Applicant Tracking System (ATS) In Higher Education Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Applicant Tracking System (ATS) In Higher Education Market 2024-2028 :

The Applicant Tracking System (ATS) In Higher Education Market size is estimated to grow at a CAGR of 3.66% between between 2023 and 2028. The market size is forecast to increase by USD 31.57 million. The growth of the market depends on several factors, including increased efficiency of the hiring process using ATS, expanding the scope of ATS, and increasing enrollments in educational institutions. An ATS (applicant tracking system) in higher education is a software or platform developed by educational institutions to facilitate and facilitate the processing of applications or admissions for a variety of positions or programs. It automates and streamlines the recruitment process, from the posting of job or program openings to the receipt, review, and tracking of candidate information, up to the final selection or admission decision. It facilitates the centralization and standardization of applicant data, the tracking of application progress, the communication with candidates, and the collaboration between various stakeholders in the recruitment or admission process. The primary objective of an ATS in higher education is to improve the efficiency, openness, and fairness of the selection and admission process, thus providing a more efficient and smooth experience for applicants and institutions.

The report offers extensive research analysis on the applicant tracking system (ATS) in higher education Market with a categorization based on Component, including software and services. It further segments the market by Deployment, encompassing on-cloud and on-premises. Additionally, the report provides geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Applicant Tracking System (ATS) In Higher Education Market During the Forecast Period?

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Applicant Tracking System (ATS) In Higher Education Market Overview

Driver

Expanding the scope of ATS is notably driving the market growth.  ATS was more focused on administrative and compliance needs, such as information management related to background checks and screening. However, at present, its scope is expanding in several ways to identify the best talent rather than just tracking applicants. Identifying the alignment of candidates with the culture of the university and the job at hand is the main goal of the expanding scope of ATS. Many universities have incorporated the use of predictive analysis to assess whether the candidates are compliant with the culture of the organization and the workforce dynamics. These advances require an end-to-end, continuous recruitment platform.

For instance, SelectSuite is an ATS software that uses analytics and provides efficient hiring solutions along with tabs on performance management and onboarding, increasing the operational efficiency of colleges or universities. All these above-mentioned factors will propel the growth of the market during the forecast period.

Trends

Integration of ATS with background-checking software is an emerging trend shaping the market growth. The integration of ATS with background-checking software solves many challenges associated with the screening of global talent. There is an increased need for background-checking software, as candidates applying for the role of faculty and students have complex backgrounds. For instance, staff members have complex work histories that need to be verified. The use of an ATS/background-checking software can lead to a rapid hiring process and improved candidate experience. As these integrations are mostly cloud-based, they can be accessed from anywhere and have a high probability of adapting to modern technologies, giving the institutions flexibility.

Moreover, these integrations will improve the screening processes in the future. They also help the institutions in rapid and error-free verification of a candidate profile. These above-mentioned factors will boost the growth of ATS in higher education market during the forecast period.

Restrain

Lack of identification of candidate experience is a significant challenge hindering market growth. The role of recruiters is to screen resumes and recruit, as well as attract people with the right skills and emotional balance. Therefore, recruiters should ensure a good candidate experience. Currently, ATS software is more concerned with the tasks and duties of candidates rather than their efficiency and throughput. ATS software lacks the ability to identify a person based on their performance abilities, as it only reads the tasks and duties a person has performed and not the efficiency. The ATS software uses certain keywords that are searched in resumes, which would help recruiters identify whether the candidate qualifies for the interview or not.

However, it does not measure the behavior of the person in that field and the extent of knowledge. From the perspective of a candidate, ATS software is often difficult to use and time-consuming. The process is fraught with bugs and glitches. Hence, institutions must identify and use the right type of ATS software, and they must analyze their current and future scope along with their scaling capacities in the future. All these factors will hinder the growth of the market in focus during the forecast period.

Applicant Tracking System (ATS) In Higher Education Market Segmentation By Component Segment

The market share growth by the software segment will be significant during the forecast period. Software is one of the key components in the segmentation of applicant tracking system (ATS) in higher education market. The software serves as the foundation of these tracking systems and provides functions and features that enable institutions to effectively manage the entire application process. Software plays a key role in automating the application submission process, document validation, status monitoring, and communicating with applicants.

