Fruits and Vegetables Coatings Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, India, Spain, Italy - Size and Forecast 2024-2028

Fruits and Vegetables Coatings Market Size 2024-2028

The fruits and vegetables coatings market size is projected to increase by USD 334.9 million, at a CAGR of 6.83% between 2023 and 2028. Fruit and vegetable coatings offer significant benefits such as prolonging shelf life and enhancing overall quality. There is a growing trend of governments providing increased support to bolster the production of fruits and vegetables. Despite this support, there remains a concerning rise in post-harvest losses of these perishable items. Efforts to coat fruits and vegetables contribute to reducing spoilage and maintaining freshness during storage and transportation. This not only minimizes waste but also ensures that consumers receive produce of higher quality. Government initiatives aimed at expanding agricultural output are designed to meet rising demand and improve food security. However, challenges persist in managing post-harvest losses due to factors such as inadequate storage facilities and inefficient logistics. Addressing these issues requires continued investment in technologies like coatings that enhance shelf life, alongside infrastructure improvements and logistical efficiencies. By doing so, the agricultural sector can maximize productivity, reduce food waste, and meet the nutritional needs of growing populations effectively.

Market Overview

The market shows an accelerated CAGR during the forecast period.

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Market Dynamics

In the market, eco-friendly technology plays a significant role in the development of innovative solutions. These coatings employ oxidation processes to enhance the active substances in the polymer matrix, ensuring food safety and preserving nutritional and sensory qualities. Polysaccharides, derived from natural sources, are commonly used in these coatings for their flexibility and ability to reduce wastage. Fresh and organic foods benefit greatly from these coatings, as they improve shelf life and protect against micro organisms. In the flexible packaging industry, coatings are applied through techniques such as peel coating, wet coating, and antigas coating. Ethylene production inhibitors are often integrated into these coatings to further extend the shelf life of the packaged produce. Protein-based films and antimicrobial agents are also employed in these coatings for food preservation. The color and appearance of the fruits and vegetables are maintained, ensuring an appealing presentation for consumers. These advancements in the market not only contribute to reducing food waste but also enhance the overall consumer experience.

Key Market Driver

The market is experiencing significant growth due to the numerous benefits coatings offer. These coatings enhance the shelf life of produce, reducing post-harvest losses, a critical issue as government support for increasing fruits and vegetables production continues to expand. The coatings also protect fruits and vegetables from physical damage and environmental factors, ensuring their quality and freshness during transportation and storage. Moreover, the use of edible coatings fortified with essential nutrients and vitamins can improve the nutritional value of the produce, making them an attractive option for consumers. The increasing market demand for fresh, high-quality produce and the ongoing efforts to minimize food waste make the Fruits and Vegetables Coatings Market a promising and dynamic sector.

Further, one of the key factors driving the market growth is the benefits. Fruits and vegetables are key to the diet and are in high demand among consumers due to their nutritional value. In addition, they are rich in essential minerals, vitamins, dietary fibers, antioxidants, bioflavonoids, and other essential compounds. Moreover, the perishability is also high, due to their short shelf life. Furthermore, many fruits and vegetables start degrading due to various microorganisms and insects during both the pre and post-harvesting conditions and due to contamination of their flesh. This can also occur during transportation. Therefore, there is a chance of deterioration of fruits and vegetables during handling, transportation, and storage.  Thus, such issues will increase the requirement for the effective preservation of fruits and vegetables. Hence, such factors are driving the market growth during the forecast period.

Significant Market Trends

A key factor shaping the market growth is the high demand for natural and edible coatings. There is an increasing preference for natural, edible, and biodegradable coatings made from ingredients such as plant-based polymers, chitosan, alginate, and edible films derived from fruits or vegetables themselves. In addition, consumers seek healthier and environmentally friendly options without synthetic additives. Furthermore, consumers increasingly seek healthier food options.

Moreover,  natural and edible coatings made from plant-based polymers, chitosan, alginate, or edible films derived from fruits or vegetables align with these health-conscious preferences.  In addition, there is a growing demand for clean-label products with transparent and understandable ingredient lists. Furthermore, natural and edible coatings, devoid of synthetic additives or preservatives, cater to consumers seeking transparency in their food choices. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Major Market Challenge 

Stringent government regulations on fruit and vegetables coatings are one of the key challenges hindering the market growth. Food processing companies are required to adhere to several stringent regulations set by government organizations in different countries. In addition, these rules and regulations pertaining to the grant of permits, the entry of new players, the launch of new products, expiry dates, and others.

Moreover, manufacturers operating in the fruits and vegetable coatings market need to meet stringent documentation and registration requirements for approval before launching any products that contain artificial preservatives. In addition, the presence of different regulations, laws, and rules in different countries causes confusion and makes it difficult for players to follow the same operation procedure if they produce or market their products in different locations. Hence, such factors are hindering the market growth during the forecast period.

