possible in small shops. Hypermarkets and supermarkets offer discounts and give away free products when consumers purchase products worth a certain amount, which increases sales through these channels.

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The offline segment was valued at USD 42.59 billion in 2017 and continued to grow until 2021. Consumers prefer going to supermarkets and hypermarkets rather than buying from neighborhood convenience stores. Large shelf spaces and storage areas in these stores accommodate a wide variety of fruits and vegetables from different vendors. The increasing penetration of supermarkets and hypermarkets in the US is driving the growth of the US fruit vegetables market.

Segment Overview

The US fruit vegetables market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook (USD Billion, 2017 - 2027)
  • Offline
  • Online

• Product Outlook (USD Billion, 2017 - 2027)
  • Non-organic fruits and vegetables
  • Organic fruits and vegetables

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What are the Key Data Covered in this Fruit And Vegetable Market Report In US ?

• CAGR of the US fruit vegetables market during the forecast period
• Detailed information on factors that will drive the growth of the US fruit vegetables market between 2023 and 2027
• Precise estimation of the fruit and vegetable market size in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across US
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of fruit and vegetable market vendors in US

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