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The fruits and vegetables market share in Morocco is expected to increase by USD 126.00 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 2.77%.
This fruits and vegetables market in Morocco research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fruits and vegetables market segmentation in Morocco by the following:
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The fruits and vegetables market report in Morocco also offers information on several market vendors, including Agritechnology Morocco, Agrupa Marca, Cartier Saada, Daily Fresh Fruits India Pvt Ltd., Elite Harvest Maroc, GoftyDary, Mr. Farmer, Protomato SARL., Ryad Fresh, and SanLucar Fruit S.L.U. among others.
The government initiatives in the agri-food sector are notably driving the fruits and vegetables market growth in Morocco, although factors such as significant water stress may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fruits and vegetables industry in Morocco. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fruits and Vegetables Market Driver in Morocco
One of the key factors driving growth in the fruits and vegetables market in Morocco is the government Initiatives in agri-food sector. The Moroccan agri-food sector has been experiencing a boom in recent years, thanks to the Le Maroc Vert plan (Green Morocco Plan), which was launched in 2008 by the government and is still in force today. From the outset, this idea was focused on modernizing the agriculture sector to achieve greater productivity and on seeking better conditions for farmers, especially the smallest ones, with the launch of subsidies and cooperatives to strengthen their work. In 2021, the government in the country planned to promote investment climate reforms in Morocco's agri-food sector. Promoting sustainable investment in the agri-food sector has been at the core of Morocco's development strategy. This is another initiative taken by the government to increase agricultural production in the region. Such factors will increase the productivity in the country, driving market growth.
Key Fruits and Vegetables Market Trend in Morocco
The rising demand for smart agricultural practices is another factor supporting the fruits and vegetables market share growth in Morocco. Techniques such as precision farming are anticipated to provide a high return for agricultural products used at full potential. Precision agriculture also provides the required amount of irrigation water, liquid fertilizer, nutrients, herbicides, and pesticides to reduce waste of resources. The use of modern technologies such as mapping software, variable rate technology (VRT), yield mapping software, Global Positioning System (GPS), and data management software in agricultural products can help improve land fertility and profitability, promote sustainable agriculture, maximize productivity, and reduce agricultural costs. Improving business efficiency through process automation and increasing output through reduced agricultural costs are two crucial factors that promote the deployment of smart agricultural tools. Such factors will have a positive impact on the fruits and vegetable market in Morocco during the forecast years.
Key Fruits and Vegetables Market Challenge in Morocco
The significant water stress will be a major challenge for the fruits and vegetables market in Morocco during the forecast period. Morocco faces significant water stress, as the volume of renewable water per capita does not exceed 750 cubic meters per year. In addition, climate change scenarios predict a decrease by 10 to 15% of average rainfall over the next decades and a rise of 2°C in average temperatures. Consequently, water scarcity will be impacting the production of fruits and vegetables in the country during the forecast period. The whole economic growth of the country appears to be highly vulnerable to the annual rainfall variability. The Moroccan government provides financial support to encourage the adoption of drip irrigation for drilling boreholes and pumping equipment to irrigate fruit trees and vegetables.
This fruits and vegetables market in Morocco analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the fruits and vegetables market in Morocco encompasses successful business strategies deployed by the key vendors. The fruits and vegetables market in Morocco is concentrated and the vendors are deploying growth strategies such as investing in research and development (R&D) to develop new products and new packaging formats to compete in the market.
Agritechnology Morocco - The company offers fruits and vegetables that include avocado, berries, citrus, fresh bean, grapefruit, mandarin melon, orange, pepper, pomegranate, table grape, tomato.
Agritechnology Morocco - Under the unified segment, the company offers avocado, berries, citrus, fresh bean, grapefruit, mandarin melon, orange, pepper, pomegranate, table grape, tomato.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fruits and vegetables market in Morocco forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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The fruits and vegetables market share growth in Morocco by the non-organic segment will be significant during the forecast period. Morocco is a developing country with the majority of the population falling in lower-middle income range that basically prefers non-organic fruits and vegetables due to lower costs than organic ones. The farmers prefer growing non-organic fruits and vegetable due to high yield, less investment compared to organic fruits and vegetables, and fewer government regulations on non-organic farming. However, the trend is shifting toward organic fruits and vegetables in the country due to high nutrition. Morocco's organic farming sector has seen rapid growth in the last few years. With the Green Morocco Plan, the country has made serious efforts to promote organic farming. Such factors will hinder the growth of the non-organic fruits and vegetable segment during the forecast period
This report provides an accurate prediction of the contribution of all the segments to the growth of the fruits and vegetables market size in Morocco and actionable market insights on post COVID-19 impact on each segment.
Technavio categorizes the fruits and vegetables market in Morocco as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fruits and vegetables market in Morocco during the forecast period.
Our report provides extensive information on the value chain analysis for the fruits and vegetables market in Morocco, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Vietnam Fruits and Vegetable market - The market share is expected to increase by 8.15 million units from 2021 to 2026, at a CAGR of 4.85%.
Uruguay Fruits and Vegetable market - The market share is expected to increase by 2214.52 thousand units from 2021 to 2026, at a CAGR of 6.59%.
Mexico Fruits and Vegetable market - The market share is expected to rise to USD 4.26 billion by 2026, and the market's growth momentum will accelerate at a CAGR of 5.93%.
