Global Automotive Augmented Reality HUD Market 2018-2022
- Published: May 2018
- Pages: 118
- SKU: IRTNTR22041
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The global automotive augmented reality HUD market size will grow by 95.28 thousand units during 2018-2022. This report offers an analysis of the market based on end-user (OEMs and aftermarket) and geography (the Americas, APAC, and EMEA). The automotive augmented reality HUD market research report analyzes the market’s competitive landscape and offers information on several companies including Continental, HARMAN International, LG Electronics, Panasonic, Visteon, and Wayray.
Below are some of the key findings from the automotive augmented reality HUD market research report:
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Global automotive augmented reality HUD industry overview
The adoption of HUDs is increasing in high-end cars as well as in mid-size cars, owing to technological advancements. The growth potential in the market is encouraging vendors such as Garmin and Navdy to enter the HUD aftermarket.
Although the AR HUDs were found only in certain high-end cars, they are increasingly being adopted in the mid-size car segment. This is mainly due to the emergence of advanced features such as gesture recognition, voice recognition, and 3D graphics which will help in relieving the price pressure faced by HUD manufacturers. Therefore, the declining average selling prices of HUDs will propel adoption, leading to market growth.
The growing popularity of autonomous cars will be one of the key trends that will drive the automotive augmented reality HUD market during the forecast period. Automotive OEMs are increasingly focusing on developing self-driving vehicles with the objective of reducing accidents caused due to human error. The autonomous vehicle concept will require an entire gamut of electronics and communications to function, which will push players in the automotive electronics industry to introduce innovative products. AR HUD will be a crucial element for automotive electronics players, as it will be standard fitment in autonomous vehicles.
Top automotive augmented reality HUD companies covered in this market research report
The automotive augmented reality HUD market is highly concentrated. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this automotive augmented reality HUD industry analysis report will help clients identify and design new growth strategies.
The report offers a complete analysis of various companies including:
- Continental
- HARMAN International
- LG Electronics
- Panasonic
- Visteon
- Wayray
Automotive augmented reality HUD market segmentation based on geographic regions
- Americas
- APAC
- EMEA
With a complete study of the growth opportunities for the companies, EMEA accounted for the highest automotive AR HUD market share in 2017. However, over the forecast period, the APAC region is expected to post the highest incremental growth due to an increase in demand for luxury vehicles in the region.
Automotive augmented reality HUD market segmentation based on end-user
- OEMs
- Aftermarket
The aftermarket segment will account for the largest share of the automotive augmented reality HUD market, owing to growing customer demand to stay connected. Additionally, the report also provides an accurate prediction of the contribution of all the segments to the growth of the automotive augmented reality HUD market size.
Key highlights of the global automotive augmented reality HUD market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the automotive AR HUD market during the next five years
- Precise estimation of the global automotive AR HUD market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the automotive augmented reality HUD industry across the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of automotive augmented reality HUD companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Automotive heads-up display (HUD): Overview
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY END-USER
- Segmentation by end-user
- Comparison by end-user
- OEMs – Market size and forecast 2017-2022
- Aftermarket – Market size and forecast 2017-2022
- Market opportunity by end-user
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Development of automotive-qualified chipset to enhance virtual image distances for AR HUD
- Development of flexible AR HUD
- Development of all-inclusive AR-based infotainment system
- Popularity of autonomous cars to boost AR HUD demand
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Continental
- HARMAN International
- LG Electronics
- Panasonic
- Visteon
- Wayray
PART 15: APPENDIX
List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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