Market Segmentation

By Product

The increasing demand for fruit coatings segment will fuel the market growth. Fruits have a very short shelf life due to their perishable nature. In addition, major losses occur to the quality of fruits during transport and preservation. Moreover, the application of edible coatings is one of the growing techniques adopted by end-users to avoid the degradation of fruits during such post-harvest processes. Furthermore, edible coatings are environment-friendly and can be applied to any fruit to control moisture transfer, gas exchange, or oxidation process. In addition, these coatings also form an additional protective coating on fruits. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

By Type

The hydrocolloids segment is estimated to witness significant growth during the forecast period. Hydrocolloids segment can be referred to as high-molecular-weight hydrophilic compounds. In addition, they are employed in food formulation as functional additives to increase food consistency, improve the gelling effect, and regulate microstructure, texture, taste, and shelf life.

The hydrocolloids segment was the largest segment and was valued at USD 244.96 million in 2018.

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Moreover, hydrocolloid coatings offer promising solutions to prolong the shelf life, maintain quality, and reduce spoilage of fruits. In addition, commercial adoption of hydrocolloid coatings for fruits is increasing due to their natural origin and the growing demand for clean-label, environmentally friendly products. Furthermore, research continues to develop formulations that enhance the effectiveness of these coatings while ensuring they remain safe. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Key Regions

APAC is estimated to contribute 44% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries fuelling the market growth in APAC in terms of the high production yield of fruits and vegetables include China, India, and Australia. In addition, the demand is growing in the region, owing to huge post-harvest losses in the market. For example, West Bengal, Gujarat, Bihar, and Uttar Pradesh are some of the states in India that experience major post-harvest losses of fruits and vegetables due to the lack of adequate storage and processing facilities. In addition, it also causes huge losses to farmers as well as companies involved in the market. Furthermore, companies and researchers operating in the global market are also focusing on expanding their footprint in the region. Hence, such factors are driving the market growth in APAC during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Aadhya Technology: The company offers fruits and vegetables coatings such as shellac and dewaxed bleached shellac powder in edible coatings segment.
• Key Offering - Akorn Technology: The company offers fruits and vegetables coatings such as Life Ultra, a plant based, edible coating to keep produce fresh and reduce food loss and waste.
• Key Offering - Citracote (Pty) Ltd: The company offers fruits and vegetables coatings such as edipeel and organipeel, which are made of purified mono and diglycerides that have been derived from plant oils to mimic the natural protection already existing on fruits and vegetables.

The fruits and vegetables coatings market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Apeel Technology Inc
• Colin Campbell Chemicals Pty Ltd.
• D. Manoharlal Shellac Pvt. Ltd.
• Flo Chemical Corp.
• Fomesa Fruitech SLU
• Handary SA
• Hazel Technologies Inc.
• John Bean Technologies Corp.
• Michelman Inc.
• Nipro Life Sciences
• Productos Citrosol SA
• RPM International Inc.
• Sanifruit
• Sufresca
• UPL Ltd.
• AgroFresh Solutions Inc.
• Pace International LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Type Outlook
  • Hydrocolloids
  • Lipids
  • Composites
• Product Outlook
  • Fruits coatings
  • Vegetables coatings
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

 In the realm of eco friendly technology, the market has emerged as a significant player in ensuring the freshness and longevity of natural goods. These coatings, made primarily from protein based films, offer superior barrier properties and microbial stability, preventing nutritional qualities from degrading due to oxidation or microbial contamination. The use of biodegradable plastics, such as those derived from methyl esters and ethyl esters, is a key trend in this market. These plastics, which have received regulatory approval, offer a nonpolluting nature and biochemical properties that align with the demands of vegetarians and those following a healthy diet. The sensory attributes of fresh produce are preserved through the application of these coatings.

Further, the physicochemical properties of the coatings provide an effective barrier against external factors, preventing food contamination and maintaining the natural flavors and textures of the fruits and vegetables. Moreover, the use of active ingredient carriers in these coatings enhances their functionality. Xanthan gum, a natural polymer, is often used as a thickener and stabilizer in these coatings, ensuring the uniform application and adherence to the food component. In summary, the market offers eco-friendly solutions that maintain the nutritional qualities, sensory attributes, and microbial stability of fresh produce, while adhering to the principles of a healthy diet and minimizing waste through the use of biodegradable plastics and natural goods.

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What are the Key Data Covered in this Fruits And Vegetables Coatings Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market research and growth, market growth and forecasting, size of the fruits and vegetables coatings market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis industry across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of fruits and vegetables coatings market companies

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