Fruits and Vegetables Market Scope in Morocco |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.77% |
Market growth 2022-2026 |
$ 126.00 million |
Market structure |
Concentrated |
YoY growth (%) |
2.24 |
Regional analysis |
Morocco |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Agritechnology Morocco, Agrupa Marca, Cartier Saada, Daily Fresh Fruits India Pvt Ltd., Elite Harvest Maroc, GoftyDary, Mr. Farmer, Protomato SARL., Ryad Fresh, and SanLucar Fruit S.L.U. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 6
*Exhibit 04: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 05 Parent market
*Exhibit 06: Market characteristics
**2.2 Value Chain Analysis
*Exhibit 07: Value Chain Analysis: Packaged Foods and Meats
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Primary processing
*2.2.4 Secondary and tertiary processing
*2.2.5 Outbound logistics
*2.2.6 End-customers
*2.2.7 Marketing and sales
*2.2.8 Services
*2.2.9 Innovations
***3. Market Sizing
**3.1 Market definition
*Exhibit 08: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 09: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1Estimating growth rates for emerging and high-growth markets
*3.4.2Estimating growth rates for mature markets
*Exhibit 10: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 11: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 12: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 13: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 14: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 15: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 16: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 17: Threat of rivalry
**4.7 Market condition
*Exhibit 18: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*Exhibit 19: Product- Market share 2021 - 2026 (%)
**5.2 Comparison by product
*Exhibit 20: Comparison by Product
**5.3 Non-organic - Market size and forecast 2021-2026
*Exhibit 21: Non-organic - Market size and forecast 2021-2026 ($ million)
*Exhibit 22: Non-organic - Year-over-year growth 2021-2026 (%)
**5.4 Organic - Market size and forecast 2021-2026
*Exhibit 23: Organic - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Organic - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by Product
*Exhibit 25: Market opportunity by Product
***6 Market Segmentation by Distribution channel
**6.1 Market segments
*Exhibit 26: Distribution channel- Market share 2021-2026 (%)
**6.2 Comparison by Distribution channel
*Exhibit 27: Comparison by Distribution channel
**6.3 Offline - Market size and forecast 2021-2026
*Exhibit 28: Offline - Market size and forecast 2021-2026 ($ million)
*Exhibit 29: Offline- Year-over-year growth 2021-2026 (%)
**6.4 Online - Market size and forecast 2021-2026
*Exhibit 30: Online - Market size and forecast 2021-2026 ($ million)
*Exhibit 31: Online - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Distribution channel
*Exhibit 32: Market opportunity by Distribution channel
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**7.1 Overview
*Exhibit 33: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Government Initiatives in agri-food sector
*8.1.2 Increased consumption of fruits and vegetables to maintain a healthier diet
*8.1.3 Rising export of fruits and vegetables
**8.2 Market challenges
*8.2.1 Significant water stress
*8.2.2 Underdeveloped rural areas
*8.2.3 Increased chances of food contamination
*Exhibit 34: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Rising demand for smart agricultural practices
*8.3.2 Growth in adoption of organic fruits and vegetables agriculture
*8.3.3 Growing demand in online distribution channels
***9. Vendor Landscape
**9.1 Overview
*Exhibit 35: Vendor landscape
**9.2 Landscape disruption
*Exhibit 36: Landscape disruption
*Exhibit 37: Industry Risk
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 38: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 39: ?Market positioning of vendors?
**10.3 Agritechnology Morocco
*Exhibit 40: Agritechnology Morocco - Overview
*Exhibit 41: Agritechnology Morocco - Product and service
*Exhibit 42: Agritechnology Morocco - Key offerings
**10.4 Agrupa Marca
*Exhibit 43: Agrupa Marca - Overview
*Exhibit 44: Agrupa Marca - Product and service
*Exhibit 45: Agrupa Marca - Key offerings
**10.5 Cartier Saada
*Exhibit 46: Cartier Saada - Overview
*Exhibit 47: Cartier Saada - Product and service
*Exhibit 48: Cartier Saada - Key offerings
**10.6 Daily Fresh Fruits India Pvt Ltd.
*Exhibit 49: Daily Fresh Fruits India Pvt Ltd. - Overview
*Exhibit 50: Daily Fresh Fruits India Pvt Ltd. - Product and service
*Exhibit 51: Daily Fresh Fruits India Pvt Ltd. - Key offerings
**10.7 Elite Harvest Maroc
*Exhibit 52: Elite Harvest Maroc - Overview
*Exhibit 53: Elite Harvest Maroc - Product and service
*Exhibit 54: Elite Harvest Maroc - Key offerings
**10.8 GoftyDary
*Exhibit 55: GoftyDary - Overview
*Exhibit 56: GoftyDary - Product and service
*Exhibit 57: GoftyDary - Key offerings
*10.9 Mr. Farmer
*Exhibit 58: Mr. Farmer - Overview
*Exhibit 59: Mr. Farmer - Product and service
*Exhibit 60: Mr. Farmer - Key offerings
**10.10 Protomato SARL.
*Exhibit 61: Protomato SARL. - Overview
*Exhibit 62: Protomato SARL. - Product and service
*Exhibit 63: Protomato SARL. - Key offerings
**10.11 Ryad Fresh
*Exhibit 64: Ryad Fresh - Overview
*Exhibit 65: Ryad Fresh - Product and service
*Exhibit 66: Ryad Fresh - Key offerings
**10.12 SanLucar Fruit S.L.U.
*Exhibit 67: SanLucar Fruit S.L.U. - Overview
*Exhibit 68: SanLucar Fruit S.L.U. - Product and service
*Exhibit 69: SanLucar Fruit S.L.U. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 70: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 71: ?Research Methodology
*Exhibit 72: ??Validation techniques employed for market sizing?
*Exhibit 73: ??Information sources
**11.4 List of abbreviations
*Exhibit 74: List of abbreviations
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