1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Heads-Up Display Market 2018 - 2022
- Historic Market Size - Data Table on Global Heads-Up Display Market 2018 - 2022 ($ million)
- 4.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
- 4.3 Technology segment analysis 2018 - 2022
- Historic Market Size - Technology Segment 2018 - 2022 ($ million)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
- 6.1 Market segments
- Chart on End-user - Market share (2023-2028) (%)
- Data Table on End-user - Market share (2023-2028) (%)
- 6.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 6.3 Aviation - Market size and forecast (2023-2028)
- Chart on Aviation - Market size and forecast (2023-2028) ($ million)
- Data Table on Aviation - Market size and forecast (2023-2028) ($ million)
- Chart on Aviation - Year-over-year growth (2023-2028) (%)
- Data Table on Aviation - Year-over-year growth (2023-2028) (%)
- 6.4 Automotive - Market size and forecast (2023-2028)
- Chart on Automotive - Market size and forecast (2023-2028) ($ million)
- Data Table on Automotive - Market size and forecast (2023-2028) ($ million)
- Chart on Automotive - Year-over-year growth (2023-2028) (%)
- Data Table on Automotive - Year-over-year growth (2023-2028) (%)
- 6.5 Locomotive - Market size and forecast (2023-2028)
- Chart on Locomotive - Market size and forecast (2023-2028) ($ million)
- Data Table on Locomotive - Market size and forecast (2023-2028) ($ million)
- Chart on Locomotive - Year-over-year growth (2023-2028) (%)
- Data Table on Locomotive - Year-over-year growth (2023-2028) (%)
- 6.6 Construction equipment - Market size and forecast (2023-2028)
- Chart on Construction equipment - Market size and forecast (2023-2028) ($ million)
- Data Table on Construction equipment - Market size and forecast (2023-2028) ($ million)
- Chart on Construction equipment - Year-over-year growth (2023-2028) (%)
- Data Table on Construction equipment - Year-over-year growth (2023-2028) (%)
- 6.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Technology
- 7.1 Market segments
- Chart on Technology - Market share (2023-2028) (%)
- Data Table on Technology - Market share (2023-2028) (%)
- 7.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 7.3 Conventional - Market size and forecast (2023-2028)
- Chart on Conventional - Market size and forecast (2023-2028) ($ million)
- Data Table on Conventional - Market size and forecast (2023-2028) ($ million)
- Chart on Conventional - Year-over-year growth (2023-2028) (%)
- Data Table on Conventional - Year-over-year growth (2023-2028) (%)
- 7.4 AR-based - Market size and forecast (2023-2028)
- Chart on AR-based - Market size and forecast (2023-2028) ($ million)
- Data Table on AR-based - Market size and forecast (2023-2028) ($ million)
- Chart on AR-based - Year-over-year growth (2023-2028) (%)
- Data Table on AR-based - Year-over-year growth (2023-2028) (%)
- 7.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)
8 Market Segmentation by Application Type
- 8.1 Market segments
- Chart on Application Type - Market share (2023-2028) (%)
- Data Table on Application Type - Market share (2023-2028) (%)
- 8.2 Comparison by Application Type
- Chart on Comparison by Application Type
- Data Table on Comparison by Application Type
- 8.3 Automotive (Passenger Cars, Commercial Vehicles) - Market size and forecast (2023-2028)
- Chart on Automotive (Passenger Cars, Commercial Vehicles) - Market size and forecast (2023-2028) ($ million)
- Data Table on Automotive (Passenger Cars, Commercial Vehicles) - Market size and forecast (2023-2028) ($ million)
- Chart on Automotive (Passenger Cars, Commercial Vehicles) - Year-over-year growth (2023-2028) (%)
- Data Table on Automotive (Passenger Cars, Commercial Vehicles) - Year-over-year growth (2023-2028) (%)
- 8.4 Aviation - Market size and forecast (2023-2028)
- Chart on Aviation - Market size and forecast (2023-2028) ($ million)
- Data Table on Aviation - Market size and forecast (2023-2028) ($ million)
- Chart on Aviation - Year-over-year growth (2023-2028) (%)
- Data Table on Aviation - Year-over-year growth (2023-2028) (%)
- 8.5 Military - Market size and forecast (2023-2028)
- Chart on Military - Market size and forecast (2023-2028) ($ million)
- Data Table on Military - Market size and forecast (2023-2028) ($ million)
- Chart on Military - Year-over-year growth (2023-2028) (%)
- Data Table on Military - Year-over-year growth (2023-2028) (%)
- 8.6 Consumer Electronics - Market size and forecast (2023-2028)
- Chart on Consumer Electronics - Market size and forecast (2023-2028) ($ million)
- Data Table on Consumer Electronics - Market size and forecast (2023-2028) ($ million)
- Chart on Consumer Electronics - Year-over-year growth (2023-2028) (%)
- Data Table on Consumer Electronics - Year-over-year growth (2023-2028) (%)
- 8.7 Gaming - Market size and forecast (2023-2028)
- Chart on Gaming - Market size and forecast (2023-2028) ($ million)
- Data Table on Gaming - Market size and forecast (2023-2028) ($ million)
- Chart on Gaming - Year-over-year growth (2023-2028) (%)
- Data Table on Gaming - Year-over-year growth (2023-2028) (%)
- 8.8 Market opportunity by Application Type
- Market opportunity by Application Type ($ million)
- Data Table on Market opportunity by Application Type ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share (2023-2028) (%)
- Data Table on Type - Market share (2023-2028) (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Windshield-Based HUD - Market size and forecast (2023-2028)