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The software segment was the largest and was valued at USD 104.16 million in 2018.  There are a number of different types of software available in the applicant tracking system (ATS) in higher education market for application tracking systems for higher education. The first category of software can be broken down into core applications. Core applications are those that offer essential admission management functions, such as application development, document administration, and applicant communications. Core applications are often customized to meet the specific needs of higher education institutions. Second, institutions can choose to use specific software solutions that focus on specific areas of the admissions process. These specific applications focus on things like merit evaluation, entrance tests, student profiles, and interview planning. Institutions can use these software solutions to make the admissions process more efficient and personalized for applicants. All these above-mentioned factors under the software segment will propel the growth of the ATS in higher education market during the forecast period.

Applicant Tracking System (ATS) In Higher Education Market Segmentation By Deployment Segment  

The on-cloud ATS has experienced major growth in the past couple of years, which is expected to continue during the forecast period. The on-cloud deployment of the ATS ensures the ease of accessibility to recruiters anytime and from any place. More than 60% of institutions have adopted on-cloud ATS, with more universities and colleges bound to adopt it during the forecast period. Flexible scaling options and effective data backup systems are some of the other advantages of on-cloud ATS. The need for a cost-effective deployment method is contributing to applicant tracking system in higher education market growth. However, increased complexity in process automation and data security threats hinder applicant tracking system in higher education market growth. Also, institutions would have to bear the extra expense of exceeding the allocated data storage quota. Thus, these factors can propel the growth of the ATS in higher education market during the forecast period. 

Regional Overview

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North America is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The applicant tracking system in higher education market is dominated by North America, with the US being the key contributing country. There is a huge demand for on-cloud ATS in North America, given the need for a smart and efficient need for recruiting. This growing demand is one of the key factors catering to the growth of the North American applicant tracking system in higher education market. Traditionally, ATS solutions were used to store, track, and manage resumes, but with the incorporation of new technological integrations in the ATS, colleges and universities can do much more than just store the candidate's data. It can also be used to create a pleasant candidate experience.

However, with the introduction of predictive analysis in ATS software, the recruiter can identify the channels that would provide top candidates. This software can also be used to improve the onboarding experience of the candidate. They can help managers select any of the following activities quickly, such as requisition to fill, requisition to hire, personnel action forms, and many more. Post this, initiate the review and approval process electronically. Such factors are expected to drive the regional market growth during the forecast period. 

The ATS in higher education market in North America witnessed a temporary decline in 2020 owing to the COVID-19 outbreak. However, in 2021, with the initiation of large-scale vaccination drives by the governments of the US, Canada, and Mexico, the effect of the pandemic declined. This led to the gradual relaxation and the lifting of lockdown restrictions. Major educational institutions have adopted the work-from-home culture and are slowly adopting cloud-based ATS to hire employees remotely. This will increase the growth rate of the regional market in focus during the forecast period.

Applicant Tracking System (ATS) In Higher Education Market Customer Landscape

The Applicant Tracking System (ATS) In Higher Education Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Applicant Tracking System (ATS) In Higher Education Market Customer Landscape

Who are the Major Applicant Tracking System (ATS) In Higher Education Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Asure Software Inc. -  The company offers an applicant tracking system in higher education solutions such as avature ATS, which simplifies recruiter training, centralizes valuable candidate data, and makes compliance easier.

Automatic Payroll Systems Inc. - The company offers applicant tracking system in higher education solutions such as education payroll software solutions, in which the user can manage multiple pay groups, tax compliance, and the employee lifecycle.

BitraNet Pvt. Ltd. - The company offers applicant tracking system in higher education solutions such as Weberp4s applicant tracking system which helps consulting companies with their hiring processes. The application helps them manage the hiring process, and client and candidate relationships on a single platform.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Bullhorn Inc.
• ClearCo. Inc.
• Eduvocation Ltd
• Greenhouse Software Inc.
• HIREBRIDGE LLC
• Hirezon Corp.
• International Business Machines Corp.
• Oracle Corp.
• PageUp People Ltd.
• PowerSchool Holdings Inc.
• SwipeClock LLC
• UKG Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The applicant tracking system (ATS) in higher education market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 - 2022.

• Component Outlook
  • Software
  • Services

• Deployment Outlook
  • On-cloud
  • On-premises

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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What are the Key Data Covered in this Global Applicant Tracking System (ATS) In Higher Education Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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