- Chart on Windshield-Based HUD - Market size and forecast (2023-2028) ($ million)
- Data Table on Windshield-Based HUD - Market size and forecast (2023-2028) ($ million)
- Chart on Windshield-Based HUD - Year-over-year growth (2023-2028) (%)
- Data Table on Windshield-Based HUD - Year-over-year growth (2023-2028) (%)
- 9.4 Combiner-Based HUD - Market size and forecast (2023-2028)
- Chart on Combiner-Based HUD - Market size and forecast (2023-2028) ($ million)
- Data Table on Combiner-Based HUD - Market size and forecast (2023-2028) ($ million)
- Chart on Combiner-Based HUD - Year-over-year growth (2023-2028) (%)
- Data Table on Combiner-Based HUD - Year-over-year growth (2023-2028) (%)
- 9.5 Augmented Reality HUD - Market size and forecast (2023-2028)
- Chart on Augmented Reality HUD - Market size and forecast (2023-2028) ($ million)
- Data Table on Augmented Reality HUD - Market size and forecast (2023-2028) ($ million)
- Chart on Augmented Reality HUD - Year-over-year growth (2023-2028) (%)
- Data Table on Augmented Reality HUD - Year-over-year growth (2023-2028) (%)
- 9.6 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 11.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 11.5 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 11.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 11.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 11.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 11.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 11.10 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 11.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 11.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 11.13 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 11.14 Spain - Market size and forecast (2023-2028)
- Chart on Spain - Market size and forecast (2023-2028) ($ million)
- Data Table on Spain - Market size and forecast (2023-2028) ($ million)
- Chart on Spain - Year-over-year growth (2023-2028) (%)
- Data Table on Spain - Year-over-year growth (2023-2028) (%)
- 11.15 Japan - Market size and forecast (2023-2028)
- Chart on Japan - Market size and forecast (2023-2028) ($ million)
- Data Table on Japan - Market size and forecast (2023-2028) ($ million)
- Chart on Japan - Year-over-year growth (2023-2028) (%)
- Data Table on Japan - Year-over-year growth (2023-2028) (%)
- 11.16 India - Market size and forecast (2023-2028)
- Chart on India - Market size and forecast (2023-2028) ($ million)
- Data Table on India - Market size and forecast (2023-2028) ($ million)
- Chart on India - Year-over-year growth (2023-2028) (%)
- Data Table on India - Year-over-year growth (2023-2028) (%)
- 11.17 Brazil - Market size and forecast (2023-2028)
- Chart on Brazil - Market size and forecast (2023-2028) ($ million)
- Data Table on Brazil - Market size and forecast (2023-2028) ($ million)
- Chart on Brazil - Year-over-year growth (2023-2028) (%)
- Data Table on Brazil - Year-over-year growth (2023-2028) (%)
- 11.18 Rest of World (ROW) - Market size and forecast (2023-2028)
- Chart on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Market positioning of companies
- Matrix on companies position and classification
- 14.3 BAE Systems Plc
- BAE Systems Plc - Overview
- BAE Systems Plc - Business segments
- BAE Systems Plc - Key offerings
- BAE Systems Plc - Segment focus
- 14.4 BorgWarner Inc.
- BorgWarner Inc. - Overview
- BorgWarner Inc. - Business segments
- BorgWarner Inc. - Key offerings
- BorgWarner Inc. - Segment focus
- 14.5 Continental AG
- Continental AG - Overview
- Continental AG - Business segments
- Continental AG - Key offerings
- Continental AG - Segment focus
- 14.6 DENSO Corp.
- DENSO Corp. - Overview
- DENSO Corp. - Business segments
- DENSO Corp. - Key news
- DENSO Corp. - Key offerings
- DENSO Corp. - Segment focus
- 14.7 Elbit Systems Ltd.
- Elbit Systems Ltd. - Overview
- Elbit Systems Ltd. - Product / Service
- Elbit Systems Ltd. - Key offerings
- 14.8 Garmin Ltd.
- Garmin Ltd. - Overview
- Garmin Ltd. - Business segments
- Garmin Ltd. - Key news
- Garmin Ltd. - Key offerings
- Garmin Ltd. - Segment focus
- 14.9 HOLOEYE Photonics AG
- HOLOEYE Photonics AG - Overview
- HOLOEYE Photonics AG - Product / Service
- HOLOEYE Photonics AG - Key offerings
- 14.10 Honeywell International Inc.
- Honeywell International Inc. - Overview
- Honeywell International Inc. - Business segments
- Honeywell International Inc. - Key news
- Honeywell International Inc. - Key offerings
- Honeywell International Inc. - Segment focus
- 14.11 MicroVision Inc.
- MicroVision Inc. - Overview
- MicroVision Inc. - Product / Service
- MicroVision Inc. - Key offerings
- 14.12 Nippon Seiki Co. Ltd.
- Nippon Seiki Co. Ltd. - Overview
- Nippon Seiki Co. Ltd. - Business segments
- Nippon Seiki Co. Ltd. - Key offerings
- Nippon Seiki Co. Ltd. - Segment focus
- 14.13 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key offerings
- 14.14 Pioneer Corp.
- Pioneer Corp. - Overview
- Pioneer Corp. - Product / Service
- Pioneer Corp. - Key offerings
- 14.15 Robert Bosch GmbH
- Robert Bosch GmbH - Overview
- Robert Bosch GmbH - Business segments
- Robert Bosch GmbH - Key news
- Robert Bosch GmbH - Key offerings
- Robert Bosch GmbH - Segment focus
- 14.16 Visteon Corp.
- Visteon Corp. - Overview
- Visteon Corp. - Product / Service
- Visteon Corp. - Key offerings
- 14.17 WayRay AG
- WayRay AG - Overview
- WayRay AG - Product / Service
- WayRay AG - Key offerings
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape